Content Curation ...
Follow
Find
17.1K views | +0 today
 
Scooped by Therese Torris
onto Content Curation Tools For Brands
Scoop.it!

Is Polyvore THE successful social shopping curation site?

Is Polyvore THE successful social shopping curation site? | Content Curation Tools For Brands | Scoop.it

TechCrunch: Polyvore, the interactive fashion and style website that lets people create collages of apparel and accessories using images from any online store, has had solid growth since it first came on the scene back in 2007...

 

Therese's comment: Polyvore has pioneered social shopping curation. Unlike competitors ShopStyle, The Fancy and Fab.com, it still seems to have quite an active community of shoppers who pick items, like others' and comment on them.

more...
No comment yet.
Content Curation Tools For Brands
Content curation, shopping curation, news curation and social curation tools help brands engage customers through fresh, rich and relevant content
Curated by Therese Torris
Your new post is loading...
Your new post is loading...
Scooped by Therese Torris
Scoop.it!

Curating curation topic on Scoop.it

Curating curation topic on Scoop.it | Content Curation Tools For Brands | Scoop.it

Content curation tools are designed to assist the process of searching, collating and sharing existing content. Content curation differs from simple content aggregation in that curators screen for the most relevant content, and often edit or comment it.   By curating content on a topic close to them, brands can position themselves as a go-to expert on that topic and embed their communication into the richer context of external content sources.

 

Content curation tools are multiplying like wild mushrooms. Category leaders, like Pinterest, tumblr and Scoop.it are growing impressively fast. 

 

At the same time, other tools from social media, blogging and search, such as Twitter, Paper.li and Google are strengthening their curation functionality.

 

Observer (like me) are starting to make distinctions among subcategories like Search Curation (Topsy, Feedsquares), Video Curation (Magnify.net), Content Trends curation (Zemanta, Parse.ly), Corporate Curation (Curata, CurationSoft, Digimind), Content Relationships curation (Pearltrees, Mind.it).

 

The most popular category is Social (content) Curation. Social Curation enables users to clip and publically share content (mostly pictures, graphics and video) in the form of attractive personalized mood boards or microblogs (typical of Pinterest, Bundlr).

A more specialized form of Social content curation helps users turn twitter feeds into threaded stories (Storify, Dashter). 

We can expect much of the Pinterest-style social curation to turn into Shopping Curation à la OpenSky.

We can also expect the debate about content curation and copyright infringment to continue to rage. Attribution to the original source should be a fundamental requirement of Content Curation. But it can be difficult when content is re-curated (for example re-"pinned") again and again. Scoop.it is one of the best tools in terms of facilitating content attribution.

 

More ?  Check the slidedecks:

http://fr.slideshare.net/ttorris/content-curationtoolsforbrands

http://fr.slideshare.net/ttorris/facing-contentinflationslideshow

 

 

more...
Nick Kellet's comment, October 13, 2012 12:04 PM
Take a look at List.ly
Nick Kellet's comment, October 13, 2012 12:21 PM
I added this post to my list http://list.ly/list/1wu-best-of-content-curation-12th-october-2012
Monica S Mcfeeters's curator insight, May 21, 2013 9:55 AM

This is an interesting break down of sites where people curate content. Those interested in content curation might want to read over this.

Scooped by Therese Torris
Scoop.it!

LinkedIn Publishing: 727,632 Views in 30 Days

LinkedIn Publishing: 727,632 Views in 30 Days | Content Curation Tools For Brands | Scoop.it
We experimented with LinkedIn Publishing. Over 30 days, we published 17 articles on LinkedIn that garnered 727,632 views. Here's how we did it.
more...
No comment yet.
Scooped by Therese Torris
Scoop.it!

Quiz: Are You a True Grammar Expert?

Do you consider yourself a grammar god? Well you might not after you take this quiz.
Therese Torris's insight:
Proudly did 93% right and that only because my finger ripped on my iPhone. Thank you Strunk & White for the good education!
more...
No comment yet.
Scooped by Therese Torris
Scoop.it!

The Great Divide In Content Marketing (Infographic)

The Great Divide In Content Marketing (Infographic) | Content Curation Tools For Brands | Scoop.it
Embraced by brands and marketing professionals around the world, content marketing continues to capture budget and priority in the marketing mix. But there’s a startling contrast in the motivations…
Therese Torris's insight:

Content marketing is not in any way easier than classic advertising was...

more...
No comment yet.
Scooped by Therese Torris
Scoop.it!

