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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation http://xeeme.com/JanGordon
Curated by janlgordon
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We Need More Insights, Not More Data

We Need More Insights, Not More Data | Curation, Social Business and Beyond | Scoop.it
Marketers are all over big data - but are they looking to big data at the expense of true insights and missing the heartbeat of their customers?
janlgordon's insight:

This piece is by DannyBrown, infographic by Infogroup Targeting Solutions - This is a hot topic and as consumers of information we're all aware of the fact that we are definitely data rich and lacking in insight.


Here are some highlights:

 

Marketers Plan To Turn information into intelligence in 2013


*As consumers share more information than ever before on digital channels, marketers are becoming increasingly data-rich and insight-poor.


**A new report based on a survey of 70 attendees at DMA2012 and Forrester Research eBusiness conferences, shows how marketers plan to tackle big data in 2013.


Some interesting finding, here are a few:


**68% of marketers plan to increase data spending


**56% plan on hiring new employees for data positions


**45% said analyzing or applying data will be their biggest challenge


**83% plan to at least start considering using real-time data


Selected by Jan Gordon covering "Curation, Social Business and Beyond"


See article and infographic here [http://bit.ly/10VuuGxd] 

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William J. Ryan's curator insight, March 4, 2013 8:35 AM

Same can be said for learning as well, we track a lot in LMS's but are we measuring what matters?  Have we defined, and agreed upon, the metrics that will help the business and the performance of the community we serve?

Irina Radchenko's curator insight, August 13, 2013 7:32 AM

Today’s connected consumer has access to an insane amount of information, all at their fingertips, thanks to the ubiquity of smartphone access to the web.

 

From checking restaurant reviews and stock prices, to taking pictures of a new pair of jeans and asking the opinion of friends on Facebook, today’s consumer is no longer restricted to choosing a brand through a push marketing approach.

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30 Ways to Build the “Know, Like, and Trust” Factor that Grows an Audience

30 Ways to Build the “Know, Like, and Trust” Factor that Grows an Audience | Curation, Social Business and Beyond | Scoop.it
Your content is good. You know your material. You know how to put words together in a way people want to read. You're nearly there. But the game isn't
janlgordon's insight:

I loved this article by copyblogger, it's one of those pieces that is full of great insights and strategy to help you focus on why you're online, who you're speaking to and how to create an impact and build a vital community.


Everyone of these suggestions is great, here are the ones that caught my attention:


10 Ways to Get Known Online


Great high-quality content marketing attracts attention, builds your reputation-it lets people see who you are and why you're worth listening to.


**Get a clear on who you're talking to: Identify your buyer personna and tightly position your content for that buyer.


**Be relevant: Listen, research, and ask questions to discover your audience’s pinch points. Package your ideas into thought-provoking blog posts, share solutions on a webinar, or drip ideas through an autoresponder.


**Get your social media ratio right. Remember the 95% relationship building, 5% selling formula.


**Be generous: Share content and promote other people. Don’t expect people to share your stuff if you don’t demonstrate a commitment to do the same.


**Initiate a two-way conversation: Invite your audience to engage and interact with you. Invite comments on your blog posts


10 factors that build trust with your audience


While you’re delivering your truly valuable content, you’re not selling, but you are paving the road to eventually selling a product that’s related to your content down the line.


**When it comes to selling online, authority and likeability alone are rarely enough — you need to become truly trusted.


**Give away (some of) your best stuff: The web is swamped with free content. If you want to stand out, even your free offers must be remarkable.


**Be consistently good: Train your audience to expect a certain level of quality from you and constantly deliver. When you do, they’ll come to you first rather than going elsewhere.


**Give your audience space: Use content to allow your audience to choose you — in their own time. Whether they come to you in a day, a week, or a decade, you’ll get far more respect than that sleazy salesman who just won’t go away.


Takeaway:


**When you combine the elements of know, like, and trust to your content and actions, magic ignites.


**You become an authority on your subject, and you build a tribe of fiercely loyal followers who can ultimately become loyal customers.


Selected and Reviewed by Jan Gordon covering "Curation, Social Business and Beyond"


See full article here: [http://bit.ly/We01fT]


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Jeff Domansky's comment, January 17, 2013 2:48 PM
Jan, I always enjoy your curation. Keep the great material coming.
janlgordon's comment, January 19, 2013 12:36 AM
Thanks so much Jeff Domansky, I really appreciate your kind words!
Joe Winpisinger's comment, January 26, 2013 11:19 PM
Outstanding article... blogging is harder than most people think and that is why so many quit.... My blog is finally starting to pay off after a long while.... have to keep going even when only a few are reading... thanks...
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The Social Business Shift- What Businesses Have to Do [Infographic]

The Social Business Shift- What Businesses Have to Do [Infographic] | Curation, Social Business and Beyond | Scoop.it
What’s a social business all about? Is it about having your brand on Twitter or Facebook? Is it about private social networks? Certainly, these all play a part.
janlgordon's insight:

This piece is from Eloqua who has partnered with data visualization firm JESS3 to explore the emerging ecosystem


"The Social Business Shift" infographic which focuses on four key areas of business currently experiencing disruption:


*sales

*marketing

*HR

*R&D


Here are a few highlights:


What is Social Business about?


