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Moving further away from social shopping : The Fancy offers $30 gift Box Subscription

Moving further away from social shopping : The Fancy offers $30 gift Box Subscription | Content Curation Tools For Brands | Scoop.it
Therese's comment: I guess we can pronounce social shopping curation officially Dead on arrival. The Fancy, Fab.com and others have evolved into plain deal sites, now with the addition of the subscription model. The latter works for socks and beauty, it is questionable that it will work with a mixed bag of "fancy" stuff. Execution will be key.
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Content Curation Tools For Brands
Content curation, shopping curation, news curation and social curation tools help brands engage customers through fresh, rich and relevant content
Curated by Therese Torris
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Curating curation topic on Scoop.it

Curating curation topic on Scoop.it | Content Curation Tools For Brands | Scoop.it

Content curation tools are designed to assist the process of searching, collating and sharing existing content. Content curation differs from simple content aggregation in that curators screen for the most relevant content, and often edit or comment it.   By curating content on a topic close to them, brands can position themselves as a go-to expert on that topic and embed their communication into the richer context of external content sources.

 

Content curation tools are multiplying like wild mushrooms. Category leaders, like Pinterest, tumblr and Scoop.it are growing impressively fast. 

 

At the same time, other tools from social media, blogging and search, such as Twitter, Paper.li and Google are strengthening their curation functionality.

 

Observer (like me) are starting to make distinctions among subcategories like Search Curation (Topsy, Feedsquares), Video Curation (Magnify.net), Content Trends curation (Zemanta, Parse.ly), Corporate Curation (Curata, CurationSoft, Digimind), Content Relationships curation (Pearltrees, Mind.it).

 

The most popular category is Social (content) Curation. Social Curation enables users to clip and publically share content (mostly pictures, graphics and video) in the form of attractive personalized mood boards or microblogs (typical of Pinterest, Bundlr).

A more specialized form of Social content curation helps users turn twitter feeds into threaded stories (Storify, Dashter). 

We can expect much of the Pinterest-style social curation to turn into Shopping Curation à la OpenSky.

We can also expect the debate about content curation and copyright infringment to continue to rage. Attribution to the original source should be a fundamental requirement of Content Curation. But it can be difficult when content is re-curated (for example re-"pinned") again and again. Scoop.it is one of the best tools in terms of facilitating content attribution.

 

More ?  Check the slidedecks:

http://fr.slideshare.net/ttorris/content-curationtoolsforbrands

http://fr.slideshare.net/ttorris/facing-contentinflationslideshow

 

 

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Nick Kellet's comment, October 13, 2012 9:04 AM
Take a look at List.ly
Nick Kellet's comment, October 13, 2012 9:21 AM
I added this post to my list http://list.ly/list/1wu-best-of-content-curation-12th-october-2012
Monica S Mcfeeters's curator insight, May 21, 2013 6:55 AM

This is an interesting break down of sites where people curate content. Those interested in content curation might want to read over this.

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3 secrets of massive content distribution

3 secrets of massive content distribution | Content Curation Tools For Brands | Scoop.it
Heidi Cohen ; Want massive content curation distribution? Think beyond just clicking send. Plan for content curation distribution success with these 12 tactics.
Therese Torris's insight:
Focus : 80% distribution 20% création. Unfortunately, it pays off. This strategy creates a spiraling content inflation that engulfs every brand...
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The 3 Content Curation Superpowers - Heidi Cohen

The 3 Content Curation Superpowers - Heidi Cohen | Content Curation Tools For Brands | Scoop.it
Want to achieve your business goals? Leverage the 3 content curation superpowers to help your target audience navigate the flood of informatino (RT @MariSmith: The 3 Content Curation Superpowers
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The future of Twitter: Chronological and curated timelines

The future of Twitter: Chronological and curated timelines | Content Curation Tools For Brands | Scoop.it
TechHive : Twitter is taking notes on content curation from Facebook, but has also learned about user behavior from the network. People talk a big game, but they won't leave.
Therese Torris's insight:
Ouch!
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Use Curation as a Supply Vehicle for Your Content Marketing

