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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation http://xeeme.com/JanGordon
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Learn how to improve your blogging, Content Curation and SEO with Topic Buckets

Mack Collier wrote this great article aimed at bloggers but it occurred to me that all those who are curating content to demonstrate their expertise, inform their audience and maintain their following could benefit from what he says here:


I'm an entrepreneur as well as a content curator and I do this for business so I have to make sure that I don't select content that is too broad and isn't of interest to my followers. 


Excerpt:


Two of the biggest issues that most bloggers face is how to come up with ideas for posts, and how to optimize their blog for search engines. I think most bloggers can solve both these problems (as well as tightening your blog’s focus) with Topic Buckets.


http://mackcollier.com/learn-how-to-improve-your-blogging-and-seo-with-topic-buckets/

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Everything You Need to Know About Curating Content

Great talk by Shel Holtz on content curation - he emphasizes the importance of adding context to your selection - documentation, displaying content in a way that makes sense, and much more.

"Shel Holtz spoke at the IABC 2011 World Conference in San Diego on current trends in social media. Here is a snippet of his presentation on content curation.

http://www.youtube.com/watch?v=BpUqp0d0iNw
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Context is Key when you're Curating Content

Context is Key when you're Curating Content | Curation, Social Business and Beyond | Scoop.it
Great post, reminding us what's important when you're curating content. This is what caught my attention:

Add a scoop of chocolate to plain vanilla

And all of a sudden you have a delicious sundae. Take the content that worked in social networks as plain vanilla and mesh it with other flavors (I'm partial to chocolate) to make it more actionable and relevant for visitors of your website, for example.

Or as a jump off point in a newsletter your customers (and/or employees, partners, etc.) subscribe to because it helps them do their jobs better.

Relevance is a must for your content to work. I use the chart as a map to orient organizations; a tool that serves as a starting point. If you want people to do something, the way you ask them, how you get them there, needs to make sense for them.

Making sense of things is often based upon goals -- what people are trying to do -- context -- where they are at this time -- and situational awareness -- how they process information.

http://www.conversationagent.com/2011/07/content-relevance.html
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Curation is More Than Integration

Curation is More Than Integration | Curation, Social Business and Beyond | Scoop.it
AdVoice: The term “Curation” doesn’t yet score a hit in the archive of Scott Adam’s Dilbert cartoons, which means it’s still living the short half-life between entering the pop management lexicon and becoming the object of ridicule.


Interesting article, here's what caught my attention:

We hear a term like “curate” crop up in a few business conversations. We assume it’s the hot new topic, and thus begin employing it in our conversations, whether we understand it, or not. We’ll use it as a noun, a verb, an adjective. Heck, we’ll use it as a whole sentence, if that’s what’s necessary to get someone to think we know something new about marketing that they don’t. It can be pretty pitiful to watch at times.

When “curate” first showed in our world, it was being used as a new way to speak about integration; of activating the various disciplines of marketing communications to work in synergistic harmony with one another. Indeed, curation has something to do with that, but only in an evolutionary sort of way, kind of like Integration 4G.

In truth, curation has more to do with the multi-participant communications flowing in the stream of social media conversation. The original broadcast model of marketing communications required definition only in terms of the message. The novel interactions of the original dot com world were contextualized by knowledge of the customer. Now, marketing communications must be framed by the conversation, and not just by the marketer, but by all the parties to the conversation.

This requires curation.

http://blogs.forbes.com/gyro/2011/08/02/curation-is-more-than-integration/
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Can Curation Make You a Better Blogger

Can Curation Make You a Better Blogger | Curation, Social Business and Beyond | Scoop.it
> how curation can increase your authority and expand your influence. ...


Good takeaways!

http://www.bumpzee.com/Can-Curation-Make-You-a-Better-Blogger-14433/
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The Chain of Content Creation

This is one of those great post written by Lynn Terry for Clicknewz. It's full of good ideas for creating content.

Here's an excerpt:

"Yesterday I woke up and knew I should publish a fresh blog post, but didn't really have anything in mind... Does that ever happen to you??

A good starting point for creating content is always keyword research, but there are other sources for great content ideas as well. I decided to pop into Gmail and knock out that task first real quick. Right there in my Inbox was an email from someone with a great question. He wanted to know how to use social media. This was the first link in a chain of events, and I’ll share with you how that unfolded in detail for easy content development ideas…

http://www.clicknewz.com/3039/chain-of-content-creation/
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The 12 Habits of Highly Connective People

The 12 Habits of Highly Connective People | Curation, Social Business and Beyond | Scoop.it
This is a good post, we may have seen all of this before but do we actually take the time to slowly digest what is said and apply it to what we're doing in our businesses?

