Curation, Social Business and Beyond
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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation http://xeeme.com/JanGordon
Curated by janlgordon
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Could The Future of Twitter be Twitter News Network? I say yes!

Two of my favorite people - Ross Dawson & Gerd Leonhard talk about the future of Twitter.  This makes sense - could it actually be Twitter News Network? My answer is yes!

 

There is definitely a huge opportunity here.....listen and see what they're talking about........great stuff!

 

http://www.youtube.com/watch?v=rJoekrmoApM&feature=youtu.be

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Subjot: A Twitter alternative that lets you curate content

Subjot: A Twitter alternative that lets you curate content | Curation, Social Business and Beyond | Scoop.it

I just checked this out, looks interesting.

 

"Do we really need more social networks? Looking at New York based Chris and Becky Carella's latest venture, Subjot, the answer could well be 'yes'.

 

Here's what caught my attention:

 

Subjot is not just another Twitter clone. There’s no denying that there’s a ton of similarities but there is one feature in particular which is pretty interesting – and that is the ability to curate the content you follow from other users. So instead of following all of their status updates, you can view a list of the topics they ‘jot’ about, and select only the ones that are of interest to you.

 

How does it work?

 

When sending an update, which is limited to 250 characters, you can accompany that update with a ‘subject’ of your choice. People who follow you can then select from your subjects what exactly they want to hear about.

 

http://thenextweb.com/apps/2011/08/11/subjot-a-twitter-alternative-that-lets-you-curate-content/?awesm=tnw.to_1AKg2

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Curation comes full circle in Forbes's LIVE Article Page "The Era of Social Media"

 

Curation started with newspapers and magazines and the online curation community have been slowly evolving it into something new. Forbes now takes it the next level, integrating content and context into a realtime news page, complete with monetization. This may not start as the easiest read but stick with it because this is the future and it’s very exciting, the evolution continues, stay tuned……

 

Intro:

 

There's been a lot of teeth gnashing lately about the future of the article page on the Web. Some believe it too closely mimics newspaper and magazine formats.

 

Because of the dramatic change in news consumption, Forbes has created the

 

Forbes' article page release tightens the author-audience relationship and furthers our effort to build a scalable content-creation engine of individually branded journalists, authors, academics and other qualified contributors.

 

http://www.forbes.com/sites/lewisdvorkin/2011/08/10/forbes-update-our-new-article-page-for-the-era-of-social-media-is-now-live/

 

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Robert Scoble Interviews Scoop.it 's CEO: Reinventing Content Curation And Social Media

 

 

Great interview with Guillaume Decugis, CEO of Scoop.it.  It's great to be part of this wonderful, groundbreaking community of curators. Here is everything you need to know about this platform.

 

 

http://scoop.it is working to make it easier to curate content and share that content with your friends via a beautiful magazine. Here Guillaume Decugis, CEO talks to me about social media content and trends he's seeing develop....




Via Giuseppe Mauriello
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Tom George's comment, August 9, 2011 1:01 PM
Thanks for this today
Angel B's comment, August 10, 2011 2:40 PM
No había visto esta entrevista con la gente de Scoop.it. Robert Scoble en su mejor momento: cuando entrevista gente involucrada en aplicaciones innovadoras
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Is Curation the Future of Social Media? - Content Marketing News

Is Curation the Future of Social Media? - Content Marketing News | Curation, Social Business and Beyond | Scoop.it
Is Curation the Future of Social Media?...
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8 Ways to Discover Content Ideas From Your Readers

8 Ways to Discover Content Ideas From Your Readers | Curation, Social Business and Beyond | Scoop.it

 Michael Stelzner from Socialmediaexaminer never disappoints, this is a very good post, full of great ideas to source content.

 

Intro:

 

How to find out what content your audience really wants to satisfy your online community and improve your content marketing.

 

http://www.socialmediaexaminer.com/8-ways-to-discover-content-ideas-from-your-readers/

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11 Journalism Jobs You May Hold in the Future

11 Journalism Jobs You May Hold in the Future | Curation, Social Business and Beyond | Scoop.it

 Interesting look at the world of journalism and where it's headed:

 

Written on August 4, 2011 by Lindsay Oberst

 

Print media is on its way out. Long-form stories aren’t being read. We’ve all heard these laments, but don’t fret yourself too crazy.

 

If you look, you’ll find plenty of signs that this field won’t go away. Journalism isn’t dying; it’s evolving. To survive, we’re all going to have to get more creative and adapt as new technologies and methodologies appear.

 

The traditional titles–reporter, copy editor, photographer, page designer–may fade away or take on new meanings yet journalism won’t altogether become extinct, even despite corruption and the frustration felt by overworked, underpaid journalists.

