Content Marketing & Content Curation Tools For Brands
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Why I Don't Like Scoopit Links on Twitter

Why I Don't Like Scoopit Links on Twitter | Content Marketing & Content Curation Tools For Brands | Scoop.it

Bryan Vartabedian, MD : ..   more Scoopit links in my Twitter stream and I’m not crazy about it.  Sure it’s quick and easy to share with Scoopit.  But it not quick and easy to consume. For me it's all about the econ...


Via Martin (Marty) Smith, Robin Good
Therese Torris's insight:

TT: agree that a twitter link from scoop.it creates an annoying additional step for viewers interested in the content. But driving traffic to the aggregating platform (be it scoop.it, pulse or else) and to the curator is OK as long as it is clear where the link goes. The link should not be hidden behind a bitly  and include @scoopit.
What annoys me however is that scoop.it links do NOT credit the original souce. For that reason I almost always manually add its twitter handle (lots of work). ATTRIBUTION to the original source is key to curation, in my opinion.

For example I'm going to tweet this and add the handle of the author : Bryan Vartabedian @Doctor_V

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Karen Dietz's comment, August 22, 2014 7:07 PM
Right on Marty! I'm re-scooping this as a way to help that learning along about how to really use Scoop.it well and leverage it.
Karen Dietz's curator insight, August 22, 2014 7:25 PM

FYI Folks -- I trust that the reviews I write about the articles I curate help people along in their business storytelling journey. I know that there are many curators out there who do not add reviews/comments to the articles they highlight. 


As a result, Scoop.it and other curation sites are getting a backlash because audience members are tired of getting a link to an article that brings them to Scoop.it, and then requires another click to get to the article. Now I know that is annoying. And there is nothing of value offered between clicks.


Marty's response to the original blog post is right on. Read it along with all the other comments. Truly illuminating.


Other than a rant for me, what's the value of this post to you and business storytelling?


Namely this -- no matter what medium you use -- blogging, curating, digital storytelling -- make sure you are actually adding value for your audience. Expand their knowledge, give them tools, show them how, and offer your excellent insights. The stories you share have to connect to your audience in these ways. Anything else is a waste.


All of these posts and reviews add up to telling your story in a big picture way. So thanks Marty for addressing this issue, and reminding us about principles for quality curation. I've learned a lot from both you and Robin!


Karen Dietz

Bob Connelly's comment, November 24, 2014 12:11 AM
Being new to Scoop.it, I was glad to read this. I wouldn't have thought about this...
Content Marketing & Content Curation Tools For Brands
Content curation and content marketing at large help brands engage customers through fresh, rich and relevant content
Curated by Therese Torris
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Curating curation topic on Scoop.it

Curating curation topic on Scoop.it | Content Marketing & Content Curation Tools For Brands | Scoop.it

Content curation tools are designed to assist the process of searching, collating and sharing existing content. Content curation differs from simple content aggregation in that curators screen for the most relevant content, and often edit or comment it.   By curating content on a topic close to them, brands can position themselves as a go-to expert on that topic and embed their communication into the richer context of external content sources.

 

Content curation tools are multiplying like wild mushrooms. Category leaders, like Pinterest, tumblr and Scoop.it are growing impressively fast. 

 

At the same time, other tools from social media, blogging and search, such as Twitter, Paper.li and Google are strengthening their curation functionality.

 

Observer (like me) are starting to make distinctions among subcategories like Search Curation (Topsy, Feedsquares), Video Curation (Magnify.net), Content Trends curation (Zemanta, Parse.ly), Corporate Curation (Curata, CurationSoft, Digimind), Content Relationships curation (Pearltrees, Mind.it).

 

The most popular category is Social (content) Curation. Social Curation enables users to clip and publically share content (mostly pictures, graphics and video) in the form of attractive personalized mood boards or microblogs (typical of Pinterest, Bundlr).

A more specialized form of Social content curation helps users turn twitter feeds into threaded stories (Storify, Dashter). 

We can expect much of the Pinterest-style social curation to turn into Shopping Curation à la OpenSky.

We can also expect the debate about content curation and copyright infringment to continue to rage. Attribution to the original source should be a fundamental requirement of Content Curation. But it can be difficult when content is re-curated (for example re-"pinned") again and again. Scoop.it is one of the best tools in terms of facilitating content attribution.

