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Content Curation Tools For Brands
Content curation, shopping curation, news curation and social curation tools help brands engage customers through fresh, rich and relevant content
Curated by Therese Torris
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9 SEO Techniques to Dominate the Most Popular Methods of Content Discovery

9 SEO Techniques to Dominate the Most Popular Methods of Content Discovery | Content Curation Tools For Brands | Scoop.it

Though Google gets roughly 3.5 billion searches a day, there are really only three types of searches that people perform -- navigational, informational, and transactional. If you want get more people to find you in search, you need to know how to optimize your content for each of these types. 


In this article, I’m going to explain each of the three types of searches and give a bit of perspective on why each one is important. Then, I’ll provide you with some tactical methods for unleashing a strategy that will allow you to dominate the SERPs for that search type....


Via Jeff Domansky
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Jeff Domansky's curator insight, September 29, 2014 9:15 AM

Learn what the three types of searches are and how to better optimize your site for them.

Benjamin Labarthe-Piol's curator insight, September 30, 2014 7:58 AM

Back to the basics

Nadine Amore's curator insight, September 30, 2014 12:26 PM

add your insight...

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8 Tips to Creating Engaging Content in an Era of Content Overload

8 Tips to Creating Engaging Content in an Era of Content Overload | Content Curation Tools For Brands | Scoop.it

InboundWriter : As brands and businesses are becoming their own pubshers and broadcasters, content overload is not only inevitable, it has already set in. Advanced technology and wide-spread access means it is easy to make content, and even easier to create content that lacks a purpose — other than to clog up with interwebs. 

 

The explosive growth of content marketing is leading to devaluation of content and is causing content marketers to become the victims of their own successes. To set your content apart from the rest, you need to develop engaging content.

 

Here are 8 tips for creating engaging content in the era of content overload 


Via Le Contenu.fr, C-Marketing
Therese Torris's insight:

By InboundWriter, a content curation software that helps firms optimize their content for SEO and view related content in real-time as they write

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Nevermore Sithole's curator insight, April 11, 2014 2:28 AM

Information Overload

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Matt Cutts: Don’t Stitch Copied Content from Multiple Sites

Matt Cutts: Don’t Stitch Copied Content from Multiple Sites | Content Curation Tools For Brands | Scoop.it
In a recent Google Webmaster Help video, Matt Cutts addressed the question of "stitching" -- taking bits of content from multiple sources and putting them together to create a new article or web page.
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Cees van Dijk's curator insight, December 11, 2013 7:10 AM

This is the end of 'copy 7 paste' journalism of blogging. Be original or you'll be punished bij Google.

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The (sad) reality of an effective content marketing process

The (sad) reality of an effective content marketing process | Content Curation Tools For Brands | Scoop.it

Read some in-depth tips and insights about how to set up a process for blogging for your clients.

Therese Torris's insight:

Tittle is mine. The article is a down-to-earth explanation of what it takes to set up an SEO oriented content marketing process, including having low-paid freelance writers churning stories around target keywords. Like it or not, this is a reality we all have to live with.

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Google's patent application shows how its rankings (try to) favor larger incumbent original news publishers

Google's patent application shows how its rankings (try to) favor larger incumbent original news publishers | Content Curation Tools For Brands | Scoop.it

[...]

The first three metrics refer to “the number of articles produced … during a given time period, an average length of an article [and] the importance of coverage from the news source.” These favor large publishers, but they select for originality and focus as well. 

 

Google is actually “counting the number of original sentences”

[...] The “breaking news score” is a metric of how quickly a publisher jumps on a story.

[...] The next three factors, usage patterns, human opinion and circulation statistics, are different ways of assessing popularity.

 

[...] In a further nod to “legacy media,” metrics eight and nine measure the number of individual bylines associated with a news source as well as the number of news bureaus. Unclear how much this will affect head counts at large publishers.

What do you think?

 

[...]

