Content Marketing & Content Curation Tools For Brands
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Content Marketing & Content Curation Tools For Brands
Content curation and content marketing at large help brands engage customers through fresh, rich and relevant content
Curated by Therese Torris
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(False) Dilemma: Quality Comments or Rather No Comments?

(False) Dilemma: Quality Comments or Rather No Comments? | Content Marketing & Content Curation Tools For Brands | Scoop.it
A few days ago I stumbled upon Matt Cutts’s post, the Google search engine software engineer, about fake comments. He talks about the cases when somebody impersonates him on other people’s blogs leaving “nasty comments”.
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Content: Curating Or Collecting? | Business 2 Community

Content: Curating Or Collecting? | Business 2 Community | Content Marketing & Content Curation Tools For Brands | Scoop.it
That is the danger to curation – selecting too many bits of material and flooding readers with information. Ideally you’re distilling information and providing the best of the best, not merely providing everything...
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Storify adds GetGlue to improve social TV curation [interviews] - Lost Remote

Storify adds GetGlue to improve social TV curation [interviews] - Lost Remote | Content Marketing & Content Curation Tools For Brands | Scoop.it
GetGlue gets to sit nicely next the established social channels. ... We interviewed Burt Herman, Storify’s cofounder, Alex Iskold, the founder and CEO of GetGlue, and BET’s Director of Social Media JP Lespinasse

http://getglue.com/about
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What Is Content Curation and Why Do I Need It?

What Is Content Curation and Why Do I Need It? | Content Marketing & Content Curation Tools For Brands | Scoop.it
Here’s a quick guide to the what, how and why of content curation, helping you understand what it is, how it should be practiced, and why it is ...

Comment: there is plenty of similar short introductions to content curation but this one is better informed and more informative than average
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Content Curation – Definition, Marketing, Tools & More!

Comment:

The post summarizes the "Content Curation Blueprint (PDF)", " Content Curation Blueprint (Video) "... At least that's what I guessed

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How to do Content Marketing “Without” Content – Be a Curator! | Curation & The Future of Publishing

How to do Content Marketing “Without” Content – Be a Curator! | Curation & The Future of Publishing | Content Marketing & Content Curation Tools For Brands | Scoop.it

Interesting discussion by Sharon Hurley Hall of the benefits of curation and of the following curation tools

- Twylah

- Paper.li

- Scoop.it

- Pinterest

Link to the original article http://unbounce.com/content-marketing/how-to-do-content-marketing-without-content-be-a-curator/#comment-372304

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12 Most Crucial Rules for Content Sharing | 12 Most

12 Most Crucial Rules for Content Sharing | 12 Most | Content Marketing & Content Curation Tools For Brands | Scoop.it

Becky Gaylord shares wisdom on the Crucial Rules for Content Sharing.

 

Comment: Standard sound advice, short and very clearly presented.

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Influence On Social Media: Finding, Creating and Sharing The Best Content - Tools For Thought

Influence On Social Media: Finding, Creating and Sharing The Best Content - Tools For Thought | Content Marketing & Content Curation Tools For Brands | Scoop.it

Comment: This post mentions another similar article:

 

"Blow Out Content Marketing and Lead Social Conversations with Content Curation"

 

By Bob Geller

http://windmillnetworking.com/2012/03/20/blow-out-content-marketing-and-lead-social-conversations-with-content-curation/

 

Not mindblowing ;-) but good advice.

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Technology Tuesday – Web Curation

Technology Tuesday – Web Curation | Content Marketing & Content Curation Tools For Brands | Scoop.it

Summary: The author's favorite curation tools: diigo, linoit, livebinders, pinterest, Wallwisher

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Read It Later’s app goes free and gets a new name, Pocket

Read It Later’s app goes free and gets a new name, Pocket | Content Marketing & Content Curation Tools For Brands | Scoop.it

Read It Later is making its app completely free — no more $2.99 Pro version — and renaming it Pocket ... The new app makes it easier to filter content by type and to tag and organize it. The interface looks more like Flipboard or Pulse, with images instead of just a list of articles.

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Read it Later Changes Name to Pocket, Redesigns Interface

Read it Later Changes Name to Pocket, Redesigns Interface | Content Marketing & Content Curation Tools For Brands | Scoop.it
Read it Later, the popular iOS and Android app that saves content for when you’re ready to view it, has changed its name to Pocket and simplified organizing and tagging items.
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Wavii - atomated news aggregation and curation

Wavii - atomated news aggregation and curation | Content Marketing & Content Curation Tools For Brands | Scoop.it

Wavii automatically creates social content in real-time from news, blogs, and tweets across the web... 