 

More ?  Check the slidedecks:

http://fr.slideshare.net/ttorris/content-curationtoolsforbrands

http://fr.slideshare.net/ttorris/facing-contentinflationslideshow

 

 

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Nick Kellet's comment, October 13, 2012 5:04 PM
Take a look at List.ly
Nick Kellet's comment, October 13, 2012 5:21 PM
I added this post to my list http://list.ly/list/1wu-best-of-content-curation-12th-october-2012
Monica S Mcfeeters's curator insight, May 21, 2013 2:55 PM

This is an interesting break down of sites where people curate content. Those interested in content curation might want to read over this.

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15 Killer Content Curation Tools to Keep Your Blog and Social Media Rich

15 Killer Content Curation Tools to Keep Your Blog and Social Media Rich | Content Marketing & Content Curation Tools For Brands | Scoop.it
Original content is great. You feel good creating it, and you believe you have something fresh, entertaining, and/or useful for your readers and followers.
Therese Torris's insight:
A bit arbitrary (Quora, yes but why not Twitter), this list contains classic content curation tools like Scoop.it, Pinterest and Curata, alongside newer stuff like http://quuu.co/ ;
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Set up a process to publish curated content on Facebook with free tools

Set up a process to publish curated content on Facebook with free tools | Content Marketing & Content Curation Tools For Brands | Scoop.it
Looking for a way to simplify the process of publishing your curated content on Facebook? Discover how to curate and schedule content using three free apps.
Via massimo facchinetti
Therese Torris's insight:
step by step explanation

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6 Creative Exercises to Train Your Brain to Write More Concisely

6 Creative Exercises  to Train Your Brain to Write More Concisely | Content Marketing & Content Curation Tools For Brands | Scoop.it
Learn six exercises that will help you trim the fat off your content and start writing more succinct sentences.
Therese Torris's insight:
Good tips, well put. Typical Hubspot
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10 Characteristics of a Growth-Focused Content Marketer #Infographic

10 Characteristics of a Growth-Focused Content Marketer #Infographic | Content Marketing & Content Curation Tools For Brands | Scoop.it
A content hacker combines content marketing skills with a growth hacking mindset. Check out what that means in more depth.

Via Brian Yanish - MarketingHits.com
Therese Torris's insight:
not such a fan of growth hacking myself, i have to admit that it works
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Why and when to republish content on other platforms for SEO

Rand's presentation on how to re-use and recycle content, update existing content, and earn better rankings and visibility.

Via Guillaume Decugis, massimo facchinetti
Therese Torris's insight:

Remarkable presentation by Rand Fishkin who makes a crystal clear point on what republishing content to other platofrms can bring. 


Rand says you can increase your traffic, reach and SEO by 3x. On our end we can attest this works though there are many reasons we'll come back on to not systematically do it / overdo it. So if you're interested in what results this can bring, read our post on the results of our own experiment. 

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Tommy Landry's curator insight, March 21, 3:35 PM

Remarkable presentation by Rand Fishkin who makes a crystal clear point on what republishing content to other platofrms can bring. 

 

Rand says you can increase your traffic, reach and SEO by 3x. On our end we can attest this works though there are many reasons we'll come back on to not systematically do it / overdo it. So if you're interested in what results this can bring, read our post on the results of our own experiment. 

Mathieu Rouart's curator insight, March 21, 4:36 PM

Remarkable presentation by Rand Fishkin who makes a crystal clear point on what republishing content to other platofrms can bring. 

 

Rand says you can increase your traffic, reach and SEO by 3x. On our end we can attest this works though there are many reasons we'll come back on to not systematically do it / overdo it. So if you're interested in what results this can bring, read our post on the results of our own experiment

RPattinson-Daily's curator insight, April 1, 6:02 PM

Remarkable presentation by Rand Fishkin who makes a crystal clear point on what republishing content to other platofrms can bring. 


Rand says you can increase your traffic, reach and SEO by 3x. On our end we can attest this works though there are many reasons we'll come back on to not systematically do it / overdo it. So if you're interested in what results this can bring, read our post on the results of our own experiment. 

