Content Marketing & Content Curation Tools For Brands
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Can crowdfunding help produce another WikiLeaks or Pentagon Papers?

Can crowdfunding help produce another WikiLeaks or Pentagon Papers? | Content Marketing & Content Curation Tools For Brands | Scoop.it
GigaOm: In an attempt to help get around what they call a financial blockade of WikiLeaks and to help fund-raise for other public-interest groups, some high-profile journalists and freedom-of-information activists have set up the Freedom of the Press...
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Content Marketing & Content Curation Tools For Brands
Content curation and content marketing at large help brands engage customers through fresh, rich and relevant content
Curated by Therese Torris
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Curating curation topic on Scoop.it

Curating curation topic on Scoop.it | Content Marketing & Content Curation Tools For Brands | Scoop.it

Content curation tools are designed to assist the process of searching, collating and sharing existing content. Content curation differs from simple content aggregation in that curators screen for the most relevant content, and often edit or comment it.   By curating content on a topic close to them, brands can position themselves as a go-to expert on that topic and embed their communication into the richer context of external content sources.

 

Content curation tools are multiplying like wild mushrooms. Category leaders, like Pinterest, tumblr and Scoop.it are growing impressively fast. 

 

At the same time, other tools from social media, blogging and search, such as Twitter, Paper.li and Google are strengthening their curation functionality.

 

Observer (like me) are starting to make distinctions among subcategories like Search Curation (Topsy, Feedsquares), Video Curation (Magnify.net), Content Trends curation (Zemanta, Parse.ly), Corporate Curation (Curata, CurationSoft, Digimind), Content Relationships curation (Pearltrees, Mind.it).

 

The most popular category is Social (content) Curation. Social Curation enables users to clip and publically share content (mostly pictures, graphics and video) in the form of attractive personalized mood boards or microblogs (typical of Pinterest, Bundlr).

A more specialized form of Social content curation helps users turn twitter feeds into threaded stories (Storify, Dashter). 

We can expect much of the Pinterest-style social curation to turn into Shopping Curation à la OpenSky.

We can also expect the debate about content curation and copyright infringment to continue to rage. Attribution to the original source should be a fundamental requirement of Content Curation. But it can be difficult when content is re-curated (for example re-"pinned") again and again. Scoop.it is one of the best tools in terms of facilitating content attribution.

 

More ?  Check the slidedecks:

http://fr.slideshare.net/ttorris/content-curationtoolsforbrands

http://fr.slideshare.net/ttorris/facing-contentinflationslideshow

 

 

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Nick Kellet's comment, October 13, 2012 12:04 PM
Take a look at List.ly
Nick Kellet's comment, October 13, 2012 12:21 PM
I added this post to my list http://list.ly/list/1wu-best-of-content-curation-12th-october-2012
Monica S Mcfeeters's curator insight, May 21, 2013 9:55 AM

This is an interesting break down of sites where people curate content. Those interested in content curation might want to read over this.

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User Memory Design: How To Design For Experiences That Last

User Memory Design: How To Design For Experiences That Last | Content Marketing & Content Curation Tools For Brands | Scoop.it
Curt Arledge explains why designing for experience is overrated and why we should strive to think more like user memory designers.
Therese Torris's insight:
Excellent article on user experience design that takes into account behavioral research
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Brands That Are Doing Data-Driven Content Marketing Right (And Those That Are Doing It Very Wrong)

Brands That Are Doing Data-Driven Content Marketing Right (And Those That Are Doing It Very Wrong) | Content Marketing & Content Curation Tools For Brands | Scoop.it
Examples of brands that are venturing into data-driven content creation and are doing it well---and those that are not.
Therese Torris's insight:
Interesting do's and don'ts
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7 tools content marketers should try

7 tools content marketers should try | Content Marketing & Content Curation Tools For Brands | Scoop.it

Sujan Patel : Does it ever feel like all you do all day is churn out content? If you'd like to reclaim some of your time, check out these time-savers.

