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Is Polyvore THE successful social shopping curation site?

Is Polyvore THE successful social shopping curation site? | Content Curation Tools For Brands | Scoop.it

TechCrunch: Polyvore, the interactive fashion and style website that lets people create collages of apparel and accessories using images from any online store, has had solid growth since it first came on the scene back in 2007...

 

Therese's comment: Polyvore has pioneered social shopping curation. Unlike competitors ShopStyle, The Fancy and Fab.com, it still seems to have quite an active community of shoppers who pick items, like others' and comment on them.

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Content Curation Tools For Brands
Content curation, shopping curation, news curation and social curation tools help brands engage customers through fresh, rich and relevant content
Curated by Therese Torris
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Curating curation topic on Scoop.it

Curating curation topic on Scoop.it | Content Curation Tools For Brands | Scoop.it

Content curation tools are designed to assist the process of searching, collating and sharing existing content. Content curation differs from simple content aggregation in that curators screen for the most relevant content, and often edit or comment it.   By curating content on a topic close to them, brands can position themselves as a go-to expert on that topic and embed their communication into the richer context of external content sources.

 

Content curation tools are multiplying like wild mushrooms. Category leaders, like Pinterest, tumblr and Scoop.it are growing impressively fast. 

 

At the same time, other tools from social media, blogging and search, such as Twitter, Paper.li and Google are strengthening their curation functionality.

 

Observer (like me) are starting to make distinctions among subcategories like Search Curation (Topsy, Feedsquares), Video Curation (Magnify.net), Content Trends curation (Zemanta, Parse.ly), Corporate Curation (Curata, CurationSoft, Digimind), Content Relationships curation (Pearltrees, Mind.it).

 

The most popular category is Social (content) Curation. Social Curation enables users to clip and publically share content (mostly pictures, graphics and video) in the form of attractive personalized mood boards or microblogs (typical of Pinterest, Bundlr).

A more specialized form of Social content curation helps users turn twitter feeds into threaded stories (Storify, Dashter). 

We can expect much of the Pinterest-style social curation to turn into Shopping Curation à la OpenSky.

We can also expect the debate about content curation and copyright infringment to continue to rage. Attribution to the original source should be a fundamental requirement of Content Curation. But it can be difficult when content is re-curated (for example re-"pinned") again and again. Scoop.it is one of the best tools in terms of facilitating content attribution.

 

More ?  Check the slidedecks:

http://fr.slideshare.net/ttorris/content-curationtoolsforbrands

http://fr.slideshare.net/ttorris/facing-contentinflationslideshow

 

 

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Nick Kellet's comment, October 13, 2012 12:04 PM
Take a look at List.ly
Nick Kellet's comment, October 13, 2012 12:21 PM
I added this post to my list http://list.ly/list/1wu-best-of-content-curation-12th-october-2012
Monica S Mcfeeters's curator insight, May 21, 2013 9:55 AM

This is an interesting break down of sites where people curate content. Those interested in content curation might want to read over this.

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Is Your Content Living A Resume or Eulogy Life? - Curatti

Is Your Content Living A Resume or Eulogy Life? - Curatti | Content Curation Tools For Brands | Scoop.it

Is Your Content Heroic
Content needs to be great or Eulogy worthy as explained by David Brooks. Eulogy content creates foundation for community & User Generated Content curation.

Heroic content creates a foundation for an important ASK. You need to ask THEM (visitors, members) to share their content. Since we know a fraction of your visitors, 1% or less typically, are willing to share your content must be heroic. Here are places your content should be Eulogy worthy:

* About Page.
* Creation story.
* Movement Summary
* Testimonial Page.
* Ambassadors Program.

Learn more about creating Eulogy worthy content on Curatti:
http://curatti.com/content-living-resume-eulogy-life/

 


Via Martin (Marty) Smith
Therese Torris's insight:

"Heroic Content Marketing"

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Martin (Marty) Smith's curator insight, July 22, 7:23 AM

add your insight...

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6 Things You Can Do Today To Improve Your Pins on Pinterest

6 Things You Can Do Today To Improve Your Pins on Pinterest | Content Curation Tools For Brands | Scoop.it

Pinterest is the ultimate social network for word-of-mouth marketing. People can pin items they want to buy or save for later purchases, and their followers then see these pins when they log in to their accounts and check their home feed.


Users can also send pins directly to their friends and family members. Talk about expanding your potential customer base!


