Content Marketing...
Follow
Find tag "Pinterest"
17.9K views | +0 today
Content Marketing & Content Curation Tools For Brands
Content curation and content marketing at large help brands engage customers through fresh, rich and relevant content
Curated by Therese Torris
Your new post is loading...
Your new post is loading...
Scooped by Therese Torris
Scoop.it!

Pinterest raises $367M, brings total funding to $1.1 Billion

Pinterest raises $367M, brings total funding to $1.1 Billion | Content Marketing & Content Curation Tools For Brands | Scoop.it
Remember Pinterest's massive $200 million Series F round last year? They're coming back for more — lots more. According to a just-released filing,..
Therese Torris's insight:
Playing the winner take all card
more...
No comment yet.
Rescooped by Therese Torris from Public Relations & Social Media Insight
Scoop.it!

In spite of a great audience, Pinterest is not ready for marketing

In spite of a great audience, Pinterest is not ready for marketing | Content Marketing & Content Curation Tools For Brands | Scoop.it

I’ve been thinking a lot about Pinterest for the past year. I first planned to write a report about the social upstart last summer. When that deadline passed, I was certain I’d produce something in the autumn. Now here we are in the dead of winter, and at long last today we published our report on how marketing leaders should use Pinterest.

 

The reason it took so long? Pinterest is confusing. It’s a bundle of contradictions: at once it offers marketers huge potential and huge frustration....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, January 16, 2015 2:12 AM

What is Pinterest so frustrating for business? Nate Elliott has some answers.

Scooped by Therese Torris
Scoop.it!

Pinterest Ramps Up E-Commerce Features

Pinterest Ramps Up E-Commerce Features | Content Marketing & Content Curation Tools For Brands | Scoop.it
The image-based discovery platform is rolling out pins for specific interests, another feature that will benefit online businesses. So how can marketers best use Pinterest for e-commerce?
Therese Torris's insight:

Social shopping (à la Fab.com) has so far failed. Social networks like Pinterest do straightforward advertising and lead management 

more...
No comment yet.
Rescooped by Therese Torris from Public Relations & Social Media Insight
Scoop.it!

6 Things You Can Do Today To Improve Your Pins on Pinterest

6 Things You Can Do Today To Improve Your Pins on Pinterest | Content Marketing & Content Curation Tools For Brands | Scoop.it

Pinterest is the ultimate social network for word-of-mouth marketing. People can pin items they want to buy or save for later purchases, and their followers then see these pins when they log in to their accounts and check their home feed.


Users can also send pins directly to their friends and family members. Talk about expanding your potential customer base!


Your business can harness the power of the pin by following this simple checklist to optimize your pins on Pinterest and get them in front of more potential customers....


Via Jeff Domansky
Therese Torris's insight:

Useful practical tips

more...
Jeff Domansky's curator insight, July 14, 2014 9:49 AM

Want to improve your pins on Pinterest? Here are 6 quick tips you can use today.

Scooped by Therese Torris
Scoop.it!

Pinterest starts displaying promoted pins from Gap, Target, Kraft...

Pinterest starts displaying promoted pins from Gap, Target, Kraft... | Content Marketing & Content Curation Tools For Brands | Scoop.it
The social network for scrapbookers pops “promoted pins,” aka paid advertising, into users' search results and category feeds.
Therese Torris's insight:

The end of organic visibility for brands ? If Pinterest follows Facebook's example, this is the beginning of the end of natural/organic visibility for brand pages and it could happen very quickly.

more...
No comment yet.
Scooped by Therese Torris
Scoop.it!

Pinterest introduces guided search

Pinterest introduces guided search | Content Marketing & Content Curation Tools For Brands | Scoop.it

WIRED: Pinterest's Next Big Move: A Clever New Take on Search
Wired
They're curated by the millions of people who pin and re-pin on the site–in some sense unknowingly so. ...

Therese Torris's insight:
30 billion pins !
more...
No comment yet.
Rescooped by Therese Torris from E-commerce, Online Business & Payments
Scoop.it!

Social shopping curation : How retailers can make the most of Pinterest tools

Social shopping curation : How retailers can make the most of Pinterest tools | Content Marketing & Content Curation Tools For Brands | Scoop.it
Pinterest users are showing more passion than Facebook users do, as its content iss shared more often and has a longer shelf life.

Via Pay360byCapita
Therese Torris's insight:

Pinterest is a must for retailers and consumer brands. Pinterest users show higher engagement than users of any other social media. Pinterest proposes new Tools like rich pins and the trending products widget to take advantage of it. 

more...
No comment yet.
Rescooped by Therese Torris from Curation Revolution
Scoop.it!

