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Content curation, shopping curation, news curation and social curation tools help brands engage customers through fresh, rich and relevant content
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Therese Torris
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Rescooped by Therese Torris from Social Media Content Curation onto Content Curation Tools |
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Therese Torris's insight:
I wonder: Isn't the proliferation of discovery tools a self-defeating proposition? If there are more curation platforms than original sources, how is that going to help?
Just a thought ...
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In a recent post for The Atlantic, Derek Thompson investigates what drives people to read content online. As a writer for a popular news site, it’s of interest to Thompson to find out what people are clicking on and why when navigating through the endless amount of web content available. Though it sounds like a boring study of analytics at first, his findings and references are actually super interesting.
Via gdecugis
Therese Torris's insight:
My take : Popularity brings more popularity in a not always virtuous circle
Link to the original post in The Atlantic http://www.theatlantic.com/business/archive/2013/06/the-tyranny-of-most-popular-lists/276847/
See my slideshare about content inflation and the tyranny of rankings of all sorts http://www.slideshare.net/ttorris/facing-contentinflationslideshow
every filtering being a list, a ranking or content curation comes with its own type of discovery bias. popularity is very powerful because we're deep down gregarious people. We want to know what others think.
gdecugis's curator insight,
June 18, 10:53 PM
This is a guest post Ally wrote for business2community.com where she comes back on what makes the difference between popular and relevant and how we've been forced to make a choice between the two before.
The good news is that with content curation becoming not only mainstream but also interest-based this is no longer the case (as Nick Peachey also recently explained in an interesting comparative analysis).
We can now have our cake and eat it.
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Content Marketing Tools For Startups
I didn't write this post with #Startups in mind, but I could have. Startups wrestle with content marketing. I suggest these content marketing tools for any startup:
* Paper.li
* Scoop.it
* Google Analytics
* Google Adwords
* Google Plus
* Twitter
* A Blog (WordPress)
It is possible to change the world with those seven tools.
The linked post explains how I use Paper.li for everything from spidering the social web to reputation management. If you are a startup and don't know what either of those ideas are, trust me you will and I promise to post more about content marketing for startups soon.
Via Martin (Marty) Smith
Kelly Hungerford's comment,
June 18, 11:15 AM
Thanks Marty. That's a great list and we're proud to be a part of it in your "Do More With Less Strategy" Appreciated!
Kelly Hungerford's comment,
June 18, 11:15 AM
Thanks Marty. That's a great list and we're proud to be a part of it in your "Do More With Less Strategy" Appreciated!
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A selection of fashion sites and tools that allow you to collect your favorite products and brands
Via Robin Good
Robin Good's curator insight,
June 15, 1:36 PM
If you look at the industry in which content curation tools and services have had the most leeway so far, that would be positively fashion, and, in my impression, by a good margin over the rapidly growing education/learning sector.
The fashion industry has embraced digital curation wholeheartedly more than any other sector so far, because of its strong visual element (the same one that has popularized the curation concept thanks to tools like Pinterest), and thanks to the natural inclination that fashion customers have for picking, collecting and sharing their unique preferences and combinations.
In this visual collection I have brought together the most interesting examples of curation at work in the world of fashion. Tools, services, communities, brands and products, all working together to filter, aggregate, pick and create relevant "selections" for the infinite number of tribes out there.
Curation Tools for Fashion: http://pinterest.com/robingood/curation-tools-for-fashion/
Enjoy, share, suggest new relevant ones to add.
Style Mint LLC's curator insight,
June 17, 10:54 PM
This is a great link to find everything you need to dress your best.
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Via Robin Good
Therese Torris's insight:
According to Robin Good, Clipular has superior capabilities in terms of capturing content in multiple formats, text, picture and video...
Ernesto Alegre's curator insight,
June 14, 5:32 AM
La evolución del bookmarklet en extensión de browser más robusta, dentro de un concepto de curación visual de contenido.
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Curalate builds algorithms to interpret 30 million images a day.
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If the media is being disrupted in many of the same ways that the automotive manufacturing industry has been, who would qualify as the most innovative or disruptive force in the media business over the last decade?
Therese Torris's insight:
Who would have thought that an aggregator could become a leading media?
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Excerpted from review article by Mashable:
"Webflakes curates and translates travel and lifestyle content from bloggers around the world.
Webflakes aims to break down the language barrier between bloggers in different countries to create a single hub for discovering international lifestyle content.
If you really want to know more about French fashion or Italian cuisine, the best place to turn may be bloggers from those countries....
Via Giuseppe Mauriello
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There are hundreds of attemps at shopping curation including the well-established Polyvore and Pïnterest. This is Monogram's second attempt at launching a shopping curation platform that will catch. It claims to index over 300 large retailers but it's not very transparent about who these retailers are.
