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Great Content Needs Awesome Design and Vice Versa

Great Content Needs Awesome Design and Vice Versa | Content Curation Tools For Brands | Scoop.it
A memo on how you should always think of both - great content and awesome design to attract more visitors to your site.
Therese Torris's insight:

Zemanta's blog has lots of insightful advice

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Content Curation Tools For Brands
Content curation, shopping curation, news curation and social curation tools help brands engage customers through fresh, rich and relevant content
Curated by Therese Torris
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Curating curation topic on Scoop.it

Curating curation topic on Scoop.it | Content Curation Tools For Brands | Scoop.it

Content curation tools are designed to assist the process of searching, collating and sharing existing content. Content curation differs from simple content aggregation in that curators screen for the most relevant content, and often edit or comment it.   By curating content on a topic close to them, brands can position themselves as a go-to expert on that topic and embed their communication into the richer context of external content sources.

 

Content curation tools are multiplying like wild mushrooms. Category leaders, like Pinterest, tumblr and Scoop.it are growing impressively fast. 

 

At the same time, other tools from social media, blogging and search, such as Twitter, Paper.li and Google are strengthening their curation functionality.

 

Observer (like me) are starting to make distinctions among subcategories like Search Curation (Topsy, Feedsquares), Video Curation (Magnify.net), Content Trends curation (Zemanta, Parse.ly), Corporate Curation (Curata, CurationSoft, Digimind), Content Relationships curation (Pearltrees, Mind.it).

 

The most popular category is Social (content) Curation. Social Curation enables users to clip and publically share content (mostly pictures, graphics and video) in the form of attractive personalized mood boards or microblogs (typical of Pinterest, Bundlr).

A more specialized form of Social content curation helps users turn twitter feeds into threaded stories (Storify, Dashter). 

We can expect much of the Pinterest-style social curation to turn into Shopping Curation à la OpenSky.

We can also expect the debate about content curation and copyright infringment to continue to rage. Attribution to the original source should be a fundamental requirement of Content Curation. But it can be difficult when content is re-curated (for example re-"pinned") again and again. Scoop.it is one of the best tools in terms of facilitating content attribution.

 

More ?  Check the slidedecks:

http://fr.slideshare.net/ttorris/content-curationtoolsforbrands

http://fr.slideshare.net/ttorris/facing-contentinflationslideshow

 

 

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Nick Kellet's comment, October 13, 2012 12:04 PM
Take a look at List.ly
Nick Kellet's comment, October 13, 2012 12:21 PM
I added this post to my list http://list.ly/list/1wu-best-of-content-curation-12th-october-2012
Monica S Mcfeeters's curator insight, May 21, 2013 9:55 AM

This is an interesting break down of sites where people curate content. Those interested in content curation might want to read over this.

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Unbounce invites you to take the conversion marketing quiz

Unbounce invites you to take the conversion marketing quiz | Content Curation Tools For Brands | Scoop.it
Feeling pretty confident about your conversion knowledge? Test your nerdiness with our quiz and prove just how brilliant you are.
Therese Torris's insight:

It's a fun way to test their conversion marketing glossary which appears them to be quite a useful tool

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The Ultimate Content Curation Glossary - Heidi Cohen

The Ultimate Content Curation Glossary - Heidi Cohen | Content Curation Tools For Brands | Scoop.it
Need a go-to content curation resource? Here's the ultimate content curation glossary to help get you started.
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The Art of a Curated Post [Infographic]

The Art of a Curated Post [Infographic] | Content Curation Tools For Brands | Scoop.it
What should a curated piece of content look like? Paint the perfect post with these five elements.
Therese Torris's insight:

In my opinion a curated post should be SHORT because its mission is to help people find out whether they want to read the curated content because it is relevant to them, or not

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Hootsuite adds $60 M to a total of of , gets closer to IPO

Hootsuite adds $60 M to a total of of , gets closer to IPO | Content Curation Tools For Brands | Scoop.it
Hootsuite expects to use some of its new money for M&A, perhaps for companies that enable social advertising.
Therese Torris's insight:

According to Crunchbase, to date social media monitoring and publishing tool Hootsuite has raised a total of $285 M in 6 Rounds, shows how much money goes into content marketing & distribution rather than original content creation

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3 secrets of massive content distribution

3 secrets of massive content distribution | Content Curation Tools For Brands | Scoop.it
Heidi Cohen ; Want massive content curation distribution? Think beyond just clicking send. Plan for content curation distribution success with these 12 tactics.
Therese Torris's insight:
Focus : 80% distribution 20% création. Unfortunately, it pays off. This strategy creates a spiraling content inflation that engulfs every brand...
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The 3 Content Curation Superpowers - Heidi Cohen

