Content Curation Tools For Brands - Return-on-clicks.com | Content Curation Tools For Brands | Scoop.it

Summary: Using content curation tools like Scoop.it and Pinterest and watching other curation tools sprout like wild mushrooms, I concluded that content curation may not meet my personal expectations but that it should help brands be more visible and engage their customers online :

- Content curation does help content discovery

- Social content curation fosters customer engagement

- Corporate curation tools help create a competitive advantage.

- But content curation is no panacea for failing content creation