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Content Curation Tools For Brands
Content curation, shopping curation, news curation and social curation tools help brands engage customers through fresh, rich and relevant content
Curated by Therese Torris
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Google+: still not as interesting as Pinterest, new study finds

Google+: still not as interesting as Pinterest, new study finds | Content Curation Tools For Brands | Scoop.it
Comparing public user engagement suggests that Google+ is still a niche pursuit, despite Google claiming it has 170 million people signed up - while Pinterest's attraction remains high.
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Curation tools on Shareist

Curation tools on Shareist | Content Curation Tools For Brands | Scoop.it

Comment: the content on this page is old but I scooped it because it's interesting to look at a Shareist page. Looks quite like Scoop.it 

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Is SeeSaw the New Pinterest for Twitter? | The Realtime Report

Is SeeSaw the New Pinterest for Twitter? | The Realtime Report | Content Curation Tools For Brands | Scoop.it

SeeSaw, the new visual content discovery and curation tool developed by New York-based Internet Media Labs...

 

Note: I was unable to find a websitefor SeeSaw...

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The Curation Economy and The 3C’s of Information Commerce - Brian Solis

The Curation Economy and The 3C’s of Information Commerce - Brian Solis | Content Curation Tools For Brands | Scoop.it

[... ] Are you a content consumer or creator? Some might say both, but in reality, most serve a role between creation and consumption. Not quite creator and far from solely consuming content, social curators introduce a new and important role into the pyramid of Information Commerce....

 

Comment: I can't remember whether I already scooped this April 25th 2012 post by Brian Solis. In any case it's always worh repeating. Very interesting graphics, too.

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Why Content Curation is Usually a Bad Idea

Why Content Curation is Usually a Bad Idea | Content Curation Tools For Brands | Scoop.it

Creating original content is a better way to help the buyer understand what makes you special. That should be your goal....

Curation can play a useful role in a content marketing strategy, but it should never be the center piece....

 

Comment: Good thinking.

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Twitter tiptoes further into the media business through content curation - GigaOM

Twitter tiptoes further into the media business through content curation - GigaOM | Content Curation Tools For Brands | Scoop.it

...  on Monday with the announcement of a weekly curated email that is designed to show users content they might be interested in from elsewhere in...

 

Comment: Twitter is currently the most important social media for content curation, hence content discovery

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How to Be a Pinterest Superstar: Advice From a Mom-Blogging Virtuoso

How to Be a Pinterest Superstar: Advice From a Mom-Blogging Virtuoso | Content Curation Tools For Brands | Scoop.it
Social Media - How to Be a Pinterest Superstar: Advice From a MomBlogging Virtuoso...
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Study: Best times to post to Twitter, Facebook, and Tumblr | Articles

Study: Best times to post to Twitter, Facebook, and Tumblr | Articles | Content Curation Tools For Brands | Scoop.it

Twitter is good for afternoons; Tumblr is best after dark.

 

Study by Bit.ly detailed at: http://www.poynter.org/latest-news/mediawire/173308/bitly-data-shows-the-best-times-to-post-links-to-facebook-twitter-and-tumblr/#.T6u-t988VZc.twitter ;

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7 Free and Easy Data Sources for Bloggers

7 Free and Easy Data Sources for Bloggers | Content Curation Tools For Brands | Scoop.it
Whether you’re looking for story ideas or testing the veracity of a story you already have, vetted data collections are a great resource.
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Expect a 6 month freeze on Facebook’s Instagram acquisition

Expect a 6 month freeze on Facebook’s Instagram acquisition | Content Curation Tools For Brands | Scoop.it
A former Justice lawyer and antitrust expert says Facebook’s purchase of photo-sharing site Instagram will take between 4 months and one year to clear regulatory hurdles. In the meantime, the deal is effectively on hold.
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New Curation Tool: Keemix Is Now In Beta | Social Media Content Curation

New Curation Tool: Keemix Is Now In Beta | Social Media Content Curation | Content Curation Tools For Brands | Scoop.it
Giuseppe Mauriello: today Keemix launched its complete curation solution for individuals & businesses to the public in a beta version. I received invitation as beta tester. It is promising.
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Pinterest: Top 100 Digital Marketing Boards