The 3 Content Curation Superpowers - Heidi Cohen | Content Curation Tools For Brands | Scoop.it
Want to achieve your business goals? Leverage the 3 content curation superpowers to help your target audience navigate the flood of informatino (RT @MariSmith: The 3 Content Curation Superpowers
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The future of Twitter: Chronological and curated timelines

The future of Twitter: Chronological and curated timelines | Content Curation Tools For Brands | Scoop.it
TechHive : Twitter is taking notes on content curation from Facebook, but has also learned about user behavior from the network. People talk a big game, but they won't leave.
Therese Torris's insight:
Ouch!
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Use Curation as a Supply Vehicle for Your Content Marketing

Use Curation as a Supply Vehicle for Your Content Marketing | Content Curation Tools For Brands | Scoop.it
Stuck for what to post in your content marketing? Curation might be the solution for you.
Therese Torris's insight:
4 pieces of practical hands on advice
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The entire Internet is a content farm

The entire Internet is a content farm | Content Curation Tools For Brands | Scoop.it
A profusion of similar “takes” erupts online after almost any major news event — and the driving force behind that phenomenon is the fact that readers are in control of the process now, not editors or writers.
Therese Torris's insight:
Matthew Ingram's take on everybody else's take
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Lydia Gracia's curator insight, September 4, 4:02 AM

En effet, les marques parfois ne se rendent pas compte de l'immensité de contenu qui est généré par l'audience et qui circule sur le net, qu'elles pourraient utiliser en leur profit commercial...

David Wilcox's curator insight, September 4, 6:50 AM
All the more need for social reporters and other curators.
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Benefits of content curation for seo [slidedeck]

In a recent survey of 1,550 US professionals on the impact of content curation for their business goals, 65% said content curation helped with regards to SEO. … (Tanto per dire, eh...
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Jose Carbonell's curator insight, August 28, 4:21 AM

De nuevo una publicación que versa sobre las bondades de la Content Curation para el posicionamiento SEO

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Content Marketing Tools: The Ultimate List

Content Marketing Tools: The Ultimate List | Content Curation Tools For Brands | Scoop.it
Content Marketing Tools: The Ultimate List Business 2 Community For example, it missed content curation tools entirely and has a confusing category called Curated Content & Forums that including technologies such as the commenting system Disqus,...
Therese Torris's insight:
Self promoting yet useful content offered by Curata
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Content Aggregation Simplified: 5 Super Easy Steps

The official content aggregation definition in 5 super easy steps. Includes content aggregation benefits and challenges.
Therese Torris's insight:
A realistic view of the benefits and limitations of content aggregation (as distinct from content curation) for brands
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France : 9 crowdfunding platforms already registered in the new legal framework

France : 9 crowdfunding platforms already registered in the new legal framework | Content Curation Tools For Brands | Scoop.it
Ce matin, l'Orias, le registre unique des intermédiaires en assurance, banque et finance, a immatriculé quatre premières plateformes de crowd equity, le financement participatif en fonds propres. Côté prêts, cinq acteurs ont déjà obtenu leur sésame.
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6 Content Curation tools [ infographic]

6 Content Curation tools [ infographic] | Content Curation Tools For Brands | Scoop.it
Whether you're looking for new teaching ideas or want to share a collection you've made, here are 6 great tools for content curation.
Therese Torris's insight:
Classic but easy to read thanks to the Infographic I did not know ITTT
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TeresaSiluar's curator insight, October 21, 2:47 AM

6 herramientas de agregación, automatización y difusión en la content curation

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Inbound marketing firm HubSpot raises $125M in IPO in spite of being unprofitable

Inbound marketing firm HubSpot raises $125M in IPO in spite of being unprofitable | Content Curation Tools For Brands | Scoop.it
HubSpot’s long-awaited US$100 million public listing is expected to help the inbound marketing vendor step up its international game and has been welcomed by several industry experts as a milestone in its eight-year history.
Therese Torris's insight:

I love Hubspot for its expertise and the way it freely shares it. However, it is totally justified to raise the question of its (lack of) profitability. This Australian article does. The US scene prefers to be blind to the issue.

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9 SEO Techniques to Dominate the Most Popular Methods of Content Discovery

9 SEO Techniques to Dominate the Most Popular Methods of Content Discovery | Content Curation Tools For Brands | Scoop.it

Though Google gets roughly 3.5 billion searches a day, there are really only three types of searches that people perform -- navigational, informational, and transactional. If you want get more people to find you in search, you need to know how to optimize your content for each of these types. 