It's way beyond posting on social networks. they do play a part but social business is truly about this:


**a "shift" a move from enterprises attempting to insulate itself from disruption and instead greeting it warmly.


**To pull this off, organizations need to establish a more transparent environment, both externally and internally.


**A social business allows organizations to better solicit and understand customer feedback, to react in real-time to industry changes and not be caught flat footed.


**Internally, it allows communication to go from a top-down model to a back-and-forth, up-down strategy. (We’ve called this the “bathroom moment” in the past.)


Selected by Jan Gordon covering "Curation, Social Business and Beyond"


Read article and see infographic here: [http://bit.ly/Y229Mr]

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Fellinger's curator insight, January 5, 2013 9:39 AM

Een goed overzicht welke middelen ter beschikking staan om de volgende stappen ogv Social Business te zetten.

Fiona Scott-Handley's curator insight, January 7, 2013 1:08 AM

Another great piece from Eloqua - the 4 areas a business should focus on in order to become a Social Business

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10 Crucial Consumer Trends for 2013 Is Your Business Ready?

10 Crucial Consumer Trends for 2013 Is Your Business Ready? | Curation, Social Business and Beyond | Scoop.it
Trend BriefingClick here to edit the content...
janlgordon's insight:

This piece from Trendwatching contains some very valuable information about the future of business and how you can stay relevant by staying informed.


Here are some of the highlights that caught my attention:


Mega-trend of transparency in 2013?


**Brands  must move from 'having nothing to hide' to pro-actively showing and proving they have nothing to hide.


**The perfect storm of consumers' ever-greater lust for NEWISM and niches, the expectation of (instantly!) getting jut the right product, ongoing eco-concerns and the desire for more interesting stories will all combine with the spread of new local manufacturing technologies such as:


  *3D-printing and make-on-demand, to trigger a resurgence in

    domestic manufacturing in established markets in 2013


Mobile Moments


**in 2013, consumers will look to their mobile devices to maximize absolutely every moment, multi-if-not-hypertasking their experiences, purchases and communications...


Eco Trend for 2013


**Rather than being discarded or even recycled (by someone else), these products can be given back to nature to grow something new, with all the eco-status and eco-stories


Selected by Jan Gordon covering: "Curation, Social Business and Beyond"


Read full article here: [http://bit.ly/Vkmo1j]

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Barbara Saunders's curator insight, December 11, 2012 2:26 PM

Knowing what's coming and what's happening is 80% of the battle - positioning yourself properly is the rest.

C3 Consensus's curator insight, January 24, 2013 8:13 AM

Les tendances consommation pour l'année 2013

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Overwhelmed By Social Media? Here Are 7 Ways to Keep Up

Overwhelmed By Social Media? Here Are 7 Ways to Keep Up | Curation, Social Business and Beyond | Scoop.it

This a timely and important piece from Mark Schaefer of {grow} in which he touches upon several issues which confront all of us who are trying to keep our heads above water in the ever-evolving world of Social Media.


To quote: "Not only do the platforms shift every day, the rules of engagement change constantly, too. Can anybody keep up with the real (and rumored) changes just to Facebook's EdgeRank formula? What we considered best practices six months ago are passé today. Social media is overwhelming, especially when there is pressure to master every new platform that comes along  How do you keep up?."


Remember:


** Platforms may change but marketing fundamentals remain the same


** Absolutely nobody can navigate this changing world alone as there are too many facets to it, so form a mutually beneficial support group.


** There's too much informationfor any one person to keep on top of all of it, so pick a main focus and try really hard to keep mainly to that.


** Know your audience and go where you will find them. This might mean giving up on one of the major platforms.  Swallow hard and do it!


** The more successful you become and the more your reach grows, the less time you will have to engage one-on-one with people. Don't let yourself feel guilty about this as it is inevitable.