Pinterest: Top 100 Digital Marketing Boards | Content Curation Tools For Brands | Scoop.it
Comment: these marketing boards clearly show that Pinterest is not only about women interests anymore. It's a powerful social marketing tool and as such it's been invaded by social media marketers in the first place.
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Mobile Curation is now Easier than Ever with Scoop.it for Android

Mobile Curation is now Easier than Ever with Scoop.it for Android | Content Curation Tools For Brands | Scoop.it
In today’s world, everything is mobile. Sharing photos, tweets, status updates and check-ins wouldn’t be half as fun if we couldn’t do it from anywhere our busy lives took us.
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McAfee says Pinterest scammers are getting automated

McAfee says Pinterest scammers are getting automated | Content Curation Tools For Brands | Scoop.it

We've known for a while that spam was jumping on the Pinterest train. Now, security software service McAfee is sending out an official warning to keep an eye out for fraudulent pins.

 

Comment:Indeed, spam is plagging Pinterest! 

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Social Media Advertising Takes Root on Tumblr

Social Media Advertising Takes Root on Tumblr | Content Curation Tools For Brands | Scoop.it
Tumblr, the blogging site that has seen a huge jump in usage in the past two years, recently announced that it’s introducing sponsored products on the site.
The placements, which will act as advertisements, will cost $25,000 per deal.
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Elements of a Strong Content Marketing Campaign [INFOGRAPHIC]

Elements of a Strong Content Marketing Campaign [INFOGRAPHIC] | Content Curation Tools For Brands | Scoop.it

Content marketing is a powerful tool that businesses can use to attract new customers, generate leads, spread awareness, and promote information that can lead to sales.

 

Note: rightly focuses on original content. 

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DoubleClick co-founder targets publishers with content curation for commerce service comparisons

DoubleClick co-founder targets publishers with content curation for commerce service comparisons | Content Curation Tools For Brands | Scoop.it

In the mid-1990s, DoubleClick co-founder and CEO Kevin O’Connor developed a platform for data-driven advertising. With his latest startup, FindTheBest, he’s aiming to do the same thing for content...

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Twitter Eyes Automated Emails with RestEngine Purchase

Twitter is purchasing RestEngine, a provider of technology that enables social app publishers to send individually targeted emails to subscribers based on their usage history.

 

Note: related to other scoop http://www.scoop.it/t/content-curation-tools/p/1777625835/twitter-tiptoes-further-into-the-media-business-through-content-curation-gigaom

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Using Pinterest for Market Research

Using Pinterest for Market Research | Content Curation Tools For Brands | Scoop.it
On Pinterest, marketers can find a wealth of information about consumers including what they like, what trends they’re interested in, and what products they may want to buy.
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Content Curation and Distribution is King - AUDIO CONFERENCE

Podcast by Spark Tech Talk: "Content Curation & Distribution is King" part 1, featuring Oliver Hsiang of StumbleUpon, Gary Griffiths of Trap.it and Guillaume Decugis of Scoop.it.

 

NOTE: Great lineup of speakers... poor sound quality ;-(. 

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The Curated Self – how social media creates the ‘virtual self’ | The Wall Blog

The Curated Self – how social media creates the ‘virtual self’ | The Wall Blog | Content Curation Tools For Brands | Scoop.it

Comment: Clearly a Social Media self is definitely a curated one. My own Pinterest forexemple is very aspirational rather than a reflexion of my me (I wished I could affordthe jewelry I pinned there). For Marketers social media are a window into consumers' dreams and asoirations rather than a walk into their living-room. 

 

Topic worth thorough discussion. 

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The Battle for Content: Curation vs Creation

The Battle for Content: Curation vs Creation | Content Curation Tools For Brands | Scoop.it
In the world of inbound marketing, content is clearly king.
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Kbucket - Content Curation and Search platform - Presentation on YouTube

Save time and gain knowledge by kickstarting your search with other peoples research. Kbucket is a site where content curators can share their research in co...

 

Comment: Nice but too LONG presentation from Kbucket. Must be tough to compete in this space

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GageIn Launches Business Content Curation for Professionals - EIN News (press release)

GageIn Launches Business Content Curation for Professionals - EIN News (press release) | Content Curation Tools For Brands | Scoop.it

GageIn, the first stop for all enterprise data on the Web, launched News Portals today. Professionals can now publish curated business content, on an on-going basis, to share insightful information about their marketplace, customers, and competitors, leading to improved business performance.

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