You don't need more content. You need old content. I know, that's not what you usually hear, so stick with me and we will look at some numbers to see why it is so important.
|Scooped by janlgordon|
Eric Whittlake has written a very important article about your old content - if it's relevant it produces results.
Here are a few highlights that caught my attention:
"Better content isn’t enough when your competitors have good old content"
Here’s how the 29 first page results break down:
- Only 6 are current pages (content from within about the last month or fixed pages for this year, such as current award pages)
- 8 are between 1 month and 1 year old.
- 15 of the first page search results are for pages that are more than a year old
More than half of the search results were for content that is more than a month old, and less than 25% was for current content!
Increased Site Traffic
Not only does old content continue to capture search traffic, the library of content you have created over the years will become a key driver of traffic and growth. This is the real reason why it takes calendar time for your inbound or content marketing program to deliver on its full potential.
Does this mean quality doesn’t matter? Promotion doesn’t matter? Design doesn’t matter? Video doesn’t matter? Of course it still matters!
Everyone can, and will, follow the content marketing advice of the day. But old content is the one thing you cannot just create. It doesn’t matter how impatient you are, it takes time for your content to age.
Jan Gordon: Takeaway - We all know that there are many creative ways to repurpose old content, in addition to all the benefits in this article. Building on the collection of treasures you already have gives you plenty of amunition to create content that informs, invites commentary, drives discussions, builds relationships and communities.
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Read full article here: [http://bit.ly/154BVZ1]