 

Therese Torris's insight:

These conclusions are more straightforward thant the original Monday Note on the topic which concluded : "A closer look at Google’s patent for its news retrieval algorithm reveals a greater than expected emphasis on quality over quantity."

direct link to the February 24 Monday Note on this topic by Frederic Filloux from Les Echos

http://www.mondaynote.com/2013/02/24/google-news-the-secret-sauce/

 

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Monica S Mcfeeters's curator insight, May 21, 2013 11:06 AM

Did you ever wonder how Google decides who to put at the top of the list? Here is a bit of insight about that.

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Ouch! 4 Bad Habits To Avoid When Writing Content [+ 2 More From Marty]

Ouch! 4 Bad Habits To Avoid When Writing Content [+ 2 More From Marty] | Content Curation Tools For Brands | Scoop.it
Under pressure to write web content quickly, it's all to easy to skimp on depth and quality, creating pages that impress neither your readers nor Google. It's time to up your game!

Via jaynalocke, Martin (Marty) Smith
Therese Torris's insight:

The quantitative approach of SEO-optimized "good enough" content doesn't work any more, claims this author

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Martin (Marty) Smith's curator insight, February 25, 2013 6:50 PM

Agree, And...
I agree with these 4 "Bad Habits" to avoid when creating content:

* Making Your Content Just Good Enough.

* Writing Just For Search Engines.

* Remixing Not Adding Value.

* No Visual Support.

And I would add:

* Not writing for search engine spiders (explained below).

* Not using effective headlines and sub-headlines.


I never "write for" search engines and I always "write for" search engines. Confused? Welcome to the new SEO (lol). What I mean is actually simple to understand and well demonstrated by the piece. 

I am always aware of "stop words", words that search engine spiders can't and will never understand. Stop words such as "it" makes writing less specific, less clear. Note how I rewrote the first bullet replacing the "stop word" "it" with "your content". 

I ALWAYS write FOR search engines not because SEO is the most important idea, but because SEO writing is the best kind of writing for the web. SEO writing is characterized by:

* Being specific and avoiding stop words.

* Short sentences (because connectors are stop words).

* Bullet points (for scanners since many scan not read web conent).

* Small paragraphs (easier to read on a screen).
* Catching and informative headlines and subheads.

The last bullet is important to SEO. Remember to only use one H1 tag, but do use multiple H2 tags if your piece has multiple sub-headlines (more than 3 is pushing it). 

Good piece about bad habits that also demonstrates a few of my favorite "bad habits" for content marketing (lol:).M 

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Social Media Curation Guide | SEOmoz

Social Media Curation Guide | SEOmoz | Content Curation Tools For Brands | Scoop.it

Gianluca Fiorelli published on SEOmoz blog a long and interesting article that is a companion to his earlier webinar  (called Mozinar at SEOmoz). Read it for hands-on advice on rationalizing professional content curation.


Via Giuseppe Mauriello, C-Marketing
Therese Torris's insight:

I attended the Webinar/Mozinar which was very interesting, albeit a bit long and focused on specific tools like Buffer and of course SEOmoz which Gianluca is associated with. The article answers some of the questionsraised in the Webinar. 

Link to the Webinar from my earlier scoop:

http://sco.lt/63MLdB

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Mike Ellsworth's curator insight, March 2, 2013 4:57 PM

This article is based on some Q&A during an SEOMoz Mozinar based on their  The Content Curation Guide for SEO,

 

There are some good recommendations in the article, and it includes one of my favorite Clay Shirky quotes:

 

"It's not information overload. It's filter failure," Clay Shirky once said. And filter failure happens if you are not able to organize the sources you have collected for performing you social content curation activity.

 

How do you manage your filter? Comment below.

Gareth Llewellyn's curator insight, March 10, 2013 8:29 PM

Includes a useful Social Content Curation Strategy Guide:

Emily at Two Pens's curator insight, March 25, 2013 7:33 PM

"How do I stay sane and decide what and what not to read..."  Honestly, most things written by folks at SEOmoz are a good bet. This post is.

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Will the SEO-ification of Twitter help Content Curators?

Will the SEO-ification of Twitter help Content Curators? | Content Curation Tools For Brands | Scoop.it

The most interesting Twitter moments happen in real time – when Tweets are rattled off, rapid fire. Or when personalities butt heads. Will it cause pause for some people to know that their tweets can easily resurface years later?


