Content Marketing & Content Curation Tools For Brands
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Content Marketing & Content Curation Tools For Brands
Content curation and content marketing at large help brands engage customers through fresh, rich and relevant content
Curated by Therese Torris
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Curating Content – Tools - CoolOnlineCash.com

"Here are some great content curation tools. FREE Content Curation Tools: Zemanta - Available as a Wordpress plugin. Always seems to show me extremely..."

Therese's comment: brief insightful review of top content curation tools for business: Zemanta, Scoop.It, Storify Paper.li, List.ly, Curationsoft, PageOneCurator, CurationTraffic

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Hublished - The 24/7 Virtual Convention | Tools for Curation

Hublished - The 24/7 Virtual Convention | Tools for Curation | Content Marketing & Content Curation Tools For Brands | Scoop.it
For the first time ever, educated consumers and professionals can discover and share live, recent, and upcoming content from brands and experts....

Therese's comment: a Webinar-centric social curation tool. Currently in beta.
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Floost brings interest based content sharing network matching curation with consumption

Floost brings interest based content sharing network matching curation with consumption | Content Marketing & Content Curation Tools For Brands | Scoop.it
Floost will end of the day with a peoples network , the key difference between that you will only consume content which of interest to you.
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Syndication 3.0, from NewsCred and NewsLook to Ok.com and Upworthy

Syndication 3.0, from NewsCred and NewsLook to Ok.com and Upworthy | Content Marketing & Content Curation Tools For Brands | Scoop.it
August 3, 2012. The web may make syndication easier, but it hasn't yet made it into a great business. A new wave of startups are trying to change that...

Therese's comment: Ken Doctor, author of newsonomics , reviews the "news syndication 3.0" start-up which are trying to make news and video syndication a viable business - which repeatedly failed before. He sees potential in content syndication for brands as by NewsCred:

"The brand use of news content has a bigger potential. Check out several case histories, showing the use Pepsi, Orange Telecom, and Lenovo has made of NewsCred-distributed entertainment and tech content. Brands are publishers and want an easy, one-source way to populate their sites. [...] Figuring out how to create content experiences for brands-turned-publishers is one part of the syndication puzzle."
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Zeen: New Curation Tool In Private Beta - TheNextWeb

Zeen: New Curation Tool In Private Beta - TheNextWeb | Content Marketing & Content Curation Tools For Brands | Scoop.it

Robin Good: Zeen, the new app from the original founder of YouTube is finally coming, and it has opened its doors to private beta users.

On paper and by looking at the first screenshots, Zeen promises to be a curation-publishing platform similar to the new Paper.li, Storify and Scoop.it, but without any new revolutionary feature or improvement over those existing platforms.

  

Full original article picked up by Giuseppe Mauriello from TheNextWeb:

http://thenextweb.com/apps/2012/07/27/youtube-founders-new-magazine-focused-web-curation-app-zeen-opens-in-beta/

 

Reserve your username on Zeen here: http://zeen.com


Via Giuseppe Mauriello, Robin Good
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Mike Ellsworth's comment, August 6, 2012 10:33 PM
Thanks for the reScoop!
Mike Ellsworth's comment, September 27, 2012 3:26 PM
Thanks for the reScoop!
Mike Ellsworth's comment, September 27, 2012 7:06 PM
Robin, good question, as your original scoop has been reScooped several times in this thread. I was thanking RPattinson-Daily for reScooping my reScoop, and so on, down to your original scoop. So thanks for this scoop, and for all the great scooping you do!
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Why Scoop.it, Bundlr, Pearltrees, Storify & Pinterest should be part of your Web marketing plan

Why Scoop.it, Bundlr, Pearltrees, Storify & Pinterest should be part of your Web marketing plan | Content Marketing & Content Curation Tools For Brands | Scoop.it
See how Scoop-it, Bundlr, Storify and PearlTrees should be part of your #marketing plan http://t.co/gd3bsWCJ #socialmedia #webmarketing...
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Social Curation Summit To Attract Expert Curators And Tastemakers ... - AllFacebook

Social Curation Summit To Attract Expert Curators And Tastemakers ... - AllFacebook | Content Marketing & Content Curation Tools For Brands | Scoop.it

Curation Summit kicks off Tuesday, July 31, in New York! Connect with industry experts and explore how the social graph is transforming at our all-day event.

