How Pinterest's Female Audience Is Changing Social Marketing | Content Curation Tools For Brands | Scoop.it

Marketers are turning to Pinterest, a social network comprised of 82% women, to learn how to reach the world's most powerful consumer group. ...

 

As a general trend, women engage more on most social sites, including on Facebook and Twitter. Comscore says women are the majority of social networking users, and spend 30% more time on sites than men. Plus, mobile social network usage is 55% female, according to Nielsen.