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Using Content Curation as a Source for a Perfect Marketing Mix [INFOGRAPHIC]

Using Content Curation as a Source for a Perfect Marketing Mix [INFOGRAPHIC] | Content curation today | Scoop.it

Many people just constantly face several challenges and stumbling blocks to create original content for blogs and social media sites.

In an infographic by Uberflip, 73% of marketers are facing the challenge of creating original content while 75% agreed that they just don’t have the time.

The visual explores how curation can become an effective tool to incease visibility, boost SEO and establish thought leadership. Yes, you don’t have to constantly create original content to effectively showcase your knowledge about a topic but carefully handpicking the best content sources and amassing or putting them together in a way that clearly explains all strong points will help you produce an organized content.


Key Takeaways:
- Creating original content is the biggest obstacle for 73% of content marketers.
- 75% of marketers cannot justify spending the time needed to create original content for their audience.
- There are a variety of tools developed within the past 3 years that can help marketers and content curators gather the most relevant content, re-purpose it, and present it to their audience in unique ways.
- 85% of brands use content curation to establish thought leadership, and 80% say it enables them to increase brand visibility


Via Lauren Moss
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Why You Should Google Yourself And Not Feel Guilty About It - Fast Company

Why You Should Google Yourself And Not Feel Guilty About It - Fast Company | Content curation today | Scoop.it
Fast Company
Why You Should Google Yourself And Not Feel Guilty About It
Fast Company
Your online presence should be thoughtfully curated. “Be sure you're putting out what you want people to see,” Klier says.
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55 Content Curation Tools To Discover & Share Digital Content

55 Content Curation Tools To Discover & Share Digital Content | Content curation today | Scoop.it
55 Content Curation Tools To Discover & Share Digital Content
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More useful tools.

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Top 5 Librarian Skills: Information Curation - LAC Group | Our Expertise Your Results

Top 5 Librarian Skills: Information Curation - LAC Group | Our Expertise Your Results | Content curation today | Scoop.it
Last week we listed the top five skills we believe are necessary for librarians, based on current realities, developing trends and the requests we get from library recruiting and staffing clients. They are: 1.
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So many have lost this vision.

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Why Curation Will Transform Education and Learning: 10 Key Reasons

Why Curation Will Transform Education and Learning: 10 Key Reasons | Content curation today | Scoop.it
Content curation will play a major role both in the way we teach and in the way we educate ourselves on any topic. When and where it will be adopted, it will deeply affect many key aspects of the educational ecosystem.
Mark F. Christopher's insight:

10 good points out of 10.

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How To Bring Academics to the Social-Media Party? Indirectly | Tim McCormick

How To Bring Academics to the Social-Media Party? Indirectly | Tim McCormick | Content curation today | Scoop.it
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The No Nonsense Guide to Content Curation | Social Media Consultant | Social Media Agency | Social Marketing

The No Nonsense Guide to Content Curation | Social Media Consultant | Social Media Agency | Social Marketing | Content curation today | Scoop.it
Isn't Curation what Museums do? Curation is a long word for collecting stuff and sharing it. Yes, curation is what museums do.
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Rescooped by Mark F. Christopher from TAFE in Victoria
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Victorian TAFE Chronology

Victorian TAFE Chronology | Content curation today | Scoop.it
In August 2008 the Brumby Labor Government announced a series of reforms to VET called Skills for Life – the …Continue reading »...
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Taking Diigo Beyond the Bookmark – KnowtheNetwork.com

Taking Diigo Beyond the Bookmark – KnowtheNetwork.com | Content curation today | Scoop.it

The response to my initial Diigo post has been overwhelming. Many of you discovered the benefits of Diigo’s bookmark features so I wanted to share a few thinking-outside-of-the-box ideas for doing more with Diigo.


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Using Content Curation as a Source for a Perfect Marketing Mix [INFOGRAPHIC]

Using Content Curation as a Source for a Perfect Marketing Mix [INFOGRAPHIC] | Content curation today | Scoop.it

Many people just constantly face several challenges and stumbling blocks to create original content for blogs and social media sites.

In an infographic by Uberflip, 73% of marketers are facing the challenge of creating original content while 75% agreed that they just don’t have the time.

The visual explores how curation can become an effective tool to incease visibility, boost SEO and establish thought leadership. Yes, you don’t have to constantly create original content to effectively showcase your knowledge about a topic but carefully handpicking the best content sources and amassing or putting them together in a way that clearly explains all strong points will help you produce an organized content.


Key Takeaways:
- Creating original content is the biggest obstacle for 73% of content marketers.
- 75% of marketers cannot justify spending the time needed to create original content for their audience.
- There are a variety of tools developed within the past 3 years that can help marketers and content curators gather the most relevant content, re-purpose it, and present it to their audience in unique ways.
- 85% of brands use content curation to establish thought leadership, and 80% say it enables them to increase brand visibility


Via Lauren Moss
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Curate or be Curated: The Coming Age of the Curation Economy - Huffington Post

Curate or be Curated: The Coming Age of the Curation Economy - Huffington Post | Content curation today | Scoop.it
Curate or be Curated: The Coming Age of the Curation Economy
Huffington Post
The future is coming into focus.
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some good points.

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Content Curation Tools: A Curated List of Content Curation Tools!

Content Curation Tools: A Curated List of Content Curation Tools! | Content curation today | Scoop.it
Content curation tools help you find and share relevant content. We have 8 tools that will help you save a lot of time on social media, check them out!
Mark F. Christopher's insight:

Tricks and time savers.

