Content Marketing & Content Curation Tools For Brands
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Content Marketing & Content Curation Tools For Brands
Content curation and content marketing at large help brands engage customers through fresh, rich and relevant content
Curated by Therese Torris
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Does ethical content curation exist? A data-driven answer

Does ethical content curation exist? A data-driven answer | Content Marketing & Content Curation Tools For Brands | Scoop.it
We’ve been asked "how ethical is content curation?" so many times we decided to dig deep to give you a data answer: ethical content curation exists.
Therese Torris's insight:
Important topic. Glad to see Scoop.it tackling it headon!
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Contently’s Code of Ethics for Journalism and Content Marketing

Contently’s Code of Ethics for Journalism and Content Marketing | Content Marketing & Content Curation Tools For Brands | Scoop.it

Information is the most valuable commodity of our time. We have an obligation to provide it accurately...

 

Therese's comment: Great reminder of principles of journalistic honesty, integrity, accountability, and responsibility that all content professionals should abide by.

 

Examples

 

- Acknowledge facts that may compromise the integrity of a story or opinion

- Minimize potential harm to sources or subjects of stories

- Expose truth as fully as possible

- Always credit sources of content or ideas, never plagiarizing or repurposing stories or prose, whether one’s own or another’s, whether written content, photography, or other media, whether the original source is known or not.

- Fulfill promises made to contributors and sources in the course of reporting...

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