Via Guillaume Decugis
Therese Torris's insight:

Twitter is very well indexed, indeed

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PlasmaBorneElectric's comment, February 9, 2013 8:57 PM
thanks Laura. Good to know
Sigrid de Kaste's curator insight, February 10, 2013 2:38 AM

Interesting way of looking at this....have a read and let me know what you think..

Eduardo Area Sacristan's curator insight, February 11, 2013 12:45 PM

¿El SEO-ficación de Twitter ayuda a los curadores de contenido?

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The Future of YouTube is to be Curated by Experts Like You

Now that there are several days worth of video content being uploaded to YouTube every minute, there is a growing necessity for there to be a curation system...

Via Robin Good
Therese Torris's insight:

Tim Schmoyer and Reelseo http://www.reelseo.com/ are good people/company to know anyway

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Pedro Barbosa's curator insight, February 3, 2013 5:17 PM

We all know how Youtube is great, but how it never earned money. Now a new approach is to believe it will depend on crowdsourcing filtering : the power of curation - to make it profitable.

 

Pedro Barbosa ! www.pbarbosa.com | www.harvardtrends.com

Lydia Gracia's curator insight, February 4, 2013 2:58 AM

We often forget that different kind of contents exists... Run to your hangouts!

Mattia Nicoletti's curator insight, February 4, 2013 7:00 AM

As written content curation is the new opportunity of journalism, video content curation can really open to thousands of channels. 

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Was Your Website Punished By A Panda or A Penguin? Know In Less Than 1 Minute [TY @RobinGood]

Was Your Website Punished By A Panda or A Penguin? Know In Less Than 1 Minute [TY @RobinGood] | Content Curation Tools For Brands | Scoop.it
Has your organic website traffic been affected by Google's algorithm updates? Use the Panguin tool to merge Google's updates with your traffic data to find out.

Via Robin Good, Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, January 24, 2013 1:12 PM

Wow, how cool is this mashup? 

I was a little worried about firing this tool at our stack so I aimed it at my blog and what a relevation. The simple stuff is always the most helpful and this is BEYOND helpful in explaining if your website has gained or lost thanks to Google's Zoo (Panda and Penguin algorithm updates). 

The image above is for ScentTrail Marketing, my marketing blog. 

Kudos, as always to Robin Good. Robin (@RobinGood) is a MUST FOLLOW.  

Adam Atodl's curator insight, January 24, 2013 2:19 PM

Panguin is a simple online tool that overlays Google's Panda and Penguin undates on your Analytics data so that you can see at a glance how your visitor stats were affected.

Neil Ferree's comment, January 26, 2013 4:57 PM
You done good Martin • my graph showed a major 35 day lull in traffic and the 100 recover • couldn't determine what content or links or social shares Panguin used to impact my SERPs?
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BuzzTalk: optimizing the choice of articles for content curation - BuzzTalk Blog

BuzzTalk: optimizing the choice of articles for content curation - BuzzTalk Blog | Content Curation Tools For Brands | Scoop.it

Therese's comment: Promotional post about the BuzzTalk software that uses computer algorithms to predict the success of online publications to help choose the right articles for digital content curation.

 

Competing tools: Zemanta, Parse.ly

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How to get more Pinterest Traffic and Links - Triple SEO - found through Quora

How to get more Pinterest Traffic and Links - Triple SEO - found through Quora | Content Curation Tools For Brands | Scoop.it

Therese's summary: An informative and hands-on post that reviews the why and how to use Pinterest to drive trafic to your site.

 

Comment: There is an inteesting stream about Pinterest on Quora

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InboundWriter Releases New, iPad-Friendly Version of Its Content Optimization App

InboundWriter Releases New, iPad-Friendly Version of Its Content Optimization App | Content Curation Tools For Brands | Scoop.it

InboundWriter is designed as a tool to create Web-friendly content. It combines research, writing and online optimization into one, cloud-based app, and it provides real-time access to optimization for search, social media or Google AdSense. The app also scores created documents as to their findability, based on a content optimization strategy that has been defined by the content creator...

