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Content Curation: The Skill
Concept, Practices,Benefits and Bottomlines
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Content curation: A Perfect Tool for Content Marketing

Content curation helps marketers find, select, and republish product reviews and other third-party content to their brands benefits.

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Curation Plays A Major Role in Successful Content Strategy - Here's Why

Curation Plays A Major Role in Successful Content Strategy - Here's Why | Content Curation: The Skill | Scoop.it

This is an interesting article by Byron White, Founder of IdeaLaunch.

 

I love the way the author has positioned curation as a key element in content marketing strategy. He says that curation starts with the selection process of the right articles, then researching the assets of the competition.

 

In addition to adding context, also part of the process is learning how much content you need, how frequently to publish it and which channels of distribution, (social especially) required to capture organic market share...

 

 

 

[read full article http://j.mp/sPZqzu]


Via Giuseppe Mauriello, Robin Good, janlgordon, Daniel J Smith
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Martin Gysler's comment, December 21, 2011 7:46 AM
I have downloaded the free eBook, thanks for the share!
Shirley Williams (XeeMe.com/ShirleyWilliams)'s comment, December 21, 2011 10:33 AM
Nice find. Thank you for sharing.
janlgordon's comment, December 21, 2011 5:56 PM
Robin Good
This piece is excellent - thanks for sharing it!!
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HOW TO: Curate Content For Your Brand | Crackerjack Marketing at StephanieSchwab.com

HOW TO: Curate Content For Your Brand | Crackerjack Marketing at StephanieSchwab.com | Content Curation: The Skill | Scoop.it

How brands can curate content to enhance their social media streams, broaden their reach, and generate community engagement?

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Celebrity Curators Help Personalize Ecommerce | Practical eCommerce

Celebrity Curators Help Personalize Ecommerce | Practical eCommerce | Content Curation: The Skill | Scoop.it

Celebrity curation is heavily targeted towards women. Celebrity endorsements include apparel, cooking, cosmetics, and home design. While it is possible that celebrities could curate products that appeal to men, such as consumer electronics and hardware, it appears that women are more susceptible to the imprimatur of celebrities. Women generate 58 percent of ecommerce sales and tend to use the web for social purposes much more than men..

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TechCrunch | Facebook and the Age of Curation Through Unsharing

TechCrunch | Facebook and the Age of Curation Through Unsharing | Content Curation: The Skill | Scoop.it

Facebook's Open Graph is ushering in a monumental shift in how we curate what we share. “frictionless sharing” via Open Graphs will be the death of curation. Until we have both learned to unshare and have the capability to do so, this will indeed be the dark age of curation.

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Building Thought Leadership through Content Curation

This slide Presentation given at WebCom Montreal, November 16, 2011 by Corinne Weisgerber. 

 

I really liked her presentation, I'm sure you will too.

 

Here's what caught my attention:

 

She quotes from Robert Scoble, and I think he really captured the essence of a good curator.

 

"A curator is an information chemist . He or she mixes atoms together in a way to build an information molecule then adds value to that molecule"

 

A few essential takeaways:

 

*Identify your niche

*Find content sources

*Aggregate what you observe

*Contextualize -

*(there are many ways to add context - you point out patterns, trends, pull out a few points that gives your readers the gist of what the article is about. Anything that helps others to find meaning and utilize the information in their business is what is important).

 

Curated by Jan Gordon covering "Content Curation, Social Media & Beyond"

 

See full slideshow here [http://slidesha.re/sW85V6]


Via Giuseppe Mauriello, janlgordon
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Beth Kanter's comment, November 17, 2011 3:04 AM
I like her steps too, although I tend to present them in a more simplified way for my audience. Great find.
janlgordon's comment, November 17, 2011 11:51 AM
Hi Beth - Good point, the simpler the better, I agree with you:-)
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What Makes A Great Curator Great? How To Distinguish High-Value Curation From Generic Republishing

What Makes A Great Curator Great? How To Distinguish High-Value Curation From Generic Republishing | Content Curation: The Skill | Scoop.it
Today content curation is sold, promoted and marketed as the latest and trendiest approach to content production, SEO visibility, reputation and traffic building. But is it really so?
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Information dis-intermediaries are new hackers – discourse and notes

"When information is fragmented and democratized through an analogous decomposition (or disintermediation), the evolutionary stage to follow is curation. The pieces on the table need to be assembled according to rules of structure, and information that is scattered about, or is otherwise overwhelming in its numbers, must be funneled, contextualized, targeted."

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The Power of Curation

The Power of Curation | Content Curation: The Skill | Scoop.it

The secret to thriving networks boils down to one thing: good curation.

