Content Marketing & Content Curation Tools For Brands
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How to create an effective content curation plan

How to create an effective content curation plan | Content Marketing & Content Curation Tools For Brands | Scoop.it

"once you start gathering content to share, you begin to realize it’s a bit more complicated than you thought. It takes a bit of focus and creativity to find good content and then organise it."


Via Guillaume Decugis
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Neil Ferree's curator insight, March 2, 2013 4:20 PM

A good Read on what you need to know before you launch your 2013 Content Marketing strategy. You can see the Top 5 CM Planning Guides by Click Here or just Google DiY Conent Marketing

Martin (Marty) Smith's curator insight, March 5, 2013 7:50 PM

Backing Into Great Content Curation Greatness
Since the goal of every Internet marketing team should be creating a sustainable system of content marketing with an ever increasing return let's agree on a few important curation ideas: 

* Curation creates more reach faster than creation.

* Creation is still important, > than 20% is risky. 
* Curation is never random, strongest clearly themed.

* Scale means you do more with less, so scale = ROI.

* Real time is where the HEAT of content curation lives.

* The more you curate the better at it you become.

 

The second bullet is ironic. Even gurus I LOVE tire me out when they don't pick up other people's threads or react to mine. "Tire me out" is another way of saying I leave and reduce advocacy. 

This means EVEN if you have resources needed to create 90% and only curate 10% I would NEVER suggest that as a winning strategy. Create more than 20% and you risk "talking to yourself about yourself". I've come to the conclusion that the optimal ratio is 90% curation to 10% creation, but Argyle Social did a somewhat related study that came down 50% creation (promotion of your own stuff) and 50% curation. 

I think promotion is different than either curation or creation, so let's put that study aside for the moment.  

1. Define Your Curation THEME
Note that I use the singular "theme". Any beginning content plan should focus on ONE meme; one idea set, and devote all energy to that single theme. Don't go too broad either. Not Internet Marketing, but Internet Marketing / Email Marketing (if you are @Bronto) or Internet Marketing / New Ecom (if you are @Atlanticbt my employer). 

2. Research Your Theme's Ecosystem - Picking Gurus 
Who are the gurus of your theme? How social are these gurus? Do they respond when use @GURU? Pick a mix bag of 5 gurus to follow with 3 in the "approachable" camp and 2 in the uber-guru camp (pick the two with either the biggest following or that are most aligned to your thinking or both). 

 

3. Create A Content Map For Your Theme

Use the 10% creation and 90% curation rule to guide what kind of content you create and put where. Creation is best on OWNED properties. Curation moves easily between OWNED and SHARED (social nets). Don't only do ONE or the other tactic exclusively on one platform. Mix it up. Create short blog posts that are hybrid curation. Create themed Tweets that are almost like a blog post in 20 tweets. Others would tell you to use a blog to do X and a tweet to do Y. I disagree, surprise and serendipity keeps your content marketing alive. 

4. Create A Schedule, Stick To It
Leave 20% of your plan for "response", but do create s publishable schedule of daily, weekly or monthly features. Schedules = TRUST and you can never have enough trust. If you miss a scheduled date explain why and, "Dog ate my homework," is not a good excuse. 

5. Schedule Reviews & Summary Presentations
Watch 5 Key Performance indicators every single day of the MACRO (traffic) and MICRO (forms completed by Google visitors on keyword X) variety. Schedule a quarterly review with senior management since that too creates trust and makes you SMARTER due to the preparation and questions you will need to answer. 

6. Practice, Practice and Practice More
How do you get to Carnegie Hall? Practice, Practice, Practice. The old cliché is true. Yes it will take getting used to the idea your "practice" is seen by OTHERS, but get used to it. I use Scoop.it as my practice field. I allow for a higher degree of errors (WHEN is Scoop.it going to add spell check for God's sake :) and stumbles because Scoop.it is about FEEDBACK and SPEED in our ecosystem. 

When something looks PRIME TIME on Scoop.it I tighten down the bolts (i.e. hire my great editor) and increase the investment. I move a longer and more keyword dense take to our owned properties such as our blog or website.


Our process doesn't have to be yours since there are infinite variations on the curation theme. The important idea is to curate a LOT of content daily, define a platform that is your "practice field" and always increase the speed of curation while reducing errors and increasing shares (what you are curating for).  


BTW, learned these tips from GREAT curators such as @RobinGood and @maxOz and others I listed on Google Plus: 

https://plus.google.com/u/0/102639884404823294558/posts/MzpAzkLAFfx 


Link is to an excellent Guillaume post linked to another great curation post. 

