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Content curation, shopping curation, news curation and social curation tools help brands engage customers through fresh, rich and relevant content
Curated by Therese Torris
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Lesson from the blogging elite: many ways to the top... but very few pay off in $ terms!

Lesson from the blogging elite: many ways to the top... but very few pay off in $ terms! | Content Curation Tools For Brands | Scoop.it
There’s more than one way to the top of the elite blogging ladder. Here’s lessons from four bloggerati that made it there.
Therese Torris's insight:

turns out that even the blogging elite does not make decent money directly from blogging. Love the quote “If it turns out that blogging kills people, I will be the first to go.” by Andrew Sullivan of the Dish

http://dish.andrewsullivan.com/

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One can now blog on Quora

One can now blog on Quora | Content Curation Tools For Brands | Scoop.it

VentureBeat : [...] “If you’ve written a high-quality post, we will get you readers,” said Mark  Bodnick, Quora’s product marketing lead. ...

Therese Torris's insight:

What makes question and answers platform Quora so special is its community of high caliber contributors and commentators. Questions are often answered in great detail by true insiders who've experienced the issue firsthand or researched it or worked on it for years -- when they're not the very creator of a product, theory or whatever is being discussed.

 

Not too sure what blogging will bring to the platform but hey let's be open to it.

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Social Nets Are Cool, But Blogs Are Content Marketing's Work Horse

Social Nets Are Cool, But Blogs Are Content Marketing's Work Horse | Content Curation Tools For Brands | Scoop.it

Great post from @TMGmedia correctly defining the work horse of any content marketing - your BLOG. 


Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, March 18, 2013 11:23 PM

Don't Be Fooled, Blogs Rule Influence and Conversion

Social nets form a vibrating membrane of marketing communications. Social nets vibrate and bang off each other like bumper cars. Social signals are the confirming truth of the new SEO and so very important, but when it comes to conversion and sharable influence your BLOG rules. 

This post from @TMGmedia is very specific and helpful in reminding content marketers that blogging is about money. Social nets are moths to a light, needed and important but you won't be the only moth attracted to that flickering light. 

Blogs, especially blogs well supported by social media, create distinction and voice. There is only ONE company that sounds like YOU (hopefully that is true even if you have multiple authors writing for you). 

Resist the corporate tendency to smooth out all the edges and create a zombie voice. Distinct beliefs voiced with strength and confidence promotes shares and relationships. Be a human or accurately voice your company's human character.  

Remember to share as much as you preach and balance your approach (not all long posts, not all short posts). Do what fits the content and your discovery / message and do so with authenticity and honesty and your tribe will grow. 


Note: yes those are Magnetic Poetry Kit words, the cool gift item created by David Kapel the gift company I co-founded brought to market all thos years ago :).M

 

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How to Identify Relevant Online Influencers with These 3 Tools

How to Identify Relevant Online Influencers with These 3 Tools | Content Curation Tools For Brands | Scoop.it

This piece and infographic is from Adam Vincenzini on his blog.

Discusses

**followerwonk.com - then run this through another influencer tool -   

     tweetlevel to give it even more relevance (this isn't fool proof)

**locafollow.com

**twingulate.com


Via janlgordon
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