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Moving further away from social shopping : The Fancy offers $30 gift Box Subscription

Moving further away from social shopping : The Fancy offers $30 gift Box Subscription | Content Curation Tools For Brands | Scoop.it
Therese's comment: I guess we can pronounce social shopping curation officially Dead on arrival. The Fancy, Fab.com and others have evolved into plain deal sites, now with the addition of the subscription model. The latter works for socks and beauty, it is questionable that it will work with a mixed bag of "fancy" stuff. Execution will be key.
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Content Curation Tools For Brands
Content curation, shopping curation, news curation and social curation tools help brands engage customers through fresh, rich and relevant content
Curated by Therese Torris
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Curating curation topic on Scoop.it

Curating curation topic on Scoop.it | Content Curation Tools For Brands | Scoop.it

Content curation tools are designed to assist the process of searching, collating and sharing existing content. Content curation differs from simple content aggregation in that curators screen for the most relevant content, and often edit or comment it.   By curating content on a topic close to them, brands can position themselves as a go-to expert on that topic and embed their communication into the richer context of external content sources.

 

Content curation tools are multiplying like wild mushrooms. Category leaders, like Pinterest, tumblr and Scoop.it are growing impressively fast. 

 

At the same time, other tools from social media, blogging and search, such as Twitter, Paper.li and Google are strengthening their curation functionality.

 

Observer (like me) are starting to make distinctions among subcategories like Search Curation (Topsy, Feedsquares), Video Curation (Magnify.net), Content Trends curation (Zemanta, Parse.ly), Corporate Curation (Curata, CurationSoft, Digimind), Content Relationships curation (Pearltrees, Mind.it).

 

The most popular category is Social (content) Curation. Social Curation enables users to clip and publically share content (mostly pictures, graphics and video) in the form of attractive personalized mood boards or microblogs (typical of Pinterest, Bundlr).

A more specialized form of Social content curation helps users turn twitter feeds into threaded stories (Storify, Dashter). 

We can expect much of the Pinterest-style social curation to turn into Shopping Curation à la OpenSky.

We can also expect the debate about content curation and copyright infringment to continue to rage. Attribution to the original source should be a fundamental requirement of Content Curation. But it can be difficult when content is re-curated (for example re-"pinned") again and again. Scoop.it is one of the best tools in terms of facilitating content attribution.

 

More ?  Check the slidedecks:

http://fr.slideshare.net/ttorris/content-curationtoolsforbrands

http://fr.slideshare.net/ttorris/facing-contentinflationslideshow

 

 

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Nick Kellet's comment, October 13, 2012 12:04 PM
Take a look at List.ly
Nick Kellet's comment, October 13, 2012 12:21 PM
I added this post to my list http://list.ly/list/1wu-best-of-content-curation-12th-october-2012
Monica S Mcfeeters's curator insight, May 21, 2013 9:55 AM

This is an interesting break down of sites where people curate content. Those interested in content curation might want to read over this.

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In spite of a great audience, Pinterest is not ready for marketing

In spite of a great audience, Pinterest is not ready for marketing | Content Curation Tools For Brands | Scoop.it

I’ve been thinking a lot about Pinterest for the past year. I first planned to write a report about the social upstart last summer. When that deadline passed, I was certain I’d produce something in the autumn. Now here we are in the dead of winter, and at long last today we published our report on how marketing leaders should use Pinterest.

 

The reason it took so long? Pinterest is confusing. It’s a bundle of contradictions: at once it offers marketers huge potential and huge frustration....


Via Jeff Domansky
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Jeff Domansky's curator insight, January 16, 2:12 AM

What is Pinterest so frustrating for business? Nate Elliott has some answers.

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Why content marketing sometimes gets a bad rap

Content Marketing gets a bad rap sometimes. Thats because many marketers fail to see it in the big picture. This slide is a condensed version of the content ma…

Via Stefano Principato, massimo facchinetti
Therese Torris's insight:

Fun presentation, good demonstration of content marketing !

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Unbounce invites you to take the conversion marketing quiz

Unbounce invites you to take the conversion marketing quiz | Content Curation Tools For Brands | Scoop.it
Feeling pretty confident about your conversion knowledge? Test your nerdiness with our quiz and prove just how brilliant you are.
Therese Torris's insight:

It's a fun way to test their conversion marketing glossary which appears them to be quite a useful tool

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The Ultimate Content Curation Glossary - Heidi Cohen

The Ultimate Content Curation Glossary - Heidi Cohen | Content Curation Tools For Brands | Scoop.it
Need a go-to content curation resource? Here's the ultimate content curation glossary to help get you started.
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The Art of a Curated Post [Infographic]

The Art of a Curated Post [Infographic] | Content Curation Tools For Brands | Scoop.it
What should a curated piece of content look like? Paint the perfect post with these five elements.
Therese Torris's insight:

