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How to create an effective content curation plan

How to create an effective content curation plan | Content Curation Tools For Brands | Scoop.it

"once you start gathering content to share, you begin to realize it’s a bit more complicated than you thought. It takes a bit of focus and creativity to find good content and then organise it."


Via Guillaume Decugis
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Neil Ferree's curator insight, March 2, 2013 4:20 PM

A good Read on what you need to know before you launch your 2013 Content Marketing strategy. You can see the Top 5 CM Planning Guides by Click Here or just Google DiY Conent Marketing

Martin (Marty) Smith's curator insight, March 5, 2013 7:50 PM

Backing Into Great Content Curation Greatness
Since the goal of every Internet marketing team should be creating a sustainable system of content marketing with an ever increasing return let's agree on a few important curation ideas: 

* Curation creates more reach faster than creation.

* Creation is still important, > than 20% is risky. 
* Curation is never random, strongest clearly themed.

* Scale means you do more with less, so scale = ROI.

* Real time is where the HEAT of content curation lives.

* The more you curate the better at it you become.

 

The second bullet is ironic. Even gurus I LOVE tire me out when they don't pick up other people's threads or react to mine. "Tire me out" is another way of saying I leave and reduce advocacy. 

This means EVEN if you have resources needed to create 90% and only curate 10% I would NEVER suggest that as a winning strategy. Create more than 20% and you risk "talking to yourself about yourself". I've come to the conclusion that the optimal ratio is 90% curation to 10% creation, but Argyle Social did a somewhat related study that came down 50% creation (promotion of your own stuff) and 50% curation. 

I think promotion is different than either curation or creation, so let's put that study aside for the moment.  

1. Define Your Curation THEME
Note that I use the singular "theme". Any beginning content plan should focus on ONE meme; one idea set, and devote all energy to that single theme. Don't go too broad either. Not Internet Marketing, but Internet Marketing / Email Marketing (if you are @Bronto) or Internet Marketing / New Ecom (if you are @Atlanticbt my employer). 

2. Research Your Theme's Ecosystem - Picking Gurus 
Who are the gurus of your theme? How social are these gurus? Do they respond when use @GURU? Pick a mix bag of 5 gurus to follow with 3 in the "approachable" camp and 2 in the uber-guru camp (pick the two with either the biggest following or that are most aligned to your thinking or both). 

 

3. Create A Content Map For Your Theme

Use the 10% creation and 90% curation rule to guide what kind of content you create and put where. Creation is best on OWNED properties. Curation moves easily between OWNED and SHARED (social nets). Don't only do ONE or the other tactic exclusively on one platform. Mix it up. Create short blog posts that are hybrid curation. Create themed Tweets that are almost like a blog post in 20 tweets. Others would tell you to use a blog to do X and a tweet to do Y. I disagree, surprise and serendipity keeps your content marketing alive. 

4. Create A Schedule, Stick To It
Leave 20% of your plan for "response", but do create s publishable schedule of daily, weekly or monthly features. Schedules = TRUST and you can never have enough trust. If you miss a scheduled date explain why and, "Dog ate my homework," is not a good excuse. 

5. Schedule Reviews & Summary Presentations
Watch 5 Key Performance indicators every single day of the MACRO (traffic) and MICRO (forms completed by Google visitors on keyword X) variety. Schedule a quarterly review with senior management since that too creates trust and makes you SMARTER due to the preparation and questions you will need to answer. 

6. Practice, Practice and Practice More
How do you get to Carnegie Hall? Practice, Practice, Practice. The old cliché is true. Yes it will take getting used to the idea your "practice" is seen by OTHERS, but get used to it. I use Scoop.it as my practice field. I allow for a higher degree of errors (WHEN is Scoop.it going to add spell check for God's sake :) and stumbles because Scoop.it is about FEEDBACK and SPEED in our ecosystem. 

When something looks PRIME TIME on Scoop.it I tighten down the bolts (i.e. hire my great editor) and increase the investment. I move a longer and more keyword dense take to our owned properties such as our blog or website.


Our process doesn't have to be yours since there are infinite variations on the curation theme. The important idea is to curate a LOT of content daily, define a platform that is your "practice field" and always increase the speed of curation while reducing errors and increasing shares (what you are curating for).  


BTW, learned these tips from GREAT curators such as @RobinGood and @maxOz and others I listed on Google Plus: 

https://plus.google.com/u/0/102639884404823294558/posts/MzpAzkLAFfx 


Link is to an excellent Guillaume post linked to another great curation post. 

Maddog Social Media's comment, March 6, 2013 12:34 PM
Martin, thank you so much!

