Curation is everywhere! This is great!
"YouTube is aiming to make the experience easier for users on the hunt for new jams by relaunching its Music Page.
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Jeff Bullas never disappoints, in this article he reminds us of the importance of using content to build your brand and has some great information with some very interesting statistics to back it up.
The only thing I have to add to take it one step further is that adding "Content Curation" to the mix can take everything he says to the next level.
Here's an excerpt:
"A conversation I constantly have with my clients is how important unique great content is to helping them "Getting Found Online" so when the study by "Online Publishers Association" came across my screen recently, it was good to find more hard numbers...
So the top takeaway from this study for me is:“Consumers Spend More Time Online with Content (+ 24% since 2003) than Community and Communications and its importance for getting found online should be given priority and with the emergence and growth of Social Media from nowhere 6 years ago and the continuing growth and importance of Search (+ 67% since 2003) pursuing an integrated approach to Online marketing involving all 3 elements of Content, Social Media and Search is vital and from this has emerged the New Rules of Marketing.. that your company ignores at its peril. ”
Steve Rosenbaum, author of Curation Nation, wrote this post. I have very little to say here, the article is really amazing. All of us who are curating content are on the leading edge of something very powerful.
Future of Media follows changes, evolution and trends in media and journalism. Future of Media is a DigitalJournal.com project.
I have a confession to make. I’m a content crook. A newspaper thief.
I’m pretty sure that Rupert Murdoch would say I stole intellectual property.
I started at a very young age. I was nine years old, and as a young man, I always seemed to want to be an entrepreneur. I remember clear as day the first time I noticed all that valuable content just sitting there. Waiting to be repurposed. It was pure gold, and no one seemed to see it but me. Up and down my suburban street, piles and piles of almost brand new newspapers set out by the curb to be picked up by the town’s recycling truck.
I knew they were valuable, because my mom and dad read them eagerly each day. On Sundays they were part of a family tradition that included bagels and lox. Newspapers were valuable; after all, people paid for them. And these slightly used copies were simply stacked in neat, crisp piles, there for the taking.
Now, I understood that they weren’t worth the full price. They were a day old. But they couldn’t be worth nothing. Surely someone would be willing to buy day-old newspapers at a discount!
[read full amazing article http://j.mp/qvcrPd]
Via Giuseppe Mauriello
Today I seem to be focused on analytics and SEO because I think this information is important in building your brand. The fun part is selecting or creating good content but there has to be a strategy behind this so you your audience or customers can find you. They may be searching for info in real time or doing research on the topic(s) you cover months or years after you post.
Content curation is moving towards search, it will be "topic centric", you will want to show up in your chosen field as an expert in your area of expertise, now and in the future. Knowing about SEO and how it applies to your business is important if you want to be known as an SME in your field.
Years ago, before content marketing was consiously deployed and search engine optimization (SEO) was even a buzz word, SEO was frequently divided into three areas – On-page factors, off-page factors and programming. This was a good way to categorize and explain the different disciplines required to successfully optimize a website.
Even back then it was known that the different categories could be divided up into subcategories. However, the three main factors listed above are still frequently used today by SEO hobbyists and entrepreneurs when describing their optimization needs.
Today, search algorithms are constantly changing. Factors such as social signals, and brand mentions aren’t clearly defined by the old on-page/off-page description. Local search offers up a large quantity of additional factors that aren’t easily categorized in the above either.
I ran across this extremely valuable post by Kristi Hines shared by AskKim on Unbounce blog. It's time for all of us to understand how our work is being received. Learning how to use Google Analytics 5 to measure referral traffic and conversions is crucial to success. This article is full of good information and will help to fine tune your content strategy.
I do agree that the focus should always be about building trust and brand loyalty through outstanding content, products and services first then ROI.
First off, I want to preface this post with the fact that social media shouldn’t be done only with the goal of making direct conversions. Social media is about building new relationships, generating word of mouth marketing, and strengthening brand loyalty with your customers.
That said, I know that there are a lot of you who may be curious on the monetary value of your social media campaign, have clients that are asking the value of the social media services you provide for them, or simply want to learn more about how your social media strategy is leading to conversions.
This is going to be very useful to content curators. When you're curating a piece and you're adding context, to show trends, patterns, research what others have said, you have many links up at the same time.
Google has just released a new info discovery tool named Google Related that allows users to find and access content that's similar to what they're viewing...