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Escape Google With These 12 Search Engine Alternatives

Escape Google With These 12 Search Engine Alternatives | Content Curation Tools For Brands | Scoop.it

Google isn't the only game in town and isn't even the best alternative for many specific search tasks and needs. Here's how to escape Google's grip with Bing, Blekko, BuzzSumo, DuckDuckGo, SocialMention, Quantcast, Topsy, Wolfram|Alpha, and more.

 

As concerns over the de facto monopoly status of Google continue to grow, I'm reminded of the great philosopher Herman Cain and his infamous line  "blame yourself". As long as "Google" is a generic phrase for Internet search, their dominant position is assured. That said, you can do something about it.There are plenty of Google alternatives and many of these players offer a bettersearch experience, depending on your needs. Here are 12 alternatives to escape your reliance on Google for all things search...


Via Jeff Domansky
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Olga Senognoeva's curator insight, May 6, 2014 3:51 AM

Список поисковых инструментов, альтернативных Google.

Если ссылка не открывается - обратите внимание на перечисление поисковиков в первом абзаце поста.

wanderingsalsero's curator insight, May 6, 2014 8:06 PM

The author is right:  as long as we continue to think that Google is "THE" internet search engine....we can't complain about how Google treats us.  I need to look into these alternatives too.

Gonzalo Moreno's curator insight, May 8, 2014 2:51 PM

Hay vida más allá de Google...

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Your Guide to Content Curation for SEO - Search Engine Journal

Your Guide to Content Curation for SEO - Search Engine Journal | Content Curation Tools For Brands | Scoop.it
Your Guide to Content Curation for SEO Search Engine Journal So I thought that if we can do a balance of original content and curated content that was news worthy, then it'd give us variety in our published arsenal, our tools, and that would be a...
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Top 10 Curation Revolution Scoops Of All Time

Top 10 Curation Revolution Scoops Of All Time | Content Curation Tools For Brands | Scoop.it

Top 10 Scoops By Clicks

1. http://sco.lt/8Q8W6j Future of Markeing [Infographic] 


2. http://sco.lt/68zYfp 21 Content Types We Crave


3. http://sco.lt/91MkRF SEO, LinkedIn & The Real You, How LinkedIn Is Crowdsoucing You

4. http://sco.lt/7A3OAT New SEO vs. Old SEO Smackdown [Infographic]

5. http://sco.lt/8PV9Np How and Why Google Killed Long Tail of Search [Infographic]


6. http://sco.lt/8Jcwq1 12 Scoop.it Experts Share Top Cureation Tips

7. http://sco.lt/6UD0W9 Why Content Gets Shared: Social Mentions Study

8. http://sco.lt/6a2WVF  The Content Marketing Mix [Infographic]


9. http://sco.lt/88TIZd Six Ways To Expand Your Social Media Reach [Infographic]


10.  http://sco.lt/8eorNx Storytelling Is The New SEO [Slideshare]

 Wow, 5 Infographics contributing 52% of top 10 clicks, a study and a Slideshare. Will do views next and compare and contrast. 


Via Martin (Marty) Smith
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David Hain's curator insight, October 26, 2013 6:14 AM

Thanks Marty!

malek's curator insight, October 26, 2013 8:08 AM

Another proof what we call 'time' isn't chronological but spatial, the leap change in short period.

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Google's Matt Cutts Gives Content Curation The Thumbs Up

Google's Matt Cutts Gives Content Curation The Thumbs Up | Content Curation Tools For Brands | Scoop.it
Content curation is a great way to build authority online. Learn how to add value by filtering the best content on the web relevant to your audience.
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Content Marketing : Why Content Marketing Is New SEO [Live Blog + Video]

Content Marketing : Why Content Marketing Is New SEO [Live Blog + Video] | Content Curation Tools For Brands | Scoop.it
A live blog of the presentations of three incredible content marketing ninjas at the Raleigh SEO Meetup, 26 March 2013.

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, March 27, 2013 8:50 AM

Great Content Is New SEO Event & Live Blog
Amazing Live Blog with embedded video from Google Hangout from my friend @MarkTraphagen from last night's Content Marketing Is The New SEO Meetup featuring presentations from @Casieg, @CommsNinja and @ScentTrail. Raleigh's SEO Meetup created and MCed by another friend @1918 who skyped in from Dallas last night.

