Content curation tools are designed to assist the process of searching, collating and sharing existing content. Content curation differs from simple content aggregation in that curators screen for the most relevant content, and often edit or comment it. By curating content on a topic close to them, brands can position themselves as a go-to expert on that topic and embed their communication into the richer context of external content sources.
Content curation tools are multiplying like wild mushrooms. Category leaders, like Pinterest, tumblr and Scoop.it are growing impressively fast.
At the same time, other tools from social media, blogging and search, such as Twitter, Paper.li and Google are strengthening their curation functionality.
Observer (like me) are starting to make distinctions among subcategories like Search Curation (Topsy, Feedsquares), Video Curation (Magnify.net), Content Trends curation (Zemanta, Parse.ly), Corporate Curation (Curata, CurationSoft, Digimind), Content Relationships curation (Pearltrees, Mind.it).
The most popular category is Social (content) Curation. Social Curation enables users to clip and publically share content (mostly pictures, graphics and video) in the form of attractive personalized mood boards or microblogs (typical of Pinterest, Bundlr).
A more specialized form of Social content curation helps users turn twitter feeds into threaded stories (Storify, Dashter).
We can expect much of the Pinterest-style social curation to turn into Shopping Curation à la OpenSky.
We can also expect the debate about content curation and copyright infringment to continue to rage. Attribution to the original source should be a fundamental requirement of Content Curation. But it can be difficult when content is re-curated (for example re-"pinned") again and again. Scoop.it is one of the best tools in terms of facilitating content attribution.
As you know, landing pages are the perfect tool for getting a segment of targeted traffic to focus on one action. But most websites are severely underusing landing pages as a tool to convert everyday traffic into leads, followers, fans, and (even more engaged) customers.
Here’s the problem:Most websites have “leaks”, or areas where the most obvious next move for a visitor is to leave your website. This is not the best outcome for you, because most of the time there is still an opportunity to engage that visitor further.
The solution to this problem is a dedicated landing page for every type of traffic you generate. These landing pages will talk directly to each kind of visitor you get – whether they are coming from social media, Google, a product page, a blog post, or something else – and offer them a customized next step that will keep them engaged with your website and business....
With the third highest traffic behind Yahoo! News and Huffington Post, the marketing world is wondering how the Upworthy team cultivated the fastest-growing and most engaged audience on the web. It’s got to be the attention grabbing headlines, right? ... "the company employs full-time content strategists to post five to six times a week bringing together the very human skill of identifying compelling content, and then supercharging that content with powerful distribution Tools"
Distributing information about your business in a way that viewers will find valuable — helpful and relevant to their business — is the definition of content marketing. The goal is to create relationships by building trust in your company, boosting your credibility and enhancing your “go-to expert” status.
Pinterest is a must for retailers and consumer brands. Pinterest users show higher engagement than users of any other social media. Pinterest proposes new Tools like rich pins and the trending products widget to take advantage of it.
Bryan Vartabedian, MD : .. more Scoopit links in my Twitter stream and I’m not crazy about it. Sure it’s quick and easy to share with Scoopit. But it not quick and easy to consume. For me it's all about the econ...
TT: agree that a twitter link from scoop.it creates an annoying additional step for viewers interested in the content. But driving traffic to the aggregating platform (be it scoop.it, pulse or else) and to the curator is OK as long as it is clear where the link goes. The link should not be hidden behind a bitly and include @scoopit. What annoys me however is that scoop.it links do NOT credit the original souce. For that reason I almost always manually add its twitter handle (lots of work). ATTRIBUTION to the original source is key to curation, in my opinion.
For example I'm going to tweet this and add the handle of the author : Bryan Vartabedian @Doctor_V
In the past few years, Getty Images found that its content was “incredibly used” in this manner online, says Peters. “And it’s not used with a watermark; instead it’s typically found on one of our valid licensing customers’ websites or through an image search. What we’re finding is that the vast majority of infringement in this space happen with self publishers who typically don’t know anything about copyright and licensing, and who simply don’t have any budget to support their content needs.”