Your business can harness the power of the pin by following this simple checklist to optimize your pins on Pinterest and get them in front of more potential customers....


Via Jeff Domansky
Therese Torris's insight:

Useful practical tips

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Jeff Domansky's curator insight, July 14, 9:49 AM

Want to improve your pins on Pinterest? Here are 6 quick tips you can use today.

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Social Media Publishing is dead (as we know it)

Social Media Publishing is dead (as we know it) | Content Curation Tools For Brands | Scoop.it
 Earlier this month, Facebook dropped a bombshell by not only acknowledging that Facebook pages’ organic reach was declining but also by telling us we shouldn’t expect them to recover. Facebook’s VP of Product for Facebook Ads, Brian Boland, went on to explain that this is the new world we live in now, that the same thing happened with search engines before and that we’d better get used to it. It’s true that many platforms go through a similar cycle: first, they present a great free opportunity, then more and more people grab it - decreasing the return for everyone until finally, the platform focuses on those ready to pay for play. It happened with Google Search; it happened with Apps (yes, Apple doesn’t sell ads but others do - such as coincidentally... Facebook). And now that all social media are publicly-traded company with ambitious revenue targets to reach, it will happen to social media as well.
So what does the decline of organic reach on Facebook and social platforms exactly mean on a practical basis? Continue reading →
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6 Reasons Content Curation Is Your Elephant

6 Reasons Content Curation Is Your Elephant | Content Curation Tools For Brands | Scoop.it

@Curagami : Content Curation is the "new marketing" & this post shares 6 reasons curating content should be your online marketing's elephant:


6 Reasons Content Curation Should Be Your Elephant
* Easy to curate content for any receiving device (great for mobile / social web).

* Encourages Sharing.

* More Reach Faster.

* Content Curation Great & Subtle Value Add.

* Great way to test.

* Protects valuable modeled digital assets.

How about you? Is content curation your digital marketing elephant? This post helps define content curation and shares 6 reasons why you will be curating more content next year than this:

http://www.curagami.com/featured/6-reasons-curation-becomes-elephant/  ;

 

Post mentions Scoopiteer @Brian Yanish - MarketingHits.com 


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Content Curation Giants: Google Versus Amazon

Content Curation Giants: Google Versus Amazon | Content Curation Tools For Brands | Scoop.it
Do you curate content? Learn the secrets from Google and Amazon, the content curation giants, to make your curated content drive measurable results.
Therese Torris's insight:
Competing with Google and Amazon may be quite a stretch goal ;-). Yet, the reality of every brand is that as a media it competes with giants. This article is somewhat inspiring, but not very operational
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Content Marketing Traits That are Crucial to Success [Infographic]

Content Marketing Traits That are Crucial to Success [Infographic] | Content Curation Tools For Brands | Scoop.it
From Curata
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Search engines : 11 alternatives to Google [In French]

Search engines : 11 alternatives to Google [In French] | Content Curation Tools For Brands | Scoop.it

Google est le moteur de recherche absolu en France et dans beaucoup de pays dans le monde. Et soyons honnêtes, il fonctionne quand même très bien. Alors pourquoi vouloir en changer ? Principalemen


Via Kevin Dangu
Therese Torris's insight:

Important to know about these

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How to Optimize Post Content On Social Platforms

How to Optimize Post Content On Social Platforms | Content Curation Tools For Brands | Scoop.it

The copy on the scooped Web site is too blurred to read well better go to the original :  http://www.mycleveragency.com/blog/2014/06/create-perfect-posts-linkedin-blog-youtube-tumblr-vine-google-facebook-twitter-version-5-infographic/


Via Antonino Militello, Marco Favero, massimo facchinetti
Therese Torris's insight:

Interesting hands-on advice/check list on how to post on social media. The copy of the infographic on the Web site where is it was scooped is too blurred to read, better go to the original : http://www.mycleveragency.com/blog/2014/06/create-perfect-posts-linkedin-blog-youtube-tumblr-vine-google-facebook-twitter-version-5-infographic/

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Sue Walsh's curator insight, June 24, 12:12 AM

A great comparison-o-graphic!

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Collector or Curator? Becoming a Social Connois...

