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Curating curation topic on Scoop.it
Content curation tools are designed to assist the process of searching, collating and sharing existing content. Content curation differs from simple content aggregation in that curators screen for the most relevant content, and often edit or comment it. By curating content on a topic close to them, brands can position themselves as a go-to expert on that topic and embed their communication into the richer context of external content sources. Content curation tools are multiplying like wild mushrooms. Category leaders, like Pinterest, tumblr and Scoop.it are growing impressively fast. At the same time, other tools from social media, blogging and search, such as Twitter, Paper.li and Google are strengthening their curation functionality. Observer (like me) are starting to make distinctions among subcategories like Search Curation (Topsy, Feedsquares), Video Curation (Magnify.net), Content Trends curation (Zemanta, Parse.ly), Corporate Curation (Curata, CurationSoft, Digimind), Content Relationships curation (Pearltrees, Mind.it). The most popular category is Social Curation. Social Curation enables users to clip and publically share content (mostly pictures, graphics and video) in the form of attractive personalized mood boards (typical of Pinterest, Bundlr).
A more specialized form of Social content curation helps users turn twitter feeds into threaded stories (Storify, Dashter).
We can expect much of the Pinterest-style social curation to turn into Shopping Curation à la OpenSky.
We can also expect the debate about content curation and copyright infringment to continue to rage. Attribution to the original source should be a fundamental requirement of Content Curation. But it can be difficult when content is re-"pinned" again and again. Scoop.it is one of the best tools in terms of facilitating content attribution.
Yahoo Inc.'s board has approved a deal to acquire blogging startup Tumblr for $1.1 billion in cash.
Discover, collect, play, and share your favorite online media with CratePlayer.
Via Robin Good
Barry Feldman interviews some of the top content marketers to find out why content marketing works and what it means for your marketing business model.
Article in French from @outilsveille: Skimr est un des multiples lecteurs web pour vos fils Rss. Il se distingue des autres par sa simplicité. Skimr va à l’essentiel sans fonctions avancées ni options compliquées. Skimr propose une interface limpide: pas de bannières, pas de publicités, pas de couleurs, un fond d’écran blanc unique avec vos news et rien que vos news.
Via C-Marketing
From "Introducing Popcorn Maker" blog post by Mozilla: "Popcorn Maker is a free web app that makes video pop with interactivity, context and the magic of the web. Popcorn Maker makes it easy to enhance, remix and share web video. Using Popcorn Maker’s simple drag and drop interface, you can add live content to any video — photos, maps, links, social media feeds and more. All right from your browser. The result is a new way to tell stories on the web, with videos that are rich with context, full of links, and unique each time you watch them." Read full original article: http://bit.ly/TTKfs3 Try out it: https://popcorn.webmaker.org Intro video: http://popcorn.webmadecontent.org/r7
Via Giuseppe Mauriello
From "About" Page: - Discover the best video from across the web via the sources you choose and trust.
Easily stay up to date on breaking news, new music, disgustingly cute cat videos and the best stuff online by following your friends and favorite sources on #waywire. It’s a way of sifting through all the junk out there and creating your own channels about the things you care about.
- Collect and organize videos into wires you can share.
Video is everywhere these days. Whether it’s on a website or on your phone use #waywire to organize it all in one place. Express yourself and your interests or tell a story by arranging videos and creating wires that others can follow.
- Engage with friends online in a new way.
#waywire is bringing you new ways to share and talk about videos with friends.
Try out it: http://waywire.com
"About" Page: http://waywire.com/public/about
"How to Create a Collection" [Video]: http://youtu.be/CDvpF2YH29g
"How to Curate a Wire #waywire " [Video]: http://youtu.be/l9IZNLzA7Jc
Via Robin Good, Giuseppe Mauriello
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Pinterest announced two new features today that will help make the site more attractive to potential advertisers. The first is pins embedded with additional information about products, recipes and movies.
Yahoo wants to buy Tumblr. We hear Facebook might spoil the party. But the question is: is Tumblr the fountain of youth that Yahoo badly needs or will this be case of a pathetic old-middle aged guy hanging with youngsters trying to be hip.
The challenge [for social networks] is to create something of permanent value for the community, to offer more than a temporary spotlight.
Via gdecugis
Content marketing is quickly becoming a primary focus on the Web. Here are seven good content marketing books to educate yourself.