To solve this problem, Getty Images has chosen an unconventional strategy. “We’re launching the ability to embed our images freely for non-commercial use online,” Peters explains. In essence, anyone will be able to visit Getty Images’ library of content, select an image and copy an embed HTML code to use that image on their own websites. Getty Images will serve the image in a embedded player – very much like YouTube currently does with its videos – which will include the full copyright information and a link back to the image’s dedicated licensing page on the Getty Images website.
More than 35 million images from Getty Images’ news, sports, entertainment and stock collections, as well as its archives, will be available for embedding from 06 March.
Congratulations to Scoop.it on reaching 1M users. I wrote this post about my favorite 20 Scoopers a few months ago. It seems to be having a REDUX moment today as Scoop.it reaches a major milestone. There are several people such as @Therese Torris@Beth Kanter and others I would add now (such is the danger of making a list like this). But you can't go wrong following any of these great, kind, smart, creative and generous content curators on Scoop.it. Marty
Interest-based content curation was only a vision 2 years ago when we launched: in a post Web 2.0 world, we felt that more and more we are the content we publish. Whether we liked it or not, we would all need to become media - a problem for busy professionals who don’t have time or inspiration for that and whose primary expertise is often not to be a content publisher.
InboundWriter : As brands and businesses are becoming their own pubshers and broadcasters, content overload is not only inevitable, it has already set in. Advanced technology and wide-spread access means it is easy to make content, and even easier to create content that lacks a purpose — other than to clog up with interwebs.
The explosive growth of content marketing is leading to devaluation of content and is causing content marketers to become the victims of their own successes. To set your content apart from the rest, you need to develop engaging content.
Here are 8 tips for creating engaging content in the era of content overload
HubSpot : Take a look at some blog post title A/B test results, and what the takeaways are for your own title brainstorms.
I recently wrote a post on how to use content discovery platforms to amplify your reach, in which I share tips on using these platforms to share your blog content on other relevant sites across the web. Having experimented with this over the past several months, I've been able to collect data on the clickthrough rates of different title variations for the same blog posts. (What a great way to do A/B testing on your blog post titles!)
So, let's dive into the insights from this data, and see how you can use it to construct your most clickable blog post titles yet....
Fifty-four out of a hundred consumers now say they would consider ending a relationship with a retailer that fails to directly deliver tailor-made, relevant content to them.
In 2014, retail brands need to become publishers—and fast. In this ebook, we examine what the leading retail brands are doing to transform their marketing efforts and delight consumers across the globe.
Therese Torris's insight:
A short (16 pages) and sweet ebook w/ famous case studies by Contenty
Internet et le mobile ont changé notre rapport à l'information et à la recherche de celle-ci... Il va falloir attirer l'attention d'un consommateur hyper-sollicité et lui fournir du contenu de qualité... Mais comment faire quand on n'a ni l'argent ni le temps pour produire ce contenu? La Curation, véritable pilier du Marketing de Contenu, peut être la solution pour gagner en visibilité, en notoriété et générer du trafic.
Content curation is not just collecting, it's also sharing. And whatever our motivation, we curate content to have an impact so understanding where our traffic comes from is important. During our first 2 years of existence, the Scoop.it users have published more than 50M pieces of content attracting more than 100M unique visitors so we've been in a great position to observe not only where this traffic came from but also what best practices had the strongest influence on it. So we’ve analyzed all the content curated, published and shared through Scoop.it. This post is about sharing these data and learnings so you can be more effective with your content curation.
Novembre 2013, As power shifts to consumers—who can program their own content using powerful technology and simple interfaces—curation moves out of the hands of professionals and into communities, platforms and algorithms.
Excellent analysis and food for thought by Laurent Colombani departing from 3 major insights
The rise of individual and social consumption driven by smartphones and tabletsThe end of content scarcity as digital distribution achieves ubiquityA shift away from ownership enabled by "always-on" networks