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September Net2 Think Tank Round-up: Curating Content | NetSquared, an initiative of TechSoupGlobal.org

September Net2 Think Tank Round-up: Curating Content | NetSquared, an initiative of TechSoupGlobal.org | Content Curation: The Skill | Scoop.it

Understand the best  practices for Content Curation

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Brands as Content Curators | CMO.com

Brands as Content Curators | CMO.com | Content Curation: The Skill | Scoop.it

Content curator will emerge as the steward of thought leadership, deftly picking  pieces of information pertinent to a company and presenting it all in an intelligent, orderly, and compelling manner to the right audiences.

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» At least 20 tools that might help you curate something Alex Kessinger

» At least 20 tools that might help you curate something Alex Kessinger | Content Curation: The Skill | Scoop.it

Good segmentation of tools for curation:

Consumer/Personal Tools

For Pay Professional Services

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9 content curation tools that better organise the web.

9 content curation tools that better organise the web. | Content Curation: The Skill | Scoop.it
Numerous content curation platforms, tools and websites are emerging at a rate of knots in 2011, making sense of the social web, and the mountain of content to be consumed. Here's a collection of some of the standout startups.
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Tricia Simons's curator insight, January 10, 7:38 AM

So many tools, so little time - that is why articles like this are great! I know and use Scoop.it, but most of these are new to me and going to have to try some out.

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Are Content Curators the power behind social media influence?

Are Content Curators the power behind social media influence? | Content Curation: The Skill | Scoop.it
Content curators: How are you sharing content and influence online?
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How 'content curators' are connecting consumers

How 'content curators' are connecting consumers | Content Curation: The Skill | Scoop.it

Online 'communities of interest' are becoming increasingly influential when it comes to developing reach and products on the web. But how can brands engage with these persuasive groups and share their expertise?

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What is Content Curation?

What is Content Curation? | Content Curation: The Skill | Scoop.it
Content Curation is the act of discovering, gathering, and presenting digital content that surrounds specific subject matter.
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5 Content Curation Tools for Social Sharing | Practical eCommerce

5 Content Curation Tools for Social Sharing | Practical eCommerce | Content Curation: The Skill | Scoop.it

1. Start Your Own Online 'Newspaper'

2. Share News of Interest with Your Community

3. Put a 'Sphinn' on the News

4. Content Sharing Especially for Bloggers

5. Do It Yourself Version of Digg

 

 

 

 

 

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Essay | The curator’s challenge: Balancing new tools and traditional journalism ethics | Center for Digital Ethics and Policy | Loyola University Chicago

Essay | The curator’s challenge: Balancing new tools and traditional journalism ethics | Center for Digital Ethics and Policy | Loyola University Chicago | Content Curation: The Skill | Scoop.it

"Several web applications that allow users to cover events in real time using tweets, Facebook updates, photos and videos published by the people involved. At their best, these apps produce results that are intense, emotional choruses of images, quotes and sounds. However, they also create dozens of potential pitfalls."

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Social by Design: Design Thinking & Business

In today's social media driven world,  one should have understanding of design thinking and social business process design. Of course, it helps in your content marketing with social media. Eventually, your content curation techniques get improvised.

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Our New, Curated Web « Dachis Group Collaboratory

Consumers as curators.Brands as content.Brands as curators.

Content curation is a hugely important new consumer mode in the social (and digital) space

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Creation Curations Ethics of Content Strategy W2E

From Degas to Danger Mouse, what’s your place in the debate of content creation and curation?
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Lib's Blog: September 2011

"The world needs curators for our intellectual input."

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Three Tips for Curating Your Audience - John Sviokla - Harvard Business Review

Three Tips for Curating Your Audience - John Sviokla - Harvard Business Review | Content Curation: The Skill | Scoop.it

Curation is a process of overseeing the preservation and use of something precious. Audience is the most precious thing in the world to any company. And by "audience," I don't just mean your current customers. Audience is anyone who knows about your firm, your brand, and has bought something from you in the past or may do so in the future. It is all the people who have an opinion about your organization.

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Creating, Curating and Cultivating the Social Web - By Esteban Cont...

Creating, Curating and Cultivating the Social Web: Watch the slide #24 and onwards...

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Curation Nation: The Rise of Content Entrepreneurs (Part 1)

Curation Nation: The Rise of Content Entrepreneurs (Part 1) | Content Curation: The Skill | Scoop.it

Use of human filters for the daily info deluge overflowing our lives, and human curators are the future of media. An interesting read...

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