For more info see also Techcrunch's article about Monogram's relaunch http://techcrunch.com/2013/05/20/monogram-two-point-oh/
Via Robin Good
Therese Torris's insight:
My point of view about attempts at establishing shopping curation platforms like Monogram is that there are too many of them without competitive advantage. I don't see a major consumer benefit in using Monogram. There are other more interesting platforms for consumers to express themselves and share with their friends. It's very difficult for a newcomer to create a positive spiral of traffic and community.
Therese Torris's comment,
May 27, 2:53 PM
Hi Robin, thanks for pointing out the search engine. I remain convinced that it will be very difficult for Monogram to succeed. There is a huge competition for fashionista's time and retailers' products out there and some of the competitors like Fab.com, The Fancy, Polyvore and many others are pretty compelling. And There are also a lot of retailers that let customers put together lookboks and share them with their community (like the fabulous site net-à-porter)
Robin Good's comment,
May 27, 5:06 PM
Yes Therese, I agree. I am actually glad that Monogram and other small startups are not refraining from attempting to innovate in this apparently crowded space, as I am convinced that there is still plenty of space for many new companies, unless each one of them wants to be the new Pinterest. If they specialize and work on niche audiences and specific use cases I think they may indeed provide a useful service for many. And in the end if they do not try what better suggestion do you have for them? :-)
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Online design retailer Fab Inc. is in advanced talks to raise $250 million to $300 million in venture capital in a deal that would value the fast-growing but unprofitable company at $1 billion not including the new capital, people familiar with the...
Therese Torris's insight:
Billion $ bubble-like valuations for the small club of curation platforms that have managed to get got a very large audience : pinterest, tumblr, fab.com...
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There are plenty of reasons why the announced Yahoo Tumblr deal makes sense for those companies. But Marissa Mayer might have seen a much greater payoff from acquiring Pinterest instead. Here’s why.
Therese Torris's insight:
As if yahoo had a choice...
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Yahoo Inc.'s board has approved a deal to acquire blogging startup Tumblr for $1.1 billion in cash.
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Stephen Dale's curator insight,
May 16, 11:13 AM
Love Flipboard. This new feature opens up a whole new world for content curation.
Víctor V. Valera Jiménez's curator insight,
May 17, 7:31 PM
Ahora ya no hace falta disponer de un Ipad o una tablet o smartphone para realizar nuestra propia revista en Flipboard, ya que con el nuevo editor online en la web de esta conocida herramienta, podremos realizar nuestra propia curación desde nuestro ordenador.
Este vídeo nos da una pequeña introducción de como empezar a usar este editor en la web de Flipboard, mediante el botón o "bookmarklet" que se puede instalar en la barra de favoritos de nuestro navegador para ir capturando los contenidos que nos parezcan interesantes para nuestra publicación.
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Via Robin Good
Therese Torris's insight:
automated reposting of social feeds and alerts..
one should be wary of duplicate content
Robin Good's curator insight,
June 18, 10:35 AM
BundlePost is a social curation web app which allows you to easily find relevant posts on the topics of your interest and to auto-schedule their republication on your preferred social media channel with your custom hashtags and Twitter names.
The service has been out there for over a year, but it has recently updated its website and service features.
BundlePost taps into your selected set of RSS feeds and Google Alerts (not for much longer) and aggregates relevant posts according to your theme and keyword specifications so that you can review, edit and modify those that you want to get published.
Scheduling and distribution features allow you to set exactly where and when you want each piece of content to be published.
BundlePost integrates perfectly with HootSuite, allowing you to upload days of ready-to-go scheduled content for any social network in minutes, and with its hashtag system is capable of creating folders for each of your campaigns, clients or accounts that coincide with a specific topic.
"Within each folder you designate the keywords and phrases that you know will be found in the text of the content curated by Bundle Post, as well as what hashtags you want the system to replace them with. You can also identify any words or phrases that will be contained in the text of posts and have Bundle Post automatically replace them with a specific twitter name, making it an active link when posted."
My comment: The perfect tool for social media and content marketers looking for the easiest way to post relevant content to their social media channels automatically and over time. If you are ready for a pretty "Spartan" interface but have a strong need to automate your social publishing needs, this solution may be worth checking out. Outside of my personal doubts on the effectiveness of this approach, the tool delivers tremendous time saving features for those looking exactly for this. You ca have automate FollowFridays. If instead you wonder from were all this extra information noise in your Twitter and social media accounts comes from, you now have another possible suspect.
Free 30-day trial available (no credit card required).