Use Curation as a Supply Vehicle for Your Content Marketing | Content Curation Tools For Brands | Scoop.it
Stuck for what to post in your content marketing? Curation might be the solution for you.
Therese Torris's insight:
4 pieces of practical hands on advice
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The entire Internet is a content farm

The entire Internet is a content farm | Content Curation Tools For Brands | Scoop.it
A profusion of similar “takes” erupts online after almost any major news event — and the driving force behind that phenomenon is the fact that readers are in control of the process now, not editors or writers.
Therese Torris's insight:
Matthew Ingram's take on everybody else's take
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Lydia Gracia's curator insight, September 4, 1:02 AM

En effet, les marques parfois ne se rendent pas compte de l'immensité de contenu qui est généré par l'audience et qui circule sur le net, qu'elles pourraient utiliser en leur profit commercial...

David Wilcox's curator insight, September 4, 3:50 AM
All the more need for social reporters and other curators.
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Benefits of content curation for seo [slidedeck]

In a recent survey of 1,550 US professionals on the impact of content curation for their business goals, 65% said content curation helped with regards to SEO. … (Tanto per dire, eh...
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Jose Carbonell's curator insight, August 28, 1:21 AM

De nuevo una publicación que versa sobre las bondades de la Content Curation para el posicionamiento SEO

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Content Marketing Tools: The Ultimate List

Content Marketing Tools: The Ultimate List | Content Curation Tools For Brands | Scoop.it
Content Marketing Tools: The Ultimate List Business 2 Community For example, it missed content curation tools entirely and has a confusing category called Curated Content & Forums that including technologies such as the commenting system Disqus,...
Therese Torris's insight:
Self promoting yet useful content offered by Curata
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Content Aggregation Simplified: 5 Super Easy Steps

The official content aggregation definition in 5 super easy steps. Includes content aggregation benefits and challenges.
Therese Torris's insight:
A realistic view of the benefits and limitations of content aggregation (as distinct from content curation) for brands
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Pinterest Ramps Up E-Commerce Features

Pinterest Ramps Up E-Commerce Features | Content Curation Tools For Brands | Scoop.it
The image-based discovery platform is rolling out pins for specific interests, another feature that will benefit online businesses. So how can marketers best use Pinterest for e-commerce?
Therese Torris's insight:

Social shopping (à la Fab.com) has so far failed. Social networks like Pinterest do straightforward advertising and lead management 

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How to Build a Strong Pinterest Page for B2B

How to Build a Strong Pinterest Page for B2B | Content Curation Tools For Brands | Scoop.it

You might be surprised to hear that Pinterest is one of the fastest growing social media sites and is the third largest behind Facebook and Twitter...


...I talked with David Smooke who is director of SmartRecruiters, an online workspace to find and hire people. David is in charge of content marketing & social media for SmartRecruiters. They also have an awesome  Pinterest page. He gave me insight into how to initiate a Pinterest strategy, what works best for B2B and the burning question we all want to know – how do you get more followers!? Please listen to my podcast to hear my interview with David and be sure to follow the Link Humans Pinterest page!


Here are my top tips for creating a great Pinterest page...


Via Jeff Domansky
Therese Torris's insight:

Pinterest can help firms profile themselves as good employer brands, who would have thought? ...

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Diane Hite Weidenbenner's curator insight, July 23, 10:46 AM

So many priorities, so little time!

Barbara Vermaas's curator insight, July 25, 9:27 AM

Goede tips hoe je Pinterest kunt inzetten: strategie, B2B (Business to Business) marketing, en hoe je meer volgers kunt krijgen.

Pascal Corbel's curator insight, July 28, 4:27 AM

La présence sur les réseaux sociaux devient un élément clé de la stratégie de communication des entreprises... quand ce n'est pas de leur stratégie tout court.

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LinkedIn adds news alert service Newsle to its content products

LinkedIn adds news alert service Newsle to its content products | Content Curation Tools For Brands | Scoop.it

The career networking website will integrate Newsle's algorithms to alert users when their connections are in the news.