** Go to a trusted source for information but be warned: Such a place may not (yet) exist.


Curated by Jan Gordon covering "Curation, Social Business and Beyond"


See article here: [http://bit.ly/VcYLb]


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How To Create, Curate & Connect People Who Are Fired Up For Change

How To Create, Curate & Connect People Who Are Fired Up For Change | Curation, Social Business and Beyond | Scoop.it

This piece is from Fastcompany it's from The World Vision Activism Network. (October 2012) I selected it because there are some great takeaways whether you have a community or are starting one from scratch.


Intro:


When you build a brand, one of the most important measures of success is the actual engagement and connection of your loyal customers, followers, supporters, partners, fans and friends--your community.


The digital age and 24/7 connectivity, social platforms are forcing companies to find new and compelling ways to keep up with daily communication and connection with the people who matter the most


Here are a few highlights:



Create a long-term relationship


**You must understand your audience's interessts


**Use the most popular form of communication


**You have to be available and ready to interact to keep them actively engaged.


. Listen to people


**Pay attention to where and how your key people want to communicate, what they want to talk about and what they actualy do.


**Build the community they demand - use posters, art, videos and whatever connects with your audience on a digital platform that is eaily accessed & shred through a space where your audience is already spending time


Create it & Continually Influence Your Audience


**You must be an active participant on a regular basis

]

**By continually sharing, creating, leading and converse with the people you want to influence to establish a long-lasting relationship.


**By staying actively engaged, you will become easy to relate to and your audience will learn more about you, creating a closer relationship


Selected by Jan Gordon covering, "Curation, Social Business & Beyond"


Read article here: [http://bit.ly/TEKl4n]

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janlgordon's comment, November 12, 2012 4:06 PM
Thanks John van den Brink!
janlgordon's comment, November 12, 2012 4:07 PM
Thanks Ivo Novy!
Wanda Rawlins's curator insight, December 19, 2012 3:28 PM

I believe in staying active on a regular basis by doing so you are creating and continually influencing your audience. IMO

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10 Ways to Convert More Customers With Psychology [INFOGRAPHIC]

10 Ways to Convert More Customers With Psychology [INFOGRAPHIC] | Curation, Social Business and Beyond | Scoop.it

This article is by Gregory Ciotti for Social Fresh, along with an infographic with data that contains some very important information.

(credits at the bottom).


Understanding your customer from a psyhological point of view will help you to engage with them, serve them better and potentially build a loyal customer base.


Here are a few highlights:


Understand the 3 Types of Buyers


 Help customers break through "Action Paralysis" by setting minimums


for example: remind your customers how easy it is to get started (No payments for the first month)


 Understand the 3 types of buyers - 


By understanding the psychology of these 3 types of buyers, you can package your products, articulate your message in ways that speak to their listening


**15% spendthrifts

**24% tightwads

**61% average spenders


Use Urgency the smart way


**Urgency and scarcity are known to drive up sales, but according to research from Howard Leventhal, people are prone to block out urgent messages if the are't given information on how to follow up.

More data on this.....


Selected by Jan Gordon covering "Curation, Social Business & Beyond"


Read article and see infographic here: [http://bit.ly/SAchFm]


Infographic by HelpScout

Data by Gregory Ciotti

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The Art and Science of Modern Marketing [Infographic]

The Art and Science of Modern Marketing [Infographic] | Curation, Social Business and Beyond | Scoop.it

This article is from Eloqua and infograph from Eloqua and JESS3 marketing as we know it has changed quite a bit.


As technology has advanced, the industry has turned its eye towards more precise ways of measuring performance and engagement.


With the rise of the internet, mobile and social, you could see results as they came in. Science is the new buzzword.

 

You know the old lines and adages. “Marketing is a dark art.” “I know half my marketing budget isn’t wasted, I just don’t know what half.” These are common refrains of the marketing world.


Special announcement by Eloqua:


They're launching Eloqua Experience tomorrow, when modern marketers from around the globe will gather to show how they are using science and art.


Selected by Jan Gordon covering "Curation, Social Business and Beyond"


Read article and see infographic here: [http://bit.ly/SPP0As]

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The Emotional Cycle of Digital Interactivity

The Emotional Cycle of Digital Interactivity | Curation, Social Business and Beyond | Scoop.it

The Emotional Cycle of Digital Interactivity


Via Ana Cristina Pratas, Jack Patterson, Dennis T OConnor, Gust MEES, Gianfranco D'Aversa, Louise Robinson-Lay, Rosário Durão, Fred Zimny
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ghbrett's comment, November 2, 2012 11:43 AM
Thanks Jumun Gimm for this pointer!
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Social Media Changing Us, Society & the Power of the Human Connection

Social Media Changing Us, Society & the Power of the Human Connection | Curation, Social Business and Beyond | Scoop.it

This wonderful piece was written by Milas Page - it is inspiring, it is true and it's what's is happening to many people as a result of interacting in social media.


