Pinterest buys social recipe search engine Punchfork.
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Curated by
Therese Torris
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Scooped by Therese Torris onto Content Curation Tools |
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Therese Torris's insight:
Yummy Yummy !
Great deal
I had just started a Pinterest board of my favorite recipes from marmiton.org, France's best social recipe sharing site. The way Punchfork sends traffic to cooking blogs and other sources is that it publishes the picture and the ingredients but you have to go to the source to read the recipe
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![Medium wants to create attention for quality, longform journalism [MUST READ] | Content Curation Tools | Scoop.it](http://img.scoop.it/OuvtjXD-4ZLXOmxYsu907jl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
TechCrunch: [...] the Web has succeeded in lowering the cost of content distribution, it’s created a flood of new content and information. The new economic model around publishing today incentivizes and rewards frequency, volume and keeping costs low when it comes to content creation, which, in turn, disincentivizes investment in a particular piece of content — and long-form content. It prioritizes lower quality content and burying higher quality content. [...] Medium, Williams [Medium's founder and CEO] says, is focused on understanding whether or not people have read the content, whether they read all the way to the end, whether they engaged, shared and commented — whether they actually got something from that content. “We’ve done speed and quick release in publishing, now let’s focus on the other things,” he told the crowd. [....] It would be great to get back to a system in which accuracy matters, and maybe it’s naive to think that quality can (and will) get more attention, he says, but it’s possible to use the network and great design to build a system that creates a better product — and thus creates more attention...
Photo Ev Williams
Therese Torris's insight:
What a challenge. Will be interesting to watch how Medium develops. Medium's tagline: Sharing ideas and experiences moves humanity forward. Direct links: https://medium.com/about/9e53ca408c48
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Therese's comment: Medium's founder claim they want a longform and quality content, but at the same time will "use basic Web algorithms that push popular stories up the content pile, [...], much in the way Google works. So highest-rated posts will appear at the top of the Web page, while the rest tile down."
Question: Isn't it exactly what everybody else is doing? We'll have to wait and see what truly differenciates Medium from other social publishing media. Delete the scoop?
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Therese's summary: Ev Williams, serial entrepreneur (Blogger, Twitter) claims that what makes Medium unique is [my words] - it's collaborative - direct editing mode (you don' t press a publish button, you're always in editing mode) - it's about storytelling, not superficial rehash
Certainly worth checking ! Delete the scoop?
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This purchase by Pinterest is interesting. We can assume Pinterest has amazing metrics on what really works on its content network. Does it buy a celebrity gossip rag or art magazine? No, it confirms one of my reactions to Pinterest - Pinterest is a foodie's dream.
Another thing I like about this purchase is the statement it makes about the importance of platform curation and curation in general. He who creates the place where conversations are had and mashed up wins. Here was my take on the death of websites and the rise of platforms from more than a year ago:
Platforms vs. Websites
http://scenttrail.blogspot.com/2011/09/internet-marketing-platforms-vs.html
and on curation from
Curation Is The Next Web Revolution
http://scenttrail.blogspot.com/2011/01/curation-next-web-revolution.html