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Hootsuite adds content curation plugins Storify, Zendesk and Evernote

Hootsuite adds content curation plugins Storify, Zendesk and Evernote | Content Marketing & Content Curation Tools For Brands | Scoop.it
Another week, another Hootsuite update. To add to its ever increasing arsenal of tools aimed at helping social media managers, content strategists and community managers better organize and share their company content, Hootsuite has introduced...
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Hacking Scoopit On Marketing Revolution To Increase Engagement | Curation Revolution

Hacking Scoopit On Marketing Revolution To Increase Engagement | Curation Revolution | Content Marketing & Content Curation Tools For Brands | Scoop.it
I've written about my love of the new Scoop.it UI. I believe, with a few tweaks and hacks, Scoop.it can become the hub of all online marketing activities from social media to stores.
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Pins, Tags, Shares, Oh My | Adventures with Technology

Pins, Tags, Shares, Oh My | Adventures with Technology | Content Marketing & Content Curation Tools For Brands | Scoop.it

From a lovely blog by a Spanish teacher, this post insightfully reviews a comprehensive and excellent choice of curation tools in several categories:

CLOUD STORAGE: DropBox, Evernote, GoogleDrive

RESEARCH: social bookmarking tools: Diigo, Zotero

VISUAL BOOKMARKING: Pinterest, Learni.st, Bo.lt

SOCIAL BOOKMARKING: folksonomy, Delicious, Diigo, Zotero, Pinterest, Learni.st, and Bo.lt, Bundlr, Educlipper (in Beta).

PRESENTATION: Pearltrees, LiveBinders, Museum Box, Jog the Web, Mentor Mob.

MAGAZINE: Scoop.it , Storify, Paper.li, Flipboard

In the end, she recommends for education: Symbaloo, Diigo, DropBox, Evernote

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Who should see what when? Three principles for personalized news

Who should see what when? Three principles for personalized news | Content Marketing & Content Curation Tools For Brands | Scoop.it
There's too much news for anyone to consume. Three key words should determine who gets served what: Interest, effects, and agency...

Therese's comment: I found this very interesting post through Robin Hood's but I prefer the original title., hence this direct link to it.
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Facebook Tests Pinterest-Like Design for App Activity

Facebook Tests Pinterest-Like Design for App Activity | Content Marketing & Content Curation Tools For Brands | Scoop.it
Facebook is testing a new layout for Open Graph app stories that look reminiscent of one of the most popular apps out there: Pinterest.
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Leveraging, Locating and Retrieving Content: the ROI of Taxonomy

As the paradigm shift from print to digital continues at an astonishingly rapid pace, employees are creating and saving terabytes of digital content to internal systems....
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Human-Curated Search and Data-Driven Comparisons: FindTheBest

Human-Curated Search and Data-Driven Comparisons: FindTheBest | Content Marketing & Content Curation Tools For Brands | Scoop.it

Robin Good: FindTheBest is a good example of an emerging wave of alternatives search engines, not based exclusively on algorithms but also on curated human selection and review. 


"...it is a hybrid search engine — a combination of data-sifting algorithms and human curators.


The humans define the categories, design how information is presented and determine what ingredients of comparison — or attributes — are most meaningful to users."

(Source: NYTimes Blogs)


Via Robin Good
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Should You Curate Content? The Essentials Every Content Marketer Needs to Consider | Content Marketing Institute

Should You Curate Content? The Essentials Every Content Marketer Needs to Consider | Content Marketing Institute | Content Marketing & Content Curation Tools For Brands | Scoop.it
Create vs. curate? They aren't mutually exclusive. Tailor your role as content strategist to be one part creator and one part curator.