The author talks about the "social mindset" connecting as human beings is what gets you in the door......


Here are some highlights:


**The Social Mindset sees the value in collaboration


**The Social Mindset cares about others – be it your customers, your employees, or your partners


**The Social Mindset lays the groundwork for the importance of listening


**The Social Mindset leads you to realize you can help – therefore makes you open to helping when an opportunity arises


**The Social Mindset surrounds you with positive thinking and empowers you to realize you can make a change


What's the point, she asks? I'm quoting Milas because I couldn't have said it better..........


An interaction like the she refers to in this piece is between her and another person whom in the past she would have closed the door  but social media has made her see people in a different light.


"Tirelessly one door at a time, trying to activate communities. Now an interaction like that can not only reach me, it can reach you.


Messages amplified, reach expanding.Making the human connection is what get’s you in the door."


** "Then think about the implications this has in our world, I believe it has many and it’s a good thing. Companies and people who embrace social as a mindset will change this world, one person – one cause, one workplace at a time"


How has it changed you?


Selected by Jan Gordon covering "Curation, Social Business and Beyond"


Read full article and see video here: [http://bit.ly/UVP3yU]

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Dennis T OConnor's curator insight, November 29, 2012 10:14 PM

What is your social mindset?  


If you're afraid of using social media, does it mean you are afraid of living in the 21st century?

Mila Araujo 's comment, January 16, 2013 11:53 AM
Thank you so much for sharing! Glad these ideas resonated with you!
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Social Media Ecosystems Rapidly Changing - What You Need to Know

Social Media Ecosystems Rapidly Changing - What You Need to Know | Curation, Social Business and Beyond | Scoop.it

Jeff Bullas has posted infographs that have the latest facts, figures and statistics to help keep you on top of the rapidly changing social media ecosystems.


Exerpt:


"Social media is no longer just about Facebook. Social media is splintering and fragmenting as more users find increased activity about their interests and passions residing on other social networks, such as Pinterest, Instagram and Twitter".


Through the rapid rise of smart phones and mobile platforms globally such as tablets led by the surging iPad, the way we use and view media is changing business and marketing.


Maintaining your business marketing momentum on a social web requires constant updates to identify and understand how and why users are using social networks.


These infographs have the latest facts, figures and statistics to help keep you on top of the rapidly changing social media ecosystems.


Selected by Jan Gordon covering "Curation, Social Business and Beyond"


See article and infographics here: [http://bit.ly/O2JXgZ]

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Purpose Driven Tribes: Gaining Control & Influence in the Marketplace

Purpose Driven Tribes: Gaining Control & Influence in the Marketplace | Curation, Social Business and Beyond | Scoop.it

This piece was brought to my attention by my wonderful friend and colleague, Jennifer Sertl. It was written in April of 2011 by Jay Deragon who is always articulates the present and the future in a way that hopefully expands your awareness which we all need in today's marketplace.


Here are some of the highlights:


**People are gathering in "tribes" to connect, collaborate, discover and influence change.


**Social technology provides people the ability to aggregate around everything and anywhere.


**The market sees this and attempts to aggregate self serving tribes but the people have a different purpose & their own tribe


**The aggregation of tribes has become the pursuit of the market. Pulling groups and custom networks has become a common practice of the markets managing these tribes with a purpose different than simply gatering of the trade.


The evolving dynamics of tribal aggregation are the dynamics that will change the way markets interact with tribes


1. Tribes control the message with growing influence over markets


2. Tribes have a purpose. Help them fulfill their purpose and just maybe you'll become part of that tribe


3. Companies will have to learn that they are not the "connection" to the tribes, internal and external hold the keys to tribal influence


4> Tribes do need management, they need tools to accomplish their objectives and will always be self managed


5. Tribal leaers are more interested in serving tribe members than themselves.


Here is a great takeaway:


Seth Godin writes: "Tribe management is a whole different way of looking at it.


**It starts with permission, the understanding that the real asset isn't an amorphous brand but is in fact the privilege of delivering anticipated relevant messages to people who want to get them


Selected by: Jan Gordon covering "Curation, Social Business & Beyond"





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Beth Kanter's curator insight, December 11, 2012 10:52 AM

Another way to think about the "network mindset" and network weaving as per point 4.

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How to Maximize the Reach of Your Posts on Social Networks

How to Maximize the Reach of Your Posts on Social Networks | Curation, Social Business and Beyond | Scoop.it

This article and infographic was posted by Ted Nguyen for his blog.