Journo jobs still exist…

 

http://sustainablejournalism.org/future-of-journalism/journalism-jobs-may-hold-future

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Content Curation: If You Can’t Be the Source, Be the Resource

Content Curation: If You Can’t Be the Source, Be the Resource | Curation, Social Business and Beyond | Scoop.it

 

 

Here's what got my attention:

 

1. There’s an outside world, acknowledge it.

 

Your customers are polygamists when it comes to their brand relationships. They eat Raisin Bran, have Yoplait yogurt, brush their teeth with Crest, drink Starbucks coffee, drive a Toyota, listen to Sirius radio – and that’s all before they get to work in the morning.

 

The fact of the matter is that your prospective and current customers are going to flirt with other people and brands. They are going to read other blogs besides your company blog. They are going to follow your competitors on Twitter, they are going to Like pages on Facebook that make you cringe. Deal with it.

 

You can either ignore that those other entities exist, or you can highlight when those other entities do something well. Here’s a hint: Your customers are going to find out either way, wouldn’t you rather have them give credit to you for pointing it out?

 

http://engage.tmgcustommedia.com/2011/02/content-curation-if-you-cant-be-the-source-be-the-resource/

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Content Curation, Branding, Buzzwords & yes it's accurate too!

Content Curation, Branding, Buzzwords & yes it's accurate too! | Curation, Social Business and Beyond | Scoop.it

Interesting post!

 

Intro:

 

"Journalists hate few things more than buzzwords. Many of us regard ourselves as guardians of the language (as if protecting the First Amendment and being watchdogs of the powerful weren't enough gu...

 

http://stevebuttry.wordpress.com/2011/07/03/engagement-curation-content-branding-buzzwords-yes-but-also-accurate/

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Refinement is the essence of curation

Refinement is the essence of curation | Curation, Social Business and Beyond | Scoop.it
Describing curation Rohit Bhargava says - "a content curator is someone who continually finds, groups, organizes and shares the best and most relevant content on a specific issue online".
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Become a Content Curator to Build Your Social Media Presence

Become a Content Curator to Build Your Social Media Presence | Curation, Social Business and Beyond | Scoop.it

Matt Mansfield, from his blog Mattaboutbusiness.com.

 

Really good sharing about how he uses content curation to inform his audience and build his following in social media. This is more for people who are just starting to curate but I always find something new in everything I read. I hope this is helpful for some of you.

 

Intro:

 

Becoming a content curator for your social media followers and fans is a powerful way to steadily grow your social media presence. Learn how in this video.

http://www.mattaboutbusiness.com/become-a-content-curator-to-build-your-social-media-presence/

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Social Media Curation Tool Storyful Helps Separates News From Noise


Last night I was on a fascinating tweet chat @wjchat with journalists sharing about how they break news stories, the challenges and tribulations about the job. This is a wonderful community of people who care about what the do and go to any length to do it with integrity.Interesting interview with David Clinch, Editorial Director of Storyful.

 

http://www.youtube.com/watch?v=BmZ5Sy-DhfM

 

To learn more about Storyful - go here: http://storyful.com/

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Tom George's comment, August 4, 2011 4:52 PM
Jan,
Really nice work here on this curation topic. It's impressive. I started following it on Scoop.it so keep up the great work.
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How to market content that creates competitive advantage

How to market content that creates competitive advantage | Curation, Social Business and Beyond | Scoop.it

I selected this piece because Ann Handley never disappoints, lots of great info in here.

 

Content Marketing Institute interviews Ann Handley, CCO of MarketingProfs, co-author of from Ann Handley, CCO of MarketingProfs, co-author of Content Rules, and a key speaker at Content Marketing World.

 

To highlight a few points:

 

She is talking about marketing and creating content but the same rules apply if you're curating it as well.

 

These are some of the takeaways for me in my own words.

 

1. What are you goals? Are you trying to generate leads, build your email list, etc?

2. When curating content make sure it connects with your brand message through your context, don't just aggregate links, do it with a purpose.

3. Use personal stories by adding "context" in content marketing (curating), let your readers locate themselves in the story or content, a great door opener for engagement and beyond.

 

http://www.contentmarketinginstitute.com/2011/08/interview-with-ann-handley/

 

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Research Shows Why Readers Are Engaging With Your Content or Not

I selected this article because it contains valuable research on content and user engagement.

 

Related topics:Web AnalyticsSocial MediaEngagement

 

Amanda Lucci's Blog

 

UPDATED: Research on content referrals shows less social engagement, more social curation

 

Editor's note: Since this post was published, Outbrain has reached out and said they are rerunning the numbers "to ensure they're accurate" and might have an update later.

 

We've already heard that social media traffic delivers the least engaged readers, according to findings from content discovery platform Outbrain. Results from Outbrain's Q2 research, released this morning, come to pretty much the same conclusion, but as Outbrain continues to delve deeper into their research, new theories are emerging for why readers are engaging (or not) with the content they consume.