From around the web

Content Curation Tools For Brands
Content curation, shopping curation, news curation and social curation tools help brands engage customers through fresh, rich and relevant content
Curated by Therese Torris
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Curating curation topic on Scoop.it

Curating curation topic on Scoop.it | Content Curation Tools For Brands | Scoop.it

Content curation tools are designed to assist the process of searching, collating and sharing existing content. Content curation differs from simple content aggregation in that curators screen for the most relevant content, and often edit or comment it.   By curating content on a topic close to them, brands can position themselves as a go-to expert on that topic and embed their communication into the richer context of external content sources.

 

Content curation tools are multiplying like wild mushrooms. Category leaders, like Pinterest, tumblr and Scoop.it are growing impressively fast. 

 

At the same time, other tools from social media, blogging and search, such as Twitter, Paper.li and Google are strengthening their curation functionality.

 

Observer (like me) are starting to make distinctions among subcategories like Search Curation (Topsy, Feedsquares), Video Curation (Magnify.net), Content Trends curation (Zemanta, Parse.ly), Corporate Curation (Curata, CurationSoft, Digimind), Content Relationships curation (Pearltrees, Mind.it).

 

The most popular category is Social (content) Curation. Social Curation enables users to clip and publically share content (mostly pictures, graphics and video) in the form of attractive personalized mood boards or microblogs (typical of Pinterest, Bundlr).

A more specialized form of Social content curation helps users turn twitter feeds into threaded stories (Storify, Dashter). 

We can expect much of the Pinterest-style social curation to turn into Shopping Curation à la OpenSky.

We can also expect the debate about content curation and copyright infringment to continue to rage. Attribution to the original source should be a fundamental requirement of Content Curation. But it can be difficult when content is re-curated (for example re-"pinned") again and again. Scoop.it is one of the best tools in terms of facilitating content attribution.

 

More ?  Check the slidedecks:

http://fr.slideshare.net/ttorris/content-curationtoolsforbrands

http://fr.slideshare.net/ttorris/facing-contentinflationslideshow

 

 

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Nick Kellet's comment, October 13, 2012 12:04 PM
Take a look at List.ly
Nick Kellet's comment, October 13, 2012 12:21 PM
I added this post to my list http://list.ly/list/1wu-best-of-content-curation-12th-october-2012
Monica S Mcfeeters's curator insight, May 21, 2013 9:55 AM

This is an interesting break down of sites where people curate content. Those interested in content curation might want to read over this.

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Why content marketing sometimes gets a bad rap

Content Marketing gets a bad rap sometimes. Thats because many marketers fail to see it in the big picture. This slide is a condensed version of the content ma…

Via Stefano Principato, massimo facchinetti
Therese Torris's insight:

Fun presentation, good demonstration of content marketing !

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Unbounce invites you to take the conversion marketing quiz

Unbounce invites you to take the conversion marketing quiz | Content Curation Tools For Brands | Scoop.it
Feeling pretty confident about your conversion knowledge? Test your nerdiness with our quiz and prove just how brilliant you are.
Therese Torris's insight:

It's a fun way to test their conversion marketing glossary which appears them to be quite a useful tool

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The Ultimate Content Curation Glossary - Heidi Cohen

The Ultimate Content Curation Glossary - Heidi Cohen | Content Curation Tools For Brands | Scoop.it
Need a go-to content curation resource? Here's the ultimate content curation glossary to help get you started.
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The Art of a Curated Post [Infographic]

The Art of a Curated Post [Infographic] | Content Curation Tools For Brands | Scoop.it
What should a curated piece of content look like? Paint the perfect post with these five elements.
Therese Torris's insight:

In my opinion a curated post should be SHORT because its mission is to help people find out whether they want to read the curated content because it is relevant to them, or not

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Hootsuite adds $60 M to a total of of , gets closer to IPO

Hootsuite adds $60 M to a total of of , gets closer to IPO | Content Curation Tools For Brands | Scoop.it
Hootsuite expects to use some of its new money for M&A, perhaps for companies that enable social advertising.
Therese Torris's insight:

According to Crunchbase, to date social media monitoring and publishing tool Hootsuite has raised a total of $285 M in 6 Rounds, shows how much money goes into content marketing & distribution rather than original content creation

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3 secrets of massive content distribution

3 secrets of massive content distribution | Content Curation Tools For Brands | Scoop.it
Heidi Cohen ; Want massive content curation distribution? Think beyond just clicking send. Plan for content curation distribution success with these 12 tactics.
Therese Torris's insight:
Focus : 80% distribution 20% création. Unfortunately, it pays off. This strategy creates a spiraling content inflation that engulfs every brand...
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The 3 Content Curation Superpowers - Heidi Cohen