Collector or Curator? Becoming a Social Connois... | Content Curation Tools For Brands | Scoop.it
It used to be that you were a wine or art collector to be considered a connoisseur. These curators of their personal taste and beauty would search for pieces that fit a collection they would be proud (Collector or Curator?
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Social Media Marketing: Content Curation on the Fly

Social Media Marketing: Content Curation on the Fly | Content Curation Tools For Brands | Scoop.it
I have never heard anyone say, “Man! I just love to look for content all day long.” I don’t doubt that those folks exist and, honestly, that’s kind of how I feel when I first sit down for wor… (Some good tools shared here!
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Does Content Curation Make Your Marketing Suck? [Verbal Battle]

Does Content Curation Make Your Marketing Suck? This question will be answered in an EPIC verbal battle between +Dino Dogan and +Ralph M. Rivera to the figurative death. If you haven't read...
Therese Torris's insight:
A lot of content curation is subpar... because it's hard to do it well
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Guardian integrates readers's contributions into redesigned app

Guardian integrates readers's contributions into  redesigned app | Content Curation Tools For Brands | Scoop.it
Guardian launches redesigned app giving readers the whole picture, the whole ...
Therese Torris's insight:
Next step into open journalism
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Pinterest Ramps Up E-Commerce Features

Pinterest Ramps Up E-Commerce Features | Content Curation Tools For Brands | Scoop.it
The image-based discovery platform is rolling out pins for specific interests, another feature that will benefit online businesses. So how can marketers best use Pinterest for e-commerce?
Therese Torris's insight:

Social shopping (à la Fab.com) has so far failed. Social networks like Pinterest do straightforward advertising and lead management 

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How to Build a Strong Pinterest Page for B2B

How to Build a Strong Pinterest Page for B2B | Content Curation Tools For Brands | Scoop.it

You might be surprised to hear that Pinterest is one of the fastest growing social media sites and is the third largest behind Facebook and Twitter...


...I talked with David Smooke who is director of SmartRecruiters, an online workspace to find and hire people. David is in charge of content marketing & social media for SmartRecruiters. They also have an awesome  Pinterest page. He gave me insight into how to initiate a Pinterest strategy, what works best for B2B and the burning question we all want to know – how do you get more followers!? Please listen to my podcast to hear my interview with David and be sure to follow the Link Humans Pinterest page!


Here are my top tips for creating a great Pinterest page...


Via Jeff Domansky
Therese Torris's insight:

Pinterest can help firms profile themselves as good employer brands, who would have thought? ...

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Florian Eisele's curator insight, July 23, 3:42 AM

In case you are struggling with utilizing Pinterest for your brand, here are some useful B2B ideas

Diane Hite Weidenbenner's curator insight, July 23, 1:46 PM

So many priorities, so little time!

Barbara Vermaas's curator insight, July 25, 12:27 PM

Goede tips hoe je Pinterest kunt inzetten: strategie, B2B (Business to Business) marketing, en hoe je meer volgers kunt krijgen.

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LinkedIn adds news alert service Newsle to its content products

LinkedIn adds news alert service Newsle to its content products | Content Curation Tools For Brands | Scoop.it

The career networking website will integrate Newsle's algorithms to alert users when their connections are in the news.

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Millennials Are Not Impressed With Your Content Marketing

Millennials Are Not Impressed With Your Content Marketing | Content Curation Tools For Brands | Scoop.it
Millennials - also referred to as digital natives or Gen Y - created the art of consuming copious amounts of content across multiple devices at all times. Despite this ongoing consumption, 45 percent of Gen Y simply are not impressed with the content that marketers are serving up. That according to a new study, “Content Marketing Best Practices Among Millennials,” by Yahoo and Tumblr, in partnership with Razorfish and Digitas.




While the oft-ridiculed generation may seem...

Via Mat Loup, massimo facchinetti
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Picsho creates photo galleries from social media hashtags

Picsho creates photo galleries from social media hashtags | Content Curation Tools For Brands | Scoop.it

Picsho est un outil de curation en ligne qui permet de rechercher et de bâtir des galléries d’images  à partir des réseaux sociaux.

Picsho produit une curation automatique d’images basée sur une recherche effectuée à partir de hashtags.


Via Frédéric DEBAILLEUL
Therese Torris's insight:

Simple and effective tool to tap into the rich Library of Instagram and the likes. Direct link : http://picsho.com/

Took me 1 min to do this gallery of pictures of my holiday spot in France:

http://picsho.com/2rZME1bM/

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Amélie Silvert's curator insight, July 1, 5:45 AM

super pour faire une révision sur un thème en classe.

exemple sur new York

http://picsho.com/wSHycVUg/

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Curation for Content Marketing: Sharing Is Not ...

