Content Marketing & Content Curation Tools For Brands
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Can crowdfunding help produce another WikiLeaks or Pentagon Papers?

Can crowdfunding help produce another WikiLeaks or Pentagon Papers? | Content Marketing & Content Curation Tools For Brands | Scoop.it
GigaOm: In an attempt to help get around what they call a financial blockade of WikiLeaks and to help fund-raise for other public-interest groups, some high-profile journalists and freedom-of-information activists have set up the Freedom of the Press...
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Content Marketing & Content Curation Tools For Brands
Content curation and content marketing at large help brands engage customers through fresh, rich and relevant content
Curated by Therese Torris
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Curating curation topic on Scoop.it

Curating curation topic on Scoop.it | Content Marketing & Content Curation Tools For Brands | Scoop.it

Content curation tools are designed to assist the process of searching, collating and sharing existing content. Content curation differs from simple content aggregation in that curators screen for the most relevant content, and often edit or comment it.   By curating content on a topic close to them, brands can position themselves as a go-to expert on that topic and embed their communication into the richer context of external content sources.

 

Content curation tools are multiplying like wild mushrooms. Category leaders, like Pinterest, tumblr and Scoop.it are growing impressively fast. 

 

At the same time, other tools from social media, blogging and search, such as Twitter, Paper.li and Google are strengthening their curation functionality.

 

Observer (like me) are starting to make distinctions among subcategories like Search Curation (Topsy, Feedsquares), Video Curation (Magnify.net), Content Trends curation (Zemanta, Parse.ly), Corporate Curation (Curata, CurationSoft, Digimind), Content Relationships curation (Pearltrees, Mind.it).

 

The most popular category is Social (content) Curation. Social Curation enables users to clip and publically share content (mostly pictures, graphics and video) in the form of attractive personalized mood boards or microblogs (typical of Pinterest, Bundlr).

A more specialized form of Social content curation helps users turn twitter feeds into threaded stories (Storify, Dashter). 

We can expect much of the Pinterest-style social curation to turn into Shopping Curation à la OpenSky.

We can also expect the debate about content curation and copyright infringment to continue to rage. Attribution to the original source should be a fundamental requirement of Content Curation. But it can be difficult when content is re-curated (for example re-"pinned") again and again. Scoop.it is one of the best tools in terms of facilitating content attribution.

 

More ?  Check the slidedecks:

http://fr.slideshare.net/ttorris/content-curationtoolsforbrands

http://fr.slideshare.net/ttorris/facing-contentinflationslideshow

 

 

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Nick Kellet's comment, October 13, 2012 12:21 PM
I added this post to my list http://list.ly/list/1wu-best-of-content-curation-12th-october-2012
Monica S Mcfeeters's curator insight, May 21, 2013 9:55 AM

This is an interesting break down of sites where people curate content. Those interested in content curation might want to read over this.

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Content Marketing + Google Answer Boxes: How to Rank

Content Marketing + Google Answer Boxes: How to Rank | Content Marketing & Content Curation Tools For Brands | Scoop.it
If you’re a content marketer, you should be talking about Google answer boxes. Here's what they are and how to optimize your content to rank in them.
Therese Torris's insight:
Google answer boxes are the Google Shopping of content marketing: a killer
 
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5 Emerging Content Marketing Trends You Need to Know in 2017 - Jeffbullas's Blog

5 Emerging Content Marketing Trends You Need to Know in 2017 - Jeffbullas's Blog | Content Marketing & Content Curation Tools For Brands | Scoop.it

Content marketing offers better engagement, better conversions, and usually costs less than other forms of marketing. Besides, with a constantly increasing number of ad-blocker software users across the globe, content marketing becomes the only way to get a message through with assurance.


So, this year too, brands will need to focus more on content marketing. The following 5 content marketing trends will help you reap the maximum benefits out of your content marketing strategy in 2017....


Via Jeff Domansky
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Jeff Domansky's curator insight, April 8, 11:11 AM

Make the most of this cost-effective method of marketing your business in a digital world in 2017.

axelscumbag's comment, April 10, 5:32 AM
its interesting...
Rinaldo Panucci's curator insight, April 11, 4:25 AM
Content Marketing Trends 2017
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How Google Adwords' own marketing clogs up paid search results for SEO and SEM keywords, leaving no chance to agencies

How Google Adwords' own marketing clogs up paid search results for SEO and SEM keywords, leaving no chance to agencies | Content Marketing & Content Curation Tools For Brands | Scoop.it
Google "Spends" millions Buying #SEO Keywords...Peddling AdWords #PPC
Therese Torris's insight:
No surprise there!
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The Ultimate Guide to Writing Blog Posts That Rank in Google’s Top 10