Here's what caught my attention -



Excerpt:

think knowledge as a service -

(Everyone has knowledge that may be helpful to someone else. My question to you is how are you blending your knowledge with your service or product offering?)

it's an overused expression, it really does apply. We live in a remix culture, where individuals, industries, and media will thrive by allowing the exchange of ideas. That's where new connections are made.

take risks

they can be small ones. This was one of my points when I talked about passion as well. Creating new habits involves exploring new territory.

have a point with your view

in other words, put substance behind the approach. Do your homework, be prepared to defend and discuss a topic intelligently and willingly.



http://www.conversationagent.com/2011/07/12-habits-of-highly-connective-people.html
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Does All Curated Content Have a Viewpoint? - How This Can Shape Your Experience

Does All  Curated Content Have a Viewpoint? - How This Can Shape Your Experience | Curation, Social Business and Beyond | Scoop.it
Great observations for the ongoing evolution of content curation and how each person who curates brings their own perspective and much more.......

Does all curation have a viewpoint?

“The Curator Bias” written by Christine Mason McCaull as she summarizes a great talk she gave yesterday at the SFCurator's Salon in San Francisco. I wasn't there but knowing the people who were, Tom Foremski, etc. I know it was a wondeful event.

Excerpt:

Yes, all curation has opinion and intention- this can be conscious or unconscious. When a professional curator sets about to create an event, an exhibit or a collection, they are also bringing about a state change or highlighting a new way of seeing something for the viewer. This intent may be subtly driven by what the curator’s experiences and exposure, and the worldview they have adopted or, ideally, be formed from a more aware and examined consideration of their purpose in framing this event or collection in the way they have chosen.

Two different curators can create vastly different views on a topic by how they frame it. Take, for example, conferences on sustainability: northern California’s Harmony Festival has dozens of speakers address sustainability in a very different way than Sustainable Brands does- similar topics, some overlap in content, but a very different underlying political and economic philosophy shapes each experience.

http://www.sweetmedia.us/2011/07/conscious-curation/
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7 reasons Twitter (where we all curate content) is central to my life

7 reasons Twitter (where we all curate content) is central to my life | Curation, Social Business and Beyond | Scoop.it
This post was written by Ross Dawson, a person I truly admire. I must say I do agree with everything he's saying here as I too have experienced the same thing. I think this is where we all began curating content aimed at our peers and potential clients. To me Twitter is synonymous with serendipity. It's a place where I stay informed and meet some of the most interesting people from all over the world. I have made some amazing relationships and always can find something new and interesting everyday.

Here's an excerpt:

Earlier today I noticed it’s three years since my life on Twitter began. At the time I wrote about my belated entry to Twitterland.

It now seems strange to me that I was such a late starter compared to many other connected folk, given that Twitter is now so central to my life.

The primary reason I held off getting started on Twitter was that I felt that my blog was my primary space for content sharing, and I didn’t want to divide my limited spare attention across platforms. I now know that blogs and Twitter are highly complementary. Yes Twitter can be time-consuming. But the rewards are absolutely worthwhile.

Here are 7 reasons why Twitter has become central to my life.

http://rossdawsonblog.com/weblog/archives/2011/06/on-my-3rd-twitter-birthday-7-reasons-twitter-is-central-to-my-life.html
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The Me Media

Mitch Joel who wrote this post, never disappoints - he has excellent insights and good information on new media and all of us who are building audiences through our blogs, content, curation and social networking.

This article also has links to other great sources and blogs about this subject.

Excerpt:

"What makes the New Media interesting? For some, it's the many new voices who can now find an audience. Whether it's a Blog, Podcast or Twitter feed, the New Media is less about the consumption of content and aimed much...
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Mass Relevance Curates Real-Time Twitter Content for MTV Networks

Mass Relevance Curates Real-Time Twitter Content for MTV Networks | Curation, Social Business and Beyond | Scoop.it
AUSTIN, TX--(Marketwire - Jul 26, 2011) - Mass Relevance today announced that MTV Networks is using the Mass Relevance Platform to curate and analyze real-time social content across a wide range of brand experiences.


"Our producers use the Mass Relevance technology to power social data products and experiences across our brands, through data curation, moderation and visualization," said Jacob Shwirtz Director of Social Viewing at MTV Networks. "Mass Relevance's committed service and unique capabilities have helped MTV Networks deliver new and compelling experiences to our fans and users."