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Millennials Are Not Impressed With Your Content Marketing

Millennials Are Not Impressed With Your Content Marketing | Content Curation Tools For Brands | Scoop.it
Millennials - also referred to as digital natives or Gen Y - created the art of consuming copious amounts of content across multiple devices at all times. Despite this ongoing consumption, 45 percent of Gen Y simply are not impressed with the content that marketers are serving up. That according to a new study, “Content Marketing Best Practices Among Millennials,” by Yahoo and Tumblr, in partnership with Razorfish and Digitas.




While the oft-ridiculed generation may seem...

Via Mat Loup, massimo facchinetti
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This Is What the Brand Newsroom of the Future Looks Like

This Is What the Brand Newsroom of the Future Looks Like | Content Curation Tools For Brands | Scoop.it
You can't throw a stone at a marketing conference without hitting someone talking about brand newsrooms. But what does this brand newsroom of the future—this entity that will transform brands from the sloths of the content world to jet-packed cheetahs shooting to the head of the media pack—actually look like?
Therese Torris's insight:

Largely based on BuzzFeed's data -driven content strategy.

"Data is the nucleus of the brand publishing flywheel"

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7 Key Tactics the Pros Use For Content Curation

7 Key Tactics the Pros Use For Content Curation | Content Curation Tools For Brands | Scoop.it
These key tactics will show you how to leverage on content curation to boost your content marketing efforts – and get the results your want.
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Pinterest as an underused Content Curation Tool

Pinterest as an underused Content Curation Tool | Content Curation Tools For Brands | Scoop.it
Content Marketing Institute; Content curation is all the rage right now. But finding all this great content is time consuming. Fortunately for content marketers, there's an incredibly powerful social media tool that doubles as...
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Are filtered feeds a la Facebook coming to Twitter ?

Are filtered feeds a la Facebook coming to Twitter ? | Content Curation Tools For Brands | Scoop.it
Guardian Liberty Voice Twitter Users Worry: Are Facebook Algorithms Coming? Guardian Liberty Voice ... 'raw content.' If they took that away, I would leave.” A New York user summed it up by saying, “An unfiltered feed, curated by me, is why I'm here.
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Building the Perfect Marketing Pin for Pinterest

Building the Perfect Marketing Pin for Pinterest | Content Curation Tools For Brands | Scoop.it

Building the Perfect Marketing Pin for Pinterest: Essential tips on creating the perfect marketing pin for Pinterest. [INFOGRAPHIC]


Via Frédéric DEBAILLEUL
Therese Torris's insight:

Not exactly rocket science and unlikely to raise the level of consome utility, but it should work

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ManufacturingStories's curator insight, September 6, 6:45 AM

add your insight...

ManufacturingStories's curator insight, September 6, 6:46 AM

For more resources on Social Media & Content Curation visit http://bit.ly/1640Tbl

Harmony Com's curator insight, September 15, 12:23 AM

Pour réaliser le pin parfait

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3 New Content Curation Tools to Discover & Share Content

3 New Content Curation Tools to Discover & Share Content | Content Curation Tools For Brands | Scoop.it
Do you have trouble coming up with content to share on social networks? These three content curation tools will help you discover and share content.
Therese Torris's insight:
Scary to think how these powerful semi automated tools could be (mis)used to inundate the world with duplicate content
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8 Blogging "Rules" You Should Probably Ditch

8 Blogging "Rules" You Should Probably Ditch | Content Curation Tools For Brands | Scoop.it
Search Engine Watch 8 Blogging "Rules" You Should Probably Ditch Search Engine Watch With so much pressure to create content, bloggers need to cut themselves some slack and embrace the time-saving practices of content curation and repurposing.
Therese Torris's insight:
Is there hope that content quality will prevail over pure SEO mechanical rule ? That's what this article seems to claim. I wished it'd be true
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3 Ways To Use Facebook's Save Feature For Content Curation

3 Ways To Use Facebook's Save Feature For Content Curation | Content Curation Tools For Brands | Scoop.it
Social Media Week : Have you ever wanted to save Facebook content to read later? Are you looking for ways to find that saved content? Depending on the type of device you’re using, Facebook save can be time-consuming or frustrating.
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The Ultimate Guide to Competing with Content

The Ultimate Guide to Competing with Content | Content Curation Tools For Brands | Scoop.it
Winning with content starts with the recognition that you need to earn people’s attention, not rent it.

