Content Marketing & Content Curation Tools For Brands
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Content Marketing & Content Curation Tools For Brands
Content curation and content marketing at large help brands engage customers through fresh, rich and relevant content
Curated by Therese Torris
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An Open Infinite Canvas Where To Collect Anything You Want: Murally | Content Curation World

An Open Infinite Canvas Where To Collect Anything You Want: Murally | Content Curation World | Content Marketing & Content Curation Tools For Brands | Scoop.it
Robin Good: Mural.ly is an infinite visual canvas that can be used to create visual maps, digital posters, collections of information resources, images and video clips.
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What You Don't Know About Content Curation and SEO | San Diego ...

What You Don't Know About Content Curation and SEO | San Diego ... | Content Marketing & Content Curation Tools For Brands | Scoop.it

[...] your content will have a greater chance of going viral when using curation tactics. The advantage of content curation when it comes to short-tail keywords is that it expedites your rankings.For example, I created something on “Marketing” and “Twitter,” and it was already on page one when I went back to go check the next day! Not only do the short-tail keywords rank well in a short time period, but the longs-tail keywords do just as well. [...]

 

Comment: reviews:

- Qrait

- Curate.Us

- Storify

- Gimp

- CurationSoft

- Bundlr

- Pearl Trees

- MySyndicaat

- Jing

- Scoop.it

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5 tools to help you master Pinterest [Slideshare]

5 tools to help you master Pinterest [Slideshare] | Content Marketing & Content Curation Tools For Brands | Scoop.it

Comment: intersting slidedeck on Pinterest and discussion of "pinanalytics" tools that help measure activity and influence on Pinterest

- Repinly,

- PinMe,

- Pinpuff,

- PinReach

- Pinerly

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Curation and the Questions No One Is Asking by Mark Armstrong

Comment: Mark Armstrong is the founder of Longreads and the editorial director of Pocket  (formerly Read It Later). I missed his  excellent June 5, 2012 artcle in which he answers 3 questions:

1. Is curation actually valuable, and do we have proof that it is, or is not?

2. Does curation actually have a viable business model? And should it?

3. Who is a curator?

 

I can tell you the answers : 1) yes, 2) no, 3) everybody,

but you still want to read the article.

 

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Interview with Liz Wilson, Community Manager at Paper.li - Search Engine Journal

Interview with Liz Wilson, Community Manager at Paper.li - Search Engine Journal | Content Marketing & Content Curation Tools For Brands | Scoop.it

Content curation is hot nowadays, and there are quite a few content curating tools to help you organize and re-use user-generated content that is...

 

Comment: Interesting insights about Paper.li and the relationship between journalism and content curation

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7 Content Curation Tools That You Should Start Using Today | by Cendrine Marrouat

Canadian blogger and social marketer Cendrine Marrouat shares her experience about how she uses curation tools:

1. Paper.li

2. Scoop.it

3. Storify

4. Pinterest

5. Google+

6. Internet Billboards

7. Blog

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Hidden dangers of content curation | SmartBlogs

Hidden dangers of content curation | SmartBlogs | Content Marketing & Content Curation Tools For Brands | Scoop.it

... First and foremost, if you curate because you don’t have enough time to create, you are minimizing the value of creation and the power it has to give your company and brand a voice and a position in the marketplace...

 

Comment: Couldn't agree more...

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InboundWriter Releases New, iPad-Friendly Version of Its Content Optimization App

InboundWriter Releases New, iPad-Friendly Version of Its Content Optimization App | Content Marketing & Content Curation Tools For Brands | Scoop.it

InboundWriter is designed as a tool to create Web-friendly content. It combines research, writing and online optimization into one, cloud-based app, and it provides real-time access to optimization for search, social media or Google AdSense. The app also scores created documents as to their findability, based on a content optimization strategy that has been defined by the content creator...

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The Value of Facebook Brand Pages for Businesses

The Value of Facebook Brand Pages for Businesses | Content Marketing & Content Curation Tools For Brands | Scoop.it

As brands increasingly use Facebook pages to promote products and engage with fans, the debate over how effective these pages are in increasing sales has likewise grown...

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The 30 Best Content Curation Resources for Marketers - Business 2 Community

The 30 Best Content Curation Resources for Marketers - Business 2 Community | Content Marketing & Content Curation Tools For Brands | Scoop.it

This article for a change is not about curation tools but about content sources for marketers. Pretty good list, very close to mine. 

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Hearsay gives paid-for access to content sources for Social Media Marketing

Hearsay gives paid-for access to content sources for Social Media Marketing | Content Marketing & Content Curation Tools For Brands | Scoop.it
According to Forbes, Hearsay has introduced a service called Content Exchange, which brings in news from Reuters, Tribune Media Services, and Demand Media and charges companies to use its targeted content.
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Search and Social: How The Two Will Soon Become One | TechCrunch

Search and Social: How The Two Will Soon Become One | TechCrunch | Content Marketing & Content Curation Tools For Brands | Scoop.it

Elowitz, co-founder and CEO of next-generation media company Wetpaint writes: [...] We’re on the verge of shifting from a search model in which the user is still doing all of the heavy lifting to one where powerful algorithms enable our devices to anticipate our needs and do most of the sifting and evaluating for us...