Presents:

1. Quuu.co 2. Narrow.io 3. Sumorank 4. Cyfe 5. Beegit 6. Brightcove 7. Buffer

Therese Torris's insight:

Some newer tools including the author's own tool Narrow.io

see Sujan Patel @sujanpatel Growth Marketer. Co-founder of Marketing Agency @WebProfits I also run https://ContentMarketer.io & http://Narrow.io In my spare time I skydive & race cars

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5 Content Marketing Habits That Cause Blogs to Fail

5 Content Marketing Habits That Cause Blogs to Fail | Content Marketing & Content Curation Tools For Brands | Scoop.it
A bad content marketing strategy can single-handedly kill your ROI. Check out these five bad marketing habits and, most importantly, how you can fix them.
Therese Torris's insight:
Good basic advice
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10 Simple Ways To Think About Content Marketing in your Business

10 Simple Ways To Think About Content Marketing in your Business | Content Marketing & Content Curation Tools For Brands | Scoop.it
Too many marketers and sellers to not employ a solid CONTENT MARKETING strategy to meet the needs of the audience and bottom line. Here're 10 ideas to help.
Via TechinBiz, massimo facchinetti
Therese Torris's insight:
Classic and effective advice (plan, measure etc.)
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Wordpress Site Speed - 6 Ways To Improve It | Listly List

Although Wordpress is a great "plug and play" web site platform, it can be a bit sluggish at times. Here are 6 ways to speed up your Wordpres
Therese Torris's insight:
Hands-on advice on how to Optimize a wordpress site Important!
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Does ethical content curation exist? A data-driven answer

Does ethical content curation exist? A data-driven answer | Content Marketing & Content Curation Tools For Brands | Scoop.it
We’ve been asked "how ethical is content curation?" so many times we decided to dig deep to give you a data answer: ethical content curation exists.
Therese Torris's insight:
Important topic. Glad to see Scoop.it tackling it headon!
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The 8 Hottest Content Marketing Trends For 2016 [Infographic]

The 8 Hottest Content Marketing Trends For 2016 [Infographic] | Content Marketing & Content Curation Tools For Brands | Scoop.it
How do you keep up and know which content marketing trends you should be paying attention to? Check out this infographic to stay ahead of the game.
Therese Torris's insight:
by Michael Brenner
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Infographic: 13 Ways to Be a Better Content Curator

Infographic: 13 Ways to Be a Better Content Curator | Content Marketing & Content Curation Tools For Brands | Scoop.it
The content strategist: Headlines that start with odd numbers generate 20 percent more clicks than those with even numbers.
Therese Torris's insight:
Nice tricks!
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Litmus Acquires UK-Based Curated In 1st Post-Funding Acquisition

Litmus, the leading web-based email creation, testing, and analytics company, today announced its acquisition of Curated, a content curation tool that helps subject matter experts collect, curate, and publish highly engaging newsletters. The acquisition follows Litmus’ $49M investment from Spectrum Equity last October and is the company’s second acquisition following its purchase of PutsMail.

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3 Unthinkable Behaviors Behind Creative Content Marketers

3 Unthinkable Behaviors Behind Creative Content Marketers | Content Marketing & Content Curation Tools For Brands | Scoop.it
Discover why the most creative content marketers approach their work much like most of us approach a bowl of ice cream – Content Marketing Institute
Via massimo facchinetti
Therese Torris's insight:
content requires passion. When I worked at Forrester most writers were passionate readers and writers
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Fighting for attention, Instagram goes for algorithmic curation

Instagram and the Cult of the Attention Web: How the Free Internet is Eating Itself - RE: Write - Medium
Instagram’s most recent announcement that they are changing their feed is a symptom of a larger problem that is eating t…
Therese Torris's insight:
In the attention Web, we end up with click baits from Ligatus, Buzzfeed and the like...
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Lazy Content Curation Is Ruining Influencer Relationships

Lazy Content Curation Is Ruining Influencer Relationships | Content Marketing & Content Curation Tools For Brands | Scoop.it
There's a fine line between content curation and plagiarism and content creators are unwittingly sabotaging the influencer relationships they hope to build.

Via donhornsby, massimo facchinetti
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donhornsby's curator insight, August 29, 10:00 AM
(From the article): You see, influencers are tired of having their name and hard work appropriated by brands they don’t know. They’re not flattered by your unauthorized republishing of their content, or by how you’re amplifying their ideas by presenting them as your own. Because I try to assume positive intent on behalf of the curator, it looks like many content creators simply are not aware of the fine line that exists between content curation and plagiarizing, or even stealing someone else’s content. With that in mind, I’d like to share a few examples of what not to do for your content curation, unless your goal is to piss off your favorite influencers and ensure they’re unlikely to want to work with you.
Therese Torris's comment, Today, 8:29 AM
Couldn't agree more!
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5 Opportunities to Amplify Your Writing

5 Opportunities to Amplify Your Writing | Content Marketing & Content Curation Tools For Brands | Scoop.it
Langwitches, The Magic of Learning.
Modern learning that transforms education in the 21st century. Finding new forms and redefining learning for the challenges of the future .

