Content Marketing & Content Curation Tools For Brands
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Content Marketing & Content Curation Tools For Brands
Content curation and content marketing at large help brands engage customers through fresh, rich and relevant content
Curated by Therese Torris
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Scoop.it launches new visual dashboard - Examiner.com

Scoop.it launches new visual dashboard - Examiner.com | Content Marketing & Content Curation Tools For Brands | Scoop.it

Curation platform Scoop.it introduced the updated version of its dashboard on Saturday. Now more visually focused, the dashboard is centered on a user's personalized Interest Graph....

 

Comment: Good move. Could go much further as far as I'm concerned. I find it for example a pity that scoop.it does not have a searchable home page that any user registered or not can explore...

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Lyst raises $5M for personalized fashion newsfeed

Fashion startup Lyst raised $5 million from [...]  DFJ Esprit [ ...and...] Accel Partners. Lyst lets users curate their own personalized boutique by aggregating the inventories of hundreds of brands, designers, and stores. Users can add items they like to their “lyst” and connect to the retailer’s site when they want to make a purchase.

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The Key Benefits of Content Curation by Beth Kanter: Presentation + Curated Tweets [Slidedeck]

Robin Good: Here is the official presentation that Beth Kanter delivered yesterday, accompanied by a curated bundle of user contributions (mostly tweets) and relevant resources (stats, some visuals and other resources) outlining the key benefits that content curation can bring.

 

Storify curated story: http://storify.com/kanter/the-anticipated-benefits-of-content-curation

Full presentation on Content Curation benefits: http://www.slideshare.net/kanter/the-unanticipated-benefits-of-content-curation

 

 


Via Robin Good
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Beth Kanter's comment, July 13, 2012 10:53 AM
Robin thanks so much for highlighting the storify summary - I did that right after the session because I wanted to do a quick content analysis of the tweets and see what resonated. I also did the same for the chat logs so I could gather up the questions and make sure they were answered. The session was based on an article I wrote recently on why content curation - real content curation as you describe it - can benefit nonprofits. How it can enhance staff expertise and reduce information overload. Here's a blog post that wrote sharing some of the other resources, including many of yours. http://www.bethkanter.org/?p=5690
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Are we stuck in filter bubbles? Here are five potential paths out

Are we stuck in filter bubbles? Here are five potential paths out | Content Marketing & Content Curation Tools For Brands | Scoop.it

"Algorithms can help, but more fundamentally, we need to figure out what we want a diverse pool of information to look like."


Jonathan Stray gives interesting ideas on niemanlab.org on how to avoid the filter bubble, among which curation. "Editors still command attention" he reminds us. And he adds: "Editors could become curators, cultivating the best work from both inside and outside the newsroom."also pointing out that we prefer to rely on people instead of machines.

 

We agree!


Via Guillaume Decugis
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Blekko unveils search curation site ROCKZi - GigaOM

Blekko unveils search curation site ROCKZi - GigaOM | Content Marketing & Content Curation Tools For Brands | Scoop.it

Blekko, the human-curated search engine, [...] unveiled a new content curation site, ROCKzi, which lets people consume and socialize around the news they care about in a PInterest-like environment.[...]

 

ROCKzi [...] surfaces fresh content from news sources curated by power blekko users and displays articles in topic-specific, searchable “news boards,” from “Geekery” and “Glitterati” to “SportZ” and “Red State.” As of now, there are 33 boards but, over the next few weeks and months, it plans to expand to hundreds and then thousands more...

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The 3 Rs: A Balanced Formula for Effective Content Curation | Content Marketing Institute

The 3 Rs: A Balanced Formula for Effective Content Curation | Content Marketing Institute | Content Marketing & Content Curation Tools For Brands | Scoop.it
Count on the three Rs to provide a balanced formula for effective content creation. A mix of recent, reliable, and relevant content is key.
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Scribit Cures Content Curation Blues

Automatically curate great content for your site with this great online tool.

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Offline to Online Curation: Digimarc’s “Print-to-Pin” Solution in the Cosmopolitan

Offline to Online Curation: Digimarc’s “Print-to-Pin” Solution in the Cosmopolitan | Content Marketing & Content Curation Tools For Brands | Scoop.it

Digimarc Corporation today announced that the company’s new Print-to PinSM solution will be featured in two top women’s magazines, Cosmopolitan and Redbook, both published by Hearst Magazines...

 

From The Digimarc's Web site : "Using Digimarc Discover technology, your publication can digitally watermark images, branded mobile response codes, or text areas to provide the direct link from print to the pinned image or pinboard on Pinterest. Only the image you decide to pin to your Pinterest page can be re-pinned by your readers; thereby, giving you complete control of the entire experience." http://www.digimarc.com/discover/magazines/print-to-pin-solution

 

Comment: Great example of offline to online (O2O) integration !