Pinterest Group Boards Take Real Estate Social Marketing To New Heights

Pinterest Group Boards Take Real Estate Social Marketing To New Heights | Content Marketing & Content Curation Tools For Brands | Scoop.it

Group boards on Pinterest can be your secret to increased followers, improved engagement, and reaching a larger audience with less effort.

Marty Note
Great Curation Revolution suggestion from my friend Bill Gassett (@MassRealty). I love group boards too because they crowdsource great Pinterest content. My Group Board include:

King of Pinterest (2,047 followers, 121 contributors)
http://www.pinterest.com/scenttrail/king-of-pinterest/

Queen of Pinterest (3,290 followers, 325 contributors)
http://www.pinterest.com/scenttrail/queen-of-pinterest/

Love these boards since the share GREAT stuff and my work load GOES DOWN even as they get better. One caveat is Pinterest can be strange about allowing you to invite contributors. I could easily have 1,000 contributors to both boards if Pinterest didn't have such a tight and strange grip on the invite reins.


Via Martin (Marty) Smith
more...
Martin (Marty) Smith's comment, February 27, 2014 9:52 PM
I never ask people who aren't folllowing and I follow them too, but some go through right away and some need to cook for a day or so. The bigger following accounts seem to be more restricted. @Bill Gassett
Bill Gassett's comment, February 27, 2014 9:53 PM
Interesting - I have had a few problems like that as well. It seems like most of the time it was with gmail. Not sure why.
Catherine Pascal's curator insight, March 2, 2014 1:52 PM

!

Rescooped by Therese Torris from Measuring the Networked Nonprofit
Scoop.it!

Pinterest was more popular than email for sharing online and grew faster than Facebook in 2013

Pinterest was more popular than email for sharing online and grew faster than Facebook in 2013 | Content Marketing & Content Curation Tools For Brands | Scoop.it
Q4 2013 Consumer Sharing Trends Report Offers New Insights Into What, Where and How Consumers Share News, Photos, Videos and More Online Our latest Consumer Sharing Trends Report (Q4/2013) came out today and reveals that Pinterest has outpaced...

Via Beth Kanter
more...
Beth Kanter's curator insight, January 16, 2014 11:15 AM

Our latest Consumer Sharing Trends Report (Q4/2013) came out today and reveals that Pinterest has outpaced email for the first time to become the third most popular sharing channel overall. In a sign of how quickly social media has changed the digital landscape, consumers are now “pinning” things like articles, photos and recipes to share with their friends more often than emailing links. With 58 percent growth in 2013, Pinterest also leads as the fastest growing sharing channel, followed by Facebook and LinkedIn.

Scooped by Therese Torris
Scoop.it!

Pinterest is more popular than Twitter with U.S. consumers

Pinterest is more popular than Twitter with U.S. consumers | Content Marketing & Content Curation Tools For Brands | Scoop.it

"21% of U.S. online adults said they use Pinterest, up from 15% a year earlier. Women dominate Pinterest, which lets shoppers “pin” images and photos of products they like from around the web, according to the report. 33% of online women use Pinterest, compared to just 8% of men.

18% of online adults use Twitter, up from 16% a year earlier. Instagram usage is also growing. 17% of U.S. online adults use the image-focused social network, up from 13% a year earlier.

However, all those social networks pale in comparison to Facebook, which 71% of U.S. online adults use, up from 67% in 2012.

Therese Torris's insight:

Of course, it is. Women rule !

more...
No comment yet.
Rescooped by Therese Torris from Social Media Content Curation
Scoop.it!

Pinterest Adds Related Pins for Better Discovery

Pinterest Adds Related Pins for Better Discovery | Content Marketing & Content Curation Tools For Brands | Scoop.it

Excerpt from article on Search Engine Watch:

"Pinterest is adding "related pins" to users' home feeds, in a bid to improve its discovery features and pin-based recommendations.The pinboard-style photo-sharing website realizes that it is currently difficult for some users to find pins that they like, so it hopes the new related pins will sort out the problem..."

Read full original article: http://searchenginewatch.com/article/2304514/Pinterest-Adds-Related-Pins-for-Better-Discovery


Via Giuseppe Mauriello
more...
Adelyn Picciani's curator insight, November 1, 2013 4:28 PM

This will make Pinterest even easier to use and find what interests you!

Rescooped by Therese Torris from Content Curation World
Scoop.it!

Social Content Curation (Pinterest, LastFM) : A Research Study


Via Robin Good
more...
Carmenne K. Thapliyal's curator insight, October 16, 2013 2:17 AM

A research paper by Zhong, Shah, Sundaravadivelan and Sastry, King's college London, 2013

AnneMarie Cunningham's curator insight, October 17, 2013 8:28 AM

See the excellent notes from Robin Good below. Interesting to see more work emerging in this field.