Excerpted from article by Pawan Deshpande, CEO at Curata:
[...] In this blog post, I am primarily going to focus on the decided on a content curation tool based on the venue – the channels to which your content is curated... [...] A sound content curation strategy utilizes all of the venues and channels, but drives all visitors back to a single microsite. If you’re using a robust content curation platform then you should be able to easily syndicate your content to all channels with ease..."
Via Giuseppe Mauriello
A new wave of sites based on topic curation, both human and algorithmic, are creating opportunities to reach targeted audiences.
New media incubator Betaworks has acquired Marco Arment’s popular read-it-later platform Instapaper. Betaworks acquired Digg last year, and the firm is focusing on both short-form and long-form content companies.
[...] The first three metrics refer to “the number of articles produced … during a given time period, an average length of an article [and] the importance of coverage from the news source.” These favor large publishers, but they select for originality and focus as well. Google is actually “counting the number of original sentences” [...] The “breaking news score” is a metric of how quickly a publisher jumps on a story. [...] The next three factors, usage patterns, human opinion and circulation statistics, are different ways of assessing popularity. [...] In a further nod to “legacy media,” metrics eight and nine measure the number of individual bylines associated with a news source as well as the number of news bureaus. Unclear how much this will affect head counts at large publishers. What do you think? [...]
FeedWax helps you curate sources covering things happening in your local area right now.
Via Robin Good
Tumblr is inching toward profitability with a new mobile ad offering, announced Monday. Ads will appear directly in the content streams on users’ Android and iOS apps.
A Toronto-based media website Newsana is opening public beta testing today; it is a social platform for news junkies that curates the highest quality content possible, as voted on by its users. From "FAQ" page: "Newsana is an community of passionate people who are dedicated to finding and discussing quality news and ideas from around the world. Our members share and vote on their favourite stories which determines the Top 5 Essential Stories of the day from a variety of topics. It’s not new to have a community based on finding and sharing news, but only Newsana creates a community for quality minds to share quality content.
This is done by:
- Filtering out the noise. We provide members with an easy guide to the Top 5 Essential Stories per topic, not a shotgun blast of information that’s impossible to keep up with. - Elevating the conversation. - Higher standards. We don’t have an open door policy; our members must apply and show they are passionate about making the Internet a better place. By focusing our activity on finding Top 5 Essential Stories in any given topic, we’re bringing much-needed context, and smart conversation, to the often chaotic online news landscape. In order to maintain that quality and make sure our community standards are upheld, we require that everyone who pitches a story is a Newsana member..." Official Website: http://newsana.com "FAQ" page: http://newsana.com/faq More info: http://newsana.com/explained Request an invitation: http://newsana.com/member/invite
Via Giuseppe Mauriello
Excerpted from official website and its "About" page. Here are the key features: - Content Distribution:
Repost lets bloggers, publishers, and brands distribute their content to new audiences.
- Content Discovery:
Find news, features, videos, and more to repost on your site. And it's free.
Repost allows you to republish complete articles (including images, links, & multimedia) anywhere quickly, easily, and legally – just like video.
With Repost, you can distribute your content to other publishers, bloggers, and websites. You can also discover a broad range of content to repost on your own site. Whether you’re distributing, discovering, or both, why do you need Repost? That’s easy: More readers, more reach, more revenue.
Repost: it’s syndication reimagined; it’s the wire service reinvented; it’s changing the way content goes viral."
Excerpted from review article on Mashable:
"Repost.Us, a free service that launched earlier this week, provides publishers with a platform to share and embed full articles in the same way that YouTube lets users embed video clips. Websites can add a Repost button to their articles, which others can click on to re-publish all of the content in the article — along with videos, the original publisher's advertising and branding, and any updates to the article that occur afterwards. Repost also provides a directory of content that publishers can search through and publish on their own website.
In short, the goal for Repost, is to make it easy for big and small publishers to profit from sharing complete articles as it is for content producers to share and profit from videos using the embed code from websites like YouTube..."
Check out it: http://www.repost.us
"About" Page: http://www.repost.us/about
Read full review article by Mashable: http://mashable.com/2013/04/19/repost-startup/
Original video on Vimeo: http://vimeo.com/62295846
Via Giuseppe Mauriello
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