Intro:


One of the most pressing questions whether you're new to social media or a social media maven is: What's the best way to post information or share content to optimize your reach


Compendium, a content marketing firm conducted a study of more than 200 companies to determine how social media professionals may optimize their engagement with both business-to-business-to-consumer conversations.


What they found is consistent with what Ted Nguyen has experienced and he has demonstrated that he clearly knows what he's doing

Here are some highlights:


"My experience in sharing more than 21,000 tweets and Facebook posts to my more than 82,000 Twitter followers and Facebook friends is consistent with the study’s findings"

.

**I recommend the hours between 10 a.m. to 1 p.m. (Pacific Time) or 1 to 4 p.m. (Eastern Time) are the best times for Twitter and Facebook to optimize social engagement engagement.


**I find that tweets shared earlier in the week do better than those sent later in the week. I also have discovered that Facebook posts do best Wednesday early afternoon.


**if you look at Ted's social shares, they run around the clock. he tries his best to engage with people in real time or near real time.



Selected by Jan Gordon covering: "Curation, Social Business and Beyond


Read article and see infographic here: [http://bit.ly/VG0xGL]


Infographic by DKNewMedia


Survey by Compendium

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Social Media Transparency [Infographic]

Social Media Transparency [Infographic] | Curation, Social Business and Beyond | Scoop.it
janlgordon's insight:

This article and infographic is from Social Media Explorer - Social Media is forcing companies to engage in a whole new way with their customers.


Here are some hightlights:


**Mass adoption of social tools and technology have created an information democracy.


**Stakeholders are beginning to expect open access to relevant content and the ability to participate in dialogue that will help them satisfy their information needs.


**All this for the purpose of building trust in a product, service or organization.


**Trust is the foundation of all relationships and relationships are what fuel business growth and long term success.


**Transparency across digital channels is a great way for organizations to start connecting with their audiences and slowly building trust.


Selected by Jan Gordon covering, "Curation, Social Business and Beyond"


See full article and infographic here: [http://bit.ly/UX1zfi]

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janlgordon's comment, January 24, 2013 12:35 AM
Thank you Annette Schmeling for your comment, I'm in complete agreement.
Nevermore Sithole's curator insight, March 12, 2014 3:48 AM
Social Media Transparency
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Top Social Internet Retailers [Infographic]

Top Social Internet Retailers [Infographic] | Curation, Social Business and Beyond | Scoop.it
janlgordon's insight:

This article and  infographic is from Daily Infographic, and it gives you a clear picture about the top internet social retailers.


Jan Gordon: Whether you're a B2C or B2B marketer, there are lessons and takeaways in this


Here are some highlights:


Today’s infographic takes us through the top 250 internet retailers on social media. These companies have excelled, creating highly engaging Facebook, Twitter, YouTube, Google+ and Pinterest pages, allowing their customers to interact with their brand without stepping foot in a storefront.


So who are these social media front runners? Most of them are the big named brands that you know and love. Victoria’s Secret, Walmart and Adidas lead the Facebook front, while Nordstrom, Williams-Sonoma and Barneys New York lead on Pinterest.


Here's the takeaway for B2C or B2B marketers:


Want to slip to the top?


*Know your demographic 

*produce engaging content that speaks to your audience 

*find the social media platform that’s right for you


Selected by Jan Gordon coverig "Curation, Social Business and Beyond"


See full article and infographic here: [http://bit.ly/ZTF2zR]

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janlgordon's comment, January 15, 2013 9:21 PM
Hi Brian Shields - thanks so much for your comment here. Very interesting information on this infograph for sure!
Mercor's curator insight, February 25, 2013 11:32 AM

Rescooped by Alessandro Rea from Clothing Manufacturer and Exporter from Bangladesh onto Marketing_me

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Why Don't Companies understand Real Digital influence?

Why Don't Companies understand Real Digital influence? | Curation, Social Business and Beyond | Scoop.it
Influence is such a hot topic in the digital industry yet there remains widespread misunderstanding over how it works, argues Dr Michael Wu, Chief Scientist at social community specialists Lithium Technologies...
janlgordon's insight:

I selected this article today from WiredUK because, it's a very hot topic, more questions than answers. This piece addresses why scores are not enough and what needs to happen to present an accurate picture of true influencers.


Here are some highlights that caught my attention:


No one has any data on real influence


Explicit data that says precisely:


 *Who actually influenced who, when, on what and how


**Just because a vendor can assign an influence score to a user, it doesn't mean that score is measured.


To Truly measure influence, the vendor's influence meaasurement platform must do four things.