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Content Curation Tools: The Organized Supermap of Over 400 Services

Content Curation Tools: The Organized Supermap of Over 400 Services | Content curation today | Scoop.it

Via Robin Good, Steven Verjans
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Alex Grech's curator insight, August 9, 2013 8:35 AM

My current absorption with Pearltrees started with an exploration of Robin Good's incredible structure.  To be studied, admired and shared.

Loli Olmos's curator insight, August 19, 2013 4:35 PM

¡Excelente! ¡Menudo trabajo!

John Thomas's curator insight, February 12, 6:50 AM

Content Curation Tools: The Organized Supermap of Over 400 Services

Rescooped by Mark F. Christopher from Digital Curation for Teachers
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What is Curation?

This is the first in a series of videos explaining the shifts we're seeing in the world of content creation. Curation has exploded with the growth of Twitter, Tumblr…

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Vicki Hansen's curator insight, February 15, 2013 6:28 AM

Excellent explanation of curation!

emeraldgirl's curator insight, February 17, 2013 1:11 PM

A simple explanation of curation and profile of leading curators

Peter Albion's comment, February 26, 2013 3:34 PM
Excellent short video
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As We May Think: A 1945 Essay on Information Overload, “Curation,” and Open-Access Science

As We May Think: A 1945 Essay on Information Overload, “Curation,” and Open-Access Science | Content curation today | Scoop.it
"There is a new profession of trail blazers, those who find delight in the task of establishing useful trails through the enormous mass of t
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Organizing and Curating Content on a Subject May Actually Be The Best Way To Learn It

Organizing and Curating Content on a Subject May Actually Be The Best Way To Learn It | Content curation today | Scoop.it

Robin Good: I think Sam Gliksman has a vital point here. 


The point is this: there is no better way to learn something than to research, organize and build a personal framework of information, facts, resources, tools and stories around it. 


And yes, if I do think about it, I can only confirm that my in my experience this has certainly been the case. 


Rather than learn by memorizing and going through a predetermined path that someone else has arbitrarily set for me (and thousands of others), by curating my own learning path and curriculum, I am forced to dive into discovery and sense-making for the very start, two essential ingredients for effective learning. 


The change is evident: from passive memorization of predetermined info, to personal exploration, discovery and sense-making of what I am interested in pursuing. 


With such an approach, the replacement of classic teachers with curators who can act as guides, coaches and wise advisors to my exploratory wanderings may be vital to the success of many learners. 


Curation can therefore be a revolutionary concept applicable both to learners and their approach as well as to the new "teachers" who need to become trusted guides in specific areas of interest.


Here's the text excerpt from this article, that sparked in me these ideas:

 

"Reliance on any type of course textbook – digital, multimedia, interactive or otherwise – only fits as a more marginal element in student-centered learning models.


It’s not the nature of the textbook as much as its reverence in the classroom as “the” singular authority for learning.


Lifelong learners need to be skilled in finding, filtering, collating, evaluating, collaborating, editing, analyzing and utilizing information from a multitude of sources.


Instead we could prioritize “content construction”. Textbooks are an important gateway - a starting point from which students can learn and then begin their exploration of information on any topic (although even on that point I feel we should encourage the “critical reading” of textbooks).


However the days when students could responsibly rely on any textbook as a singular information source are gone.


Also, the process of accessing, synthesizing and utilizing information is often as important as the product.


The skills developed are an essential component of education and life today.


We have access to an exponentially growing amount of information to process and apply [and] there are many excellent tools we can all use to help in constructing and organizing that content."


Insightful. Informative. 8/10


Full original article: http://ipadeducators.ning.com/profiles/blogs/supplementing-textbooks  ;


Via Robin Good, Steven Verjans
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Robin Good's comment, March 3, 2012 10:13 AM
Thank you for being so kind. I am happy to see this resonates with your experience too.
janlgordon's comment, March 3, 2012 2:37 PM
This is another great piece and it certainly resonates with me, thanks for sharing this Robin.
Steven Verjans's curator insight, December 11, 2012 4:19 PM

Not to mention that it's the first step towards research as well.

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Data Wall: IBM Think Exhibit

Data Wall: IBM Think Exhibit | Content curation today | Scoop.it

Located on Jaffe Drive at Lincoln Center in New York, the THINK exhibit combined three unique experiences to engage visitors in a conversation about how we can improve the way we live and work. 

The IBM data wall was the introduction to the Think Exhibit at the Lincoln Center. This exhibit celebrated its centennial year, and 100 years of human progress.

The wall aimed to educate the public about five areas of interest to the New York community. These included air quality, water waste, potential solar energy, fraud detection, and traffic sensing.


Visit the portfolio link to view detail images of the Data Wall, as well as concept sketches and explanations for the design for the solar and traffic sections...


Via Lauren Moss
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Aji Black Stone's comment, November 16, 2012 8:11 AM
wow
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The Unanticipated Benefits of Content Curation: Reducing Overload

The Unanticipated Benefits of Content Curation: Reducing Overload | Content curation today | Scoop.it
The Unanticipated Benefits of Content Curation   View more presentations from Beth Kanter Yesterday, I did a free NTEN Webinar called "The Unanticipated Benefits of Content Curation: Reducing Information Overload" based on my feature article in the...

 


Via Beth Kanter, Steven Verjans
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Heather Card's curator insight, March 26, 2013 8:14 AM

Non-profits can help their constituents sort through the clutter. Discipline is needed!