Curation, Social Business and Beyond
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Is Content Curation Stealing or a Shrewd B2B Marketing Practice?

Is Content Curation Stealing or a Shrewd B2B Marketing Practice? | Curation, Social Business and Beyond | Scoop.it

This very timely article was written by Andrew Hunt, founder of Inbound Sales Network, for Business2Community.

 

It raises an issue between original Content Creators, Content Curators and people who repost these articles.

 

Commentary by Jan Gordon covering "Content Curation, Social Media and Beyond"

 

The reason I was moved to do this commentary is because I see a wonderful opportunity to come together as a community and help shape the future of curation. Content Curation is in its infancy and there’s a lot of misunderstanding about its potential. As I see it, it’s a brilliant B2B marketing strategy for anyone who is selling a product or service if done responsibly.

 

Content Curators are providing a very valuable service for the original author and their own audiences.

 

 

Here is what ethical, responsible curators are providing for content creators:

 

1. Syndicating content and introducing it to new audiences, which is excellent PR if it is being curated by a “trusted source”

 

2. A good headline grabs the attention of a reader and gets them into the piece quickly. A curator who can tailor the headline to grab their audience will inevitably send more traffic to the original article

 

3. A curator who is skilled at adding commentary and context to the original piece also broadens the audience of the original work

 

4. Curation is one of the building blocks of collective intelligence

 

5. If a curator fully accredits both author and article, authors might have a whole new area of exposure/distribution channel that they wouldn’t have had before

 

6. People get paid to market and open up new business for brands. Curators do this free of charge while building their own audience. Each party gains. It is a new and exciting form of symbiosis in business

 

 

I know that there are people out there who are just taking people’s work. I have spent time adding commentary only to find it has been published on Facebook and other sites without giving credit to me or the original author. They use it for their own gain but I think and hope this will become more the exception as Curation matures.

 

I like many of my colleagues are building our brands and want to be known for selecting only the best content that informs and educates our audience. We want authors to want us to curate for them and feel that we’re working in concert not on opposing teams. We want them to be happy that we're taking the time to find the essence in what they’re saying and take it to a whole new audience. It is a part of our job to bring authors to the attention of people who would not otherwise know of them.

 

 

This was a Q & A at the end of the original article in Business2Community:

 

(q) How is content curation different from stealing?

 

(a) Great question! Part of the genesis of Aggregage was my experience with “curators” who would take my content, put it on a page with no link or a link that had an anchor tag that said “link” or something similar. They would change the title and URL for my post on their site. The goal of that person was to get SEO value from my content.

They also allowed commenting on their sites. The reason I would write the post is for people to find me and my content and to engage with me in conversation.

These types of curators were definitely taking away from that. Aggregage takes a very different approach. Our goal is to be THE launching point out to all the great content getting created on particular topics. We specifically do not have pages that compete with the original source. We only show snippets.

We provide full links with the original title. We don’t have commenting on our site. Basically, we are doing everything we can to get readers to go to the original source and engage with the content. Many of the participating bloggers find that we become the second biggest referral source behind Google search.

 

 

My take is that we're still in the early stages of curation and while I understand resentment to curators who do not fully attribute their work. However, it is incorrect to assume that changing headlines and URLs automatically means that people are stealing your work strictly for their own gain. That's not how this works with people who are serious about curation.

 

The end goal  and my vision is for us to build community and broaden the audience of the content producers who we promote while building a niche audience of our own who trust that we are cutting through the noise to bring them the few articles they will hopefully find relevant. My community is the authors whose work I curate, the audience I bring their work to and other curators. I appreciate and nurture each relationship equally.

 

There are so many of you who could add brilliant insights, would love to hear your thoughts.

 

Read the original article: [http://bit.ly/u89c95]

 

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janlgordon's comment, November 28, 2011 4:30 PM
@bethkanter
Would love to meet you in NY! In the meantime, let's do connect next week and start the conversation, really looking forward to it, lots to talk about:-)
Liz Wilson's comment, November 29, 2011 3:17 AM
Jan, Thank you for this commentary - I completely agree with you. I would also emphasise that a curator must (in my opinion) take responsibility for ensuring what is curated is true/honest/accurate/fair, which involves thoroughly checking the source article's credibility.

Great piece - thanks again.
janlgordon's comment, November 29, 2011 1:08 PM
@Liz Wilson
Thanks for your comments. I absolutely agree with everything you said here.
Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation http://xeeme.com/JanGordon
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Attract Readers To Your Blog with Images [Infographic]

Attract Readers To Your Blog with Images [Infographic] | Curation, Social Business and Beyond | Scoop.it
Blog posts should use images effectively to attract readers to their post, and once there, how to retain them by helping to explain the subject better.
janlgordon's insight:

I selected this article from Curatti written by Alice Elliott because she explains how to capture your readers with stand-out visual images in your blog posts.

 

Capture the reader's attention with eye-catching graphic images.

