This is an interesting article by Byron White, Founder of IdeaLaunch.
I love the way the author has positioned curation as a key element in content marketing strategy. He says that curation starts with the selection process of the right articles, then researching the assets of the competition.
In addition to adding context, also part of the process is learning how much content you need, how frequently to publish it and which channels of distribution, (social especially) required to capture organic market share...
Celebrity curation is heavily targeted towards women. Celebrity endorsements include apparel, cooking, cosmetics, and home design. While it is possible that celebrities could curate products that appeal to men, such as consumer electronics and hardware, it appears that women are more susceptible to the imprimatur of celebrities. Women generate 58 percent of ecommerce sales and tend to use the web for social purposes much more than men..
Facebook's Open Graph is ushering in a monumental shift in how we curate what we share. “frictionless sharing” via Open Graphs will be the death of curation. Until we have both learned to unshare and have the capability to do so, this will indeed be the dark age of curation.
This slide Presentation given at WebCom Montreal, November 16, 2011 by Corinne Weisgerber.
I really liked her presentation, I'm sure you will too.
Here's what caught my attention:
She quotes from Robert Scoble, and I think he really captured the essence of a good curator.
"A curator is an information chemist . He or she mixes atoms together in a way to build an information molecule then adds value to that molecule"
A few essential takeaways:
*Identify your niche
*Find content sources
*Aggregate what you observe
*(there are many ways to add context - you point out patterns, trends, pull out a few points that gives your readers the gist of what the article is about. Anything that helps others to find meaning and utilize the information in their business is what is important).
Curated by Jan Gordon covering "Content Curation, Social Media & Beyond"
"When information is fragmented and democratized through an analogous decomposition (or disintermediation), the evolutionary stage to follow is curation. The pieces on the table need to be assembled according to rules of structure, and information that is scattered about, or is otherwise overwhelming in its numbers, must be funneled, contextualized, targeted."
Content curator will emerge as the steward of thought leadership, deftly picking pieces of information pertinent to a company and presenting it all in an intelligent, orderly, and compelling manner to the right audiences.
Numerous content curation platforms, tools and websites are emerging at a rate of knots in 2011, making sense of the social web, and the mountain of content to be consumed. Here's a collection of some of the standout startups.
Online 'communities of interest' are becoming increasingly influential when it comes to developing reach and products on the web. But how can brands engage with these persuasive groups and share their expertise?
"Several web applications that allow users to cover events in real time using tweets, Facebook updates, photos and videos published by the people involved. At their best, these apps produce results that are intense, emotional choruses of images, quotes and sounds. However, they also create dozens of potential pitfalls."
In today's social media driven world, one should have understanding of design thinking and social business process design. Of course, it helps in your content marketing with social media. Eventually, your content curation techniques get improvised.
Curation is a process of overseeing the preservation and use of something precious. Audience is the most precious thing in the world to any company. And by "audience," I don't just mean your current customers. Audience is anyone who knows about your firm, your brand, and has bought something from you in the past or may do so in the future. It is all the people who have an opinion about your organization.