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Content Curation Tools For Brands
Content curation, shopping curation, news curation and social curation tools help brands engage customers through fresh, rich and relevant content
Curated by Therese Torris
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Rescooped by Therese Torris from Curation & The Future of Publishing
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Curate or be curated: 5 laws for the Content Curation Economy

Curate or be curated: 5 laws for the Content Curation Economy | Content Curation Tools For Brands | Scoop.it

Curate or be curated — that’s the new face of digital content in the always-on world.


Via Robin Good, Guillaume Decugis
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wanderingsalsero's curator insight, October 20, 2013 8:09 PM

Makes sense to me.

Julie Groom's curator insight, October 23, 2013 4:48 AM

Curating - how to manage it. And curation experts already exist - they're called Librarians!

John Thomas's curator insight, February 9, 2014 12:29 PM
The Five Laws of The Content Curation Economy by Steve Rosenbaum
Rescooped by Therese Torris from Online Business Models
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Is Google the Killer of Newspaper Print Ad Sales?

Is Google the Killer of Newspaper Print Ad Sales? | Content Curation Tools For Brands | Scoop.it
The U.S. newspaper industry has lost more than $40 billion in ad revenue in the past decade — over half of that in the last four years alone — and Google’s ad revenues are now more than twice what the industry pulls in.

Via Robin Good
Therese Torris's insight:

Not alone, but clearly yes. The question for now and the future is rather : is Google the Killer of digital ad sales, isn't it?

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jalp Internet Consulting Services's comment, April 19, 2013 7:25 AM
Google transformed advs and made them accesible to SME's. So low budget marketing departments can act more easily, even if they run their campain through agances.
Guillaume Decugis's comment, April 22, 2013 11:33 AM
@Jalp: good point and an essential reason that drove this change. Not just attention but lowering the barrier to entry. Thanks!
Kitty A. Smith's comment, May 6, 2013 2:37 PM
People are always looking to place fault. Things change when something better comes along. Just because newspapers were first doesn't mean they are best. Tobacco knows time is limited, that would explain why they bought Kraft Foods!