Therese's comment: excellent analysis of the reasons why marketers should curate content (or not); presentation of best practices and review of the following tools: Curata, CurationSoft, Paper.li, Scoop.it, Storify
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Send in the humans – content curation for beginners

Send in the humans – content curation for beginners | Content Marketing & Content Curation Tools For Brands | Scoop.it
With so much content proliferating on the web and in social media platforms, it can be hard to find good quality information. Search engines like Google can help, but they find content based on...
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Contently’s Code of Ethics for Journalism and Content Marketing

Contently’s Code of Ethics for Journalism and Content Marketing | Content Marketing & Content Curation Tools For Brands | Scoop.it

Information is the most valuable commodity of our time. We have an obligation to provide it accurately...

 

Therese's comment: Great reminder of principles of journalistic honesty, integrity, accountability, and responsibility that all content professionals should abide by.

 

Examples

 

- Acknowledge facts that may compromise the integrity of a story or opinion

- Minimize potential harm to sources or subjects of stories

- Expose truth as fully as possible

- Always credit sources of content or ideas, never plagiarizing or repurposing stories or prose, whether one’s own or another’s, whether written content, photography, or other media, whether the original source is known or not.

- Fulfill promises made to contributors and sources in the course of reporting...

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5 Curating Secrets From @ScentTrail

5 Curating Secrets From @ScentTrail | Content Marketing & Content Curation Tools For Brands | Scoop.it

Martin (Marty) Smith: I have a few curating tricks or secrets I haven't seen widely written or shared. This doesn't mean much better, smarter curators like Michele, Robin or Brian don't know and practice these ideas, but I haven't seen posts on them so decided to share.

 

Marty's 5 Secret Curation Tips

 

1. Curate What Is Happening NOW [...]
2. Near Real Time Beats All Other Time [...]

3. Infographics Rock Traffic [...]
4. Create A Leaderboard [...]
5. Say Thank You [...]
Thanks everyone here ends my first 5 Marty Curation Secrets (lol).

Therese's comment: Couldn't agree more. Still have to implement some of these tips, especially #4


Via Martin (Marty) Smith
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Martin (Marty) Smith's comment, July 31, 2012 10:22 PM
Thanks for your amazing work Gerrit. Mentioned you in this post as a brilliant curator. Marty
Martin (Marty) Smith's comment, August 1, 2012 2:06 PM
TY to everyone for picking up this post. Guillaume, thanks to your new beautiful look and feel I am driving a lot more traffic into the master Revolutions page: http://www.scoop.it/u/martin-marty-smith.

Is there anyway to create a "follow all" button? It takes WORK right now to follow all 12 revolutions. I appreciate the placement of the follow @ScentTrail button, but its hierarchy makes it look like it is the equivalent of a Follow All button.

I guess it is sort of since I do tweet updates across all revolutions, but it feels a little piecemeal, confusing and HARD now. Once you bring Twitter in, and I am in NO WAY saying remove it (lol), it gets confused with the magazine. The main issue, a visitor's desire to follow all, is left to those willing to do the click-y work.

Here again I wouldn't eliminate choice I would just find a way to create less friction with a SUPER CHOICE of Follow All. The other reason I see this button as beneficial is what it does for Scoop.it. Once your database has me tagged as a FOLLOW ALL on X, Y and Z topics relevant suggestions are just around the corner. Sure you can move downstream from the individual choices but seems like a lot more work. Once you get into predictive analytics you will be able to tune the presentation based on how your visitors arrive and eliminate some choices in favor of higher conversions.

Agree with how you've started, at the lowest detail level, but you've now created a new problem - I want to USE that beautiful visual master page more. In order to do that I need it to start to function more like a site (more subscription choices, taxonomy power and grouping as we've discussed).