This is one of those posts by Conversation Agent that helps to fine tune your content strategy and make it effective for you and your audience/customers.
Here's an excerpt:
"Content, which is anything that informs, educates, or entertain online, is your business digital body language. The Internet changed how people find and read content.
The Internet changed how people find and read content. While it was helpful to have a strategy for publishing information about your business before the Web, people didn't necessarily track if what you gave them as brochures and papers was integrated with everything else.
Great takeaway: the contemporary Web site presence should be organized in thirds, with 1/3 editorial impact, 1/3 community building, and 1/3 marketing or calls to action.
This is one of those very special articles written by Scott Belsky, CEO of Behance. I wasn't sure where to put this, it really doesn't fit a category. I finally decided it belongs everywhere so no matter where I put it, it will be appreciated. I'm sure all of you can identify with this.
Here's an excerpt:
We're addicted to distraction, and it's holding us back. To find genius in the 21st century, we must build a discipline of unplugging and deep thinking.
Interruption-free space is sacred. Yet, in the digital era we live in, we are losing hold of the few sacred spaces that remain untouched by email, the internet, people, and other forms of distraction. Our cars now have mobile phone integration and a thousand satellite radio stations. When walking from one place to another, we have our devices streaming data from dozens of sources. Even at our bedside, we now have our iPads with heaps of digital apps and the world's information at our fingertips.
I was tempted to change the headline as I do many times but I'll add my two cents here. I really liked this piece and what caught my attention was the question "where's your style"?
As a content curator your style is reflected in your context. You can take any one of the good suggestions in this piece and apply it to your branding strategy behind your content curation.
As you read it, you might want to think about this, as I did, how can you stand out from the crowd while serving your audience through your opinions, reviews, conversations through social media and beyond.
"Some corporate marketing pieces can feel tired or even dull. So here are some ideas on how to ignite that style even on the non-inspiring days.
This article delivers, lots of great info, graphic and amazing interview with Howard Rhinegold and Robin Good, worth listening to more than once!
Here's an excerpt:
Social networking has definitely provided us with main channels for information flow. But in Curation: Understanding the the social firehose we are introduced to the fact that mainstream news reporting not only contributes to or makes use of this social news firehose, but is now also getting involved in curation – because SOMEONE has to make sense of the flow of citizen reporting of events.
Lots of people might know about this, some do not, no matter what, it's still good to see it in print. Human curation works and will play a significant role on the web.
After almost a decade, Google is somewhat sheepishly admitting that humans are, well, useful after all.
What Google is embracing -- finally -- is the emergence of human curation as a central and critical editorial effort in the increasingly noisy web. Curation, it seems, trumps robots when it comes to both interestingness and editorial tone and voice.
I selected this article because I thought the suggests were right on target. They help you fine tune your tweeting and ramp up your interaction.
Twitter Tips And Updates From Buffer
Engagement is a word that gets thrown around a lot these days. And I believe it’s great. Thinking about how we can increase the human interactionswith each other is what makes up a great presence in Social Media.Yet, not all engagement is the same. There are different ways you can get someone to interact with you. Knowing exactly which type of engagement you want to trigger is crucial in order to achieve your goals on Twitter I believe.
This is a great piece if you're too plugged in and need to manage your online life. Here are just a couple of tips.........
"Suffering from social networking burnout? Here are some suggestions to help manage your digital life.
1. Take stock of the sites you have joined or may want to join. CheckUserNames will show you 160 social networking sites and search them to determine if your name or brand is available for an account or if it’s already been taken. (Sorry, John Smiths.)
2. Streamline. If you’re often logging into multiple social networks to repost the same content, sites like OnlyWire, Ping.fm and HelloTxt let you update several networks with a single mouse click.
I posted part 1 yesterday, here is part 2, great stuff from an incredible book, Curation Nation by Steve Rosenbaum.
"Future of Media follows changes, evolution and trends in media and journalism. Future of Media is a DigitalJournal.com project.
The following is the second of two excerpts from Curation Nation by Steven Rosenbaum, CEO of video site Magnify.net. Curation Nation tracks the growing use of human filters for the daily info deluge overflowing our lives. Rosenbaum believes computerized curation is on its way out, and human curators are the future of media.
We are publishing two excerpts from Curation Nation over the next two days, and today media trailblazers such as About.com reveal how they enriched the user experience by curating the news. Also in this excerpt, find out how the brightest digital minds manage the staggering amount of data flooding our inboxes. Yesterday we looked at how News Corp’s Jon Miller became a news curator.