The 3 Content Curation Superpowers - Heidi Cohen | Content Curation Tools For Brands | Scoop.it
Want to achieve your business goals? Leverage the 3 content curation superpowers to help your target audience navigate the flood of informatino (RT @MariSmith: The 3 Content Curation Superpowers
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The future of Twitter: Chronological and curated timelines

The future of Twitter: Chronological and curated timelines | Content Curation Tools For Brands | Scoop.it
TechHive : Twitter is taking notes on content curation from Facebook, but has also learned about user behavior from the network. People talk a big game, but they won't leave.
Therese Torris's insight:
Ouch!
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Use Curation as a Supply Vehicle for Your Content Marketing

Use Curation as a Supply Vehicle for Your Content Marketing | Content Curation Tools For Brands | Scoop.it
Stuck for what to post in your content marketing? Curation might be the solution for you.
Therese Torris's insight:
4 pieces of practical hands on advice
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The entire Internet is a content farm

The entire Internet is a content farm | Content Curation Tools For Brands | Scoop.it
A profusion of similar “takes” erupts online after almost any major news event — and the driving force behind that phenomenon is the fact that readers are in control of the process now, not editors or writers.
Therese Torris's insight:
Matthew Ingram's take on everybody else's take
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Lydia Gracia's curator insight, September 4, 4:02 AM

En effet, les marques parfois ne se rendent pas compte de l'immensité de contenu qui est généré par l'audience et qui circule sur le net, qu'elles pourraient utiliser en leur profit commercial...

David Wilcox's curator insight, September 4, 6:50 AM
All the more need for social reporters and other curators.
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Benefits of content curation for seo [slidedeck]

In a recent survey of 1,550 US professionals on the impact of content curation for their business goals, 65% said content curation helped with regards to SEO. … (Tanto per dire, eh...
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Jose Carbonell's curator insight, August 28, 4:21 AM

De nuevo una publicación que versa sobre las bondades de la Content Curation para el posicionamiento SEO

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Content Marketing Tools: The Ultimate List

Content Marketing Tools: The Ultimate List | Content Curation Tools For Brands | Scoop.it
Content Marketing Tools: The Ultimate List Business 2 Community For example, it missed content curation tools entirely and has a confusing category called Curated Content & Forums that including technologies such as the commenting system Disqus,...
Therese Torris's insight:
Self promoting yet useful content offered by Curata
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12 Of The Biggest Content Curation Myths (Busted) - Business 2 Community

12 Of The Biggest Content Curation Myths (Busted) - Business 2 Community | Content Curation Tools For Brands | Scoop.it
When it comes to curating content to add to your editorial calendar, sometimes it can look pretty simple at a glance, adding topics and planning your next piece — or does it? Content curation m…
Therese Torris's insight:
Could not agree more !
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Top 10 Online Tools for Content Creation and Writing

Nowadays visitors are more ‘visuals’, so visual content is the king. You need to be more creative and visual to engage the auditory.
There are many great online and offline tools that can help you with this issue. | PaperRater, Essaymama essay writing service, MonoSnap, Piktochart, Befunky, Quabel, Cherrytree, Canva, Dafont, and Website at bubbls.us
Therese Torris's insight:

Notice the way Listly is designed to have the entire list extracted as an image by Scoop.it

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Marco Favero's curator insight, November 29, 8:43 AM

aggiungi la tua intuizione ...

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6 Content Curation tools [ infographic]

6 Content Curation tools [ infographic] | Content Curation Tools For Brands | Scoop.it
Whether you're looking for new teaching ideas or want to share a collection you've made, here are 6 great tools for content curation.
Therese Torris's insight:
Classic but easy to read thanks to the Infographic I did not know ITTT
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TeresaSiluar's curator insight, October 21, 2:47 AM

6 herramientas de agregación, automatización y difusión en la content curation

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Inbound marketing firm HubSpot raises $125M in IPO in spite of being unprofitable

Inbound marketing firm HubSpot raises $125M in IPO in spite of being unprofitable | Content Curation Tools For Brands | Scoop.it
HubSpot’s long-awaited US$100 million public listing is expected to help the inbound marketing vendor step up its international game and has been welcomed by several industry experts as a milestone in its eight-year history.
Therese Torris's insight:

I love Hubspot for its expertise and the way it freely shares it. However, it is totally justified to raise the question of its (lack of) profitability. This Australian article does. The US scene prefers to be blind to the issue.