"MTV Networks is known for being on the cutting edge," said Sam Decker, CEO of Mass Relevance. "Twitter, with its explosive growth with young people, offers a tremendous opportunity to fuse together online, broadcast and social in a new kind of brand experience. Our platform offers the scale and technology to enable the massive amount of social conversations and data to be collected and displayed in a way that allows MTV Networks to innovate new ways to engage fans and catalyze conversations happening online. We're very excited to work with them in bringing the very best to their audiences."

http://www.marketwire.com/press-release/mass-relevance-curates-real-time-twitter-content-for-mtv-networks-1542275.htm
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NewsTrust Curators add the fact-check business with Truthsquad

We have so many people posting content and information and this is a service whose time has definitely come!

Just in time for the 2012 elections, the cottage industry of media fact-checking is ramping up. That latest addition is Truthsquad, which began last year as a pilot project of NewsTrust.

Truthsquad will be working on two fronts, on its website and on embeddable widgets for stories on any news site. In both cases readers could either suggest or assess statements for their truth (or truthiness), which would require supporting facts and links to make a determination.

Through the partnership with the Center for Public Integrity, Truthsquad will have a handful of journalists providing fact checks as well as a community manager to give readers guidance on how to verify information and identify reliable sources.

“We don’t expect citizens to be better than journalists — we know an experienced journalist can get more work done,” he said. “But just getting citizens to participate in it will help them develop more of an open mind, build their research skills and appreciate the value of looking at different perspectives.”

http://www.niemanlab.org/2011/07/newstrust-dives-into-the-fact-check-business-with-expanded-truthsquad/
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Flipboard Allows You To Transform Your Favorite Content into Your Own Ad Free Magazine

This is a great way for anyone to aggregate and curate their favorite content and make it into an ad free magazine on their IPad.

For anyone who owns an iPad, it’s no surprise that Flipboard is a breakthrough. The one-year-old application allows you to instantly turn any news site, social feed, or photo stream into a slick, tablet-optimized, ad-free magazine — a pretty neat parlor trick. Apple selected it as their app of the year and Time listed it as one of their top 50 innovations of 2010. Some people see it as a clever new way to browse their Facebook and Twitter content; others see it as an affront to copyright law; and a few even envision it as the future of publishing. I prefer to think of it as sliced bread.

http://streetfightmag.com/2011/07/26/how-to-use-flipboard-to-create-a-killer-diy-hyperlocal-publication-in-5-minutes/
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What Live News Organizations Can Learn From The Onion - Brilliant!

Lots of great ideas, information, insights, strategy and seasoned with humor. We can all learn some lessons here........

Intro:

What can fake news teach us about real news? The Onion's Baratunde Thurston on the value of live event coverage, the power of archives, and the collaborative creation of a 500-foot Osama bin Laden.

Excerpt:

What we do does apply to so many news organizations. When you think about live event coverage and how you try to add some kind of value — get your sports writer to cover the Oscars. Mix it up a little bit and do something a little different. It doesn’t have to be funny, but it can be fun. It can be unique. I think the point is not to be funny, but to have a unique voice that stands out in an increasingly commoditized environment and space.

http://www.niemanlab.org/2011/07/questions-for-baratunde-thurston-what-the-onion-can-teach-real-news-organizations-about-social-media/
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Curating Content with Passion and Purpose

Curating Content with Passion and Purpose | Curation, Social Business and Beyond | Scoop.it
I selected this post because it reminds those of us who are curating content to take care when selecting pieces for our audience. We have to have a purpose behind it, and not just aggregate links with content about a particular subject.

Here's what caught my attention:

Curation is all about context. When selecting the articles to appear in a curated resource, the curator exercises judgment to pick the best of the best. As someone already intensely interested in the topic, the curator represents the audience based on the fact that he knows what the audience is interested in. It’s that judgment, that scrutiny and selection process that makes a curated collection interesting.

Over time, based on the contents of a collection, the audience develops a sense of trust in the curator’s judgment. That is, the curator becomes a trusted guide to solid, useful content.

http://holtz.com/blog/content-curation/freda-kahlo-personal-judgement-and-content-curation/3708/
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AOL launches first Curated Tablet Magazine

AOL launches first Curated Tablet Magazine | Curation, Social Business and Beyond | Scoop.it
AOL has launched its first tablet magazine, Editions, to take on publishers such as News Corp and Seven Publishing.


It is the latest in a string of personalised ’magazine’ apps designed specifically for tablets, in particular Apple’s iPad.

Earlier this year News Corp launched its iPad-only news proposition The Daily to much fanfare, while Richard Branson’s lifestyle iPad-only magazine, Project, produced by Seven Publishing, will soon reach its tenth edition.
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How To Curate Content on the Web: 8 Ways to Find Great Social Media Content

Great post - lots of good information to help you find the best content to curate for your audience.