I was happy to see this article written by Beverly Macy, CEO of Gravity Summit, LLC and author of "The Power of Real Time Social Media", for the Huffington Post. My very good friend Karan Bavandi is quoted in here and believe me, he really knows his stuff!
Here's what he said:
Karan Bavandi, Founder and CEO of KBucket , is a leading voice in this burgeoning area of content curation. KBucket seeks to be the Internet's first 'User Authored Search Content' site. "Curation is more than filtering the stream, its maintaining a topic," says Karan.
"A curator is someone with domain expertise who follows a topic, selects what's relevant, and then organizes the information in a way that helps us better understand the big picture. A serious curation solution combines organization and search as part of its offering."
Companies like KBucket will help bring the content ecosystem together by logically rating, tagging, and contextualizing the content to help us make sense of it. They'll provide tools to search and curate content and then help marketers mine the social influence that matters.
When that happens, social business might actually produce currency you can bank on. So let's remember that we at the very beginning of a cycle of innovation that will trump anything we've seen in a long time. That's a social bonanza.
It's not just about creation and distribution anymore. We are literally dismantling traditional structures of distribution and at the same time, building new forms of curated information dissemination.
Simon Dumenco, (Critical Eye) wrote this great article for Details in March, 2011. It deserves a repeat performance, I loved it, it's reaffirming, exciting and I can't wait to share it!
Here's what caught my attention:
"As he sifts through mountains of cultural data, this new type of tastemaker is gilding his personal brand (and making some serious dough) in the process.
You could argue that we need this emerging class of finders and choosers now more than ever, because we're living in a world where everyone has become a creator. Consider the 24 hours of video uploaded to YouTube each minute or the endless supply of niche products available to consumers.
"Nobody revels in being overwhelmed," says Steven Rosenbaum, author of the new book Curation Nation: How to Win in a World Where Consumers Are Creators. "And so we start looking for people who say, 'This thing you're interested in? I will curate it for you.' We're like, 'Okay, you're my new best friend.'"
Excel at selecting exactly who and what to pay attention to, and soon everyone will be paying attention to you.
This is great, I had to share it!
Can we find clues about the future of news and journalism in the way a link-sharing site like Reddit operates? David Weinberger, co-author of the seminal Web 2.0 book The Cluetrain Manifesto, took a look at that question over the weekend and came to the conclusion that yes, we can — not that Reddit is the future of news, necessarily, but that it could be part of a potential future for media and journalism.
Weinberger’s argument has some merit to it, and it’s a good reminder that the eventual replacement for what we see as the mainstream news media may look very different from what we are used to.
"Can we find clues about the future of news and journalism in the way a link-sharing site like Reddit operates"?
Lauren Fisher wrote this great post for Simple Zesty. She emphasizes that content is still king but it goes hand and hand with social search strategy Here's what caught my attention:
Making the most of social search
Content is the number one currency online. Whether it’s text, photo, or video, it’s what people trade in. Good content provides you with entertainment, it gets you noticed by your followers and will probably get you new followers. Brands can benefit from this by providing people with the ‘stock’ that they want to trade in.
What you need to recognise however, is that you need to make this content available in increasingly changing and developing formats. Now that Twitter has embedded images and videos in its search results for example, it’s important to include more of this type of content in your Twitter feed, to increase the likelihood of you getting found. A good social search strategy needs to look at how Google works, as well as the social networks themselves. Both are indicators of – and pointers to – good content.
Business Insider talked to a group of media “mavens” about the future of news.
I think the selection of who is an “expert” today is interesting of itself, and a related story about the top ten brands to be big in the future gives even greater insight into Business Insider’s perspective.
Prognostications on the future of news are very interesting because the opinions vary so much. We are obviously in a time of great ferment and change and those who have much at stake in this game tend to see things going their way.
For example, Steve Fowle, publisher of a local news tabloid sees a big future in web offset printing (different kind of web).
Via Robin Good
Gone are the days where we can just post something just because we think it's of value with no strategy behind it. Today we have better tools to measure the effectiveness of our content, to see what works with our audience/customers and what doesnt't.
Here's an excerpt: (you might want to read this more than once, lots of good information here).
As marketers, we are becoming increasingly data-focused.
What is “Content Analytics”?
