Mobile Payments Specialist Loop Raises $10 Million in Series A (NetBanker) | Content Marketing & Content Curation Tools For Brands |
NetBanker : [...] the company's technology breakthrough: the ability to project a short-term magnetic field that impersonates the action of swiping a mag stripe through a card reader, appears likely to deliver on the contactless promise of NFC without the hardware adoption headaches of NFC. 

... Loop is already looking at a number of solutions, including the use of a more dynamic field that would be compatible with the EMV standard (cards are typically held in the reader in the EMV case, rather than quickly "swiped" through).