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Content curation, shopping curation, news curation and social curation tools help brands engage customers through fresh, rich and relevant content
Curated by
Therese Torris
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May 21
Created
Jan 7, 2012
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Rescooped by Therese Torris from Content Curation World onto Content Curation Tools |
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Therese Torris's insight:
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PandoDaily : It just kinda rolls off the tongue. Content and commerce. Suddenly every website with creative descriptions of its merchandize is doing “content” and every blog that links to Amazon is ...
Therese Torris's insight:
Author Erin Griffith has discovered how difficult it is to go from being a media, from being about content, to doing commerce. Online advertising has delivered. New "content and commerce" models don't work either for the media. Its seems to be easier for eCommerce start-ups to develop content than for the media to become commerce sites.
What the author does not address is the importance of user expectations and their resulting intentions. It's difficult for media to drive shopping conversion because readers have other expectations of media sites. They want first and foremost information. It's hard to switch them into action, into shopping mode.
By contrasts, eCommerce sites need only to apply a little bit of varnish of content; a bit of story telling and/or social media to attract viewers to their product descriptions. Products and prices are front and center to these sites and consumers come to them with the right expectations, if not in a shopping fever.
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PublishThis is an "enterprise-level" news curation platform which provides extensive features to gather, collect and filter content from the web and from social channels, while providing a full array of tools to curate, edit, repurpose and publish the newly curated content to web sites, blogs, newsletters and social media.
"After the discovery stage PublishThis customers can take the filtered material and begin using the curation tools to quickly create customized content which can then be fed to company websites, email newsletters, apps and social media feeds.
The tools include a new WordPress plugin as well as a white labeled hosting model allowing companies to add their own widgets and other content modules into their pages.
The platform also has an analytics component which provides click data and performance insights based on the content a company owns, as well as third party materials.
PublishThis generates revenue by licensing its software to companies on an annual basis through a three-tiered model. Kumin would not go into specifics but prices range from the low five-figures into the six-figure range and depend on the amount of sites, brands and content a company needs to manage."
Source: Betakit
No public pricing info available.
Useful links to chek:
Check this video: http://vimeo.com/48609445
Existing clients: http://www.publishthis.com/solutions/clients/
Request a demo: http://www.publishthis.com/platform/request-a-demo/
FAQ: http://www.publishthis.com/platform/faqs/
More info: http://www.publishthis.com/
* Comprehensive map of content curation tools: http://bit.ly/ContentCurationUniverse
Intelligent content curation platforms operating off interest and social graphs will do much of the leg work autonomously discovering, curating and feeding aggregated content into specialized interest publication channels leaving the last mile for optimizing to the curator to add value and leverage the content.
Online commerce engines can take advantage of the same process and data mining platforms by aggregating relevant user generated content with their own content that may include trusted testimonials from people in your relevant trusted network that talk about the product or service and their experience. This increases authenticity and trust for the Commerce engine’s offering. A bit like where Amazon is going with its relevance engine or M.S. Bing with it's experts that pop up beside search results based on relevant expertise and reputation to the topic you’re searching.
Advances in mass data processing technology, data science, social media and cloud processing / storage make big data an important paradigm shift that will be transformative to the business landscape and one to be strategically evaluated.
Advances in mass data processing technology, data science, social media and cloud processing / storage make big data an important paradigm shift that is will be transformative to business landscape and one to be strategically evaluated. Discover - Curate - Feed - Optimise is a great infographic framework on which to think about any business and how big data may offer out of the box thinking to evaluate opportunities or disruptive risks.