More info: http://www.bundlepost.com/
How it works: http://www.bundlepost.com/tour
Pricing: http://www.bundlepost.com/pricing
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Robin Good's curator insight,
June 17, 1:14 PM
Videry is a great example of video curation at work.
Videry is a hand-curated collection of over 30 great video clips for web designers.
The beauty and value of this collection, in the context of curation is in the following:
- The quality of the clips selected
- A clean, and simple layout - content over looks
The essence is in the selection made and that's why it needs to stand out. - The essential info is upfront - video thumbnails + title + description
no other distractions. - A Pinterest-like simmetrical visual layout that allows easy scanning of the page
Where it could do better:
- Titles: no personalization for context - titles in the collection are exactly as the originals - the curator here could have improved and contextuaized titles for this collection, while keeping a good reference, visible to everyone, of the original one.
- Descriptions: these are the original video descriptions. No additions, no opinion, no contextualization. The curator could have written his own descriptions from these in the context of this collection, while leaving the original descriptions as an extra option (since they are all already accessible under the original video location).
- No visibile authorship for the collection.
P.S.: I think this clean design used in this collection is so effective that I wish there was a service prividing the ability to create curated video collections with such information design elegance.
(Anyone know who is behind Videry.me?)
Free to see.
Check it out now: http://www.videry.me/index.php
Facebook stream: https://www.facebook.com/videry.me
Google+ stream: https://plus.google.com/106097967197719138860/posts
Martin (Marty) Smith's curator insight,
June 18, 6:16 AM
This is a cool new tool for "video curation".
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Read full Robin Good's insight below.
"OpenTopic is a news curation service which allows you to aggregate, monitor and filter any number of sources and to publish and share your selected ones to you selected outlets: from your WordPress site, to your social media channels and to your email newsletter engine..."
Request an invite here: http://www.opentopic.com
Via Robin Good, Giuseppe Mauriello
Jim Doyle's curator insight,
June 18, 6:33 AM
Aggregate, Curate and Publish Across Web, Social and Email with OpenTopic
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From the original article by Tom George on his "Internet Billboards".
Here are some interesting excerpts from the post about content curation.
"After having spent the better part of four years curating content from renowned bloggers, journalists and authors as well as building a platform here on Internet Billboards, which has evolved into a wonderful community of content curator’s.
Here is my definition of content curation. A content curator is someone who finds, organizes, presents and shares valuable information (content) in many forms, on a specific topic, in a way that provides special context and or a unique engagement with his or her readers. In actuality when done correctly, over time it positions the curator as an expert in his or her respective field and defines their reputation as a thought leader.
A good curator will mix curation with his or her own original content, to give interpretations for the express purpose of allowing others to form their own conclusions.
...
Why curation and crowdsourcing will and should become more important to you. I will give you ten reasons.
1. There is just too much content;
2. Social Sites Are Full Of Spam;
3. Privacy concerns with big data;
4. Limiting risk and using many minds;
5. Technology must assist us and help us not hinder us;
6. People Will recognize the need to build meaningful relationships;
7. Information will flow freely;
8. Trust and authority will be the new currency;
9. Curation helps you establish relationships with thought leaders;
10. Crowd Sourcing can make things possible..."
The article is discussed with more information. Read full original post here:
http://www.internetbillboards.net/2013/06/why-content-curation-and-crowdsourcing-will-change-everything/
Via Giuseppe Mauriello
William Moeller Marketing & Design's comment,
June 12, 6:46 PM
Hi Teresa. Curation creates its own set of challenges, and proper attribution to the content source(s) remains a big one, particularly in short form communication (e.g., Twitter). As a content curator, I strive to acknowledge my sources. But what if my nearest source was another curator, who perhaps shared it from another curator. With limited number of characters allowed, we have no choice but to truncate the value stream, occasionally (and unwittingly) leaving out the original author.
Therese Torris's comment,
June 14, 1:19 PM
William, I agree it's not always easy. I still find that some systems are better than others at encouraging attribution. For exemple Scoop.it keeps the link to the original site from which the content was clipped. Thus there is a way to go to the source.
Stephen Dale's curator insight,
June 15, 3:29 AM
I liked the definition of Curation from Tome George (author of the piece):
"A content curator is someone who finds, organizes, presents and shares valuable information (content) in many forms, on a specific topic, in a way that provides special context and or a unique engagement with his or her readers. In actuality when done correctly, over time it positions the curator as an expert in his or her respective field and defines their reputation as a thought leader. A good curator will mix curation with his or her own original content, to give interpretations for the express purpose of allowing others to form their own conclusions."
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Therese Torris's insight:
I certainly hope it's better than Google Alerts !