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Why Twitter Matters: Tomorrow’s Knowledge Network

Why Twitter Matters: Tomorrow’s Knowledge Network | Content Marketing & Content Curation Tools For Brands | Scoop.it

Great pick by Jan Gordon and a vribrant defense of Twitter as way to do research, mutual curation and smart... cocktail parties! 

 

TT's Comment: Couldn't agree more. Twitter is a great curation tool!


Via janlgordon, Guillaume Decugis
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Guillaume Decugis's comment, July 9, 2012 3:29 PM
I also love the smart Cocktail Parties. Reminds me of our chats in NYC at the #140 ;-)
janlgordon's comment, July 9, 2012 9:07 PM
gdecugis
Great minds think alike, I liked the 24/7 cocktail party too:) yes it was great chatting with you at the #140 last year, I missed you this year:)
Guillaume Decugis's comment, July 9, 2012 9:18 PM
This year was Chicago for me (TechWeek). But I love NYC so I'll be back!!!
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The Fancy gives you cash for sharing the stuff you love

The Fancy gives you cash for sharing the stuff you love | Content Marketing & Content Curation Tools For Brands | Scoop.it
The Fancy, a social photo-sharing site that is New York’s answer to Pinterest, is offering cash rewards to users who share the stuff they love.
Starting today, anytime you share a product ...

Comment: Offering rewards for curating products puts social shopping curation on a very slippery slope. Paid-for user-generated reviews have never worked. It's hard to see why shopping curation would fare better.
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In Germany, Proposed Licensing For Newspaper Snippets Could Threaten Users Of Blogs, Facebook And Twitter

In Germany, Proposed Licensing For Newspaper Snippets Could Threaten Users Of Blogs, Facebook And Twitter | Content Marketing & Content Curation Tools For Brands | Scoop.it

This was suggested to me by Chuck Sherwood (thanks!) and reading it from Silicon Valley, it's both fascinating and somehow saddening:

 

"A few months ago we wrote about a really bad idea that was being floated in Germany: making companies like Google pay for the use of news snippets in services such as Google News. Unfortunately, that idea has now been turned into a concrete proposal for a new law; remarkably, it is even worse than the original plans."

 

It looks like after SOPA, the fight is not over between partisans of an open internet and declinging industries looking at tighter copyright enforcement as a solution to their lack of innocation.

 

My previous business was in the digital music industry and I understand the case against free copy of everything. I would argue that Spotify is a much better way to fight piracy than SOPA but I can understand why full length copying of copyrighted material is hard to accept for content creators.

 

This time however, the case of newspapers involved in that proposition seems tough to argue: Fair Use and the Right to Quote have long been copyright exceptions that existed long before the Internet. Both in the US and Europe. We need them simply because knowlegde works this way: you build on top of the existing by referring to it. 

 

What these (minority of?) newspapers fail to see is that if their news are only valuable from the snippets or their titles, they're pretty worthless. The Media & Publishing industry have to adapt and in particular emphasize the role of Curation by giving context, analysis and meaning. There's a winning model for Media in the future. But I'm certain it doesn't involve litigation and protective lawmaking.


Via Guillaume Decugis
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Brand Publishing Is Exploding [Infographic]

Brand Publishing Is Exploding [Infographic] | Content Marketing & Content Curation Tools For Brands | Scoop.it
The past few years, brands have transformed their marketing campaigns, slowly but surely focusing more on content as opposed to straightforward advertising.
Brand publishing has, in other words, blown up.
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Feeding the Social Media Beast: The 'Why' Behind Curating Content - Inman.com

Feeding the Social Media Beast: The 'Why' Behind Curating Content - Inman.com | Content Marketing & Content Curation Tools For Brands | Scoop.it

Curating content – knowing how to do it and what type of content to look for, is key to feeding the social media machine...

 

Comment: This post shares hands-on experience

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Trading Privacy for Convenience: How Google products go from creepy to cool

Trading Privacy for Convenience: How Google products go from creepy to cool | Content Marketing & Content Curation Tools For Brands | Scoop.it

In the psychological evolution of Google products for people who rely on them every day, convenience regularly trumps privacy concerns. Are you cool with that? Read this blog post by Elinor Mills on Security & Privacy.

 

Comment: excellent article, not directly related to content curation but important, still

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Svpply's Mobile Store Explorer Lets You Window Shop From Your Phone

Svpply's Mobile Store Explorer Lets You Window Shop From Your Phone | Content Marketing & Content Curation Tools For Brands | Scoop.it

Summary : Shopping curation site Svpply offers a mobile local social shopping app, Store Explorer that helps user find what's for sale around them.