In this article, I’m going to explain each of the three types of searches and give a bit of perspective on why each one is important. Then, I’ll provide you with some tactical methods for unleashing a strategy that will allow you to dominate the SERPs for that search type....


Via Jeff Domansky
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Jeff Domansky's curator insight, September 29, 9:15 AM

Learn what the three types of searches are and how to better optimize your site for them.

Benjamin Labarthe-Piol's curator insight, September 30, 7:58 AM

Back to the basics

Nadine Amore's curator insight, September 30, 12:26 PM

add your insight...

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This Is What the Brand Newsroom of the Future Looks Like

This Is What the Brand Newsroom of the Future Looks Like | Content Curation Tools For Brands | Scoop.it
You can't throw a stone at a marketing conference without hitting someone talking about brand newsrooms. But what does this brand newsroom of the future—this entity that will transform brands from the sloths of the content world to jet-packed cheetahs shooting to the head of the media pack—actually look like?
Therese Torris's insight:

Largely based on BuzzFeed's data -driven content strategy.

"Data is the nucleus of the brand publishing flywheel"

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7 Key Tactics the Pros Use For Content Curation

7 Key Tactics the Pros Use For Content Curation | Content Curation Tools For Brands | Scoop.it
These key tactics will show you how to leverage on content curation to boost your content marketing efforts – and get the results your want.
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Pinterest as an underused Content Curation Tool

Pinterest as an underused Content Curation Tool | Content Curation Tools For Brands | Scoop.it
Content Marketing Institute; Content curation is all the rage right now. But finding all this great content is time consuming. Fortunately for content marketers, there's an incredibly powerful social media tool that doubles as...
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Are filtered feeds a la Facebook coming to Twitter ?

Are filtered feeds a la Facebook coming to Twitter ? | Content Curation Tools For Brands | Scoop.it
Guardian Liberty Voice Twitter Users Worry: Are Facebook Algorithms Coming? Guardian Liberty Voice ... 'raw content.' If they took that away, I would leave.” A New York user summed it up by saying, “An unfiltered feed, curated by me, is why I'm here.
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Building the Perfect Marketing Pin for Pinterest

Building the Perfect Marketing Pin for Pinterest | Content Curation Tools For Brands | Scoop.it

Building the Perfect Marketing Pin for Pinterest: Essential tips on creating the perfect marketing pin for Pinterest. [INFOGRAPHIC]


Via Frédéric DEBAILLEUL
Therese Torris's insight:

Not exactly rocket science and unlikely to raise the level of consome utility, but it should work

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ManufacturingStories's curator insight, September 6, 9:46 AM

For more resources on Social Media & Content Curation visit http://bit.ly/1640Tbl

Harmony Com's curator insight, September 15, 3:23 AM

Pour réaliser le pin parfait

Eric Bouchet's curator insight, September 21, 4:34 AM

C'est visuel et clair !

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3 New Content Curation Tools to Discover & Share Content

3 New Content Curation Tools to Discover & Share Content | Content Curation Tools For Brands | Scoop.it
Do you have trouble coming up with content to share on social networks? These three content curation tools will help you discover and share content.
Therese Torris's insight:
Scary to think how these powerful semi automated tools could be (mis)used to inundate the world with duplicate content
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8 Blogging "Rules" You Should Probably Ditch

8 Blogging "Rules" You Should Probably Ditch | Content Curation Tools For Brands | Scoop.it
Search Engine Watch 8 Blogging "Rules" You Should Probably Ditch Search Engine Watch With so much pressure to create content, bloggers need to cut themselves some slack and embrace the time-saving practices of content curation and repurposing.
Therese Torris's insight:
Is there hope that content quality will prevail over pure SEO mechanical rule ? That's what this article seems to claim. I wished it'd be true
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3 Ways To Use Facebook's Save Feature For Content Curation

3 Ways To Use Facebook's Save Feature For Content Curation | Content Curation Tools For Brands | Scoop.it
Social Media Week : Have you ever wanted to save Facebook content to read later? Are you looking for ways to find that saved content? Depending on the type of device you’re using, Facebook save can be time-consuming or frustrating.
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The Ultimate Guide to Competing with Content

The Ultimate Guide to Competing with Content | Content Curation Tools For Brands | Scoop.it
Winning with content starts with the recognition that you need to earn people’s attention, not rent it.

Via massimo facchinetti
Therese Torris's insight:

Classic advice ("Know your audience" etc.) but, as I often say, it's essential to constantly remind ourselves of the basics and get them right

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