Curation for Content Marketing: Sharing Is Not ... | Content Curation Tools For Brands | Scoop.it
Robin Good's insight: Guillaume De Cugis, co-founder of Scoop.it, hits the nail right on the head for content marketers with a good article on the Business2Community.com site, where he highlights the declining benefits of social media marketing...
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Social Shopping Site Svpply To Shut Down, Nearly 2 Years After Selling To eBay

Social Shopping Site Svpply To Shut Down, Nearly 2 Years After Selling To eBay | Content Curation Tools For Brands | Scoop.it
Svpply, the curated social shopping site meant to replicate the experience of traditional window shopping online, announced today that it will shut down on..
Therese Torris's insight:

Social shopping, the way they were thought of by Fab.com, The Fancy, Svpply as sites where consumers curate shopping content has not taken off. With the exception of Polyvore, social shopping sites have morphed into regular marketplaces, or flash sales sites... or died

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Find Top Trending Content and Key Opinion Leaders In Any Niche with BuzzSumo

Find Top Trending Content and Key Opinion Leaders In Any Niche with BuzzSumo | Content Curation Tools For Brands | Scoop.it

Via Robin Good
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Robin Good's curator insight, June 24, 9:16 AM



BuzzSumo is a powerful web app which allows content curators to find trending top content highlighted by social media shares and key influencers on any subject you specify.


Content can be filtered by "type" (including articles, guest posts, infographics, videos and interviews) and by *time" with the ability to see just the last 24 hours, the past week, month or six months of data.


Influencers can be filtered by bloggers, journalists, influencers, companies and regular people. 


An excellent tool for curators to find valuable new content and key contacts, influencers or prospective customers on any subject.


Free to use and test even without signing up.

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Try it out now: 

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Christopher Benitez's curator insight, June 25, 4:34 AM

I love BuzzSumo as a content curation tool. Everybody who wants to collect the best posts about their niche should try out this tool!

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The Current State of Content Marketing 2014 - Marketing Technology Blog

The Current State of Content Marketing 2014 - Marketing Technology Blog | Content Curation Tools For Brands | Scoop.it

This infographic from insuranceoctopus explaining how to concentrate on the right social media platforms and manage the effectiveness of your campaigns.Some key takeaways:Focus on the "big four": Twitter, Facebook, Google+ and LinkedIn.Consider these three things about your target marketer: Age, Gender and Interests.Establish your identity and tone of voice depending on company values.Be consistent, push out a mixture of your own content but also related industry links.Build up relationships and listen to your followers...


Via Jeff Domansky, massimo facchinetti
Therese Torris's insight:

So-so exemple of content marketing by LinkSmart.com. A mixed bag of unsourced data and commonplace advice. Worth pointing out as a representative example of abusing infographic.

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malek's curator insight, June 24, 2:13 PM

Case study is growing in popularity

Hallcrest Digital's curator insight, June 25, 10:54 AM

Great article on the status of content marketing.

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Is Commentary Necessary With Content Curation?

Is Commentary Necessary With Content Curation? | Content Curation Tools For Brands | Scoop.it
Buffer Today we’ll talk about is commentary necessary in curation? If you’re employing the strategy of content curation or you’re thinking about it do you really have to add commentary? That’s what we’ll cover in today’s show.
Therese Torris's insight:
Self promoting yet not uninteresting article
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5 websites we love that use Content Curation - Business 2 Community

5 websites we love that use Content Curation - Business 2 Community | Content Curation Tools For Brands | Scoop.it
Business 2 Community 5 websites we love that use Content Curation Business 2 Community When talking about Content Curation, people usually associate it with Huffington Post, thanks to all the polemics they triggered when they first launched.
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50+ Tools for Content Curation and Content Marketing

50+ Tools for Content Curation and Content Marketing | Content Curation Tools For Brands | Scoop.it
This list of tools for content curation and marketing are meant to help you find, sift and organize, then share – what’s relevant to your audience.
Therese Torris's insight:
A comprehensive list of tools for SMB's
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Meet the Brand Innovator: Courtney Seiter of Buffer

Meet the Brand Innovator: Courtney Seiter of Buffer | Content Curation Tools For Brands | Scoop.it
Meet the Brand Innovator: Courtney Seiter of Buffer The Content Standard by Skyword I've done a lot of content curation for that fledgling little beta feature, and we've now seen more than 200,000 shares of those content suggestions.
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