What Content Marketers Can Learn From Journalists

What Content Marketers Can Learn From Journalists | Content Curation Tools For Brands | Scoop.it
Content marketers are not journalists. However, because of layoffs, economic circumstances, and the opportunity to expand their portfolios, many journalists have become content marketers.
With them, they bring their journalism school education, years of experience writing for print and online publications, excellent research and interviewing skills, a code of ethics that informs their work, and the ability to find a great story almost anywhere.
Brands producing content, as well as...
Therese Torris's insight:

As sponsored content goes, this piece is not uninteresting. Content marketers must recognized that journalists have the training and the experience.

more...
SENAME Interactive's curator insight, June 24, 1:57 AM

Journalist are the best content curator. It is good to learn tips from them. 

Rescooped by Therese Torris from Public Relations & Social Media Insight
Scoop.it!

Why you Should be Using Twitter Lists - RAW Digital Training

Why you Should be Using Twitter Lists - RAW Digital Training | Content Curation Tools For Brands | Scoop.it

Twitter lists are possibly one of the most underrated tools of Twitter, from organising who you follow to finding out what your competitors are posting, it is essential.

Amongst the hundreds of tweets you potentially view per day, it’s easy to scroll past tweets that interest you, or that are important. Twitter lists make missing important tweets a thing of the past. You can create your own, subscribe or be added to peoples lists. Lists allow you organise your followers (or even people you don’t follow) into categories which stream tweets from all of the people in the list in one place.

Twitter lists can either be public or private. Public lists are visible to anyone browsing your profile and people may be notified by Twitter as you add them to a public list.  Private lists for example, are a perfect way to gather all of your competitors twitter feeds in one place keeping you aware of their deals, products, ideas etc without the need to follow them directly....


Via Jeff Domansky
Therese Torris's insight:

Very true.

more...
Marco Favero's curator insight, May 9, 6:15 AM

aggiungi la tua intuizione ...

Muhammad Jamshaid's curator insight, May 11, 9:39 AM

http://sms4like.com/when-is-fathers-day/

SENAME Interactive's curator insight, May 13, 12:44 AM
Many people fail to use Twitter List option. It is a wonderful option to segment your followers.
Scooped by Therese Torris
Scoop.it!

News curation by Circa: What went wrong

News curation by Circa: What went wrong | Content Curation Tools For Brands | Scoop.it

by Frederic Filloux; Circa, the clever smartphone news app, failed to live up to its promises. The fiasco stems from the smartphone advertising market’s inherent weakness, from Circa’s inability to catch up with evolving reading habits, and from an insufficient editorial proposition.  In mid-2013, many were praising Circa...

Therese Torris's insight:

Frederic Filloux explains the failure of Circa mostly through the lack of mobile advertising revenue. mobile ad revenue is limited by the footprint and to make matters worse it almost entirely (70% of it) captured by the tech platforms.

In my view the lack of added value is the major issue. News curation must add value as curation. It's not only "editorial value", in the traditional sense: it can be the way it pulls and filters news, reformats, recategorizes or edits them, or re-publish them in an easier to browse format.

This curation value is relative to a target audience. It's extremely difficult to be a generalist news curator like Circa nowadays. There is too much competition from the likes of news360 (great mobile interface, abundant content) but also from the original news sources themselves because they have improved their mobile interfaces and, in addition, they tend to do some news curation themselves.

more...
No comment yet.
Scooped by Therese Torris
Scoop.it!

LinkedIn Elevate Lets Companies Prod Employees to Share Content

LinkedIn Elevate Lets Companies Prod Employees to Share Content | Content Curation Tools For Brands | Scoop.it
LinkedIn has been betting big on content over the past year, and its latest product underlines the professional social network's direction.
Therese Torris's insight:

LinkedIn is becoming THE content curation platform for business

more...
No comment yet.
Rescooped by Therese Torris from Public Relations & Social Media Insight
Scoop.it!

Tackling Content Marketing on a Budget

Tackling Content Marketing on a Budget | Content Curation Tools For Brands | Scoop.it

Content marketing is not just a passing trend, it is here to stay. Even those convinced of its utility might object that it is not right for them because they see it as expensive. While this perception is not un-founded (Coke and Redbull, two content marketing luminaries, have budgets in the millions), money is not a prerequisite for a quality content marketing strategy.


If you follow a well thought out plan and adhere to it diligently, you can succeed at content marketing on nearly any budget. This article will help your business lay out a cost effective content marketing plan, explaining the reasoning and theory behind my recommendations....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, March 19, 3:04 AM

Content is costly, right? Wrong. This article shows how to approach content marketing strategically on a budget.

Eric Webb | Marketing Executives Network Group's curator insight, March 23, 7:08 AM

This is worth a read and provides step by step implementation of a content marketing plan as well. Hiring staff may still be out of the budget for many but you can always add a hat to someone even if it's you.

