Pinterest buys social recipe search engine Punchfork.
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Content curation, shopping curation, news curation and social curation tools help brands engage customers through fresh, rich and relevant content
Curated by
Therese Torris
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Updated
May 19
Created
Jan 7, 2012
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Therese Torris's insight:
Yummy Yummy !
Great deal
I had just started a Pinterest board of my favorite recipes from marmiton.org, France's best social recipe sharing site. The way Punchfork sends traffic to cooking blogs and other sources is that it publishes the picture and the ingredients but you have to go to the source to read the recipe
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Summary : Shopping curation site Svpply offers a mobile local social shopping app, Store Explorer that helps user find what's for sale around them.
Comment: the perfect SoLoMo application ! Delete the scoop?
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"The future of ecommerce is now tied to consumer curation. Here are 10 product discovery and social sharing sites worth paying attention to."
Note: A must read. A whole new set of content curation tools dedicated to shopping such as Svpply and Lyst. Will they displace generalist tools like Pinterest and Tumblr? I doubt it. But brands should take an interest in them. Delete the scoop?
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This purchase by Pinterest is interesting. We can assume Pinterest has amazing metrics on what really works on its content network. Does it buy a celebrity gossip rag or art magazine? No, it confirms one of my reactions to Pinterest - Pinterest is a foodie's dream.
Another thing I like about this purchase is the statement it makes about the importance of platform curation and curation in general. He who creates the place where conversations are had and mashed up wins. Here was my take on the death of websites and the rise of platforms from more than a year ago:
Platforms vs. Websites
http://scenttrail.blogspot.com/2011/09/internet-marketing-platforms-vs.html
and on curation from
Curation Is The Next Web Revolution
http://scenttrail.blogspot.com/2011/01/curation-next-web-revolution.html