 

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Why Facebook Should Buy Pinterest Next

Why Facebook Should Buy Pinterest Next | Content Marketing & Content Curation Tools For Brands | Scoop.it
Comment: following the purchase of instagram by Facebook... I couldn't agree more.
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Gathering, Culling and Presenting Content Curation

Gathering, Culling and Presenting Content Curation | Content Marketing & Content Curation Tools For Brands | Scoop.it
Essential Guidelines to Gathering, Culling and Presenting Content Curation.

Comment: "essential" = short and simple
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DAM in the Enterprise: What Does it Do, Where Does it Belong?

DAM in the Enterprise: What Does it Do, Where Does it Belong? | Content Marketing & Content Curation Tools For Brands | Scoop.it
As this past week’s Tweet Jam showed, while the uses and demands on digital asset management (DAM) have evolved, the foundation remains the same: intelligently managing, distributing and delivering rich media assets.

Comment: DAM is an all important topic in content marketing and this post is quite interesting
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10 Awesome Twitter Analytics and Visualization Tools

10 Awesome Twitter Analytics and Visualization Tools | Content Marketing & Content Curation Tools For Brands | Scoop.it

By: @Garin After researching over a thousand Twitter Tools for the Twitter Tools Book I came across many tools that tried to add value by presenting a different way to visualize or analyze your ("@CEUtoolbox: Here are a few handy tools that...

***** Cool tools. Marty


Via Martin (Marty) Smith
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Scribit Turns Content Sharing into Marketing with New Platform

Scribit Turns Content Sharing into Marketing with New Platform | Content Marketing & Content Curation Tools For Brands | Scoop.it

Using content rich partnerships as the draw, content marketing platform maker Scribit is looking to change the search, web site hop, skip and jump game from one site to another by creating a content repository right on their branded sites, including those in key digital landing locales like Facebook, LinkedIn and Twitter.

 

Comment: The idea is to pay for the rights to keep curated content on your site as oppoed to sending trafic to the original source

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Curation tools to help you cope with info-overload | Curation | Veille | Strategic Intelligence

Curation tools to help you cope with info-overload | Curation | Veille | Strategic Intelligence | Content Marketing & Content Curation Tools For Brands | Scoop.it

"Several social media platforms will allow you to sort through volumes of information, and isolate it by topic, idea or curator..."

 

Discusses: Scoop.it, Google Plus,Twitter which "can turn chaos into order" as well as Delicious and Pinterest.

 

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In an information-dense world, headlines prevail

In an information-dense world, headlines prevail ... How central is curation to your social media content strategy?

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How Curating Content Gives You Better SEO & More Web Traffic via Bertrand Charlet of FlashIssue

...This begs the question, will curated articles ever out rank the original article in SEO terms. It depends on …

 

Comment: It does indeed [beg the question]... In my opinion, if curation carries more than 20% of the original article's semantics, it's not good curation, and it definitely could outperform the original in SEO.

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Read It Later gets a makeover with a new name and redesigned apps - VentureBeat

Read It Later gets a makeover with a new name and redesigned apps - VentureBeat | Content Marketing & Content Curation Tools For Brands | Scoop.it

The company claim[s] that ReadItLater's the second most popular share destination on content curation app Zite, beating out social networks Twitter and Facebook, and...

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Storify stories come to the Pulse reader in our first syndication deal

To bring your stories to more readers, we have a new partnership with the Pulse reader -- our first syndication with another platform.

 

Comment: Further the endless loop of curating curated content...

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Two Essential Tools for Content Curation « The Outbrain Blog

Two Essential Tools for Content Curation « The Outbrain Blog | Content Marketing & Content Curation Tools For Brands | Scoop.it

"Most people don't think of Google+ as a content curation tool, but the +1 button makes it just that. With a single click you can indicate what you like and share it to a select group, adding your comments at the same time...."

 

Comment: The author's two essential curation tools are Scoop.it and Google. Clearly Google -- not Google Plus , but Google as a search engine - is un-bypassable. As for Scoop.it, I' not sure, even though I gladly use it.  

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The Value of Tweets, Shares and Checkins [INFOGRAPHIC]

The Value of Tweets, Shares and Checkins [INFOGRAPHIC] | Content Marketing & Content Curation Tools For Brands | Scoop.it

actions – such as tweets, shares and checkins — provide marketers with a certain value, as do the users behind those social actions.

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Wavii Helps Computers Read and Summarize the News

Wavii Helps Computers Read and Summarize the News | Content Marketing & Content Curation Tools For Brands | Scoop.it

There's plenty of companies that cull information from around the Web and serve up excerpts. But a startup called Wavii has nevertheless attracted prominent angel investors, in part because of the way it tackles such chores.

 

Comment: this is about fully automated curation trhough semantic analysis: more detail in earlier scoop http://www.geekwire.com/2012/wavii-inches-reality-goal-helping-people-manage-information-overload/

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