Scooped by Therese Torris
Scoop.it!

Pinterest bans all affiliate links, asks power users to monetize in other ways

Pinterest bans all affiliate links, asks power users to monetize in other ways | Content Curation Tools For Brands | Scoop.it
As Pinterest's monetization plans materialize, the social network is pulling the plug on affiliate networks.
Therese Torris's insight:

Still searching for the monetization recipe

more...
No comment yet.
Scooped by Therese Torris
Scoop.it!

When content disappears into "content" [Must read]

Leon Wieseltier, NYT review of books : ... as content disappears into “content”... Journalistic institutions slowly transform themselves into silent sweatshops in which words cannot wait for thoughts, and first responses are promoted into best responses... alacrity and terseness confer the highest prestige upon the twittering cacophony of one-liners...  the discussion of culture is being steadily absorbed into the discussion of business... Quantification is the most overwhelming influence upon the contemporary American understanding of, well, everything. It is enabled by the idolatry of data...

Therese Torris's insight:

A different point of view on content marketing. Always good to stop and reflect about what we're doing

more...
No comment yet.
Rescooped by Therese Torris from Content Creation, Curation, Management
Scoop.it!

Visualizing the importance of visual content

Visualizing the importance of visual content | Content Curation Tools For Brands | Scoop.it

Did you know that people only remember 20% of what they read? Or that they remember a staggering 80% of what they see?


Visual content like images and video is an essential part of making your marketing strategy memorable so that you stand out from the crowd. It’s one of the main reasons why we’ve built our blog around the use of infographics


Still need convincing? Take a look at the infographic below from NewsCred which highlights 17 stats about visuals that will make you change your marketing strategy forever.


Via Brian Yanish - MarketingHits.com, massimo facchinetti
Therese Torris's insight:

A good infographic that does what it preaches: great visual content

more...
Marco Favero's curator insight, January 16, 4:30 AM

aggiungi la tua intuizione ...

Scooped by Therese Torris
Scoop.it!

Pinterest explains how it’s making its search work better

Pinterest explains how it’s making its search work better | Content Curation Tools For Brands | Scoop.it
It’s not just Netflix that’s taking search seriously through the use of recommendations.
more...
Peg Corwin's curator insight, January 14, 9:16 AM

Get a better understanding of how Pinterest search works to improve your searching.

Scooped by Therese Torris
Scoop.it!

Yahoo buys fashion shopping curation site Polyvore

Yahoo buys fashion shopping curation site Polyvore | Content Curation Tools For Brands | Scoop.it

Yahoo Inc. YHOO, -2.00% Chief Executive Marissa Mayer's acquisition spree shows no signs of abating. Friday afternoon, the company announced the acquisition of Polyvore, a fashion commerce site powered by community members that create image collages to put together outfits and interior design plans.

Therese Torris's insight:

Apparently, Yahoo! persists in its content strategy

more...
No comment yet.
Scooped by Therese Torris
Scoop.it!

Flipboard raises $50M from JP Morgan in Series D

Flipboard raises $50M from JP Morgan in Series D | Content Curation Tools For Brands | Scoop.it
Flipboard has confirmed to us that it has raised $50 million, two days after we first reported that the company had authorized the shares earlier this year...
Therese Torris's insight:

Bringing total raised to >$200M, see  https://www.crunchbase.com/organization/flipboard

news aggregration/curation/distribution captures more and more of the news' value add

more...
No comment yet.
Scooped by Therese Torris
Scoop.it!

How Millennials, Boomers, and Gen X-ers Respond to Content Marketing

Whether you're creating eBooks, blog articles, or videos, you need to intimately understand how your target market is consuming content online to increase your reach and engagement.
more...
No comment yet.
Rescooped by Therese Torris from Public Relations & Social Media Insight
Scoop.it!

Insane Honesty in Content Marketing

Marketers are trained to put their best foot forward and ignore the downsides of their products. This is about doing the exact opposite: finding your weakest points and showcasing them for all to see.

Via Jeff Domansky
Therese Torris's insight:

Well put!

But honestly, honesty in marketing is not that easy to achieve. It goes  contrary to ingrained beliefs and behaviours ;-)

more...
Jeff Domansky's curator insight, June 3, 4:05 PM

When it comes to marketing and content marketing, Doug Kessler always has great insight and his Slideshare is worth reading. 9/10

Juanika S. Freeman's curator insight, June 5, 3:19 PM

What are you guys using for content marketing?

Rescooped by Therese Torris from Public Relations & Social Media Insight
Scoop.it!

