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Scooped by Therese Torris onto Content Curation Tools |
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Therese's summary: Curata last year's survy report was quite popular and widely cited. This year Curata surveyed 400 marketers and found out that 95% are curating content (even if they don't call it by the name); 85% do this to establish their (company's) leadership (+8% from last year); 79% find social media the top source of content and 76% the main channel for distributing it; three quarters cite finding the time the main challenge of content curation and creation... Delete the scoop?
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