Do you want to know how to find the most valuable social media content? Are you looking for great articles and videos to share with your friends and fans?

http://www.youtube.com/watch?v=3mKJQuREIHw
Via Robin Good
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The 5 Models Of Content Curation

The 5 Models Of Content Curation | Curation, Social Business and Beyond | Scoop.it
This was written in March, 2011 by Rohit Bhargava and still very relevant today!

Excerpt:

What Is Content Curation?

Back in 2009 I published a blog post called the "Manifesto For The Content Curator" which predicted that this role would be one of the fastest growing and most important jobs of the future. I would stand by this prediction today, but also in the post I shared one potential definition for content curation:

Content Curation is a term that describes the act of finding, grouping, organizing or sharing the best and most relevant content on a specific issue.

It is such a powerful idea because curation does NOT focus on adding more content/noise to the chaotic information overload of social media, and instead focuses on helping any one of us to make sense of this information by bringing together what is most important.

http://www.rohitbhargava.com/2011/03/the-5-models-of-content-curation.html
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How to Curate Content & Build Your Platform

How to Curate Content & Build Your Platform | Curation, Social Business and Beyond | Scoop.it
This is a good article with great suggestions:

Here's an excerpt:

I call this building your platform. Having a platform you control, you build, and you create is more valuable than any amount of list or group you’ve built within the social space. First, when you build an audience in social your building on someone else’s platform.

Remember to do this:

You should be focusing your efforts on building audiences in permission channels in which you control. Email, mobile, and your content.

This is an excellent suggestion for those of you who are just starting to curate content:

One of the best ways to get started is to curate content for you industry. We cover that in depth in today’s show. I share with you some of my content curation strategies and why it’s a great place to start. When you start with curation it allows you to get a handle on what is being discussed in your industry. After awhile you should start seeing trends. You should also start to see an opportunity for unique content and perspectives–I’ve found this happens naturally after a short while of curation.

http://definingnewmedia.com/2011/07/29/week-in-review-plus-building-your-platform-and-content-curation-tips/
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Consuming News in the Age of Curation

Consuming News in the Age of Curation | Curation, Social Business and Beyond | Scoop.it
I thought this was an interesting post, explaining different ways we consume news through all the maddness. It also asks the ongoing question, what is the future of curation?

My feedback here:

The content will consistently be wrapped around great "context". This is where the creativity and passion comes in when an individual or group of curators takes you into the piece through their eyes. They use stories, pictures, opinions, or anything that helps the readers to understand the material to stay informed and be able to use it in anyway that fits their needs.

Sounds familiar you say? Don't we already have newspapers, blogs that have done this for years? The answer is yes but the difference will be how we access the information about a particular subject through the capabilities of search technology by topic which exists today but not mainstream yet. People will be able to find articles that are "topic centric" from a group of trusted sources. They will be able to read many articles curated by several people, if they so choose, on the same subject, giving a broader perspective and better quality of information.

Some curators are aggregating links around a topic and that has been very helpful for people but I feel curation is evolving to a new level and they are going to expect some context in the future.


Excerpt:

"There is a lot of noise online at the moment and finding good content is tough. We all have about 3 or 4 sites where we stop to reade news and entertainment every day but increasingly ...

http://thenextweb.com/socialmedia/2011/03/24/consuming-news-in-the-age-of-curation/
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Telling Stories in a New Way that Enhances the Reader's Experience

Telling Stories in a New Way that Enhances the Reader's Experience | Curation, Social Business and Beyond | Scoop.it
This post takes storytelling to another level, excellent insights and great questions that make you think about this subject in a whole new way.

What caught my attention was the excerpt below, it emphasizes the importance of context, which is a reoccuring theme for me whenever I share articles.

Here's an excerpt:

"If we could re-envision today's story format — beyond the text, photographs, and occasional multimedia or interactive graphics — what would the story look like? How would the audience consume it?


1. Context

Context wears many hats in a story. It could mean representing historical context through an interactive timeline or presenting contextualized information that puts the story in perspective. It could be an infographic, a subhead with information — or cumulative bits of information that run through a narrative.

When the first American newspaper, Publick Occurrences, was published, many of its stories were only a few sentences in length. Most of its stories were reports that were gathered through word of mouth. But because of the infrequency of the publication and short length of the stories, it failed to provide the reader with adequate context in its stories. Haphazard newsgathering led to a somewhat chaotic experience for readers.

