Content Marketing & Content Curation Tools For Brands
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Content Marketing & Content Curation Tools For Brands
Content curation and content marketing at large help brands engage customers through fresh, rich and relevant content
Curated by Therese Torris
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Using Evernote For Content Curation

Using Evernote For Content Curation | Content Marketing & Content Curation Tools For Brands | Scoop.it

...I have used Evernote for years and have seen the growth from a small note taking program to a an amazing multi platform app that sits at the heart of my daily routines both on a personal and business level...

http://www.evernote.com/


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9 Pet Peeves to Avoid in Your Pinterest Marketing - HubSpot Blog

9 Pet Peeves to Avoid in Your Pinterest Marketing - HubSpot Blog | Content Marketing & Content Curation Tools For Brands | Scoop.it
9 ways to be a terrible Pinterest marketer...
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Pinterest and the Cultural Divide of Content

Pinterest and the Cultural Divide of Content | Content Marketing & Content Curation Tools For Brands | Scoop.it

Pinterest is sometimes dismissed as the social network for women, but now the platform is making a move to expand globally...

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Hearsay Social Gives Brands Targeted Content For Social Media - Forbes

Hearsay Social Gives Brands Targeted Content For Social Media - Forbes | Content Marketing & Content Curation Tools For Brands | Scoop.it
Hearsay Social has launched Content Exchange, a product that provides targeted content from companies such as Thomson Reuters, for brand marketers to post on social sites such as Facebook, Twitter and LinkedIn.
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Three Reasons Content Curation is Overrated | Business 2 Community

Three Reasons Content Curation is Overrated | Business 2 Community | Content Marketing & Content Curation Tools For Brands | Scoop.it
B2B marketers are looking for a shortcut to thought leadership, but the shortcut many are taking lead somewhere else completely.
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Chinese social network Renren looks to Pinterest-model in hope to monetise content

Chinese social network Renren looks to Pinterest-model in hope to monetise content | Content Marketing & Content Curation Tools For Brands | Scoop.it
Renren CEO Joe Chen discussed a range of topics relating to China's social networking space...
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Katia Beauchamp of Birchbox - "We're a discovery retail company" [VIDEO]

Comment: Birchbox, the monthly subscription service for beauty products is a "double whammy" business model because both consumers and brands are willing to pay to participate. I scooped it because this is professional/commercial content curation that social shopping curation has to compete with. "Discovery" is a fancy word for reinvented push marketing now that "pull " does not work anywmore.   

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How Long Before You Will Scoop.it Instead of Google It?

How Long Before You Will Scoop.it Instead of Google It? | Content Marketing & Content Curation Tools For Brands | Scoop.it

Blogger Shred Pillai on the Huffington Post, praises Social Curation in general and Scoop.it in particular: "[...] At the end of the day, Scoop.it, which is free, is the right answer for information seekers and providers as well as the experts who like to show off their expertise."


Via Guillaume Decugis
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lelapin's comment, June 17, 2012 3:46 AM
I may be wrong but I don't see this happening any time soon.
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Twitter's Expanded Tweets Now Show More Interactive Content

Twitter's Expanded Tweets Now Show More Interactive Content | Content Marketing & Content Curation Tools For Brands | Scoop.it

Twitter updated its “expanded tweets” feature, allowing users to see more interactive content from specific content partners inside tweets.

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Latin America: Pinterest Grew Eightfold in Four Monthsto reach 1.3 million - comScore reports

Latin America: Pinterest Grew Eightfold in Four Monthsto reach 1.3 million - comScore reports | Content Marketing & Content Curation Tools For Brands | Scoop.it

Latin America is the region that engages the most on social networks, comScore reports. [...]Pinterest‘s local audience grew eightfold since the beginning of the year, to reach 1.3 million Latin Americans in April [...]  more than 127 million Latin Americans ages 15 and older visited a social networking destination from a home or work computer in April 2012, an increase of 12% from the previous year, with the average visitor spending 7.5 hours on social networking sites during the month.

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Pinterest Power: How to Use the 3rd Largest Social Media Site to Promote Your Business - Forbes

Pinterest Power: How to Use the 3rd Largest Social Media Site to Promote Your Business - Forbes | Content Marketing & Content Curation Tools For Brands | Scoop.it

Experian revealed that Pinterest is now the third largest social media site based on the number of site visits in March 2012. Facebook maintains its mammoth lead with 7 billion visits, Twitter received 182 million, Pinterest received 104 million, and LinkedIn received 86 million. Considering Pinterest launched in 2010 with a small beta test, its growth has been remarkable...

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BOLT Makes Visual Content Collecting & Sharing Platform Public

BOLT Makes Visual Content Collecting & Sharing Platform Public | Content Marketing & Content Curation Tools For Brands | Scoop.it

For the last year, BOLT has been in private beta, where a select group of users have been experimenting, and refining the way we collect, share and save any webpage, image or file.

 

Comment: One more content curation tool goes social !

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Pinterest: Top 9 Ways to Be a Responsible Pinner - MarketingProfs

Pinterest: Top 9 Ways to Be a Responsible Pinner - MarketingProfs | Content Marketing & Content Curation Tools For Brands | Scoop.it
Social Media - If you aren't one of the millions using Pinterest, now is the time to add the image-driven social network to your traffic-generating toolbox. But if you're going to use Pinterest, ...
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InboundWriter Releases New, iPad-Friendly Version of Its Content Optimization App

InboundWriter Releases New, iPad-Friendly Version of Its Content Optimization App | Content Marketing & Content Curation Tools For Brands | Scoop.it

InboundWriter is designed as a tool to create Web-friendly content. It combines research, writing and online optimization into one, cloud-based app, and it provides real-time access to optimization for search, social media or Google AdSense. The app also scores created documents as to their findability, based on a content optimization strategy that has been defined by the content creator...