Maddog Social Media's comment, March 6, 2013 12:34 PM
Martin, thank you so much!
Content Marketing & Content Curation Tools For Brands
Content curation and content marketing at large help brands engage customers through fresh, rich and relevant content
Curated by Therese Torris
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Curating curation topic on Scoop.it

Curating curation topic on Scoop.it | Content Marketing & Content Curation Tools For Brands | Scoop.it

Content curation tools are designed to assist the process of searching, collating and sharing existing content. Content curation differs from simple content aggregation in that curators screen for the most relevant content, and often edit or comment it.   By curating content on a topic close to them, brands can position themselves as a go-to expert on that topic and embed their communication into the richer context of external content sources.

 

Content curation tools are multiplying like wild mushrooms. Category leaders, like Pinterest, tumblr and Scoop.it are growing impressively fast. 

 

At the same time, other tools from social media, blogging and search, such as Twitter, Paper.li and Google are strengthening their curation functionality.

 

Observer (like me) are starting to make distinctions among subcategories like Search Curation (Topsy, Feedsquares), Video Curation (Magnify.net), Content Trends curation (Zemanta, Parse.ly), Corporate Curation (Curata, CurationSoft, Digimind), Content Relationships curation (Pearltrees, Mind.it).

 

The most popular category is Social (content) Curation. Social Curation enables users to clip and publically share content (mostly pictures, graphics and video) in the form of attractive personalized mood boards or microblogs (typical of Pinterest, Bundlr).

A more specialized form of Social content curation helps users turn twitter feeds into threaded stories (Storify, Dashter). 

We can expect much of the Pinterest-style social curation to turn into Shopping Curation à la OpenSky.

We can also expect the debate about content curation and copyright infringment to continue to rage. Attribution to the original source should be a fundamental requirement of Content Curation. But it can be difficult when content is re-curated (for example re-"pinned") again and again. Scoop.it is one of the best tools in terms of facilitating content attribution.

 

More ?  Check the slidedecks:

http://fr.slideshare.net/ttorris/content-curationtoolsforbrands

http://fr.slideshare.net/ttorris/facing-contentinflationslideshow

 

 

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Nick Kellet's comment, October 13, 2012 12:04 PM
Take a look at List.ly
Nick Kellet's comment, October 13, 2012 12:21 PM
I added this post to my list http://list.ly/list/1wu-best-of-content-curation-12th-october-2012
Monica S Mcfeeters's curator insight, May 21, 2013 9:55 AM

This is an interesting break down of sites where people curate content. Those interested in content curation might want to read over this.

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How to Create a Content Marketing System That Runs on Autopilot

How to Create a Content Marketing System That Runs on Autopilot | Content Marketing & Content Curation Tools For Brands | Scoop.it
I think we can all agree that content marketing is both practical and potent. It’s the ultimate form of inboun
Therese Torris's insight:
No miracle: planning, organization and.. resources/money!
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The Psychology Behind Viral Content

The Psychology Behind Viral Content | Content Marketing & Content Curation Tools For Brands | Scoop.it
A guide to creating shareable, addictive and link-worthy viral content that appeals to different age groups and genders.
Therese Torris's insight:
Quite thorough advice
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20 essential KPIs for your social media strategy  [in French]

20 essential KPIs for your social media strategy  [in French] | Content Marketing & Content Curation Tools For Brands | Scoop.it
Découvrez les régles pour élaborer des KPIs pertinents, les 20 KPIs essentiels pour calculer votre ROI Social Media, et comment construire vos tableaux bord
Therese Torris's insight:
Quite well done white paper distributed by Hubspot
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User Memory Design: How To Design For Experiences That Last

User Memory Design: How To Design For Experiences That Last | Content Marketing & Content Curation Tools For Brands | Scoop.it
Curt Arledge explains why designing for experience is overrated and why we should strive to think more like user memory designers.
Therese Torris's insight:
Excellent article on user experience design that takes into account behavioral research
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Brands That Are Doing Data-Driven Content Marketing Right (And Those That Are Doing It Very Wrong)

Brands That Are Doing Data-Driven Content Marketing Right (And Those That Are Doing It Very Wrong) | Content Marketing & Content Curation Tools For Brands | Scoop.it
Examples of brands that are venturing into data-driven content creation and are doing it well---and those that are not.
Therese Torris's insight:
Interesting do's and don'ts
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7 tools content marketers should try

7 tools content marketers should try | Content Marketing & Content Curation Tools For Brands | Scoop.it

Sujan Patel : Does it ever feel like all you do all day is churn out content? If you'd like to reclaim some of your time, check out these time-savers.