John Thomas's curator insight, February 9, 2014 10:20 AM

Content Curation: Understanding the Why and How - a Research Study 

Scooped by Therese Torris
Scoop.it!

Pinterest Announces Rich Pins for Articles

Pinterest Announces Rich Pins for Articles | Content Marketing & Content Curation Tools For Brands | Scoop.it

Check out Pinterest's latest, awesome feature for content creators.

Therese Torris's insight:

At last ! Simplicity is great but rich content is needed, too

more...
No comment yet.
Scooped by Therese Torris
Scoop.it!

Pinterest bans all affiliate links, asks power users to monetize in other ways

Pinterest bans all affiliate links, asks power users to monetize in other ways | Content Marketing & Content Curation Tools For Brands | Scoop.it
As Pinterest's monetization plans materialize, the social network is pulling the plug on affiliate networks.
Therese Torris's insight:

Still searching for the monetization recipe

more...
No comment yet.
Rescooped by Therese Torris from Time to Learn
Scoop.it!

Building the Perfect Marketing Pin for Pinterest

Building the Perfect Marketing Pin for Pinterest | Content Marketing & Content Curation Tools For Brands | Scoop.it

Building the Perfect Marketing Pin for Pinterest: Essential tips on creating the perfect marketing pin for Pinterest. [INFOGRAPHIC]


Via Frédéric DEBAILLEUL
Therese Torris's insight:

Not exactly rocket science and unlikely to raise the level of consome utility, but it should work

more...
ManufacturingStories's curator insight, September 6, 2014 9:46 AM

For more resources on Social Media & Content Curation visit http://bit.ly/1640Tbl

Harmony Com's curator insight, September 15, 2014 3:23 AM

Pour réaliser le pin parfait

Eric Bouchet's curator insight, September 21, 2014 4:34 AM

C'est visuel et clair !

Rescooped by Therese Torris from Public Relations & Social Media Insight
Scoop.it!

How to Build a Strong Pinterest Page for B2B

How to Build a Strong Pinterest Page for B2B | Content Marketing & Content Curation Tools For Brands | Scoop.it

You might be surprised to hear that Pinterest is one of the fastest growing social media sites and is the third largest behind Facebook and Twitter...


...I talked with David Smooke who is director of SmartRecruiters, an online workspace to find and hire people. David is in charge of content marketing & social media for SmartRecruiters. They also have an awesome  Pinterest page. He gave me insight into how to initiate a Pinterest strategy, what works best for B2B and the burning question we all want to know – how do you get more followers!? Please listen to my podcast to hear my interview with David and be sure to follow the Link Humans Pinterest page!


Here are my top tips for creating a great Pinterest page...


Via Jeff Domansky
Therese Torris's insight:

Pinterest can help firms profile themselves as good employer brands, who would have thought? ...

more...
Diane Hite Weidenbenner's curator insight, July 23, 2014 1:46 PM

So many priorities, so little time!

Barbara Vermaas's curator insight, July 25, 2014 12:27 PM

Goede tips hoe je Pinterest kunt inzetten: strategie, B2B (Business to Business) marketing, en hoe je meer volgers kunt krijgen.

Pascal Corbel's curator insight, July 28, 2014 7:27 AM

La présence sur les réseaux sociaux devient un élément clé de la stratégie de communication des entreprises... quand ce n'est pas de leur stratégie tout court.

Rescooped by Therese Torris from Curation Revolution
Scoop.it!

6 Reasons Content Curation Is Your Elephant

6 Reasons Content Curation Is Your Elephant | Content Marketing & Content Curation Tools For Brands | Scoop.it

@Curagami : Content Curation is the "new marketing" & this post shares 6 reasons curating content should be your online marketing's elephant:


6 Reasons Content Curation Should Be Your Elephant
* Easy to curate content for any receiving device (great for mobile / social web).

* Encourages Sharing.

* More Reach Faster.

* Content Curation Great & Subtle Value Add.

* Great way to test.

* Protects valuable modeled digital assets.

How about you? Is content curation your digital marketing elephant? This post helps define content curation and shares 6 reasons why you will be curating more content next year than this:

http://www.curagami.com/featured/6-reasons-curation-becomes-elephant/  ;

 

Post mentions Scoopiteer @Brian Yanish - MarketingHits.com 


Via Martin (Marty) Smith
more...
No comment yet.
Rescooped by Therese Torris from Public Relations & Social Media Insight
Scoop.it!

