Content Marketing & Content Curation Tools For Brands
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Content Marketing & Content Curation Tools For Brands
Content curation and content marketing at large help brands engage customers through fresh, rich and relevant content
Curated by Therese Torris
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This Is What the Brand Newsroom of the Future Looks Like

This Is What the Brand Newsroom of the Future Looks Like | Content Marketing & Content Curation Tools For Brands | Scoop.it
You can't throw a stone at a marketing conference without hitting someone talking about brand newsrooms. But what does this brand newsroom of the future—this entity that will transform brands from the sloths of the content world to jet-packed cheetahs shooting to the head of the media pack—actually look like?
Therese Torris's insight:

Largely based on BuzzFeed's data -driven content strategy.

"Data is the nucleus of the brand publishing flywheel"

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Native advertising: Cutting through the hype

Native advertising: Cutting through the hype | Content Marketing & Content Curation Tools For Brands | Scoop.it
“Native advertising” is on the lips of everyone in publishing and advertising these days. Blogger and skeptic Felix Salmon asked executives from BuzzFeed and Forbes what it really means.
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New models of (mobile) news curation : Circa, Rebelmouse, Prismatic, Branch & Buzzfeed

New models of (mobile) news curation : Circa, Rebelmouse, Prismatic, Branch & Buzzfeed | Content Marketing & Content Curation Tools For Brands | Scoop.it
From PaidContent Live 2013, we brought you five different entrepreneurs who talked about ways in which they are changing up business models for media and the ways in which people consume content.
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