Presents:

1. Quuu.co 2. Narrow.io 3. Sumorank 4. Cyfe 5. Beegit 6. Brightcove 7. Buffer

Therese Torris's insight:

Some newer tools including the author's own tool Narrow.io

see Sujan Patel @sujanpatel Growth Marketer. Co-founder of Marketing Agency @WebProfits I also run https://ContentMarketer.io & http://Narrow.io In my spare time I skydive & race cars

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5 Content Marketing Habits That Cause Blogs to Fail

5 Content Marketing Habits That Cause Blogs to Fail | Content Marketing & Content Curation Tools For Brands | Scoop.it
A bad content marketing strategy can single-handedly kill your ROI. Check out these five bad marketing habits and, most importantly, how you can fix them.
Therese Torris's insight:
Good basic advice
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10 Simple Ways To Think About Content Marketing in your Business

10 Simple Ways To Think About Content Marketing in your Business | Content Marketing & Content Curation Tools For Brands | Scoop.it
Too many marketers and sellers to not employ a solid CONTENT MARKETING strategy to meet the needs of the audience and bottom line. Here're 10 ideas to help.
Via TechinBiz, massimo facchinetti
Therese Torris's insight:
Classic and effective advice (plan, measure etc.)
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Wordpress Site Speed - 6 Ways To Improve It | Listly List

Although Wordpress is a great "plug and play" web site platform, it can be a bit sluggish at times. Here are 6 ways to speed up your Wordpres
Therese Torris's insight:
Hands-on advice on how to Optimize a wordpress site Important!
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Does ethical content curation exist? A data-driven answer

Does ethical content curation exist? A data-driven answer | Content Marketing & Content Curation Tools For Brands | Scoop.it
We’ve been asked "how ethical is content curation?" so many times we decided to dig deep to give you a data answer: ethical content curation exists.
Therese Torris's insight:
Important topic. Glad to see Scoop.it tackling it headon!
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The 8 Hottest Content Marketing Trends For 2016 [Infographic]

The 8 Hottest Content Marketing Trends For 2016 [Infographic] | Content Marketing & Content Curation Tools For Brands | Scoop.it
How do you keep up and know which content marketing trends you should be paying attention to? Check out this infographic to stay ahead of the game.
Therese Torris's insight:
by Michael Brenner
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Infographic: 13 Ways to Be a Better Content Curator

Infographic: 13 Ways to Be a Better Content Curator | Content Marketing & Content Curation Tools For Brands | Scoop.it
The content strategist: Headlines that start with odd numbers generate 20 percent more clicks than those with even numbers.
Therese Torris's insight:
Nice tricks!
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6 Steps for Building a Killer Content Marketing Program in 2017

6 Steps for Building a Killer Content Marketing Program in 2017 | Content Marketing & Content Curation Tools For Brands | Scoop.it
In the midst of planning and budgeting for 2017? Here are our top six tips for building out a killer content marketing strategy.
Via Stefano Principato, massimo facchinetti
Therese Torris's insight:
Realistic and progressive steps
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Going Viral: 8 Easy Ways to Get Maximum Traffic to Your Blog Post

Going Viral: 8 Easy Ways to Get Maximum Traffic to Your Blog Post | Content Marketing & Content Curation Tools For Brands | Scoop.it

Going Viral: 8 Easy Ways to Get Maximum Traffic to Your Blog Post (23/30)

Therese Torris's insight:
Sad but true
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The Future is More Content: Jeff Bezos, Robots and High Volume Publishing

The Future is More Content: Jeff Bezos, Robots and High Volume Publishing | Content Marketing & Content Curation Tools For Brands | Scoop.it
“Content is about quality, not quantity. We should be producing high value, authoritative content regularly, not publishing lots of short posts. Less is more.” “Winning in digital media now boils down to a simple equation: figure out a way to produce the most content at as low a cost as possible.” (Digiday 2013) Do you agree with first statement? Me too, until recently. But now I think we could be wrong
Therese Torris's insight:
The "quality over quantity" content strategy is dead on arrival. You need both quantity and quality, and tons of ! 
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Lazy Content Curation Is Ruining Influencer Relationships

Lazy Content Curation Is Ruining Influencer Relationships | Content Marketing & Content Curation Tools For Brands | Scoop.it
There's a fine line between content curation and plagiarism and content creators are unwittingly sabotaging the influencer relationships they hope to build.