In my opinion a curated post should be SHORT because its mission is to help people find out whether they want to read the curated content because it is relevant to them, or not

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Hootsuite adds $60 M to a total of of , gets closer to IPO

Hootsuite adds $60 M to a total of of , gets closer to IPO | Content Curation Tools For Brands | Scoop.it
Hootsuite expects to use some of its new money for M&A, perhaps for companies that enable social advertising.
Therese Torris's insight:

According to Crunchbase, to date social media monitoring and publishing tool Hootsuite has raised a total of $285 M in 6 Rounds, shows how much money goes into content marketing & distribution rather than original content creation

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3 secrets of massive content distribution

3 secrets of massive content distribution | Content Curation Tools For Brands | Scoop.it
Heidi Cohen ; Want massive content curation distribution? Think beyond just clicking send. Plan for content curation distribution success with these 12 tactics.
Therese Torris's insight:
Focus : 80% distribution 20% création. Unfortunately, it pays off. This strategy creates a spiraling content inflation that engulfs every brand...
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The 3 Content Curation Superpowers - Heidi Cohen

The 3 Content Curation Superpowers - Heidi Cohen | Content Curation Tools For Brands | Scoop.it
Want to achieve your business goals? Leverage the 3 content curation superpowers to help your target audience navigate the flood of informatino (RT @MariSmith: The 3 Content Curation Superpowers
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The future of Twitter: Chronological and curated timelines

The future of Twitter: Chronological and curated timelines | Content Curation Tools For Brands | Scoop.it
TechHive : Twitter is taking notes on content curation from Facebook, but has also learned about user behavior from the network. People talk a big game, but they won't leave.
Therese Torris's insight:
Ouch!
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Use Curation as a Supply Vehicle for Your Content Marketing

Use Curation as a Supply Vehicle for Your Content Marketing | Content Curation Tools For Brands | Scoop.it
Stuck for what to post in your content marketing? Curation might be the solution for you.
Therese Torris's insight:
4 pieces of practical hands on advice
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The entire Internet is a content farm

The entire Internet is a content farm | Content Curation Tools For Brands | Scoop.it
A profusion of similar “takes” erupts online after almost any major news event — and the driving force behind that phenomenon is the fact that readers are in control of the process now, not editors or writers.
Therese Torris's insight:
Matthew Ingram's take on everybody else's take
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Lydia Gracia's curator insight, September 4, 2014 4:02 AM

En effet, les marques parfois ne se rendent pas compte de l'immensité de contenu qui est généré par l'audience et qui circule sur le net, qu'elles pourraient utiliser en leur profit commercial...

David Wilcox's curator insight, September 4, 2014 6:50 AM
All the more need for social reporters and other curators.
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Visualizing the importance of visual content

Visualizing the importance of visual content | Content Curation Tools For Brands | Scoop.it

Did you know that people only remember 20% of what they read? Or that they remember a staggering 80% of what they see?


Visual content like images and video is an essential part of making your marketing strategy memorable so that you stand out from the crowd. It’s one of the main reasons why we’ve built our blog around the use of infographics


Still need convincing? Take a look at the infographic below from NewsCred which highlights 17 stats about visuals that will make you change your marketing strategy forever.


Via Brian Yanish - MarketingHits.com, massimo facchinetti
Therese Torris's insight:

A good infographic that does what it preaches: great visual content

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Marco Favero's curator insight, January 16, 4:30 AM

aggiungi la tua intuizione ...

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Pinterest explains how it’s making its search work better

Pinterest explains how it’s making its search work better | Content Curation Tools For Brands | Scoop.it
It’s not just Netflix that’s taking search seriously through the use of recommendations.
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Peg Corwin's curator insight, January 14, 9:16 AM

Get a better understanding of how Pinterest search works to improve your searching.

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12 Of The Biggest Content Curation Myths (Busted) - Business 2 Community

12 Of The Biggest Content Curation Myths (Busted) - Business 2 Community | Content Curation Tools For Brands | Scoop.it
When it comes to curating content to add to your editorial calendar, sometimes it can look pretty simple at a glance, adding topics and planning your next piece — or does it? Content curation m…
Therese Torris's insight:
Could not agree more !
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Top 10 Online Tools for Content Creation and Writing

Nowadays visitors are more ‘visuals’, so visual content is the king. You need to be more creative and visual to engage the auditory.
There are many great online and offline tools that can help you with this issue. | PaperRater, Essaymama essay writing service, MonoSnap, Piktochart, Befunky, Quabel, Cherrytree, Canva, Dafont, and Website at bubbls.us
Therese Torris's insight:

Notice the way Listly is designed to have the entire list extracted as an image by Scoop.it

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Marco Favero's curator insight, November 29, 2014 8:43 AM

aggiungi la tua intuizione ...