Via massimo facchinetti
Therese Torris's insight:

Classic advice ("Know your audience" etc.) but, as I often say, it's essential to constantly remind ourselves of the basics and get them right

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Is Your Content Living A Resume or Eulogy Life? - Curatti

Is Your Content Living A Resume or Eulogy Life? - Curatti | Content Curation Tools For Brands | Scoop.it

Is Your Content Heroic
Content needs to be great or Eulogy worthy as explained by David Brooks. Eulogy content creates foundation for community & User Generated Content curation.

Heroic content creates a foundation for an important ASK. You need to ask THEM (visitors, members) to share their content. Since we know a fraction of your visitors, 1% or less typically, are willing to share your content must be heroic. Here are places your content should be Eulogy worthy:

* About Page.
* Creation story.
* Movement Summary
* Testimonial Page.
* Ambassadors Program.

Learn more about creating Eulogy worthy content on Curatti:
http://curatti.com/content-living-resume-eulogy-life/

 


Via Martin (Marty) Smith
Therese Torris's insight:

"Heroic Content Marketing"

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Martin (Marty) Smith's curator insight, July 22, 4:23 AM

add your insight...

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6 Things You Can Do Today To Improve Your Pins on Pinterest

6 Things You Can Do Today To Improve Your Pins on Pinterest | Content Curation Tools For Brands | Scoop.it

Pinterest is the ultimate social network for word-of-mouth marketing. People can pin items they want to buy or save for later purchases, and their followers then see these pins when they log in to their accounts and check their home feed.


Users can also send pins directly to their friends and family members. Talk about expanding your potential customer base!


Your business can harness the power of the pin by following this simple checklist to optimize your pins on Pinterest and get them in front of more potential customers....


Via Jeff Domansky
Therese Torris's insight:

Useful practical tips

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Jeff Domansky's curator insight, July 14, 6:49 AM

Want to improve your pins on Pinterest? Here are 6 quick tips you can use today.

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Social Media Publishing is dead (as we know it)

Social Media Publishing is dead (as we know it) | Content Curation Tools For Brands | Scoop.it
 Earlier this month, Facebook dropped a bombshell by not only acknowledging that Facebook pages’ organic reach was declining but also by telling us we shouldn’t expect them to recover. Facebook’s VP of Product for Facebook Ads, Brian Boland, went on to explain that this is the new world we live in now, that the same thing happened with search engines before and that we’d better get used to it. It’s true that many platforms go through a similar cycle: first, they present a great free opportunity, then more and more people grab it - decreasing the return for everyone until finally, the platform focuses on those ready to pay for play. It happened with Google Search; it happened with Apps (yes, Apple doesn’t sell ads but others do - such as coincidentally... Facebook). And now that all social media are publicly-traded company with ambitious revenue targets to reach, it will happen to social media as well.
So what does the decline of organic reach on Facebook and social platforms exactly mean on a practical basis? Continue reading →
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6 Reasons Content Curation Is Your Elephant

6 Reasons Content Curation Is Your Elephant | Content Curation Tools For Brands | Scoop.it

@Curagami : Content Curation is the "new marketing" & this post shares 6 reasons curating content should be your online marketing's elephant:


6 Reasons Content Curation Should Be Your Elephant
* Easy to curate content for any receiving device (great for mobile / social web).

* Encourages Sharing.

* More Reach Faster.

* Content Curation Great & Subtle Value Add.

* Great way to test.

* Protects valuable modeled digital assets.

How about you? Is content curation your digital marketing elephant? This post helps define content curation and shares 6 reasons why you will be curating more content next year than this:

http://www.curagami.com/featured/6-reasons-curation-becomes-elephant/  ;

 

Post mentions Scoopiteer @Brian Yanish - MarketingHits.com 


Via Martin (Marty) Smith
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