1. Track when a desired change or action taken by someone or a group of people (e.g. a purchase transaction has occurred)


2. Determine who influenced this purchase or action to donate to a charity, promote something, etc.


3. Prove that this purchase or action taken by someone would not have occurred otherwise (this is very hard to measure) If this purchase would've occurred anyway, then the influencer didn't actually cause any change


No influence platforms (e.g. Klout, PeerIndex, Kred, Radian6, etc.) actually measure influence as none does all four.


* All influence scores are computed via some algorithms. They are

result of computation, not measurement.


Takeaway: Influencer marketing has huge potential but as an industry we are far from realizing this potential.


** First, influence vendors must start paying attention to the influencees.


** Only by incorporating more attributes of the influencees into their model, can vendors move towards a true influence score.


Selected by Jan Gordon covering "Curation, Social Business and Beyond"


Read full article here: [http://bit.ly/12hWlhg]

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janlgordon's comment, December 15, 2012 12:56 PM
Robin Martin, thank you for rescooping this article and being a very loyal follower, I really appreciate it! I might not always be able to acknowledge everyone here because I am very busy launching Curatti at the moment and that is two full time jobs. Thanks again.
ThePinkSalmon's comment, December 15, 2012 9:22 PM
Very interesting!!
PaolaRicaurte's curator insight, December 16, 2012 9:21 AM

A really interest topic and something I've been trying to explain to some people: Social Network Analysis is science, nothing to do with your "cool" marketing tools...

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Why You Need To Curate Content and How To Be A Master At It

Why You Need To Curate Content and How To Be A Master At It | Curation, Social Business and Beyond | Scoop.it


This is a great piece by Heidi Cohen on why your marketing needs content curation and 12 attributes of a successful curation strategy.  This is one of the best articles I've seen on this topic in a very long time.


As I said, I've seen many pieces on curation but if you're like me, everytime I read about this, I always find something new or am reminded of ways I can polish what I'm doing.


Here are some of the highlights.........


Intro:


Why Your Marketing Needs Content Curation


At its core, content curation is like a great editor or blogger who brings his unique taste and understanding of his target audience to his selection of the best content for his readers.


**He provides context for the content so that it's more than a collection of information


3 Reasons your content marketing strategy needs content curation:


1. Offering your audience a combination of original and third party content provides a branded context for your work


2. Curating other people's content positions you and/or your organization as a tastemaker in your field


3. Creating sufficient content is a marketing and business challenge


12 Attributes of a successful content curation strategy:


Here are a few things that caught my attention:


 *Has defined measurable goals


As part of your content marketing strategy and by extension

your marketing plan, content curation needs objectives that

are associated with your business.


**Targets a specific audience


. *Content curation like other forms of content marketing requires

understanding your readers' marketing persona


** Involves a community


*As with any social media or content marketing, your

audience should be at the heart of your content efforts.


**Clay Shirky says it best:


"Curation comes up when people

realize that it isn't just about information seeking, it's also

about synchronizing a community"


Selected and reviewed by Jan Gordon covering "Curation, Social Business and Beyond"


Read full article here: [http://bit.ly/SpJEfQ}

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Joe Winpisinger's comment, January 26, 2013 11:31 PM
I see that you are making some of these into almost like blog posts too. Jan Gordon does the same thing. I think I am going to try it out...
Christian Forthomme's curator insight, June 20, 2013 12:32 AM

Very good summary of what's needed in content curation. 

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The Mobile Social Photo Explosion [INFOGRAPHIC]

The Mobile Social Photo Explosion [INFOGRAPHIC] | Curation, Social Business and Beyond | Scoop.it

This inforgraphic from Mediabiestro is a great visual of the mobile revolution.

 

Here's an excerpt:

 

The digital revolution has made an enormous impact on photography, and smartphones and social media have been hugely instrumental in this massive growth.

 

** 300 million photos are uploaded to Facebook daily

 

**Facebook has 10,000 times more photos than the Library of Congress

 

**Twitter (6.9 million daily active mobile users) and Instagram

 

**(7.3 million daily active mobile users) combined account for hours of photo-taking usage each month, and photos make up 42 percent of all posts on Tumblr.

 

 

**The money stat? 741 million mobile phones worldwide have some kind of photo capability.

 

Selected by Jan Gordon covering "Curation, Social Business and Beyond"

 

See article and infographic here: [http://bit.ly/SLt2Nz]

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Social Business = Social Bonding

Social Business = Social Bonding | Curation, Social Business and Beyond | Scoop.it

This piece is from MITSLoan Management Review with some great findings about the benefits of social business.


What is really happening in social business?


Intro:


A study by FedEx and Ketchum found:


** 52% of respondents said social business was strengthening relationships with the general public


**51% said it was strengthening relationships with clients


**40% said it was strengthening relationships with partners and suppliers


Here are some highlights:


**connections between social business and improved stakeholder relationships is supported by other researchers in the field.