Pinterest tips and tricks for business

Pinterest tips and tricks for business | Content Marketing & Content Curation Tools For Brands | Scoop.it

Pinterest just keeps on growing and has attained strength of 70 million users. Once you have got the hang on pins and boards and repinning, you might wonder what else there is to Pinterest. Pinterest can help your business grow if only you know and use some of the less known tricks.


The strategy – of simply pinning your own images and expecting others to repin – will not carry you far. You must seriously engage with others by repinning content. One assured way to develop new followers is to tag the original pinner in the description section.


There is a misconception that Pinterest users are on the site only for merrymaking. This is untrue as many Pinterest users are there to shop. When you are selling your products on Pinterest, make sure to include a price tag on the image. It is reported that pins with price tags attract 35 % more likes than those without price tags....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, May 2, 2014 2:37 AM

Useful Pinterest tips and strategies for business.

Agence BTW's curator insight, May 2, 2014 3:26 AM

Pinterest : quelques astuces pour votre entreprise 

Poulomi Dutta's comment, May 2, 2014 3:43 AM
As I am new in social media,this article helps me lot. Thank you for shearing it.
Rescooped by Therese Torris from Time to Learn
Scoop.it!

The Perfect Pinterest Profile

The Perfect Pinterest Profile | Content Marketing & Content Curation Tools For Brands | Scoop.it

How to make your Pinterest Profile a Perfect Pinterest Profile


Via Frédéric DEBAILLEUL
Therese Torris's insight:

Quite basic and sound advice

more...
No comment yet.
Scooped by Therese Torris
Scoop.it!

Pinterest Announces Unlimited Secret Boards

Pinterest Announces Unlimited Secret Boards | Content Marketing & Content Curation Tools For Brands | Scoop.it
Pinterest announced Friday that they will now allow users to have an unlimited amount of secret boards.
more...
No comment yet.
Rescooped by Therese Torris from Curation Revolution
Scoop.it!

"Buy" Pinterest Followers With Pinwoot

"Buy" Pinterest Followers With Pinwoot | Content Marketing & Content Curation Tools For Brands | Scoop.it
Gain up to 50% percent more followers on Pinterest by using this fantastic Pinterest Social media tool called Pinwoot

Via Martin (Marty) Smith
Therese Torris's insight:

This tool is like a trading place for followers, likes & re-pins. Members of the Pinwoot earn points for promoting others, which they can then spend on promoting themselves. It's the very low end of content marketing

more...
Martin (Marty) Smith's curator insight, January 19, 2014 11:15 AM

Cool tool shared on G+ by Tom George of Internet Billboards. 

Bill Gassett's curator insight, January 29, 2014 6:12 PM

How to get more Pinterest followers using Pinwoot.

Scooped by Therese Torris
Scoop.it!

Pinterest Acquires Image Recognition And Visual Search Startup VisualGraph - TechCrunch

Pinterest Acquires Image Recognition And Visual Search Startup VisualGraph - TechCrunch | Content Marketing & Content Curation Tools For Brands | Scoop.it
Fast Company Pinterest Acquires Image Recognition And Visual Search Startup VisualGraph TechCrunch Our approach is to combine the state-of-the-art machine vision tools, such as object recognition (e.g.
more...
No comment yet.
Scooped by Therese Torris
Scoop.it!

Pinterest Pins Drive 25% More Sales Than a Year Ago

Pinterest Pins Drive 25% More Sales Than a Year Ago | Content Marketing & Content Curation Tools For Brands | Scoop.it
How much is one pin actually worth? Discover the latest data on Pinterest.
Therese Torris's insight:

One of the few examples of shopping content curation that seems to work...

more...
No comment yet.
Scooped by Therese Torris
Scoop.it!

Pinterest Raises $225 Million, as Valuation Jumps to $3.8 Billion

Pinterest Raises $225 Million, as Valuation Jumps to $3.8 Billion | Content Marketing & Content Curation Tools For Brands | Scoop.it
The social network aims to begin operating in 10 more countries by year’s end and bolster its mobile services.
more...
No comment yet.
Rescooped by Therese Torris from Content Curation World
Scoop.it!

The Pinterest Publishing Guide for Authors and Media Sites [PDF]


Via Robin Good
more...
jmwakasege's comment, October 1, 2013 1:20 AM
how come you always get good stuff, I real appreciate the value you bring. And for this one, it's a life saver.
Dan Aldridge's curator insight, October 1, 2013 9:58 AM

Excellent tips for journalists and writers of all stripes on how to use Pinterest.

Andy Birkitt's curator insight, October 2, 2013 4:22 AM

Another great resource