 

http://emediavitals.com/content/research-content-referrals-shows-less-social-engagement-more-social-curation

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Tom George's comment, August 11, 2011 10:07 AM
Good morning Jan hope you have a great day. Happy curating, I always am looking forward to the content you find.
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Why Content Curation is the new Blogging

Why Content Curation is the new Blogging | Curation, Social Business and Beyond | Scoop.it

This post was written in May of 2011, but  it's one of those pieces that is worth repeating because it's full of good insights and information. 


Here's an into:

 

During these days I’m questioning myself about today’s online media industry recurring topic of discussion: the so-called content curation. The term itself can be identified with the concept of “caring about content.”

 

This concept, obviously, can be investigated from a variety of viewpoints: it revolves around manipulating information, news, contents available online to a new form with sensibly higher ambitions in terms of vision, lifecycle and usefulness.

 

It’s about producing contents that, on average, are well worth an enhanced amount of attention respect to the so-called “world buzz,” the avalanche of information micro-bits we receive daily from the Internet through social media, blogs, online newspapers, and sometimes and unfortunately from content farms.

 

On a more operational level, an interesting definition that you can find online follows (from here)

 

“Content Curation is a term that describes the act of finding, grouping, organizing or sharing the best and most relevant content on a specific issue.”

 

http://meedabyte.wordpress.com/2011/05/10/contentcuration-is-the-new-blogging/

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The Rise of the Connected Customer and the New Era of Relevance Brian Solis

Brian Solis wrote the forward to this new book, by Becky Carroll, it's insightful and right on the money as always.

 

Here's what caught my attention:

 

Insight before engagement unless customer or community needs take immediate precedence.

With the emergence of social media, we are given not just a right to engage but a rite of passage to earn relevance.
Social networks are much more than Twitter, Facebook, Foursquare, YouTube, et al. These networks represent a potential much more transformative: that is, the democratization of information and the equalization of influence within new digital societies.

 

Here, everyone begins at ground zero, including you, but it is how behavior evolves that introduces us to a new future of sales, service, and business. As everyday sales and service become commodities, experiences and relationships become paramount.

 

Peers, friends, family, and experts become trusted sources to steer and filter relationships within these new landscapes. Sharing becomes social. Decisions become social. Commerce, and ultimately service, becomes social. At the heart and soul of all of this is the very essence of your business—shared experiences connected through empathy and fortified by the desire and intention to shape them in ways that help people help you.

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Finding & curating content about 'social good' from all over the world

Finding & curating content about 'social good' from all over the world | Curation, Social Business and Beyond | Scoop.it
Dutiee is your daily dose of social good.

 

This is an inspiring project, a wonderful idea!

 

Amidst all the bleak news dotted by tiny good ones, people are on a constant look-out for these tiny dots. Dutiee does just this. Dutiee projects the good happening around the world at one place.

 

In short, Dutiee is your daily dose of social good. “We're the definitive source for all things 'socially good' from across the web. We find and profile social ventures all over the world, as well as curate the best content in this space from across the web”, says Amit Deshmukh, co-founder of Dutiee. Amit founded Dutiee along with Deepa Chaudhary and YourStory caught up with these entrepreneurs to know more about their venture.

 

http://yourstory.in/entrepreneurs/social-entrepreneurs/6446-dutiee-finding-a-curating-content-about-so

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Curation Tool Storify Partners With MSNBC’s Breaking News For Sourced News Content

Curation Tool Storify Partners With MSNBC’s Breaking News For Sourced News Content | Curation, Social Business and Beyond | Scoop.it

Great partnership, very interesting times for content curators who want to take their work to the next level........

 

Intro:

 

By TechCrunch.com, Monday, August 8, 9:43 AM

 

As you may know, content curation platform Storify, which launched at TechCrunch Disrupt last fall, brings together Tweets, Facebook Status Updates, videos and more from social networking sites to create a realtime view into a story or issue. Today, the startup is announcing a first of its kind partnership with Breaking News, an MSNBC-owned Twitter handle and web site for realtime updates on news breaking in the world.

 

Here’s how Storify works. Storify allows you to build and embed a story around a gathering of Tweets, Flickr photos, Facebook status updates, YouTube videos and more Within Storify’s platform, you can simple search and drag content into your Storify story. Once you create a story with all of this curated content, you can then embed the actual story in your blog or content management system via single like of Javascript.

 

http://www.washingtonpost.com/business/technology/curation-tool-storify-partners-with-msnbcs-breaking-news-for-sourced-news-content/2011/08/08/gIQAhA2L2I_story.html

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9 reasons why point of view is the future of marketing & content curation

This post applies to content curators as well as marketers. It's important to show your natural authority and expertise by adding your own viewpoint to the original piece. I was searching for something a few minutes ago and by accident found a tweetchat going about this very subject.