In a recent interview with MIT SMR, strategy and management consultant Nilofer Merchant discussed how her research found that social enhances a firm’s relationships with employees and customers.


Jacob Morgan, principal of Chess Media Group, a management consulting and strategic advisory firm on collaboration and the author of The Collaborative Organization (McGraw-Hill, 2012), told us that based on his observations, the benefits of collaboration even positively impacts the quality of life of employees at home, outside of the workplace.


Dion Hinchcliffe, in his four-stage Capability Ladder of Social Business, says that the highest level in the ladder is also relationship based, what he calls the ability to “partner with the world.”


Takeaway:


**Some benefits, like good relationships, don’t require an ROI study.


Selected by Jan Gordon covering "Curation, Social Business & Beyond"


Read full article here: [http://bit.ly/VNuPHT]


Image from marketingbrainfodder.com

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Move Over Obama Twitter Had a Big Night Too!

Move Over Obama Twitter Had a Big Night Too! | Curation, Social Business and Beyond | Scoop.it

This piece from Reuters declares Twitter and social media an important part of the election process after last night's twitterverse actvity.


Here are some highlights:


WASHINGTON (Reuters) - President Barack Obama called it - in less than 140 characters.Around 11:15 pm EST, just as the networks were beginning to call the race in his favor, Obama took to Twitter to proclaim himself the winner over Republican candidate Mitt Romney. (I'm sure someone from Obama's team tweeted this) but nonetheless, the bottom line is the explosion on twitter and how important it was in this whole process.


Hopefully many businesses who have not understood the power of Twitter capturing the immediacy of feelings, trends, emotions from those who frame what's happening, to your advocates, fans, clients and customers will now understand how it can be used effectively for your cause, products, services and organization.


Here's what caught my attention:


**The fact that the president would take his message to Twitter before taking the stage in Chicago underscored the tremendouss role social media platforms like Twitter played in the 2012 election.


**"Twitter brought people closer to almost every aspect of the election this year," Horwitz said. "From breaking news, to sharing the experience of watching the debates, to interacting directly with the candidates, Twitter became a kind of nationwide caucus."


Selected by Jan Gordon covering "Curation, Social Business and Beyond"


Read full article here: [http://reut.rs/WApMff]

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janlgordon's comment, November 7, 2012 10:51 AM
Thank you John, it was an exciting night on Twitter!
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How to Give Your Brand a Voice that Keeps Them Coming Back

How to Give Your Brand a Voice that Keeps Them Coming Back | Curation, Social Business and Beyond | Scoop.it

This wonderful piece is from Ignite who has given us some excellent tips on how to develop a voice for your brand that is clear, unique and speaks to your clients, customers or audience in a way they understand.


Whether you're new to social media or have been around for a while, this article can help you polish and  clarify who you are and why people should buy your products or services, read your blog and be part of your community.


Do a Self-Evaluation


Here are a few good starter questions:


*What are the qualities/attributes that I want to be associated with my brand?


*What are my goals for communicating with fans on social channels (forming favorable impressions, providing technical expertise, etc.)?


*What are some of the strengths of my business/why does my product appeal to consumers?


Here are some highlights:


Compile Your Brand Lexicon - Terms or Phrases that you (the brand) use to talk about yourself.


The list should include:


*Current Advertising taglines & trademarked phrases


*Terms you use as a brand to describe your product


*Words you would like the consumer to asociate with your product


 Listen to your fans & adapting your communication strategies will be key in the evolution of your brand voice over time.


Takeaway:


A successful brand voice will be one that stays true to your core values & messaging while encoraging dialogue from your fan base


After engaging with your community, your brand voice should adapt based on feedback from them but always be a reflection of your brand identity.


Selected by Jan Gordon covering "Curation, Social Business & Beyond"


Read full article here: [http://bit.ly/RLOnGf]
 

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janlgordon's comment, November 5, 2012 3:08 PM
Thank you John van den Brink - much appreciated!!
John van den Brink's comment, November 5, 2012 5:22 PM
You're welcome Jan. Great post!
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Do You Know How Social Currency Influences Behavior?

Do You Know How Social Currency Influences Behavior? | Curation, Social Business and Beyond | Scoop.it
Conversation Agent quotes on Influence from Valeria Maltoni It's the age of the connected customer and people are now comfortable using technology to share -- privately or in public.


Here are some highlights:


How social currency influences behavior


**Social influences include peer pressure and social exchange. The latter is stronger than an economic motive.


**Most human interactions consist of an exchange of value. From a psychological standpoint, actions like sharing signal desire for self expression, need for validation, and social status recognition, and also simply altruism and affinity with a group or cause.