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9 SEO Techniques to Dominate the Most Popular Methods of Content Discovery

9 SEO Techniques to Dominate the Most Popular Methods of Content Discovery | Content Curation Tools For Brands | Scoop.it

Though Google gets roughly 3.5 billion searches a day, there are really only three types of searches that people perform -- navigational, informational, and transactional. If you want get more people to find you in search, you need to know how to optimize your content for each of these types. 


In this article, I’m going to explain each of the three types of searches and give a bit of perspective on why each one is important. Then, I’ll provide you with some tactical methods for unleashing a strategy that will allow you to dominate the SERPs for that search type....


Via Jeff Domansky
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Jeff Domansky's curator insight, September 29, 9:15 AM

Learn what the three types of searches are and how to better optimize your site for them.

Benjamin Labarthe-Piol's curator insight, September 30, 7:58 AM

Back to the basics

Nadine Amore's curator insight, September 30, 12:26 PM

add your insight...

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This Is What the Brand Newsroom of the Future Looks Like

This Is What the Brand Newsroom of the Future Looks Like | Content Curation Tools For Brands | Scoop.it
You can't throw a stone at a marketing conference without hitting someone talking about brand newsrooms. But what does this brand newsroom of the future—this entity that will transform brands from the sloths of the content world to jet-packed cheetahs shooting to the head of the media pack—actually look like?
Therese Torris's insight:

Largely based on BuzzFeed's data -driven content strategy.

"Data is the nucleus of the brand publishing flywheel"

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7 Key Tactics the Pros Use For Content Curation

7 Key Tactics the Pros Use For Content Curation | Content Curation Tools For Brands | Scoop.it
These key tactics will show you how to leverage on content curation to boost your content marketing efforts – and get the results your want.
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Pinterest as an underused Content Curation Tool

Pinterest as an underused Content Curation Tool | Content Curation Tools For Brands | Scoop.it
Content Marketing Institute; Content curation is all the rage right now. But finding all this great content is time consuming. Fortunately for content marketers, there's an incredibly powerful social media tool that doubles as...
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Are filtered feeds a la Facebook coming to Twitter ?

Are filtered feeds a la Facebook coming to Twitter ? | Content Curation Tools For Brands | Scoop.it
Guardian Liberty Voice Twitter Users Worry: Are Facebook Algorithms Coming? Guardian Liberty Voice ... 'raw content.' If they took that away, I would leave.” A New York user summed it up by saying, “An unfiltered feed, curated by me, is why I'm here.
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Building the Perfect Marketing Pin for Pinterest

Building the Perfect Marketing Pin for Pinterest | Content Curation Tools For Brands | Scoop.it

Building the Perfect Marketing Pin for Pinterest: Essential tips on creating the perfect marketing pin for Pinterest. [INFOGRAPHIC]


Via Frédéric DEBAILLEUL
Therese Torris's insight:

Not exactly rocket science and unlikely to raise the level of consome utility, but it should work

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ManufacturingStories's curator insight, September 6, 9:46 AM

For more resources on Social Media & Content Curation visit http://bit.ly/1640Tbl

Harmony Com's curator insight, September 15, 3:23 AM

Pour réaliser le pin parfait

Eric Bouchet's curator insight, September 21, 4:34 AM

C'est visuel et clair !

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3 New Content Curation Tools to Discover & Share Content

3 New Content Curation Tools to Discover & Share Content | Content Curation Tools For Brands | Scoop.it
Do you have trouble coming up with content to share on social networks? These three content curation tools will help you discover and share content.
Therese Torris's insight:
Scary to think how these powerful semi automated tools could be (mis)used to inundate the world with duplicate content
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8 Blogging "Rules" You Should Probably Ditch

8 Blogging "Rules" You Should Probably Ditch | Content Curation Tools For Brands | Scoop.it
Search Engine Watch 8 Blogging "Rules" You Should Probably Ditch Search Engine Watch With so much pressure to create content, bloggers need to cut themselves some slack and embrace the time-saving practices of content curation and repurposing.
Therese Torris's insight:
Is there hope that content quality will prevail over pure SEO mechanical rule ? That's what this article seems to claim. I wished it'd be true
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3 Ways To Use Facebook's Save Feature For Content Curation

3 Ways To Use Facebook's Save Feature For Content Curation | Content Curation Tools For Brands | Scoop.it
Social Media Week : Have you ever wanted to save Facebook content to read later? Are you looking for ways to find that saved content? Depending on the type of device you’re using, Facebook save can be time-consuming or frustrating.
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