The Ultimate Guide to Writing Blog Posts That Rank in Google’s Top 10 | Content Marketing & Content Curation Tools For Brands | Scoop.it
The Ultimate Guide to Writing top google ranked Blog Posts. https://t.co/5JtBQLzMJw via neil patel #blog https://t.co/uTBlbfIMAq

Via Andrew Wroblewski, steve batchelder, malek, massimo facchinetti
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Therese Torris's insight: Infographic is nothing to new but still fundamental, and there is much more at the site
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6 Steps for Building a Killer Content Marketing Program in 2017

6 Steps for Building a Killer Content Marketing Program in 2017 | Content Marketing & Content Curation Tools For Brands | Scoop.it
In the midst of planning and budgeting for 2017? Here are our top six tips for building out a killer content marketing strategy.
Via Stefano Principato, massimo facchinetti
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Realistic and progressive steps
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Going Viral: 8 Easy Ways to Get Maximum Traffic to Your Blog Post

Going Viral: 8 Easy Ways to Get Maximum Traffic to Your Blog Post | Content Marketing & Content Curation Tools For Brands | Scoop.it

Going Viral: 8 Easy Ways to Get Maximum Traffic to Your Blog Post (23/30)

Therese Torris's insight:
Sad but true
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The Future is More Content: Jeff Bezos, Robots and High Volume Publishing

The Future is More Content: Jeff Bezos, Robots and High Volume Publishing | Content Marketing & Content Curation Tools For Brands | Scoop.it
“Content is about quality, not quantity. We should be producing high value, authoritative content regularly, not publishing lots of short posts. Less is more.” “Winning in digital media now boils down to a simple equation: figure out a way to produce the most content at as low a cost as possible.” (Digiday 2013) Do you agree with first statement? Me too, until recently. But now I think we could be wrong
Therese Torris's insight:
The "quality over quantity" content strategy is dead on arrival. You need both quantity and quality, and tons of ! 
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Lazy Content Curation Is Ruining Influencer Relationships

Lazy Content Curation Is Ruining Influencer Relationships | Content Marketing & Content Curation Tools For Brands | Scoop.it
There's a fine line between content curation and plagiarism and content creators are unwittingly sabotaging the influencer relationships they hope to build.

Via donhornsby, massimo facchinetti
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donhornsby's curator insight, August 29, 2016 10:00 AM
(From the article): You see, influencers are tired of having their name and hard work appropriated by brands they don’t know. They’re not flattered by your unauthorized republishing of their content, or by how you’re amplifying their ideas by presenting them as your own. Because I try to assume positive intent on behalf of the curator, it looks like many content creators simply are not aware of the fine line that exists between content curation and plagiarizing, or even stealing someone else’s content. With that in mind, I’d like to share a few examples of what not to do for your content curation, unless your goal is to piss off your favorite influencers and ensure they’re unlikely to want to work with you.
Therese Torris's comment, August 30, 2016 8:29 AM
Couldn't agree more!
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5 Opportunities to Amplify Your Writing

5 Opportunities to Amplify Your Writing | Content Marketing & Content Curation Tools For Brands | Scoop.it
Langwitches, The Magic of Learning.
Modern learning that transforms education in the 21st century. Finding new forms and redefining learning for the challenges of the future .

Via Ana Cristina Pratas, massimo facchinetti
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Quite well put
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How I Overcame the Branded Content 'Three-Month Slump'

How I Overcame the Branded Content 'Three-Month Slump' | Content Marketing & Content Curation Tools For Brands | Scoop.it
As anyone who has made the switch from editorial reporting to branded content creation can tell you, it’s not always the smoothest ride.
Therese Torris's insight:
From the newsroom to native advertising
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B2B vs B2C: Creating a Killer Content Marketing Strategy For Each Audience

B2B vs B2C: Creating a Killer Content Marketing Strategy For Each Audience | Content Marketing & Content Curation Tools For Brands | Scoop.it
Need help planning a B2B Content Marketing Strategy? Here's how to adapt an existing B2C strategy to save time and money!
Via massimo facchinetti
Therese Torris's insight:
Great summary of the differences and similarities between B2C and BB content marketing
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The Blog Post Checklist for Cranking Your Search Ranking

The Blog Post Checklist for Cranking Your Search Ranking | Content Marketing & Content Curation Tools For Brands | Scoop.it
Search engines are good at sniffing out evidence that shows readers get value from your pages. Do you know what they want? – Content Marketing Institute
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The Ultimate Social Media and Content Marketing Tools List (500+) - downloadable as spreadsheet! 

Filter by free, freemium, and paid tools. You're guaranteed to find a whole lot of useful tools you never knew existed!