Via donhornsby, massimo facchinetti
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donhornsby's curator insight, August 29, 2016 10:00 AM
(From the article): You see, influencers are tired of having their name and hard work appropriated by brands they don’t know. They’re not flattered by your unauthorized republishing of their content, or by how you’re amplifying their ideas by presenting them as your own. Because I try to assume positive intent on behalf of the curator, it looks like many content creators simply are not aware of the fine line that exists between content curation and plagiarizing, or even stealing someone else’s content. With that in mind, I’d like to share a few examples of what not to do for your content curation, unless your goal is to piss off your favorite influencers and ensure they’re unlikely to want to work with you.
Therese Torris's comment, August 30, 2016 8:29 AM
Couldn't agree more!
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5 Opportunities to Amplify Your Writing

5 Opportunities to Amplify Your Writing | Content Marketing & Content Curation Tools For Brands | Scoop.it
Langwitches, The Magic of Learning.
Modern learning that transforms education in the 21st century. Finding new forms and redefining learning for the challenges of the future .

Via Ana Cristina Pratas, massimo facchinetti
Therese Torris's insight:
Quite well put
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How I Overcame the Branded Content 'Three-Month Slump'

How I Overcame the Branded Content 'Three-Month Slump' | Content Marketing & Content Curation Tools For Brands | Scoop.it
As anyone who has made the switch from editorial reporting to branded content creation can tell you, it’s not always the smoothest ride.
Therese Torris's insight:
From the newsroom to native advertising
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B2B vs B2C: Creating a Killer Content Marketing Strategy For Each Audience

B2B vs B2C: Creating a Killer Content Marketing Strategy For Each Audience | Content Marketing & Content Curation Tools For Brands | Scoop.it
Need help planning a B2B Content Marketing Strategy? Here's how to adapt an existing B2C strategy to save time and money!
Via massimo facchinetti
Therese Torris's insight:
Great summary of the differences and similarities between B2C and BB content marketing
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The Blog Post Checklist for Cranking Your Search Ranking

The Blog Post Checklist for Cranking Your Search Ranking | Content Marketing & Content Curation Tools For Brands | Scoop.it
Search engines are good at sniffing out evidence that shows readers get value from your pages. Do you know what they want? – Content Marketing Institute
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10 Must-Have Marketing Tools for 2016 | Listly List

The tools the experts love in 2016. Curated from Kevan Lee of Buffer, Sujan Patel and others. | Design: Canva, Mention Alerts: Notify, SEO: Ope
Therese Torris's insight:
I wished I were the type of professional content marketer who uses all theses great sounding tools!
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Content Curation Tools: The Ultimate List

Content Curation Tools: The Ultimate List | Content Marketing & Content Curation Tools For Brands | Scoop.it
The Ultimate List of Content Curation Tools and accompanying map, is comprised of both business grade tools that support organizations’ content marketing strategies, as well as personal curation tools that can be used by individuals for...
Therese Torris's insight:
Always good to check this type of lists for new tools. There are quite a few!
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How a Knowledge Discovery Program Elevates Your Content Curation

How a Knowledge Discovery Program Elevates Your Content Curation | Content Marketing & Content Curation Tools For Brands | Scoop.it
Use a knowledge discovery program to elevate your content creation by tapping into resources across your company, the web, and third-party reports.
Therese Torris's insight:
How to to be serious about creating value-added content
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The Sophisticated Marketer's Guide To Thought Leadership

The Sophisticated Marketer's Guide To Thought Leadership | Content Marketing & Content Curation Tools For Brands | Scoop.it

By Jason Miller of LinkedIn: "Connected Intelligence - at the heart of a marketing community...

Therese Torris's insight:
Comprehensive guide. It's mostly about LinkedIn publishing which is fair as LinkedIn is one of the main channels of thought leadership.
Available upon registration on Digital Doughnut
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15 Killer Content Curation Tools to Keep Your Blog and Social Media Rich

15 Killer Content Curation Tools to Keep Your Blog and Social Media Rich | Content Marketing & Content Curation Tools For Brands | Scoop.it
Original content is great. You feel good creating it, and you believe you have something fresh, entertaining, and/or useful for your readers and followers.
Therese Torris's insight:
A bit arbitrary (Quora, yes but why not Twitter), this list contains classic content curation tools like Scoop.it, Pinterest and Curata, alongside newer stuff like http://quuu.co/ ;
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