 

Comment: the perfect SoLoMo application !

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Discover, Bookmark And Share Videos With Clipulse

Discover, Bookmark And Share Videos With Clipulse | Content Marketing & Content Curation Tools For Brands | Scoop.it

Clipulse is a social video discovery platform allows you to gather, organise and share amazing and interesting videos from around the web. Bookmark your interesting videos and share it with others to let them catch a glimpse of your cool collection...

Direct link http://clipulse.com


Via Giuseppe Mauriello
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Prasanth (WN)'s comment, July 10, 2012 4:23 PM
Thanks
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Six reasons why your business needs to curate content

Six reasons why your business needs to curate content | Content Marketing & Content Curation Tools For Brands | Scoop.it

[...] Curation demonstrates your knowledge [...] creates value [... ] reveals your personality [... ] helps you to stay top of mind [... ] drives engagement...

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Social Media Evergreen Content - Return-on-clicks.com

Social Media Evergreen Content - Return-on-clicks.com | Content Marketing & Content Curation Tools For Brands | Scoop.it

[...] the persistence of content on the Internet and its ability to continue to propagate through social media ... have a positive flipside. Persistent social content can be the gift that keeps on giving - a positive content evergreen...

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Twitter is building a media business using other people’s content

Twitter is building a media business using other people’s content | Content Marketing & Content Curation Tools For Brands | Scoop.it
As Twitter continues to build out new features such as “expanded tweets” and curation-based services like its NASCAR editorial offering, it has become pretty obvious where the company is headed: it has given up on being a utility built on open APIs...
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What is Google+ Why it matters to Curation? | by G. Rosenblatt [Slidedeck]

What is Google+ Why it matters to Curation? | by G. Rosenblatt [Slidedeck] | Content Marketing & Content Curation Tools For Brands | Scoop.it

This slideshare is by Gideon Rosenblatt  and as always Gideon's perspective and presentation is relevant to anyone who participates online for business, (non-profits, education, brands)....

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Google's Death Greatly Exagerated: Google Search Still Growing

Google's Death Greatly Exagerated: Google Search Still Growing | Content Marketing & Content Curation Tools For Brands | Scoop.it

Google is still growing. Searches continue to rise on a year over year basis. We spend so much time thinking about the growth of social companies like Facebook, Twitter, and Pinterest, it's easy to forget Google is still getting more and more queries.

***** One of my 5 secret trends for 2012 is Google's resurgence. Marty

 

TT's comment: Google was never gone ! For all the good things about new discovery tools like content curation, as discovery tools multiply and content inflates, we need search more than ever. There isn't a single firm worldwide which can compete with Google in search. We're talking here both about quantity and quality: Bing does not even crawl a fifth of Google's pages and in terms of relevance only Google delivers decent longtail searches...

 


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Here's A Look INSIDE Pinterest's New $9 Million San Francisco Office

Here's A Look INSIDE Pinterest's New $9 Million San Francisco Office | Content Marketing & Content Curation Tools For Brands | Scoop.it
All the floorplans and other details....
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Fab Buys Llustre, Comes To The UK - Fast Company

Fab Buys Llustre, Comes To The UK - Fast Company | Content Marketing & Content Curation Tools For Brands | Scoop.it
[...] Llustre only opened its virtual doors in April. According to Fab, membership and orders on the site have tripled in the past five weeks. Fab is now relaunching Llustre as Fab UK. The company also says its European operations team has grown from 30 to 85 people in the last four months, and its membership there now tops 1 million...
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Discover, Collect And Share Products You Love With Shopcade: Pinterest For Ecommerce

Discover, Collect And Share Products You Love With Shopcade: Pinterest For Ecommerce | Content Marketing & Content Curation Tools For Brands | Scoop.it

From official website:

"Shopcade is a social shopping application on Facebook that connects people to shop and recommend products together and get rewarded for it. You can shop trending products recommended by your friends and people you trust, as well as become a trendsetter by recommending products you love. Whenever you buy via others Shopcades, or others buy via yours, you both get rewarded."

 

Check out Shopcade: http://www.shopcade.com

 

Read more: 

http://searchenginewatch.com/article/2189714/Shopcade-Pinterest-for-Ecommerce

 


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MentorMob U- Disruptive Innovation for Teachers - Technology Digital

MentorMob U- Disruptive Innovation for Teachers - Technology Digital | Content Marketing & Content Curation Tools For Brands | Scoop.it

MentorMob the most popular content curation site has introduced yet another innovation called “MentorMob U,” an affordable educational service designed for educators and institutions,...

 

http://www.mentormob.com/mmu

 

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