 

Comment: We definitely need more sophisticated search and social content is used to shape the new search/discovery algorithms.

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I'm Not a Fan of Tailored Trends on Twitter

I'm Not a Fan of Tailored Trends on Twitter | Content Marketing & Content Curation Tools For Brands | Scoop.it

[...]  The strength of Twitter is that the network it has built makes the world feel smaller.  In an instant, you can find out exactly what’s going on all over the globe.[...] By switching people over to “tailored topics”, you’re making that large world too small.  [...] I personally don’t want algorithms created by people who don’t really know me telling me what I should know about in real-time...

 

Comment: Nice opinion piece. However, I guess that given the amount of online information available, algorithms - i.e. automated curation -- are here to stay. 

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Content Curation -- A comprehensive list of tools

Content Curation -- A comprehensive list of tools | Content Marketing & Content Curation Tools For Brands | Scoop.it

Comment: I scooped this very (too) short introduction to content curation because it lists 50 curation-related tools

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The 3 Ways to Engage Consumers with Content [INFOGRAPHIC]

The 3 Ways to Engage Consumers with Content [INFOGRAPHIC] | Content Marketing & Content Curation Tools For Brands | Scoop.it

Marketers can measure the success of a content campaign by audience engagement. Inbound and content marketing efforts do not focus on sales as the direct return on investment. Engagement is the goal.

 

Comment: Nothing earth-shattering but a good infographic reminder

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Top 5 Curation Tools by Around the Corner-MGuhlin.org:

Top 5 Curation Tools by Around the Corner-MGuhlin.org: | Content Marketing & Content Curation Tools For Brands | Scoop.it

Comment: Yet another TOP 5 but I find them each useful in its own way. here is the list of toold discussed here: 

#1 - EverNote - http://www.evernote.com

#2 - Pinterest - http://www.pinterest.com

#3 - Diigo - http://www.diigo.com

#4 - List.ly - http://list.ly

#5 - Scoop.it  http://www.scoop.it

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Navigating the Culture of Curation in a Content World

Navigating the Culture of Curation in a Content World | Content Marketing & Content Curation Tools For Brands | Scoop.it

[...]The opportunity to create and to curate is available to all, brands and publishers alike. And in the interest of building an engaged audience, perhaps the best approach is to shift focus away from classifying what one it is that one does, and to turn it towards doing it better.

 

Comment: Interesting article following up on Mark Armstrong's above scooped on:

http://markarms.tumblr.com/post/24479990728/curation-and-the-questions-no-one-is-asking ;

 

 

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The Unanticipated Benefits of Content Curation: Build Staff Expertise ...

The Unanticipated Benefits of Content Curation: Build Staff Expertise ... | Content Marketing & Content Curation Tools For Brands | Scoop.it

"[...] Content curation forms the base of your content strategy pyramid. It’s about curation, creativity, and coordination across channels. Your content strategy is essential to the success of an integrated social media strategy. Content curation can also help increase the shelf-life of your content you’re already producing." 

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5 Tools to Help With Content Curation - Content Curation Marketing

Comment: Interstingly, this blog does not discuss the usual suspects (Scoop.it, Pearltrees...) but the less often discussed:

- Trapit

- Feedly

- Prismatic

- wavii

- StumbleUpon

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Using Evernote For Content Curation

Using Evernote For Content Curation | Content Marketing & Content Curation Tools For Brands | Scoop.it

...I have used Evernote for years and have seen the growth from a small note taking program to a an amazing multi platform app that sits at the heart of my daily routines both on a personal and business level...

http://www.evernote.com/


Via Heiko Idensen
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9 Pet Peeves to Avoid in Your Pinterest Marketing - HubSpot Blog

9 Pet Peeves to Avoid in Your Pinterest Marketing - HubSpot Blog | Content Marketing & Content Curation Tools For Brands | Scoop.it
9 ways to be a terrible Pinterest marketer...
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Pinterest and the Cultural Divide of Content

Pinterest and the Cultural Divide of Content | Content Marketing & Content Curation Tools For Brands | Scoop.it

Pinterest is sometimes dismissed as the social network for women, but now the platform is making a move to expand globally...

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Hearsay Social Gives Brands Targeted Content For Social Media - Forbes

Hearsay Social Gives Brands Targeted Content For Social Media - Forbes | Content Marketing & Content Curation Tools For Brands | Scoop.it
Hearsay Social has launched Content Exchange, a product that provides targeted content from companies such as Thomson Reuters, for brand marketers to post on social sites such as Facebook, Twitter and LinkedIn.
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Three Reasons Content Curation is Overrated | Business 2 Community

Three Reasons Content Curation is Overrated | Business 2 Community | Content Marketing & Content Curation Tools For Brands | Scoop.it
B2B marketers are looking for a shortcut to thought leadership, but the shortcut many are taking lead somewhere else completely.
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Chinese social network Renren looks to Pinterest-model in hope to monetise content

Chinese social network Renren looks to Pinterest-model in hope to monetise content | Content Marketing & Content Curation Tools For Brands | Scoop.it
Renren CEO Joe Chen discussed a range of topics relating to China's social networking space...
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