It is the process of structuring previously unstructured content, by extracting new information. If you like, it is simply ‘measuring content’.
This goes beyond transaction and conversion data, to include details of interactions with brand-authored content, as well as user-generated content and sharing of content on social networks.
But the bottom line is that each adds additional descriptors about a piece of content. The extracted information can include topics, people, places, companies and concepts in the content, sentiment towards aspects of the content, and the language of that content.
We are a far way off from perfect natural language processing, which understands content just like a human. But by starting to build metadata around content it becomes more understandable by search engines, content delivery, and analytics systems.
An understanding of content, means it can be measured, and the data-focused marketers amongst us would agree that measurement is the start of creating sustainable improvement.
Andrew Davies, (Co-Founder & Director of Idio, is a guest blogger for Econsultancy) wrote this piece.
Foursquare encourages you to be the "go to person" in your local area about where to go through Tip Lists. Very clever....
"Foursquare has launched its Tip Lists features today, attempting to capitalize on people's unending desire to create lists about locations, like Top Five Coffee Shops in SF, etc etc.
Foursquare has launched its Tip Lists features today, attempting to capitalize on people’s unending desire to create lists about locations, like Top Five Coffee Shops in SF, etc etc. Up until now your Foursquare Tips have sort of roamed free on the app, without rhyme or reason or real incentive to add more. Today the company is trying to improve on the Tips experience and get users to fancy themselves local experts. After all, you must know something about some place in the city you live in right?
Jay Baer from Convince & Convert interviews Arnie Kuenn, the author of a great new book "Accelerate". A great book, this is where the rubber meets the road! Great information on how to leverage search, content and social and how they work together.
Here's an excerpt:
Content, Search, Social is a Three-Legged Stool
Jay: So the book is interesting because it actually is really one of the first books that talks very specifically about the holy trinity of SEARCH and CONTENT and SOCIAL and how they work together. It’s a three-legged stool. You can’t really work without all of them. Tell me about that a little bit and how you got to that point.
Arnie: We used to be primarily an SEO link building company and found that it was pretty hard for us to do SEO and link building for sites that had really bad content, generic content and so on.........
"This is my video interview with Arnie Kuenn about his excellent new book Accelerate. It's a playbook for integrating your social media, search, and content marketing. I wrote the forward for the book.
Sam Decker wrote this post, and it's filled with excellent observations and suggestions that will definitely make your brand relevant and stay ahead of your competition.
Here's an excerpt:
Companies participating in the social world strive to stand out and ultimately have their efforts grow their business. How can you make your content more portable? How can you leverage real-time social posts to engage your audience? How can you be seen as a thought-leader and first-responder in your topic area? The companies that answer these questions will have unique advantages over their less savvy competitors.
"One thing both consumers and marketers agree on is there is too much noise.
I selected this piece written in March of 2011 because it's worthy of your attention once more, if you're serious about becoming a trusted source in this space. It has great information, answers the question what makes content curation necessary and much more.
Content curation, a term that gained popularity in 2010, is the art of culling relevant, valuable and useful information from the vast ocean of data, and presenting it in a cohesive, interesting and comprehensive style that gives a ‘big picture’ view of a specific niche topic.
No longer can anyone claim that they can peruse and make sense of all the content that exists (and is being constantly added) on even a very narrow range of subjects. 47 million websites were added in 2009 and an estimated 550 billion documents exist online today.
The role of a content curator was first proposed around 2004, when the catchy term ‘Newsmastering’ was introduced by Robin Good of MasterNewMedia.com to describe a dedicated content analyst who would gather, collate and categorize content from various sources and compile it for consumption by those who are interested.
This is a good piece, and of course, it has everything to do with content, if you're curating for business and branding, you will want to have a look at this, good info.
"When developing a social search strategy, it's tempting to look at social networks"'alone and how you will effectively be found through search to gain...
Social search is gaining in popularity as a marketing term and practice as more brands recognise the benefit in developing a combined strategy and the need to react to changing consumer behaviour.
A search engine results page is no longer just a mass of static links, but combines photo, video and realtime content to present the user with an increasingly changing web of gateways to content online.
The focus for a long time has been on the strategy on external social networks – increasing your profiles to reach new users but also improve your search engine rankings to control the front page for your results. The website has taken somewhat of a backfoot when it comes to a social search strategy, but you risk ignoring it at your peril.
Content is still king