How Fold Breaks Stories into Contextual Pieces and Reassembles Them | Idea Lab | PBS

How Fold Breaks Stories into Contextual Pieces and Reassembles Them | Idea Lab | PBS | Content Curation Tools For Brands | Scoop.it

Storytelling is evolving. It no longer has to follow the same basic, linear structure. Digital stories are going nonlinear. They are being “atomized” — broken into component pieces and then reassembled in new and interesting ways.

Look at the work done by Storify, Genius, Circa, and Embed.ly, to name a few organizations that are experimenting with new ways of telling stories or conveying information.

And now here comes Fold, which opened to the public last week. Fold is a platform for telling stories. It makes it simple to add multimedia background information or create context. It’s easy and intuitive to use. Anyone can publish stories on it; it’s free....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, May 7, 11:50 PM

Fold is a new approach to storytelling and is a tool worth trying. 

Scooped by Therese Torris
Scoop.it!

Free Content Creation Tools & Resources

Free Content Creation Tools & Resources | Content Curation Tools For Brands | Scoop.it
Make content creation easier (and more fun) with these 28 free tools and resources.

The original article is called "The ultimate list", it is by no means an ultimate list but it may be a useful one.

Quite a bit partial to Google's and Hubspot's resources, but useful nonetheless

Therese Torris's insight:

Quite a bit partial to Google's and Hubspot's resources, but useful nonetheless

Also contains outdated concept such as not being able to cut and paste Word text directly into WordPress... I'd suggest it's much easier to spell & grammar check and count words in Word than to use multiple widgets and addons 

more...
No comment yet.
Scooped by Therese Torris
Scoop.it!

Twitter releases Curator a tool to curate best tweets

Twitter releases Curator a tool to curate best tweets | Content Curation Tools For Brands | Scoop.it
One of the greatest challenges on Twitter is cutting through the noise to find tweets with the most value, insight, and influence. Today, the company relea
Therese Torris's insight:

Curator is in pilot phase

to be part of the pilot, it"s here https://docs.google.com/forms/d/1jzpsDidmgRDYFXBuxAPsHOlrB7BzgfnamHreorpcL5g/viewform

more...
No comment yet.
Scooped by Therese Torris
Scoop.it!

Pocket raises $7 million to help you read things later

Pocket raises $7 million to help you read things later | Content Curation Tools For Brands | Scoop.it
Pocket is marking its latest funding announcement with the launch of a new app that it hopes will serve as a bridge across all platforms.
more...
No comment yet.
Scooped by Therese Torris
Scoop.it!

Pinterest raises $367M, brings total funding to $1.1 Billion

Pinterest raises $367M, brings total funding to $1.1 Billion | Content Curation Tools For Brands | Scoop.it
Remember Pinterest's massive $200 million Series F round last year? They're coming back for more — lots more. According to a just-released filing,..
Therese Torris's insight:
Playing the winner take all card
more...
No comment yet.
Scooped by Therese Torris
Scoop.it!

Seek Editors instead of Brand Manager says Seth Godin

Seek Editors instead of Brand Manager says Seth Godin | Content Curation Tools For Brands | Scoop.it
We sat down with Seth Godin, the godfather of modern marketing, to get his take on the present and future of content marketing.
more...
Edwin Abdiel Rodz's curator insight, July 9, 1:56 PM

Marketing changes with the crowd.  In this interview Seth Godin touches some interesting topics that should be highlighted and applied.


Must of the people that come to me for advice with their business ideas tend to think they should make a blog and monetize directly From the blog.  Godin has a different approach.  


In the interview he touches very different ways to actually target the market (he even says that probably no one in his blog has bought anything from him -- and yet he's known as the godfather of modern marketing).   Breaking the model and innovating can go the distance.  This is one read you should consider, it's a long one but it's worth it. 

Scooped by Therese Torris
Scoop.it!

Content-Marketing Company Taboola Raises $117 Million

Content-Marketing Company Taboola Raises $117 Million | Content Curation Tools For Brands | Scoop.it
Content marketing company Taboola raises $117 million in series E
more...
No comment yet.
Rescooped by Therese Torris from Public Relations & Social Media Insight
Scoop.it!

In spite of a great audience, Pinterest is not ready for marketing

In spite of a great audience, Pinterest is not ready for marketing | Content Curation Tools For Brands | Scoop.it

I’ve been thinking a lot about Pinterest for the past year. I first planned to write a report about the social upstart last summer. When that deadline passed, I was certain I’d produce something in the autumn. Now here we are in the dead of winter, and at long last today we published our report on how marketing leaders should use Pinterest.

 

The reason it took so long? Pinterest is confusing. It’s a bundle of contradictions: at once it offers marketers huge potential and huge frustration....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, January 16, 2:12 AM

What is Pinterest so frustrating for business? Nate Elliott has some answers.