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Content Curation Tools For Brands
Content curation, shopping curation, news curation and social curation tools help brands engage customers through fresh, rich and relevant content
Curated by Therese Torris
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Shopping curation site Lockerz raises $9 to Shift Focus to New Shopping Site Ador

AllThingsD : A new beginning for the heavily funded Seattle startup.

Therese Torris's insight:

As Fab.com and others discovered, shopping curation is hard. So is being a competitive eCommerce site.

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Social eCommerce curation site Lockerz rewards users for clipping deals

Social eCommerce curation site Lockerz rewards users for clipping deals | Content Curation Tools For Brands | Scoop.it

From the original Venturebeat article: "The company allows users to curate “decals,” .... or the equivalent of a Pinterest Pin, on its website. Those decals can be categorized into groups such as makeup, clothing, and gadgets to be shared around Lockerz and other social networks. The incentive to share these decals is to get points. These points are similar to an arcade ticket. The more you earn, the bigger the prize you can buy at the gift shop... You earn points for each “grab” you get — a grab is when someone shares content you’ve assembled into your Locker."

 

http://venturebeat.com/2012/02/15/lockerz-pinterest/

 

Comment: I'm quite skeptical of user-generated content biased by financial rewards. Has any such model ever worked? Not to my knowledge.

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Five Social Curation Sites for Luxury Brands | FMM

Five Social Curation Sites for Luxury Brands | FMM | Content Curation Tools For Brands | Scoop.it

Social product discovery and curation for luxury fashion brands, retailers and products. How to create a luxury marketing plan with social content creation.

Detailed reviews of

- The Fancy

- Discoveredd

- StyleSaint

- Spark Rebel

- Common
- Bloggers

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