Content Marketing & Content Curation Tools For Brands
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Content Marketing & Content Curation Tools For Brands
Content curation and content marketing at large help brands engage customers through fresh, rich and relevant content
Curated by Therese Torris
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Licensed vs. Unlicensed Content Curation

Licensed vs. Unlicensed Content Curation | Content Marketing & Content Curation Tools For Brands | Scoop.it

Content curation for owned media is a great way to fill your brand's content pipeline. There are two distinct approaches to content curation for owned media: unlicensed and licensed.

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NewsCred, NewsRight -- Technology, middlemen and the future of news

NewsCred, NewsRight -- Technology, middlemen and the future of news | Content Marketing & Content Curation Tools For Brands | Scoop.it

NewsCred, .. New York ... helps publishers and brands draw on ... more than 750 news sources, including top shelf names like The Economist and Bloomberg.

 

...licensing service... NewsRight... represents 27 major players, including the AP and the New York Times, and is targeted at clipping services that monitor and collect news for businesses or governments.

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In Germany, Proposed Licensing For Newspaper Snippets Could Threaten Users Of Blogs, Facebook And Twitter

In Germany, Proposed Licensing For Newspaper Snippets Could Threaten Users Of Blogs, Facebook And Twitter | Content Marketing & Content Curation Tools For Brands | Scoop.it

This was suggested to me by Chuck Sherwood (thanks!) and reading it from Silicon Valley, it's both fascinating and somehow saddening:

 

"A few months ago we wrote about a really bad idea that was being floated in Germany: making companies like Google pay for the use of news snippets in services such as Google News. Unfortunately, that idea has now been turned into a concrete proposal for a new law; remarkably, it is even worse than the original plans."

 

It looks like after SOPA, the fight is not over between partisans of an open internet and declinging industries looking at tighter copyright enforcement as a solution to their lack of innocation.

 

My previous business was in the digital music industry and I understand the case against free copy of everything. I would argue that Spotify is a much better way to fight piracy than SOPA but I can understand why full length copying of copyrighted material is hard to accept for content creators.

 

This time however, the case of newspapers involved in that proposition seems tough to argue: Fair Use and the Right to Quote have long been copyright exceptions that existed long before the Internet. Both in the US and Europe. We need them simply because knowlegde works this way: you build on top of the existing by referring to it. 

 

What these (minority of?) newspapers fail to see is that if their news are only valuable from the snippets or their titles, they're pretty worthless. The Media & Publishing industry have to adapt and in particular emphasize the role of Curation by giving context, analysis and meaning. There's a winning model for Media in the future. But I'm certain it doesn't involve litigation and protective lawmaking.


Via Guillaume Decugis
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