**[Or download th
Therese Torris's insight:
Not long ago those lists used to be 50-items long
 
 
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Content is King: Pinterest raises $150M, brings total funding to $1.5B and valuation to $12.3B

Content is King: Pinterest raises $150M, brings total funding to $1.5B and valuation to $12.3B | Content Marketing & Content Curation Tools For Brands | Scoop.it
Pinterest has raised $150 million from existing investors in its latest round of funding valuing the company at $12.3 billion, a spokeswoman said.
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Content Marketing in the "post-digital" age [MUST READ]

Content Marketing in the "post-digital" age [MUST READ] | Content Marketing & Content Curation Tools For Brands | Scoop.it
Tom Goodwin, EVP and Head of Innovation at Zenith, on the most important technology trends that will affect content marketing in this post-digital age.
Therese Torris's insight:
Excellent insights from Tom Goodvin reported by Newscred. The post-digital age is the age when "online" and "offline" don't mean anything anymore
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About Licensed Content & SEO - how canonical URL tags avoid duplication and increase benefit

About Licensed Content & SEO - how canonical URL tags avoid duplication and increase benefit | Content Marketing & Content Curation Tools For Brands | Scoop.it
When used correctly, licensed content can help your SEO. In this post, we'll cover the benefits of using licensed content for SEO, as well as best practices.
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By Newscred, not too self-serving, useful
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The Essential Artificial Intelligence Glossary for Marketers

The Essential Artificial Intelligence Glossary for Marketers | Content Marketing & Content Curation Tools For Brands | Scoop.it
The age of artificial intelligence is upon us. Here are the key terms you’ll need to know to be a successful marketer in an AI world.
Therese Torris's insight:
Clear and useful set of definitions par Hubspot, as always
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How to Create a Content Marketing System That Runs on Autopilot

How to Create a Content Marketing System That Runs on Autopilot | Content Marketing & Content Curation Tools For Brands | Scoop.it
I think we can all agree that content marketing is both practical and potent. It’s the ultimate form of inboun
Therese Torris's insight:
No miracle: planning, organization and.. resources/money!
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The Psychology Behind Viral Content

The Psychology Behind Viral Content | Content Marketing & Content Curation Tools For Brands | Scoop.it
A guide to creating shareable, addictive and link-worthy viral content that appeals to different age groups and genders.
Therese Torris's insight:
Quite thorough advice
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20 essential KPIs for your social media strategy  [in French]

20 essential KPIs for your social media strategy  [in French] | Content Marketing & Content Curation Tools For Brands | Scoop.it
Découvrez les régles pour élaborer des KPIs pertinents, les 20 KPIs essentiels pour calculer votre ROI Social Media, et comment construire vos tableaux bord
Therese Torris's insight:
Quite well done white paper distributed by Hubspot
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User Memory Design: How To Design For Experiences That Last

User Memory Design: How To Design For Experiences That Last | Content Marketing & Content Curation Tools For Brands | Scoop.it
Curt Arledge explains why designing for experience is overrated and why we should strive to think more like user memory designers.
Therese Torris's insight:
Excellent article on user experience design that takes into account behavioral research
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Brands That Are Doing Data-Driven Content Marketing Right (And Those That Are Doing It Very Wrong)

Brands That Are Doing Data-Driven Content Marketing Right (And Those That Are Doing It Very Wrong) | Content Marketing & Content Curation Tools For Brands | Scoop.it
Examples of brands that are venturing into data-driven content creation and are doing it well---and those that are not.
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Interesting do's and don'ts
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7 tools content marketers should try

7 tools content marketers should try | Content Marketing & Content Curation Tools For Brands | Scoop.it

Sujan Patel : Does it ever feel like all you do all day is churn out content? If you'd like to reclaim some of your time, check out these time-savers.

Presents:

1. Quuu.co 2. Narrow.io 3. Sumorank 4. Cyfe 5. Beegit 6. Brightcove 7. Buffer

Therese Torris's insight:

Some newer tools including the author's own tool Narrow.io

see Sujan Patel @sujanpatel Growth Marketer. Co-founder of Marketing Agency @WebProfits I also run https://ContentMarketer.io & http://Narrow.io In my spare time I skydive & race cars

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5 Content Marketing Habits That Cause Blogs to Fail

5 Content Marketing Habits That Cause Blogs to Fail | Content Marketing & Content Curation Tools For Brands | Scoop.it
A bad content marketing strategy can single-handedly kill your ROI. Check out these five bad marketing habits and, most importantly, how you can fix them.
Therese Torris's insight:
Good basic advice
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10 Simple Ways To Think About Content Marketing in your Business

10 Simple Ways To Think About Content Marketing in your Business | Content Marketing & Content Curation Tools For Brands | Scoop.it
Too many marketers and sellers to not employ a solid CONTENT MARKETING strategy to meet the needs of the audience and bottom line. Here're 10 ideas to help.
Via TechinBiz, massimo facchinetti
Therese Torris's insight:
Classic and effective advice (plan, measure etc.)
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