**Both social influences are amplified in public settings.


Psychologist Robert Cialdini documented six principles of ethical persuasion:


**social proof


**authority


**affinity


**commitment


**consistency


**reciprocity


Selected by Jan Gordon covering "Curation, Social Business and Beyond"


Read full article, see slideshare, images here: [http://bit.ly/VySDuu]

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Thomas Wooldridge's comment, April 19, 2013 7:17 AM
social Proof.. It is what we all seek
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True Leaders Create Conversations Around Core Ideas, Agendas & Solutions

True Leaders Create Conversations Around Core Ideas, Agendas  & Solutions | Curation, Social Business and Beyond | Scoop.it

This piece was written by Eric Fletcher


"Leaders encourage dialogue and collaboration, leading to the identification of common experiences and shared aspirations"


Here are the highlights:


**Real leadership, in any venue, brings perspective, dialogue and collaboration in measure equal to or greater than individual conviction.


**while the dialogue may be disconcerting at times, the progress of a team, an enterprise or any diverse community depends on the honest dialogue and collaborative spirit that leads to the identification of common ground.


**Perhaps even shared experiences and unifying aspirations.

in search of leadership that will make a difference?


**Don’t be seduced by charisma. Find someone unafraid of the tough conversations, skilled as a listener, and relentless in the pursuit of dialogue.


Selected by Jan Gordon covering "Curation, Social Business and Beyond"


Read full article here: [http://bit.ly/PrJfqg]

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The Power of Deep Connection & Why It's So Important Today

I love the word serendipity and today I happened to see a tweet chat #pochat and I began following the stream. I met a man who lives and breathes what I hold dear to my heart - meaningful connections that lead to powerful communities.


 After interacting with Bobby and listening to this talk, I could have said this myself.


"Bobby Umar is a human teddy bear and a personal diary. People always want to hug him and share deep, personal thoughts with him, even after a first meeting"


This inspiring talk is all about the 5 c's of connection - they are


**Caring


**Communication


**Connection


**Community


**Change


Today we're living with massive change in every area of our lives. It's an exciting time but it is also a time of confusion and anxiety. No person can afford to be a lone wolf, we all need each other.


I loved this talk, what he is saying is what gets me out of bed in the morning. It is my purpose and it was so wonderful to hear him speak and articulate what I am trying to do as well. There are so many wonderful people out there who have the same vision, who are different from me and you, we all have something to learn from each other.


"What I can't do alone, we can do together"


Selected by Jan Gordon covering "Exploring Change Through Ongoing Discussions"


Listen to the talk here: [http://bit.ly/S40CRL]

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The Importance of Emotional Support In Social Business

The Importance of Emotional Support In Social Business | Curation, Social Business and Beyond | Scoop.it

Adi Gaskell wrote this piece for Socialbusinessnews discusses the need of emotional support for social business iniitatives. I was especially drawn to this article because I think his insights and suggestions are very much needed in business today.


Jan Gordon - commentary


We're in the middle of massive change and confusion, nobody has all the answers. This is causing insecurity and confusion with so many people, I know because they tell me and I see it through their actions everyday. It's so important to have a team of people who trust and empower each other and who work off of each other's strengths.

This kind of power us unstoppable!


Here's what caught my attention:


So many social business projects fail because they focus solely on the technology and the tools to be employed. Without achieving emotional capital however it’s very unlikely that the project will achieve the best results. Lets look at the so called four pillars of emotional capital


The Four Pillars of Emotional Capital


Authenticity - This is absolutely the bedrock of your community. - whether you're online of offline "match what you say with what you do"


Pride - People need to be appreciated and supported. Be grateful for their time and talents, thank them often in creative ways using social media. Without them, you don't have a business. This goes for your clients, customers and audience.


Attachment - When employees or teammates share values and interests with the company. off topic conversations can go a long way to developing attachment and shouldn't be ignored


**Help people learn and show them you care and are willing to create opportunities for them to progress


Fun social business should be enjoyable, it also makes leaders more approachable, thus improving internal communication.


5 Steps to social business success


1. Identify community leaders that have authenticity and trust to champion the project


2. Once you've identified these social leaders, train them so they can have the technical skills to transfer this to your community


3. Ask them to lead communities that build emotional capital


4. Start small - your first aim should be to build emotional capital


5. Manage your expectations, you have to walk before you can run


Selected by Jan Gordon covering "Curation, Social Business and Beyond"


Read full article here: [http://bit.ly/P5tg0l]

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Alessio Manca's comment, September 26, 2012 12:23 PM
TY Jan, your scoops are always human related and emotional: you teach well and practice better!