Pinterest buys social recipe search engine Punchfork.
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Therese Torris's insight:
Yummy Yummy !
Great deal
I had just started a Pinterest board of my favorite recipes from marmiton.org, France's best social recipe sharing site. The way Punchfork sends traffic to cooking blogs and other sources is that it publishes the picture and the ingredients but you have to go to the source to read the recipe
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How does a large e-commerce site appeal to a wide variety of shoppers online — and then get them used to the idea of shopping with social? Zappos is working to figure out the answer to social commerce. Delete the scoop?
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Pinterest has raised a new funding round of $200 million, putting the company’s valuation at $2.5 billion. The company has exploded in the last few years as users have flocked to collect images across the web and pin them to virtual boards.
Therese Torris's insight:
Brings the total money raised to a stunning $338 million.
What would YOU do with that amount of money ? Sell $1 bills for 50 cents to quickly get to 200 million users ? You got it, that's the winning business model by US standards. The idea is to preempt competition by overfunding 1 winning startup. I does work (Facebook), albeit not all the time (see Groupon) . To be fair, it also requires a great product and Pinterest is one simple, attractive, addictive, viral tool. Delete the scoop?
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Best Content Discovery Application (New award for 2012) Flipboard – runner-up Instapaper Pinterest – winner Prismatic Tumblr (Related posts) Delete the scoop?
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SV Angel raised a $30 million fund to purchase shares of the popular online pinboard social network Pinterest from current investors, SV Angel's David Lee confirmed to VentureBeat today.
Therese Torris's insight:
Put total amount raised to nearly $170 million... Delete the scoop?
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Pinterest buys social recipe search engine Punchfork.
Therese Torris's insight:
Yummy Yummy ! Great deal I had just started a Pinterest board of my favorite recipes from marmiton.org, France's best social recipe sharing site. The way Punchfork sends traffic to cooking blogs and other sources is that it publishes the picture and the ingredients but you have to go to the source to read the recipe 
Martin (Marty) Smith's curator insight,
January 4, 6:03 AM
This purchase by Pinterest is interesting. We can assume Pinterest has amazing metrics on what really works on its content network. Does it buy a celebrity gossip rag or art magazine? No, it confirms one of my reactions to Pinterest - Pinterest is a foodie's dream. and on curation from
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A lawsuit filed yesterday by Theodore F. Schroeder claims that Pinterest investor Brian S. Cohen stole the idea for the social sharing service. Delete the scoop?
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Mashable: Major brands are currently losing hundreds of thousands of followers on Pinterest in a matter of minutes, following an initiative to crack down on spam.
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AllThingsD:Because this is a story about spam, it will be illustrated with a picture of a can of the spiced pork product. That's just how this works.
Therese's comment: Pinterest was indeed full of spam using fake pins and repins. Stopping spam is not easy, though. Delete the scoop?
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Mashable: Instead of just telling people about a job, we now have the ability to show people the job, the company and corporate culture using Pinterest. Delete the scoop?
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TechCrunch: What started as a small issue affecting some instances of Amazon's Elastic Cloud Compute (EC2) in North Virginia became a full-blown outage of AWS in North Virginia. Major services, such as Reddit, Foursquare, Minecraft and Heroku, are down... Delete the scoop?
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TNW: Well that was quicker than expected. Just a few hours ago, we wrote about a hack to let you block users on Pinterest, and now the social network has made the feature official. The company ...
Therese's comment: Pinterest has quite a strict policy regarding offensive content. Blocking other users from commeting and participating in one's board was one of the top user requests. Apparently, some users/women were harassed onPinterest. I haven't come across any sich abuse, but there surely was some spam going on. Anyway, it's always good to have a well moderated community. Delete the scoop?
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Therese's summary: Reb Carlson show how different curation site drive different traffic: Reddit of rnews and Pinterest for eCommerce. Pinterest can't be dismissed as a fad because it drives much less referral traffic than a news curation platform like Reddit; it is 0.1% away from overtaking Yahoo§ as a source of traffic. Delete the scoop?
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![Marketing on Pinterest [INFOGRAPHIC] | Content Curation Tools | Scoop.it](http://img.scoop.it/mwWTjS1IYZzQP4vHVf9IODl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
Article by Ritika Puri, media blogger with expertise in marketing, data analytics, consumer insights, and brand-building.
how-to guide from Prestige Marketing compiled in true Pinterest visual spirit — as an infographic. Delete the scoop?
