Content Marketing & Content Curation Tools For Brands
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Content Marketing & Content Curation Tools For Brands
Content curation and content marketing at large help brands engage customers through fresh, rich and relevant content
Curated by Therese Torris
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9 SEO Techniques to Dominate the Most Popular Methods of Content Discovery

9 SEO Techniques to Dominate the Most Popular Methods of Content Discovery | Content Marketing & Content Curation Tools For Brands | Scoop.it

Though Google gets roughly 3.5 billion searches a day, there are really only three types of searches that people perform -- navigational, informational, and transactional. If you want get more people to find you in search, you need to know how to optimize your content for each of these types. 


In this article, I’m going to explain each of the three types of searches and give a bit of perspective on why each one is important. Then, I’ll provide you with some tactical methods for unleashing a strategy that will allow you to dominate the SERPs for that search type....


Via Jeff Domansky
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Jeff Domansky's curator insight, September 29, 2014 9:15 AM

Learn what the three types of searches are and how to better optimize your site for them.

Benjamin Labarthe-Piol's curator insight, September 30, 2014 7:58 AM

Back to the basics

Nadine Amore's curator insight, September 30, 2014 12:26 PM

add your insight...

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Content popularity vs content relevance

Content popularity vs content relevance | Content Marketing & Content Curation Tools For Brands | Scoop.it

In a recent post for The Atlantic, Derek Thompson investigates what drives people to read content online. As a writer for a popular news site, it’s of interest to Thompson to find out what people are clicking on and why when navigating through the endless amount of web content available. Though it sounds like a boring study of analytics at first, his findings and references are actually super interesting.


Via Guillaume Decugis
Therese Torris's insight:

My take : Popularity brings more popularity in a not always virtuous circle

Link to the original post in The Atlantic http://www.theatlantic.com/business/archive/2013/06/the-tyranny-of-most-popular-lists/276847/

See my slideshare about content inflation and the tyranny of rankings of all sorts http://www.slideshare.net/ttorris/facing-contentinflationslideshow

every filtering being a list, a ranking or content curation comes with its own type of discovery bias. popularity is very powerful because we're deep down gregarious people. We want to know what others think. 

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Steven Mallach's curator insight, July 4, 2013 11:30 PM

Investigating how the consumer interacted with traditional media and how the social media differs is one of the most fascinating studies for marketing and communications fold to undertake.

 

Some (myself included) would argue that very little has changed since the newspaper was King of the Hill. The same rules to engaging with carefully selected demographics apply, the same headline rules, the same intro paragraphy rules.

 

Grabd the reader's attention and make sure they stick.

 

The difference is the social media channels go far beyond simple print in sharability, targeting can be much more precise and engagement is taken to a whole new MEASURABLE level.

 

So, everything changes, but everything stays the same.

Neil Ferree's comment, August 12, 2013 11:39 AM
Link bait is one way and Listly lists and votes and polls is another way both is better
Ariane Bourgeois's comment, August 13, 2013 12:05 AM
Thanks for your comment, @Neil :)
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New Social Content Discovery Tool: Hopflow

New Social Content Discovery Tool: Hopflow | Content Marketing & Content Curation Tools For Brands | Scoop.it

Giuseppe Mauriello [Shortened]: Hopflow is web and iOS social content discovery app which seeks to connect users with a stream of content based on their personal interests. It is similar to other services like Prismatic and Trapit [... ]

 

You’ll need to sign up with your Twitter or Facebook credentials [... ]. It’s like Twitter, except you follow topics rather than accounts, and this comparison is given further credence with the ‘Rehop’ feature which lets you share your news with others.[... ].

 

link to source article: http://thenextweb.com/media/2012/11/13/hopflow-launches-into/

 

Try out it: http://hopflow.com

 


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Anthony Burke's comment, January 14, 2013 8:30 AM
Looks interesting, will check it out.
Anthony Burke's comment, January 14, 2013 8:30 AM
Looks interesting, will check it out.
Philippe Trebaul's curator insight, January 31, 2013 4:59 AM
New Social Content Discovery Tool: Hopflow.

 

From hopflow.com - December 5, 2012 6:38 PM

 

Giuseppe Mauriello: Hopflow is web and iOS social content discovery app which seeks to connect users with a stream of content based on their personal interests. It is similar to other services like Prismatic and Trapit.

 

From reviewed article by The Next Web:

"Hopflow lets users Discover and share content through following specific topics rather than individual sources, and based on these interests, a personalized flow of stories from around the Web is reeled in.

 

You’ll need to sign up with your Twitter or Facebook credentials.

Hopflow scanned my Twitter history and, quite accurately, told me all the subjects I am indeed interested in.

 

You can, of course, manually select and deselect options as you see fit, and once you click ‘Done’, you’ll have a long stream of news stories based around your topics of interest. It’s like Twitter, except you follow topics rather than accounts, and this comparison is given further credence with the ‘Rehop’ feature which lets you share your news with others.

 

“The social Web is full of content platforms that force people to manually follow and filter through sources and information,” says Erez Pilosof, CEO and Founder of Hopflow. ” In this contextual age, people want tools that are simple and provide targeted information. We believe that discovering and sharing stories about the things that interest you shouldn’t be tedious and time consuming but rather fun and easy. Hopflow eliminates unwanted noise and allows users to sit back and enjoy a beautiful image-based ‘flow’ of relevant content outside of their current social networks.”

 

Read full article here:

http://thenextweb.com/media/2012/11/13/hopflow-launches-into/

 

Try out it: http://hopflow.com

 

 

New Social Content Discovery Tool: Hopflow | @scoopit via @pinomauriello http://sco.lt/...