Today, though, with publication happening every millisecond, the overflow of information presents a different kind of challenge: presenting short stories in a way that still provides the consumer with context instead of just disparate pieces of information.

We’ve seen a piece of the solution with the use of Storify, which enables journalists to organize the social story puzzle pieces together to suggest a bigger picture. But how can this approach be scaled? How can we provide context in a way that is not only comprehensive, but inclusive?

http://www.niemanlab.org/2011/07/vadim-lavrusik-five-key-building-blocks-to-incorporate-as-were-rethinking-the-structure-of-stories/
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The Relevance Of Context In Content Curation

This is a great interview with Gerd Leonhard who is someone I always listen to.

He's talking about "context" which is what will set all content curators apart. When we individually take our expertise, skills, perceptions and passions then give our input on the pieces we select, we are doing a great service for our readers. It is a time where we can expand the conversation and invite others to explore the topic, get others to think about it from a different angle or facilitate further engagement.

"http://www.MasterNewMedia.org - Media futurist Gerd Leonhard explains the relevance of context in content curation. Context is now as important as content, b...

http://www.youtube.com/watch?v=lDo6YrJKaoM&feature=related
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Content is not King - Communication is - Getting through to people is an art!

Content is not King - Communication is - Getting through to people is an art! | Curation, Social Business and Beyond | Scoop.it
This article reminds us that posting good content consistently is a great door opener, whether you're creating or curating it. This is only the first step in building communication and engagement. It's all about relationship building, always providing value and building trust. We've heard this over and over again but sometimes, repetition can be a good thing.

Are we implementing them in our brand strategy? Are we connecting with potential clients in a meaningful way as they suggest in this article? Lots of good insights and suggestions.

Here's an excerpt:

You’ve done your homework, listened to customers, provided thought leadership and created great content. You’re offering relevant, valuable information to your audience. Now, if content were king that would be enough. But it’s not.

Isn’t providing information that leads people to know, like and trust you the essence of marketing? What more is there?

For one thing, there’s conversion. Conversion tells you if your content moves people to act. Did all that content drive people’s behavior in some way?

When great communication happens, people don’t feel they were convinced to do something—they are moved to do something. They act on their own, from an energy that comes from them. You become a facilitator.

http://www.socialmediaexplorer.com/social-media-marketing/when-content-is-not-king/
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Facing Overload, if its important - will the news find us?

This post by Peter Meyers from O'reilly Radar explores a problem we're all facing.

Here's an excerpt:

"Facing info overload, Peter Meyers ponders more efficient ways to find what’s newsworthy. What works for you?

I don't necessarily want to give up Twitter, Google+, blogs, Zite, and so on. But it's clear: they're too much for my single core, ADD-prone brain to manage. Gone are the days when I try to consume, or even just scan, all the social media I've signed up for. I've tried drinking from the Internet's firehose and what I've ended up with is a wet face and a headache.

After a couple recent experiments in offline living I'm sold on the idea that, for me, less is more. I think more clearly, and more creatively, when I unplug. It seems kinda obvious but it's taken me a decade or so to figure out: info-gorging leaves me feeling fat-headed and logy. Now, for example, rather than web surfing and info snacking in the morning, I get up early and read whatever book I'm into for an hour or two.

I do try to carve out an hour or two each day for some focused exploration — digital publishing and design are my main areas of interest — but even there I've given up stressing that I might miss some Seriously Important Item. There's just no way I can see everything that comes out. I figure if something's really important I'll catch it somewhere; I'm sure I miss plenty using this system, but all in all I feel less scatterbrained.

http://radar.oreilly.com/2011/07/info-overload-news-alerts.html
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Content should be fresh - Don't post the same thing on every platform

I thought this was a great post for all of us who post content. I have noticed that some people not only post the same material on every platform but some just aggregate links with no context and no thought about who is reading this and what the purpose is.

To avoid being part of the noise, it's important to "speak to people's listening". Who are you trying to reach? Is the content you're posting alligned with your marketing message? Is it delivering value to your audience? Does you input show how you think and why someone would want to engage or work with you?

Here's an excerpt:

"After reading Pam Moore’s post on ‘I Google+ circled, followed, liked, linked, bookmarked you, now what?’, I spent some time pondering about the connections we make on multiple social platforms, with the one person.

The thing I love about social media is the content re-mix value. We all have a voice and we can alter established perceptions with our amplified social voice. Just look at what consumer reviews do to some brands. So why can’t we re-mix our own content to suit the platform we post it on?
Time is an issue, yes. And I’m all over integrated digital communications. Just please don’t do it in the same way every time you post. The same link with the same introduction or thumbnail picture gets boring when you have seen it three times already.
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