 

Ironically, these people were not the person who wrote this article, there are no accidents, I just had to share this.

 

Here's what caught my attention:

 

I think that having a clear point of view is the difference between people paying attention to you and ignoring you.

 

I think that having a clear point of view is the difference between people talking about you and forgetting you.

 

I think that having a clear point of view is the difference between crafting good offers and irresistible ones.

 

I think that having a clear point of view is the difference between attracting okay clients and amazing ones.

 

http://marketingforhippies.com/pov/

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Tad's comment, August 7, 2011 4:04 PM
thanks for the shout out jani :-)
- tad
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Stop Preserving: Start Curating

Stop Preserving: Start Curating | Curation, Social Business and Beyond | Scoop.it

Great post, very good suggestion!

 

We have to stop thinking about how to save data only after it’s no longer needed, as when an author donates her papers to an archive.

 

Instead, we must look for ways to continuously maintain and improve it. In other words, we must stop preserving digital material and start curating it.

 

At first glance, digital preservation seems to promise everything: nearly unlimited storage, ease of access and virtually no cost to making copies. But the practical lessons of digital preservation contradict the notion that bits are eternal.

 

Consider those 5 1/4-inch floppies stockpiled in your basement. When you saved that unpublished manuscript on them, you figured it would be accessible forever. But when was the last time you saw a floppy drive?

 

http://www.nytimes.com/2011/08/07/opinion/sunday/when-data-disappears.html?_r=2


Via Robin Good
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How to Curate a Wildly Successful Blog Series

This is video delivers what the title promises - inspiring, insightful!

 

Intro:

 

Want to know how to curate your own wildly successful guest blog series that explodes traffic to your blog, ramps up your connections and relationships AND raises your profile as a thought leader in your area of expertise? Awesome!

Just watch the short video below (grab a pen and paper first so you can take notes!) and I’ll give you the outline I teach to my private clients.

 

http://escaping-mediocrity.com/how-to-curate-a-wildly-successful-blog-series/

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Google News highlights unique content with Editors’ Picks not Google's!

This is a major breakthrough for human curators/editors/publishers or whatever title you want to give them. The great news is that humans are picking the content, not google. Staying informed and being more effective in our work is getting easier and that makes me happy:-)

 

Here's what caught my attention:

 

An array of news organizations, including local, national and niche publishers, are now using Editors’ Picks to display their best, most engaging content. Because Google News relies on algorithms, Editors' Picks will always be just that—picks provided by publishers themselves, and not by Google.

 

You can browse a set of publisher feeds that span national, specific and local interests—like The Atlantic, The Wall Street Journal, ProPublica, the Guardian and The Root, among many others—via the side-to-side arrows next to each publisher's logo. The feeds you see are chosen based on a variety of factors, including your news preferences. If you’re interested in using source preferences on Google News, Editors' Picks helps you do that with the slider that appears just below the articles.

 

http://googleblog.blogspot.com/2011/08/google-news-highlights-unique-content.html

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Futurist Conversation & how it can be Applied to Content Curation

Futurist Conversation & how it can be Applied to Content Curation | Curation, Social Business and Beyond | Scoop.it

This is a great discussion by two of my favorite people, Ross Dawson and Gerd Leonhard. They're talking about how they help their clients understand trends in the future so they can make better decisions today.

 

Listening to this talk,  made me look at the role of a content curator and in some way  I see a parallel here. Selecting content around a particular topic is only the first step. The context you bring to it is important and also an art, that is a work in progress for most of us. Looking for that phrase or idea that can bring some kind of order, clarify things, get people thinking, create further discussions and beyond. 

 

I have a lot more to say about this but I'll leave that for another day.

 

http://rossdawsonblog.com/weblog/archives/2011/07/futurist-conversation-ross-dawson-and-gerd-leonhard-on-the-role-of-a-futurist.html

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Tom George's comment, August 5, 2011 1:40 PM
Nice find Jan, I was happy to share this in my Twitter stream and on Internet Billboards, really enjoyed it. I sent you a special invite to
http://netbillboards.net
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Content curation transforms the relationship between brands & consumers

Content curation transforms the relationship between brands & consumers | Curation, Social Business and Beyond | Scoop.it

This is a panel discussion with Steve Rosenbaum, owner of Magnify, author of Curation Nation and two other marketers.

 

These marketers (brands) are talking about creating platforms then inviting consumers to add their opinions, tell their own stories around their brand. They're listening to their customers and this is transforming a one way dialogue into a powerful conversation and beyond. Really great stuff!

 

Great talk, I listened to it more than once, would love to hear your comments......

 

http://links.eqentia.com/520b2ad1536d771f/?dst=http://lonewolflibrarian.wordpress.com/2011/08/05/content-curation-brands-as-publishers-08-05-11/

 

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