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Moving further away from social shopping : The Fancy offers $30 gift Box Subscription

Moving further away from social shopping : The Fancy offers $30 gift Box Subscription | Content Marketing & Content Curation Tools For Brands | Scoop.it
Therese's comment: I guess we can pronounce social shopping curation officially Dead on arrival. The Fancy, Fab.com and others have evolved into plain deal sites, now with the addition of the subscription model. The latter works for socks and beauty, it is questionable that it will work with a mixed bag of "fancy" stuff. Execution will be key.
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Content Marketing & Content Curation Tools For Brands
Content curation and content marketing at large help brands engage customers through fresh, rich and relevant content
Curated by Therese Torris
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Curating curation topic on Scoop.it

Curating curation topic on Scoop.it | Content Marketing & Content Curation Tools For Brands | Scoop.it

Content curation tools are designed to assist the process of searching, collating and sharing existing content. Content curation differs from simple content aggregation in that curators screen for the most relevant content, and often edit or comment it.   By curating content on a topic close to them, brands can position themselves as a go-to expert on that topic and embed their communication into the richer context of external content sources.

 

Content curation tools are multiplying like wild mushrooms. Category leaders, like Pinterest, tumblr and Scoop.it are growing impressively fast. 

 

At the same time, other tools from social media, blogging and search, such as Twitter, Paper.li and Google are strengthening their curation functionality.

 

Observer (like me) are starting to make distinctions among subcategories like Search Curation (Topsy, Feedsquares), Video Curation (Magnify.net), Content Trends curation (Zemanta, Parse.ly), Corporate Curation (Curata, CurationSoft, Digimind), Content Relationships curation (Pearltrees, Mind.it).

 

The most popular category is Social (content) Curation. Social Curation enables users to clip and publically share content (mostly pictures, graphics and video) in the form of attractive personalized mood boards or microblogs (typical of Pinterest, Bundlr).

A more specialized form of Social content curation helps users turn twitter feeds into threaded stories (Storify, Dashter). 

We can expect much of the Pinterest-style social curation to turn into Shopping Curation à la OpenSky.

We can also expect the debate about content curation and copyright infringment to continue to rage. Attribution to the original source should be a fundamental requirement of Content Curation. But it can be difficult when content is re-curated (for example re-"pinned") again and again. Scoop.it is one of the best tools in terms of facilitating content attribution.

 

More ?  Check the slidedecks:

http://fr.slideshare.net/ttorris/content-curationtoolsforbrands

http://fr.slideshare.net/ttorris/facing-contentinflationslideshow

 

 

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Nick Kellet's comment, October 13, 2012 12:04 PM
Take a look at List.ly
Nick Kellet's comment, October 13, 2012 12:21 PM
I added this post to my list http://list.ly/list/1wu-best-of-content-curation-12th-october-2012
Monica S Mcfeeters's curator insight, May 21, 2013 9:55 AM

This is an interesting break down of sites where people curate content. Those interested in content curation might want to read over this.

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An effective Step-by-Step Content Marketing Plan

A complete guide to building a comprehensive content strategy. Full post at http://blog.bufferapp.com/content-marketing-strategy (and a free template!)

Via Brian Yanish - MarketingHits.com
Therese Torris's insight:

Simple to understand but not so simple to carry through!

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Therese Torris's comment, January 29, 6:16 AM
Simple and effective!
Jim Barrett's curator insight, January 29, 10:56 AM

Some good ideas!

 

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SEO basics

SEO basics | Content Marketing & Content Curation Tools For Brands | Scoop.it
Download this guide to learn the 17 SEO myths you should leave behind in 2016, so you can stop wasting your time on outdated SEO strategies.
Therese Torris's insight:

Contrary to what the title of the presentation says, these are not really 2016's myths but rather older beliefs. Still worth reading as an introduction or a refresher on SEO basics 

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About Flipboard, Circa and other News Readers' mishaps

About Flipboard, Circa and other News Readers' mishaps | Content Marketing & Content Curation Tools For Brands | Scoop.it
Visualizing the venture capital funding boom to news reader apps, and the subsequent rash of acquisitions and failures.
Therese Torris's insight:
Cbinsights has a very negative outlook on news aggregators.
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How Instagram is gearing up for its next big battle in video and live ... - Financial Post