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The Value of Facebook Brand Pages for Businesses

The Value of Facebook Brand Pages for Businesses | Content Marketing & Content Curation Tools For Brands | Scoop.it

As brands increasingly use Facebook pages to promote products and engage with fans, the debate over how effective these pages are in increasing sales has likewise grown...

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The 30 Best Content Curation Resources for Marketers - Business 2 Community

The 30 Best Content Curation Resources for Marketers - Business 2 Community | Content Marketing & Content Curation Tools For Brands | Scoop.it

This article for a change is not about curation tools but about content sources for marketers. Pretty good list, very close to mine. 

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Hearsay gives paid-for access to content sources for Social Media Marketing

Hearsay gives paid-for access to content sources for Social Media Marketing | Content Marketing & Content Curation Tools For Brands | Scoop.it
According to Forbes, Hearsay has introduced a service called Content Exchange, which brings in news from Reuters, Tribune Media Services, and Demand Media and charges companies to use its targeted content.
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Search and Social: How The Two Will Soon Become One | TechCrunch

Search and Social: How The Two Will Soon Become One | TechCrunch | Content Marketing & Content Curation Tools For Brands | Scoop.it

Elowitz, co-founder and CEO of next-generation media company Wetpaint writes: [...] We’re on the verge of shifting from a search model in which the user is still doing all of the heavy lifting to one where powerful algorithms enable our devices to anticipate our needs and do most of the sifting and evaluating for us...

 

Comment: We definitely need more sophisticated search and social content is used to shape the new search/discovery algorithms.

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I'm Not a Fan of Tailored Trends on Twitter

I'm Not a Fan of Tailored Trends on Twitter | Content Marketing & Content Curation Tools For Brands | Scoop.it

[...]  The strength of Twitter is that the network it has built makes the world feel smaller.  In an instant, you can find out exactly what’s going on all over the globe.[...] By switching people over to “tailored topics”, you’re making that large world too small.  [...] I personally don’t want algorithms created by people who don’t really know me telling me what I should know about in real-time...

 

Comment: Nice opinion piece. However, I guess that given the amount of online information available, algorithms - i.e. automated curation -- are here to stay. 

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From social shopping curation to deals' site: Fab.com - Fortune Tech

From social shopping curation to deals' site:  Fab.com - Fortune Tech | Content Marketing & Content Curation Tools For Brands | Scoop.it

The article is about how design-oriented flash sale site Fab.com is succeeding to stand out among (too) many deal offerings a la Groupon. Fab.com now has 5 million users.

 

Comment: Fab.com started out as a social shopping curation site and is now "curated" by a staff of professional product/sales(?) managers. Much like OpenSky.

 

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Who’s Using Pinterest Anyway? [INFOGRAPHIC]

Who’s Using Pinterest Anyway? [INFOGRAPHIC] | Content Marketing & Content Curation Tools For Brands | Scoop.it
Have you ever wanted to know exactly who is using Pinterest?
Here's a quick snapshot: Pinterest users are three times more likely than average Internet users to have visited Disney World in the past year.
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Reddit Bans top Domains in Sweeping Move

Reddit Bans top Domains in Sweeping Move | Content Marketing & Content Curation Tools For Brands | Scoop.it

Reddit is on the warpath recently, banning entire websites and news organizations from its site, in a bid to limit spam and abuse. [...]

Phys.org TheAtlantic.com BusinessWeek.com ScienceDaily.com GlobalPost.com TheAtlanticWire.com Funny-On-YouTube.com TheAtlanticCities.com Echomon.com MedicalXPress.com ...

[...] these domains are being put in the bad kids’ box for making too many no-nos. Why would people go through all of this folderall with Reddit? Why does the site matter? Roughly because a top link can ship over 100,000 people to a site in a single day...

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Reddit anti-spam sweep blocks The Atlantic, Business Week & other sites - CNET

Reddit anti-spam sweep blocks The Atlantic, Business Week & other sites - CNET | Content Marketing & Content Curation Tools For Brands | Scoop.it

[Reddit] The popular link-sharing site has banned a half-dozen prominent sites, including TheAtlantic.com and BusinessWeek.com, [...]. Other banned sites include Phys.org, ScienceDaily.com, and GlobalPost. Reddit users who try to submit links to these sites are greeted with a message that informs them that "this domain has been banned for spamming and/or cheating...

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Facebook: See? We told you social advertising works - GigaOm

Facebook: See? We told you social advertising works - GigaOm | Content Marketing & Content Curation Tools For Brands | Scoop.it

Comment: Together with Internet measurement company comScore, Facebook has launched a communication campaign to disprove critics who say Facebook advertising and social media advertising at large does not work. GigaOM reports on the evidence they present.

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Twitter Launches Event-Oriented Hashtags in Partnership With NASCAR

Twitter Launches Event-Oriented Hashtags in Partnership With NASCAR | Content Marketing & Content Curation Tools For Brands | Scoop.it

[...] In February, Keselowski [...] acquired over 100,000 Twitter followers in less than two hours when he tweeted updates and photos of an explosion and fire on the NASCAR track in the Daytona 500. [... On Sunday Twitter aired its first TV commercial ] The commercial concluded with Twitter.com/#NASCAR, which took some observers by surprise. Twitter.com/NASCAR is the more expected form, which would lead to the profile page for NASCAR. The race ... was officially [...] presented by #NASCAR.

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