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Content Curation Tools For Brands
Content curation, shopping curation, news curation and social curation tools help brands engage customers through fresh, rich and relevant content
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Amazon acquires book-based social network Goodreads

Amazon acquires book-based social network Goodreads | Content Curation Tools For Brands | Scoop.it
Amazon is acquiring Goodreads, a book-focused social network with 16 million members. The acquisition is likely to decrease Goodreads’ reputation as a neutral hub for authors and publishers.
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Book Discovery: How Many 'Touchpoints' To Purchase?

Book Discovery: How Many 'Touchpoints' To Purchase? | Content Curation Tools For Brands | Scoop.it

"Goodreads defines discovery as “all the touchpoints in the mind of the consumer it takes them to decide to purchase and read a book.” That can be conversations, e-mails, tweets, Facebook posts, IMs, blog posts, pins, comments and so on. And Goodreads says it takes about six to twelve touchpoints in the mind of the consumer
to get to a purchase."

 

Comment: Content curation is one of the main touchpoints of content discovery. Books discovery is a great instance of how difficult it's become to help users discover new content. There is just too much content out there for consumers to spontaneously search for it. See my take on "Content Inflation"  http://return-on-clicks.com/index.php/2011/08/facing-content-inflation/

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Authors Guild warns of monopoly in Amazon's purchase of Goodreads

Authors Guild warns of monopoly in Amazon's purchase of Goodreads | Content Curation Tools For Brands | Scoop.it
Amazon’s purchase of Goodreads, an influential and independent social network for book lovers, is drawing fire from the Authors Guild.
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