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6 Content Curation tools [ infographic]

6 Content Curation tools [ infographic] | Content Curation Tools For Brands | Scoop.it
Whether you're looking for new teaching ideas or want to share a collection you've made, here are 6 great tools for content curation.
Therese Torris's insight:
Classic but easy to read thanks to the Infographic I did not know ITTT
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TeresaSiluar's curator insight, October 21, 2014 2:47 AM

6 herramientas de agregación, automatización y difusión en la content curation

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Inbound marketing firm HubSpot raises $125M in IPO in spite of being unprofitable

Inbound marketing firm HubSpot raises $125M in IPO in spite of being unprofitable | Content Curation Tools For Brands | Scoop.it
HubSpot’s long-awaited US$100 million public listing is expected to help the inbound marketing vendor step up its international game and has been welcomed by several industry experts as a milestone in its eight-year history.
Therese Torris's insight:

I love Hubspot for its expertise and the way it freely shares it. However, it is totally justified to raise the question of its (lack of) profitability. This Australian article does. The US scene prefers to be blind to the issue.

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9 SEO Techniques to Dominate the Most Popular Methods of Content Discovery

9 SEO Techniques to Dominate the Most Popular Methods of Content Discovery | Content Curation Tools For Brands | Scoop.it

Though Google gets roughly 3.5 billion searches a day, there are really only three types of searches that people perform -- navigational, informational, and transactional. If you want get more people to find you in search, you need to know how to optimize your content for each of these types. 


In this article, I’m going to explain each of the three types of searches and give a bit of perspective on why each one is important. Then, I’ll provide you with some tactical methods for unleashing a strategy that will allow you to dominate the SERPs for that search type....


Via Jeff Domansky
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Jeff Domansky's curator insight, September 29, 2014 9:15 AM

Learn what the three types of searches are and how to better optimize your site for them.

Benjamin Labarthe-Piol's curator insight, September 30, 2014 7:58 AM

Back to the basics

Nadine Amore's curator insight, September 30, 2014 12:26 PM

add your insight...

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This Is What the Brand Newsroom of the Future Looks Like

This Is What the Brand Newsroom of the Future Looks Like | Content Curation Tools For Brands | Scoop.it
You can't throw a stone at a marketing conference without hitting someone talking about brand newsrooms. But what does this brand newsroom of the future—this entity that will transform brands from the sloths of the content world to jet-packed cheetahs shooting to the head of the media pack—actually look like?
Therese Torris's insight:

Largely based on BuzzFeed's data -driven content strategy.

"Data is the nucleus of the brand publishing flywheel"

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7 Key Tactics the Pros Use For Content Curation

7 Key Tactics the Pros Use For Content Curation | Content Curation Tools For Brands | Scoop.it
These key tactics will show you how to leverage on content curation to boost your content marketing efforts – and get the results your want.
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Pinterest as an underused Content Curation Tool

Pinterest as an underused Content Curation Tool | Content Curation Tools For Brands | Scoop.it
Content Marketing Institute; Content curation is all the rage right now. But finding all this great content is time consuming. Fortunately for content marketers, there's an incredibly powerful social media tool that doubles as...
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Are filtered feeds a la Facebook coming to Twitter ?

Are filtered feeds a la Facebook coming to Twitter ? | Content Curation Tools For Brands | Scoop.it
Guardian Liberty Voice Twitter Users Worry: Are Facebook Algorithms Coming? Guardian Liberty Voice ... 'raw content.' If they took that away, I would leave.” A New York user summed it up by saying, “An unfiltered feed, curated by me, is why I'm here.
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Building the Perfect Marketing Pin for Pinterest

Building the Perfect Marketing Pin for Pinterest | Content Curation Tools For Brands | Scoop.it

Building the Perfect Marketing Pin for Pinterest: Essential tips on creating the perfect marketing pin for Pinterest. [INFOGRAPHIC]


Via Frédéric DEBAILLEUL
Therese Torris's insight:

Not exactly rocket science and unlikely to raise the level of consome utility, but it should work

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ManufacturingStories's curator insight, September 6, 2014 9:46 AM

For more resources on Social Media & Content Curation visit http://bit.ly/1640Tbl

Harmony Com's curator insight, September 15, 2014 3:23 AM

Pour réaliser le pin parfait

Eric Bouchet's curator insight, September 21, 2014 4:34 AM

C'est visuel et clair !

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3 New Content Curation Tools to Discover & Share Content

3 New Content Curation Tools to Discover & Share Content | Content Curation Tools For Brands | Scoop.it
Do you have trouble coming up with content to share on social networks? These three content curation tools will help you discover and share content.
Therese Torris's insight:
Scary to think how these powerful semi automated tools could be (mis)used to inundate the world with duplicate content
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