I still haven't been able to get my hand all the way around what it means to be the HUB of my social network marketing, but working on it. Stay tuned (lol) and thanks for the Rescoop.
Marty
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Pearltrees' mobile app gets 100.000 download - Pearltree's blog

Pearltrees' mobile app gets 100.000 download - Pearltree's blog | Content Marketing & Content Curation Tools For Brands | Scoop.it

As you know, last week, we launched Pearltrees for iPhone. In less than a week, the app has been downloaded more than 100.000 times! Within a few hours, Pearltrees, your digital and social library reached the top 5 in the US AppStore...

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Content Curation Tools For Brands | Scirpoli.com

Content Curation Tools For Brands | Scirpoli.com | Content Marketing & Content Curation Tools For Brands | Scoop.it

[...] Therese Torris researched content curation using mainly two curation tools: one more business-oriented tool, Scoop.it, to monitor four topics (including Content Curation and Mobile Payments included in the Curated Content section of this blog) and...

 

Therese's comment: Glad and grateful this long post and its sister slidedeck on Slideshare are still getting some traction http://www.slideshare.net/ttorris/content-curationtoolsforbrands

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Tools for Taming the Media - All Things Digital

Tools for Taming the Media - All Things Digital | Content Marketing & Content Curation Tools For Brands | Scoop.it

June 27 2012, AllThingsDigital [...] "asked a couple of power users — Clay Shirky and John Battelle — to share their go-to media apps" for content curation...

 

Therese's comment: Very interesting to see that power users use relatively classic tools like Google alerts, RSS readers like Netvibes, aggregators like Flipboard, social bookmarking  sites like Reddit, emails from News.me, thelistserve, Netvibes, News.Me, Shrook, Slashdot, TechMeme, The Browser, thelistserve.com, Twitter... and human curators they trust like Conor Friedersdorf.

 

I love this quote by Clay Shorky: "The trick is to adopt both tools and practices that maximize elevance instead of volume, and minimize time spent searching in favor of time spent reading. Tools can help with that (as with News.me), but the most important thing isn't the tool, but the mindset of the user."

 

Picture: John Batelle, photographer not credited

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Tool Evaluation: Scoop.it » ONID

Tool Evaluation: Scoop.it » ONID | Content Marketing & Content Curation Tools For Brands | Scoop.it
Both are social curation tools in which the curator shares topical content. ... But this still represents a cost that must be dealt with if one wants students to collaborate rather than just create their own curated collections.
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New Content Curation Software XYDO [Press Release]

New Content Curation Software XYDO [Press Release] | Content Marketing & Content Curation Tools For Brands | Scoop.it

XYDO launches website that promises a lasting solution to the process of gathering and sharing 3rd party content for businesses. Park City, Utah (PRWEB) July 25, 2012.

"Engaging content delivered with  measurable

http://www.xydo.com/

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News360 Revamps Its iPad App: New Look, New Home Screen, New Reading Scores | TechCrunch

News360 Revamps Its iPad App: New Look, New Home Screen, New Reading Scores | TechCrunch | Content Marketing & Content Curation Tools For Brands | Scoop.it
Therese's comment: I had missed this mid July release of News360 new ipad app.
1) It is truly stunning in its ability to personnalize news aggregation by manually setting topic preferences AND by automatically importing semantic data from social networks like Twitter and Facebook and from personal knowledge bases like Evernote.
2) an ultra clever display gives a strongly visual overview of the news in form of a grid of "image + headline" blocks. Each block can then be flipped in 3D to reveal a bit more text, and flipped again to reveal social buttons. This makes 360news the most attractive and most easy to use yet compact interface.

This is automated curation at its best.

from TechCrunch: July 16 2012 News360 is releasing a new version of its iPad app today. It's meant to be a major revamp of the newsreading app, one that CEO Roman Karachinsky tells me has been in the works since August of last year...
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