Pinterest buys social recipe search engine Punchfork.
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Content curation, shopping curation, news curation and social curation tools help brands engage customers through fresh, rich and relevant content
Curated by
Therese Torris
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Updated
May 19
Created
Jan 7, 2012
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Therese Torris's insight:
Yummy Yummy !
Great deal
I had just started a Pinterest board of my favorite recipes from marmiton.org, France's best social recipe sharing site. The way Punchfork sends traffic to cooking blogs and other sources is that it publishes the picture and the ingredients but you have to go to the source to read the recipe
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From
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August 14, 2012 7:34 AM
Giuseppe Mauriello (shortened by Therese): I received an invitation some hours ago to join into closed beta test of Ping.it (formerly StormDriver). It is a social content discovery platform that allows people to ping where they are in the Web right now, locate others in real time, and join them on any page.
From About Page "[...] With Ping.it you can see what pages others are visiting right now. You can also get pinged about the good stuff they find or ping your own discoveries. Ping.it is all about the real-time aspect of the Web. [...] Every ping can be send to a specific topic – and all the people who follow it....
Direct links: Try out it / request an invite here: http://ping.it Read more from this Blog Post: http://ping.it/blog/stormdriver-is-now-ping-it/ Via Giuseppe Mauriello Delete the scoop?
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This purchase by Pinterest is interesting. We can assume Pinterest has amazing metrics on what really works on its content network. Does it buy a celebrity gossip rag or art magazine? No, it confirms one of my reactions to Pinterest - Pinterest is a foodie's dream.
Another thing I like about this purchase is the statement it makes about the importance of platform curation and curation in general. He who creates the place where conversations are had and mashed up wins. Here was my take on the death of websites and the rise of platforms from more than a year ago:
Platforms vs. Websites
http://scenttrail.blogspot.com/2011/09/internet-marketing-platforms-vs.html
and on curation from
Curation Is The Next Web Revolution
http://scenttrail.blogspot.com/2011/01/curation-next-web-revolution.html