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10 inspirational quotes that demonstrate how much marketing is about content

10 inspirational quotes that demonstrate how much marketing is about content | Content Marketing & Content Curation Tools For Brands | Scoop.it
Who doesn’t love a great quote?I culled together 10 inspirational quotes for marketing and public relations professionals to get us excited. Today is a great time to be a marketer. Hopefully, these quotes will help guide you through today’s social media and content marketing world....
Via Jeff Domansky
Therese Torris's insight:
10 inspirational quotes that demonstrate how much marketing is about telling a story, providing answers to customers, being the media...
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Luigi Cangiano's curator insight, March 5, 4:06 PM
10 inspirational quotes for marketing and PR pros.
Printing Specialist's curator insight, March 7, 6:43 PM
10 inspirational quotes for marketing and PR pros.
Printing Specialist's curator insight, April 1, 2:04 PM
10 inspirational quotes for marketing and PR pros.
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An effective Step-by-Step Content Marketing Plan

A complete guide to building a comprehensive content strategy. Full post at http://blog.bufferapp.com/content-marketing-strategy (and a free template!)

Via Brian Yanish - MarketingHits.com
Therese Torris's insight:

Simple to understand but not so simple to carry through!

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Therese Torris's comment, January 29, 11:16 AM
Simple and effective!
Jim Barrett's curator insight, January 29, 3:56 PM

Some good ideas!

 

Christelle Austruy's curator insight, March 6, 2:15 PM

Une présentation Slide share qui résume comment mettre en place une stratégie de contenu marketing. Simple à comprendre, mais moins simple à mettre en oeuvre, mais passionant !

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SEO basics

SEO basics | Content Marketing & Content Curation Tools For Brands | Scoop.it
Download this guide to learn the 17 SEO myths you should leave behind in 2016, so you can stop wasting your time on outdated SEO strategies.
Therese Torris's insight:

Contrary to what the title of the presentation says, these are not really 2016's myths but rather older beliefs. Still worth reading as an introduction or a refresher on SEO basics 

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About Flipboard, Circa and other News Readers' mishaps

About Flipboard, Circa and other News Readers' mishaps | Content Marketing & Content Curation Tools For Brands | Scoop.it
Visualizing the venture capital funding boom to news reader apps, and the subsequent rash of acquisitions and failures.
Therese Torris's insight:
Cbinsights has a very negative outlook on news aggregators.
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How Instagram is gearing up for its next big battle in video and live ... - Financial Post

How Instagram is gearing up for its next big battle in video and live ... - Financial Post | Content Marketing & Content Curation Tools For Brands | Scoop.it
Five years on, Instagram has evolved into a powerful way to record global events from millions of perspectives. And now its co-founders have their sights set on making video a priority
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Publishing platform Medium raises $57M > total $82M funding as it searches 4 business model

Publishing platform Medium raises $57M > total $82M funding as it searches 4 business model | Content Marketing & Content Curation Tools For Brands | Scoop.it
Today, publishing platform Medium announced that it has brought in $57 million in new capital in a series B led by new investor Andreessen Horowitz. That..
Therese Torris's insight:

Founded by ex Twitter cofounders, Medium is currently sort of a content curation platform. Definitely worth tracking

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15 Tips for Compelling Company Updates on LinkedIn

LinkedIn has evolved into a platform for content marketing. With more than 225 million members worldwide, professionals are using LinkedIn to become great at w…
Therese Torris's insight:

From the horse's mouth...

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Marco Favero's curator insight, September 16, 2015 3:24 PM

aggiungere la vostra comprensione ...

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Infographic: 13 Ways to Be a Better Content Curator

Infographic: 13 Ways to Be a Better Content Curator | Content Marketing & Content Curation Tools For Brands | Scoop.it
The content strategist: Headlines that start with odd numbers generate 20 percent more clicks than those with even numbers.
Therese Torris's insight:
Nice tricks!
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Litmus Acquires UK-Based Curated In 1st Post-Funding Acquisition

Litmus, the leading web-based email creation, testing, and analytics company, today announced its acquisition of Curated, a content curation tool that helps subject matter experts collect, curate, and publish highly engaging newsletters. The acquisition follows Litmus’ $49M investment from Spectrum Equity last October and is the company’s second acquisition following its purchase of PutsMail.