My Storytelling Is The New SEO presentation is on Slideshare:

http://www.slideshare.net/martinmartysmith/storytelling-new-seo

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Why and How Google Killed the Long Tail of Search Keywords [INFOGRAPHIC] [MUST READ]

Why and How Google Killed the Long Tail of Search Keywords [INFOGRAPHIC] [MUST READ] | Content Curation Tools For Brands | Scoop.it

Via C-Marketing
Therese Torris's insight:

Impacts every author and content creator

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Therese Torris's comment, March 18, 2013 9:29 AM
@laura goog for you. There aren't many of those around now ;-)
Therese Torris's comment, March 18, 2013 9:30 AM
@laura I meant "good for you", Can you see now how far Google intox goes? lol
Deb Nystrom, REVELN's comment, March 18, 2013 2:36 PM
Hah!
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3 SEO Myths Busted

3 SEO Myths Busted | Content Curation Tools For Brands | Scoop.it
In last week's post about myth-busting social media, I asked what other marketing tactic or channel has attracted as much conjecture, blind advocacy and
Therese Torris's insight:

SEO is all but dead

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Traffic hijacking or referral? Business Insider vs. Digiday : curation in question

Traffic hijacking or referral? Business Insider vs. Digiday : curation in question | Content Curation Tools For Brands | Scoop.it
Some call it aggregation, while others call it copyright infringement or even theft. In a recent Twitter debate sparked by a post on the topic, Digiday’s editor-in-chief and Business Insider founder Henry Blodget traded theories.
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Therese Torris's comment, February 7, 2013 3:35 AM
Good topic for debating !
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Review of 4 SEO software suites

Review of 4 SEO software suites | Content Curation Tools For Brands | Scoop.it
Guest Post Search engine optimization isn’t just a buzzword anymore. Businesses are increasingly turning to SEO strategies to ensure they rank well in search engines.
Therese Torris's insight:

SeoMoz, Hubspot, LocalVox and RavenTools. Not directly usable on a curation platform like Scoop.it but otherwise very interesting tools and companies to know and integrate in one's content marketing strategy

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How To Do News Curation Without Having Problems with Duplicate Content

How To Do News Curation Without Having Problems with Duplicate Content | Content Curation Tools For Brands | Scoop.it

Robin Good [Shortened]: If you have been resisting the idea of curating news content on your web site because you are afraid of being penalized for having "duplicate" content, this article [by Josh Cunningham] will shed some light on what is best to do to avoid it.

 

By working with titles, writing intros and commentaries to curated posts, linking out to relevant and credible sources, you have many variables at your disposal to make curation work for you, rather than against you. [...]

 

Direct link: http://wpdrudge.com/seo-tips-for-curators-and-aggregators


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5 Killer Strategies for Pinterest and LinkedIn - Socialnomics [INFOGRAPHIC]

5 Killer Strategies for Pinterest and LinkedIn - Socialnomics [INFOGRAPHIC] | Content Curation Tools For Brands | Scoop.it

Therese's comment: This MUST-READ infographic presents 5 hands-on and not so well-known strategies to increase one's visibility on Pinterest, for example registering with Pinterest directories.

 

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Google says It will rank sites with copyright infringement notices lower

Google says It will rank sites with copyright infringement notices lower | Content Curation Tools For Brands | Scoop.it

Google has announced a new update to its search algorithm:

"We aim to provide a great experience for our users and have developed over 200 signals to ensure our search algorithms deliver the best possible results. Starting next week, we will begin taking into account a new signal in our rankings: the number of valid copyright removal notices we receive for any given site. Sites with high numbers of removal notices may appear lower in our results. This ranking change should help users find legitimate, quality sources of content more easily"


Direct link to Google'Inside Search announcement:
http://insidesearch.blogspot.com/2012/08/an-update-to-our-search-algorithms.html

Therese's comment: I wonder how this will affect social curation platforms whose users do not always respect copyright and which consequently might be the object of repeated copyright infringement complaints to Google.

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