How Instagram is gearing up for its next big battle in video and live ... - Financial Post | Content Marketing & Content Curation Tools For Brands | Scoop.it
Five years on, Instagram has evolved into a powerful way to record global events from millions of perspectives. And now its co-founders have their sights set on making video a priority
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Publishing platform Medium raises $57M > total $82M funding as it searches 4 business model

Publishing platform Medium raises $57M > total $82M funding as it searches 4 business model | Content Marketing & Content Curation Tools For Brands | Scoop.it
Today, publishing platform Medium announced that it has brought in $57 million in new capital in a series B led by new investor Andreessen Horowitz. That..
Therese Torris's insight:

Founded by ex Twitter cofounders, Medium is currently sort of a content curation platform. Definitely worth tracking

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15 Tips for Compelling Company Updates on LinkedIn

LinkedIn has evolved into a platform for content marketing. With more than 225 million members worldwide, professionals are using LinkedIn to become great at w…
Therese Torris's insight:

From the horse's mouth...

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Marco Favero's curator insight, September 16, 2015 10:24 AM

aggiungere la vostra comprensione ...

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6 storytelling techniques for great interaction...

6 storytelling techniques for great interaction... | Content Marketing & Content Curation Tools For Brands | Scoop.it
Let’s start by stating this: Not every visual story has to be interactive! Say it again: Your visual story does not have to be interactive to be effective!
Therese Torris's insight:
Informative longhorn article
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Which Popular Twitter Type Are You: Curator, Promoter or Social Butterfly?

Which Popular Twitter Type Are You: Curator, Promoter or Social Butterfly? | Content Marketing & Content Curation Tools For Brands | Scoop.it
Which one of the three most popular Twitter personalities are you most like?
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NewsCred Raises $42 Million To Build The Future Of Content Marketing

NewsCred Raises $42 Million To Build The Future Of Content Marketing | Content Marketing & Content Curation Tools For Brands | Scoop.it

The goal of marketers has been the same since the very beginning: to tell their brand’s story. But the current marketing playbook – traditional media buys and banner ads – is outdated and underperforming. Marketing has become noisy, ineffective, and focused primarily on bombarding people with messages that they didn’t ask for. Moreover, we all know

Therese Torris's insight:

NewsCred raised $89 M so far https://www.crunchbase.com/organization/newscred

"Marketing has become noisy, ineffective, and focused primarily on bombarding people with messages that they didn’t ask for..." Content Marketing is a lot like that, too, though.

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LinkedIn Publishing: 727,632 Views in 30 Days

LinkedIn Publishing: 727,632 Views in 30 Days | Content Marketing & Content Curation Tools For Brands | Scoop.it
We experimented with LinkedIn Publishing. Over 30 days, we published 17 articles on LinkedIn that garnered 727,632 views. Here's how we did it.
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Quiz: Are You a True Grammar Expert?

Do you consider yourself a grammar god? Well you might not after you take this quiz.
Therese Torris's insight:
Proudly did 93% right and that only because my finger ripped on my iPhone. Thank you Strunk & White for the good education!
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The Great Divide In Content Marketing (Infographic)

The Great Divide In Content Marketing (Infographic) | Content Marketing & Content Curation Tools For Brands | Scoop.it
Embraced by brands and marketing professionals around the world, content marketing continues to capture budget and priority in the marketing mix. But there’s a startling contrast in the motivations…
Therese Torris's insight:

Content marketing is not in any way easier than classic advertising was...

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Content Curation: Things to Consider to Nail a Winning Strategy

Content Curation: Things to Consider to Nail a Winning Strategy | Content Marketing & Content Curation Tools For Brands | Scoop.it
Content curation is not just for people in marketing. The folks of this field know to create a hub of information regardless of the type of your niche. Since it is a fairly broad topic, you need to p…
Therese Torris's insight:
Good recap on content curation with pros and cons on several not trivial choices
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15 Resources for Creating Beautiful Social Media Images

15 Resources for Creating Beautiful Social Media Images | Content Marketing & Content Curation Tools For Brands | Scoop.it
Here are 15 of the best image resources we’ve found, and they have one vital thing in common: they make the life of a social marketer a whole lot easier.
Therese Torris's insight:
Useful references provided by hootsuite
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Audrey DeSisto's curator insight, January 25, 1:07 PM

Great resources.

Audrey DeSisto's curator insight, February 2, 9:22 PM

I am sharing this again because there really are some amazing tools here.