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3 Unthinkable Behaviors Behind Creative Content Marketers

3 Unthinkable Behaviors Behind Creative Content Marketers | Content Marketing & Content Curation Tools For Brands | Scoop.it
Discover why the most creative content marketers approach their work much like most of us approach a bowl of ice cream – Content Marketing Institute
Via massimo facchinetti
Therese Torris's insight:
content requires passion. When I worked at Forrester most writers were passionate readers and writers
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Fighting for attention, Instagram goes for algorithmic curation

Instagram and the Cult of the Attention Web: How the Free Internet is Eating Itself - RE: Write - Medium
Instagram’s most recent announcement that they are changing their feed is a symptom of a larger problem that is eating t…
Therese Torris's insight:
In the attention Web, we end up with click baits from Ligatus, Buzzfeed and the like...
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9 Books Every Content Marketer Should Read - Copyblogger

9 Books Every Content Marketer Should Read - Copyblogger | Content Marketing & Content Curation Tools For Brands | Scoop.it
These nine books focus on timeless content marketing principles -- the fundamentals that helped you yesterday, help you today, and will help you tomorrow.
Via massimo facchinetti
Therese Torris's insight:
great reference books. I should get them!
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Mobile  bank Mondo raises £1 million on Crowdcube in just 96 seconds

Mobile  bank Mondo raises £1 million on Crowdcube in just 96 seconds | Content Marketing & Content Curation Tools For Brands | Scoop.it

1,861 people bought equity in the company during the 96 seconds the campaign was open, with an average investment of £542 each.

Therese Torris's insight:
Simply amazing!
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Therese Torris's curator insight, March 3, 6:09 PM
Simply amazing!
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Content Curation: Things to Consider to Nail a Winning Strategy

Content Curation: Things to Consider to Nail a Winning Strategy | Content Marketing & Content Curation Tools For Brands | Scoop.it
Content curation is not just for people in marketing. The folks of this field know to create a hub of information regardless of the type of your niche. Since it is a fairly broad topic, you need to p…
Therese Torris's insight:
Good recap on content curation with pros and cons on several not trivial choices
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15 Resources for Creating Beautiful Social Media Images

15 Resources for Creating Beautiful Social Media Images | Content Marketing & Content Curation Tools For Brands | Scoop.it
Here are 15 of the best image resources we’ve found, and they have one vital thing in common: they make the life of a social marketer a whole lot easier.
Therese Torris's insight:
Useful references provided by hootsuite
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Audrey DeSisto's curator insight, January 25, 6:07 PM

Great resources.

Audrey DeSisto's curator insight, February 3, 2:22 AM

I am sharing this again because there really are some amazing tools here.

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The Website Obesity Crisis - Maciej Ceglowski

This is "Thursday Keynote Maciej Ceglowski - The Website Obesity Crisis" by webdirections on Vimeo, the home for high quality videos and the people who…
Therese Torris's insight:

Highly thought provoking

Advocates, among other things, the return to the "dumb ad"

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7 Content Curation Tools For Bloggers - Free Web Tutorials

7 Content Curation Tools For Bloggers - Free Web Tutorials | Content Marketing & Content Curation Tools For Brands | Scoop.it
Use the right curation tools helps you filter out the signal from the noiseand manage information more efficiently.
Therese Torris's insight:
Article dated March 15 Reviews interesting less often talked about tools such as smart bookmarking tools
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We've Lost Nearly Half Our Social Referral Traffic in the Last 12 Months

We've Lost Nearly Half Our Social Referral Traffic in the Last 12 Months | Content Marketing & Content Curation Tools For Brands | Scoop.it
Content shock = when're content production continues to grow exponentionally and content consumption stagnates
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9 Essential Content Marketing Apps That Will Grow Your Blog Traffic

9 Essential Content Marketing Apps That Will Grow Your Blog Traffic | Content Marketing & Content Curation Tools For Brands | Scoop.it

Buffer, Sumall, Hemingway editor and others


Via imaginetsa, Alessandro Rea, Marco Favero, massimo facchinetti
Therese Torris's insight:

Very good read

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Magazine-ing your content

Magazine-ing your content | Content Marketing & Content Curation Tools For Brands | Scoop.it
Magazine-ing your content marketing helps merchants learn to think like a magazine editor. Content magazines increase engagement, loyalty and ROI here's how
Therese Torris's insight:

A new spin on standard recommendations that should help implement content marketing

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