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Don't worry, Pinterest isn't ditching the grid style "Masonry" design it's known and cloned for. But today Pinterest announced tests of a new navigation system, bigger images, and more related content on Pins to keep you clicking. Delete the scoop?
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Therese Torris's insight:
I use Pinterest a lot of weekends and did not even notice. Thanks Giuseppe and Mashable Delete the scoop?
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Frustrated with how long it is taking to meet great people on Pinterest I decided to gamify Pinterest. Can you tell a cool complete story in 5 pins or less? Then you may be the King, Queen or Best Business on Pinterest. 2. I add you to the appropriate board. 3. You tell a cool, complete story in 5 pins or less by 2.13.13. 4. 10 Finalists are selected for a run off. 5. We crown the King, Queen and Best Businesses on Pinterest.
Find complete contest details via links behind this Scoop. Via Martin (Marty) Smith
Therese Torris's insight:
Good idea ! Delete the scoop?
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TechCrunch: Last week, Pinterest began curtailing the number of spammers and fake accounts on its system, in an effort to clear its platform off unwanted elements...
Therese Torris's insight:
Show the list of top 10 Pinterest most popular accounts and how their follower numbers went down after Pinterest's spam cleaning Delete the scoop?
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TNW : Pinterest isn't just about pinning the stuff you like any more: users are now posting mugshots and helping find the police catch crooks. The new trend began when a crime reporter at ...
Therese's comment: WOW, as they'd say on Pinterest Delete the scoop?
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HubSpot: Download @HubSpot's Guide to Pinterest's New Business Accounts and discover how you can effectively optimize your Pinterest presence.
Therese's comment: Love Hubspot. always easy to read and full of hands-on advice Delete the scoop?
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Digial Advertising Age: [...] Pinterest's goal is to get the thousands of businesses already on the platform to migrate their accounts over to the business type. Pinterest also has an incentive for them to make the switch. [...] The company also today announced two new widgets to enable account owners -- businesses and individuals alike -- to embed pins and boards on third-party sites [...] to help build up their following [...] .
While business accounts are now largely symbolic in terms of what they portend for brands, it's possible to imagine them as a precursor for a much more robust back-end where brands could pay to promote a pin...[...] or to rearrange pins and boards. Delete the scoop?
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Mashable: ..When pinning an image to Mashable's Pinterest account Wednesday morning, we noticed a mention of "secret boards" (see screenshot above)... Users have long been asking Pinterest to allow them to make private boards. Since its launch, all images and videos pinned to Pinterest have been made public, making it impossible to for users to use the service for pinning gift ideas or other content they may not want to make available for public consumption.
Therese's comment: Interesting. ..opportunity for monetization? Delete the scoop?
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Therese's comment: Ben Silbermann explains how grass root marketing (including live events with/for early adopters), rather than spam or engineering, was key to Pinterest's success.
In my view a MUST READ Delete the scoop?
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Robin Good [shortened ]: A curated collection of Pinterest-like web sites, in perfect Pinterest-like style. [...] If Tumblr were designed today it might look like Pinterest. All Pinterest did was take the Tumblr feed — a mishmash of uploaded, reblogged and remixed words and images — and make it easier to skim. Rather than scroll endlessly through a single feed of content, Pinterest displays it in as many columns as your browser width can handle..." [Direct link:] Via Robin Good Delete the scoop?
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This purchase by Pinterest is interesting. We can assume Pinterest has amazing metrics on what really works on its content network. Does it buy a celebrity gossip rag or art magazine? No, it confirms one of my reactions to Pinterest - Pinterest is a foodie's dream.
Another thing I like about this purchase is the statement it makes about the importance of platform curation and curation in general. He who creates the place where conversations are had and mashed up wins. Here was my take on the death of websites and the rise of platforms from more than a year ago:
Platforms vs. Websites
http://scenttrail.blogspot.com/2011/09/internet-marketing-platforms-vs.html
and on curation from
Curation Is The Next Web Revolution
http://scenttrail.blogspot.com/2011/01/curation-next-web-revolution.html