Here is why : Google Alerts aren't working as well as they used to
See Danny Sullivan's article about it:
http://searchengineland.com/google-alerts-arent-working-148642#sthash.ZZZcqChw.dpuf
Other alternatives to Google Alerts, see http://sco.lt/4jYedl
trendspotter's curator insight,
Today, 7:23 AM
Other, maybe even better alternative is this service:
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Therese Torris's insight:
Don't know how powerful it is as a search engine but Blekko certainly has a very attractive visual display and offers much needed options to filter search by topic or category (used to be called "parametric search"). Curious to see how it catches on but will definitely give it a try myself.
Fernando Zamith's curator insight,
June 3, 8:27 AM
O Google já tem substituto: Blekko.
Os media sociais e a curadoria ao serviço da pesquisa (e vice-versa).
Resultados de pesquisas adaptados ao tamanho do monitor que estamos a usar e organizados por categorias de diferentes cores.
Muitos anos e muitos milhões de dólares depois, o Blekko está pronto para ser o motor de busca de referência.
Experimentem! Vale a pena!
Alejandro Tortolini's curator insight,
June 3, 5:11 PM
Blekko agrupa visualmente las búsquedas de contenido.
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From AdAge : [...] Pinterest doesn’t see itself as a social media platform. It is not an alternative to Facebook, Twitter or Instagram for consumers or marketers. It is positioning itself in the world of Google and search.
Pinterest is, at its core, a tool for indexing the visual web, much like Google’s roots as a tool for indexing information and meaning on the web....[...] It is looking to help people find fulfillment through newly discovered "things" they love, which can then lead to real-world action and purchasing. It's about demand generation instead of demand fulfillment.”
Therese Torris's insight:
"discovery", "demand generation", "inspiration"... smart positioning
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reddit is now making a concerted effort to court top brand-name consumer advertisers by weaving them into original video programming.
Therese Torris's insight:
Monetizing content is tough
It seems that everyday a platform is trying to morph into a full-fledged media with original content, native advertising and/or paywalls in the hope to make more money
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Therese Torris's insight:
Interesting tool to transform content curation into PDF magazines 1) integration with Pinterest => transform a Pinterest board into a magazine and 2) ability to resize and move visuals. Read Robin Good's insight for more details
Melanie Jean Juneau's comment,
May 29, 8:30 PM
such a kind comment, i never thought about it that way but you are right
Inyoung Lee's comment,
May 29, 8:36 PM
I am pleased too. the strength of motherhood is greater than natural laws. :)
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"EdCanvas is a web service which allows you to search, find, clip and collect any kind of content, from text to video clips and to organize it into visual boards for educational and learning purposes..."
[Read full Robin Good's insight below]
Try it out now: http://www.edcanvas.com
Via Robin Good, Giuseppe Mauriello
Therese Torris's insight:
YACC = yet another content curation tool
No idea how these tools can get any traction, even less so survive, when there are already so many other options
joanna prieto's curator insight,
May 24, 11:42 AM
Se ve genial la herramienta, la probaré y les cuento!
@JoannaPrieto
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Pinterest announced two new features today that will help make the site more attractive to potential advertisers. The first is pins embedded with additional information about products, recipes and movies.
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Yahoo wants to buy Tumblr. We hear Facebook might spoil the party. But the question is: is Tumblr the fountain of youth that Yahoo badly needs or will this be case of a pathetic old-middle aged guy hanging with youngsters trying to be hip.
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Andrea Walker's curator insight,
May 17, 10:56 PM
By using lists lists and hash tags effectively twitter can be u useful curation tool. Storify another mentioned in this article could also be a useful tool to curate twitter content
Andreas Kuswara's comment,
June 11, 9:22 PM
I supposed twitter can be used or any tool can be used for anything,but some tools are made with certain intended affordance by the creator that would make the tool less effective for certain functions. curation in a way is capturing things void of time (i probably drawing too much from museum), while twitter is fast pace timeline of interactive (or one way) discourse.... they seems to be inherently different.
i'm just automatically sceptical when 'one tool can be use for all' theme appear. but it is an interesting suggestion.
i'm just automatically sceptical when 'one tool can be use for all' theme appear. but it is an interesting suggestion.
Bonnie Bracey Sutton's comment,
June 11, 9:33 PM
Many people learn one tool and then move on to others. I like to analyze each and use the best features of that particular 2.0 project. I use twitter as a push tool to share info for the most part.
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Just a (provocative) thought ...
About your thought, there is surely an increase of discovery tools and curation platforms, but those are still few, really reliable and continuous development (as Scoop.it).
About the original sources, today they are an infinite universe which daily grows unabated.
From trendspottr.com - January 17, 10:07 PM
TrendSpottr Alerts Is New Real-Time Service For Trending Content | @scoopit via @pinomauriello http://sco.lt/...