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The Website Obesity Crisis - Maciej Ceglowski

This is "Thursday Keynote Maciej Ceglowski - The Website Obesity Crisis" by webdirections on Vimeo, the home for high quality videos and the people who…
Therese Torris's insight:

Highly thought provoking

Advocates, among other things, the return to the "dumb ad"

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7 Content Curation Tools For Bloggers - Free Web Tutorials

7 Content Curation Tools For Bloggers - Free Web Tutorials | Content Marketing & Content Curation Tools For Brands | Scoop.it
Use the right curation tools helps you filter out the signal from the noiseand manage information more efficiently.
Therese Torris's insight:
Article dated March 15 Reviews interesting less often talked about tools such as smart bookmarking tools
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We've Lost Nearly Half Our Social Referral Traffic in the Last 12 Months

We've Lost Nearly Half Our Social Referral Traffic in the Last 12 Months | Content Marketing & Content Curation Tools For Brands | Scoop.it
Content shock = when're content production continues to grow exponentionally and content consumption stagnates
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9 Essential Content Marketing Apps That Will Grow Your Blog Traffic

9 Essential Content Marketing Apps That Will Grow Your Blog Traffic | Content Marketing & Content Curation Tools For Brands | Scoop.it

Buffer, Sumall, Hemingway editor and others


Via imaginetsa, Alessandro Rea, Marco Favero, massimo facchinetti
Therese Torris's insight:

Very good read

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Magazine-ing your content

Magazine-ing your content | Content Marketing & Content Curation Tools For Brands | Scoop.it
Magazine-ing your content marketing helps merchants learn to think like a magazine editor. Content magazines increase engagement, loyalty and ROI here's how
Therese Torris's insight:

A new spin on standard recommendations that should help implement content marketing

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4 Ways You Can Use Content Curation to Write Killer Blog Posts (Without ... - Business 2 Community (blog)

4 Ways You Can Use Content Curation to Write Killer Blog Posts (Without ... - Business 2 Community (blog) | Content Marketing & Content Curation Tools For Brands | Scoop.it
We’ve reached the halfway point in our series on Content Creation versus Content Curation! In this third installment, we’ll discuss some ideas you can walk away with and apply to your own busines…
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A Day in the Life of a Social Media Manger & Content Curator - Immensely Social

A Day in the Life of a Social Media Manger & Content Curator - Immensely Social | Content Marketing & Content Curation Tools For Brands | Scoop.it
A random day in my life as a social media manager and content curator abroad...
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Yahoo buys fashion shopping curation site Polyvore

Yahoo buys fashion shopping curation site Polyvore | Content Marketing & Content Curation Tools For Brands | Scoop.it

Yahoo Inc. YHOO, -2.00% Chief Executive Marissa Mayer's acquisition spree shows no signs of abating. Friday afternoon, the company announced the acquisition of Polyvore, a fashion commerce site powered by community members that create image collages to put together outfits and interior design plans.

Therese Torris's insight:

Apparently, Yahoo! persists in its content strategy

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Flipboard raises $50M from JP Morgan in Series D

Flipboard raises $50M from JP Morgan in Series D | Content Marketing & Content Curation Tools For Brands | Scoop.it
Flipboard has confirmed to us that it has raised $50 million, two days after we first reported that the company had authorized the shares earlier this year...
Therese Torris's insight:

Bringing total raised to >$200M, see  https://www.crunchbase.com/organization/flipboard

news aggregration/curation/distribution captures more and more of the news' value add

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How Millennials, Boomers, and Gen X-ers Respond to Content Marketing

Whether you're creating eBooks, blog articles, or videos, you need to intimately understand how your target market is consuming content online to increase your reach and engagement.
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Insane Honesty in Content Marketing

Marketers are trained to put their best foot forward and ignore the downsides of their products. This is about doing the exact opposite: finding your weakest points and showcasing them for all to see.

Via Jeff Domansky
Therese Torris's insight:

Well put!

But honestly, honesty in marketing is not that easy to achieve. It goes  contrary to ingrained beliefs and behaviours ;-)

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Jeff Domansky's curator insight, June 3, 2015 4:05 PM

When it comes to marketing and content marketing, Doug Kessler always has great insight and his Slideshare is worth reading. 9/10

Juanika S. Freeman's curator insight, June 5, 2015 3:19 PM

What are you guys using for content marketing?