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Why search generates "faux content" and curation helps discovery

Why search generates "faux content" and curation helps discovery | Content Marketing & Content Curation Tools For Brands | Scoop.it

Giuseppe Mauriello [Shortened]: ... interesting article on GigaOM by Jim Hornthal  [author of] “Haystack Full of Needles: Cutting Through the Clutter of the Online World to find a Place, Partner, or President.”

[...] the way we search has even created a gray market in this thin veneer of content, often referred to as “faux content.” [...]  manufactured sites created specifically to scoop up visitors in search of ad dollars. The effect isn’t just a nuisance, and makes sifting through the ever growing tons of online data even more confounding. [...]

 

Rich Skrenta, the CEO of the spam-free search engine Blekko, frames this de-evolution in an interesting way: “Today, the Web has become a tragedy of the commons, a social system ruled by spam — over 90 percent of URLs today are pure junk!” [...]

 

For [...] passionate discovery engineers, the goal is not to find a needle in a haystack, but instead to present a haystack of needles, an array of potential valuable answers to a growing list of useful and impactful questions..."

 

Read full original article here:

http://gigaom.com/2012/10/20/creating-order-from-digital-chaos/

 

Therese's comment:I am less optimistic than Giuseppe or Jim Hornthal about our ability to curb the trend of what I call content inflation. Publishers — be they online media or eCommerce sites — are suffering from an artificial production of low value-added content that they have to create for the sole purpose of improving their visibility on social media and rank higher on search engines, directories and portals.Content inflation is a vicious circle: every publisher must outdo its competitors, constantly raising the bar for more content that has no other value-added than improving its visibility.

http://return-on-clicks.com/index.php/big-ideas/content-inflation/

 


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Artists and Not Algorithms Should Curate Our Music Discoveries | Content Curation World

Artists and Not Algorithms Should Curate Our Music Discoveries | Content Curation World | Content Marketing & Content Curation Tools For Brands | Scoop.it

Robin Good: Maurice Boucher takes a stand for human curators in the arts, by placing string emphasis on the fact that purely alorithmic solutions cannot really discern people expressed needs and desires from unexpressed ones...

 

Therese's comment: Humans may be superior curators... but they can't cope with the content explosion. Algorithms are unescapable. Good curators have to use algorithms to their advantage. Better: they should to help design better discovery algorithms.    

 

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Book Discovery: How Many 'Touchpoints' To Purchase?

Book Discovery: How Many 'Touchpoints' To Purchase? | Content Marketing & Content Curation Tools For Brands | Scoop.it

"Goodreads defines discovery as “all the touchpoints in the mind of the consumer it takes them to decide to purchase and read a book.” That can be conversations, e-mails, tweets, Facebook posts, IMs, blog posts, pins, comments and so on. And Goodreads says it takes about six to twelve touchpoints in the mind of the consumer
to get to a purchase."

 

Comment: Content curation is one of the main touchpoints of content discovery. Books discovery is a great instance of how difficult it's become to help users discover new content. There is just too much content out there for consumers to spontaneously search for it. See my take on "Content Inflation"  http://return-on-clicks.com/index.php/2011/08/facing-content-inflation/

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Find Top Trending Content and Key Opinion Leaders In Any Niche with BuzzSumo

Find Top Trending Content and Key Opinion Leaders In Any Niche with BuzzSumo | Content Marketing & Content Curation Tools For Brands | Scoop.it

Via Robin Good
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Christopher Jan Benitez's curator insight, June 25, 2014 4:34 AM

I love BuzzSumo as a content curation tool. Everybody who wants to collect the best posts about their niche should try out this tool!

Jimun Gimm's curator insight, October 13, 2014 1:07 PM

당신의 통찰력을 추가 ...

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Pinterest 's strategy focuses on curation for discovery rather than competing with other social media

From AdAge : [...] Pinterest doesn’t see itself as a social media platform. It is not an alternative to Facebook, Twitter or Instagram for consumers or marketers. It is positioning itself in the world of Google and search.

Pinterest is, at its core, a tool for indexing the visual web, much like Google’s roots as a tool for indexing information and meaning on the web....[...] It is looking to help people find fulfillment through newly discovered "things" they love, which can then lead to real-world action and purchasing. It's about demand generation instead of demand fulfillment.”

Therese Torris's insight:

"discovery", "demand generation", "inspiration"... smart positioning

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Google's algorithmic approach challenged by social curation?

Google's algorithmic approach challenged by social curation? | Content Marketing & Content Curation Tools For Brands | Scoop.it

GdeCugis: Interesting take by Hamish McKenzie on Pandodaily. In his opinion, the reason Media Publishers feel bold enough to attack Google and feel entitled to have a revenue share is that Google News is a declining service.

 

He lists Mobile Agregation but also Human Curation as two trends that make its algorithmic filtering less relevant. 

 

So interestingly, while many have attributed to Google's own algorithm changes the demise of services like Wikio, it seems that now Google's own algorithmic approach is challenged by social curation.


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Faveeo.com Sneak Preview of new Semantic Visual Search to speed up content discovery

Faveeo.com Sneak Preview of new Semantic Visual Search to speed up content discovery | Content Marketing & Content Curation Tools For Brands | Scoop.it

Faveeo: Faveo is a collaborative discovery, filtering and recommendation system that helps users and companies find quality information and articles quickly and easily

 

Direct link: http://www.faveeo.com/

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Beyond search: Twitter joins the discovery wave by Om Malik in GigaOm

Beyond search: Twitter joins the discovery wave by Om Malik in GigaOm | Content Marketing & Content Curation Tools For Brands | Scoop.it

With the rise of social platforms and emergence of new mobile and connected devices, we have seen an explosion in the amount of information being created and consumed. It is not a surprise that we have quietly entered the post-search world... [... ]...Twitter is trying to solve what my colleague Mathew Ingram calls its “filter” problem. It isn’t the only one...

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