Via Ana Cristina Pratas, massimo facchinetti
Therese Torris's insight:
Quite well put
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How I Overcame the Branded Content 'Three-Month Slump'

How I Overcame the Branded Content 'Three-Month Slump' | Content Marketing & Content Curation Tools For Brands | Scoop.it
As anyone who has made the switch from editorial reporting to branded content creation can tell you, it’s not always the smoothest ride.
Therese Torris's insight:
From the newsroom to native advertising
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B2B vs B2C: Creating a Killer Content Marketing Strategy For Each Audience

B2B vs B2C: Creating a Killer Content Marketing Strategy For Each Audience | Content Marketing & Content Curation Tools For Brands | Scoop.it
Need help planning a B2B Content Marketing Strategy? Here's how to adapt an existing B2C strategy to save time and money!
Via massimo facchinetti
Therese Torris's insight:
Great summary of the differences and similarities between B2C and BB content marketing
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The Blog Post Checklist for Cranking Your Search Ranking

The Blog Post Checklist for Cranking Your Search Ranking | Content Marketing & Content Curation Tools For Brands | Scoop.it
Search engines are good at sniffing out evidence that shows readers get value from your pages. Do you know what they want? – Content Marketing Institute
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10 Must-Have Marketing Tools for 2016 | Listly List

The tools the experts love in 2016. Curated from Kevan Lee of Buffer, Sujan Patel and others. | Design: Canva, Mention Alerts: Notify, SEO: Ope
Therese Torris's insight:
I wished I were the type of professional content marketer who uses all theses great sounding tools!
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Content Curation Tools: The Ultimate List

Content Curation Tools: The Ultimate List | Content Marketing & Content Curation Tools For Brands | Scoop.it
The Ultimate List of Content Curation Tools and accompanying map, is comprised of both business grade tools that support organizations’ content marketing strategies, as well as personal curation tools that can be used by individuals for...
Therese Torris's insight:
Always good to check this type of lists for new tools. There are quite a few!
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How a Knowledge Discovery Program Elevates Your Content Curation

How a Knowledge Discovery Program Elevates Your Content Curation | Content Marketing & Content Curation Tools For Brands | Scoop.it
Use a knowledge discovery program to elevate your content creation by tapping into resources across your company, the web, and third-party reports.
Therese Torris's insight:
How to to be serious about creating value-added content
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The Sophisticated Marketer's Guide To Thought Leadership

The Sophisticated Marketer's Guide To Thought Leadership | Content Marketing & Content Curation Tools For Brands | Scoop.it

By Jason Miller of LinkedIn: "Connected Intelligence - at the heart of a marketing community...

Therese Torris's insight:
Comprehensive guide. It's mostly about LinkedIn publishing which is fair as LinkedIn is one of the main channels of thought leadership.
Available upon registration on Digital Doughnut
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15 Killer Content Curation Tools to Keep Your Blog and Social Media Rich

15 Killer Content Curation Tools to Keep Your Blog and Social Media Rich | Content Marketing & Content Curation Tools For Brands | Scoop.it
Original content is great. You feel good creating it, and you believe you have something fresh, entertaining, and/or useful for your readers and followers.
Therese Torris's insight:
A bit arbitrary (Quora, yes but why not Twitter), this list contains classic content curation tools like Scoop.it, Pinterest and Curata, alongside newer stuff like http://quuu.co/ ;
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Set up a process to publish curated content on Facebook with free tools

Set up a process to publish curated content on Facebook with free tools | Content Marketing & Content Curation Tools For Brands | Scoop.it
Looking for a way to simplify the process of publishing your curated content on Facebook? Discover how to curate and schedule content using three free apps.
Via massimo facchinetti
Therese Torris's insight:
step by step explanation

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6 Creative Exercises to Train Your Brain to Write More Concisely

6 Creative Exercises  to Train Your Brain to Write More Concisely | Content Marketing & Content Curation Tools For Brands | Scoop.it
Learn six exercises that will help you trim the fat off your content and start writing more succinct sentences.
Therese Torris's insight:
Good tips, well put. Typical Hubspot
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10 Characteristics of a Growth-Focused Content Marketer #Infographic

10 Characteristics of a Growth-Focused Content Marketer #Infographic | Content Marketing & Content Curation Tools For Brands | Scoop.it
A content hacker combines content marketing skills with a growth hacking mindset. Check out what that means in more depth.

Via Brian Yanish - MarketingHits.com
Therese Torris's insight:
not such a fan of growth hacking myself, i have to admit that it works
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