 

How Your Content Can Stand Out with Images

 

You can keep your audience interested in reading your posts by capturing their attention right away. I agree that great images will help you achieve just that.

 

Elliott explains how to use images effectively in your blog posts in order to attract more readers.

 

Here's what caught my attention:

 

  • Both colorful and vibrant pictures can really help your blog posts stand out. These are both attractive and inviting for the reader.

 

  • Sometimes you don't need a lot of text in your articles when you use the right images. A picture can convey the right message for your audience.

 

  • Include words over your images to help them be more striking. This is especially true with text that resonates with your readers.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Alice Elliott.

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Read full article here: http://ow.ly/wPHa30a8hTh

 

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Drive More eCommerce Sales with a Better Web Design

Drive More eCommerce Sales with a Better Web Design | Curation, Social Business and Beyond | Scoop.it
If you are running an online store and want to get more clients here are 10 best eCommerce web design hacks for you to increase your sales.
janlgordon's insight:

I selected this article from Curatti written by Katherine Crayon
 because it shows you how your website design can impact your business sales.

 

The look of your eCommerce website directly affects your business's revenue.

 

Attract More Customers with a Better Website Design

 

To convert your leads into sales your website needs to immediately attract visitors. I agree that both optimization and design work together to achieve this goal.

 

Crayon explains 10 different ways your eCommerce business can make improvements to your website.

 

Here's what caught my attention:

 

  • You can track down your conversion problems by conducting a conversion audit. It is well worth the investment in order to find out where the holes are in your website.

 

  • A slow loading speed will drive prospects away. Make sure all of your pages load quickly and that it is easy for your visitors to find your products.

 

  • People use various devices to access websites. Find out which ones your visitors use including clicks and scrolling activity. 

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

This post was sponsored by Template Monster

 

Read full article here: http://ow.ly/PWPn30a16Ip

 

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12 Business Branding and Email Tools

12 Business Branding and Email Tools | Curation, Social Business and Beyond | Scoop.it
This article contains 4 helpful tools and resources around Business Brand reputation, Business Focus and Email Management
janlgordon's insight:

I selected this article from Curatti written by Susan Gilbert because it shows you great tools to help improve your business branding strategy.

 

Reach your full potential online with these great resources for business.

 

12 Great Business Tools for Branding and Email Marketing

 

With the right tools you can help your brand stand out online. I agree that in order to build a business it's important to take advantage of what's available.

 

Gilbert provides the best tools to help make your company a more successful one.

 

Here's what caught my attention:

 

  • Find out what your customers are saying about you online. Go Fish Digital provides insights into complaints and conversations about your brand from over 40 different sources.

 

  • Stop putting off your tasks and stay on track with this handy tool. The Productivity Challenge Timer app for iOS will help you gain more focus on your important projects with its effective timer.

 

  • Get more out of your emails with this powerful Gmail tool. FullContact helps you to find important precise company information as well as where the next meeting will be taking place.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://curatti.com/business-branding/

 

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Angela Cain's curator insight, March 19, 1:39 PM

Need help managing emails & making your #business run more effectively?

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Avoid These 6 Costly Social Media Mistakes

Avoid These 6 Costly Social Media Mistakes | Curation, Social Business and Beyond | Scoop.it
By now, you should know just how important a good social media strategy is for your business. But do you know what pitfalls and mistakes you need to avoid?
janlgordon's insight:

I selected this article from Curatti written by Ian Naylor because it explains how to develop a strong social media strategy that works for your business.

 

It's important to build solid objectives in order to be successful in social media marketing.

 

Common Social Media Mistakes

 

While you can create a social media account and begin tweeting or posting this will not guarantee solid growth. I agree that it takes focus and dedication to get real results.

 

Naylor explains what to avoid and how to properly grow your social brand.

 

Here's what caught my attention:

 

  • Avoid spreading yourself too thin on too many networks. Focus on one and then move up from there. It takes time and dedication to develop your community.

 

  • Include the human touch in your accounts rather than just relying on automation or standard content. When people see the same messages they become bored quickly and move on.

 

  • It's important to include video as a part of your marketing strategy. People are especially drawn to this medium -- especially live stream broadcasts.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/ybsN309SFzZ

 

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donhornsby's curator insight, March 14, 9:46 AM
Do you invite comments on your Facebook page? When your followers leave comments on your Facebook page, do you reply? Do you participate in discussions with your fans on your Twitter account? If not, then you are missing out on a tremendous opportunity to build goodwill.
 
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How Poor Website Performance Can Reduce Sales

How Poor Website Performance Can Reduce Sales | Curation, Social Business and Beyond | Scoop.it
This article by Wade Harman looks at the effects that poor website performance may have on your company's bottom line. It's certainly cautionary reading
janlgordon's insight:

I selected this article from Curatti written by Wade Harman
 because it shows you how your website performance can impact your influence and sales.

 

Your landing page directly affects your business's bottom line.

 

Your Website May Be Lagging Behind

 

To convert your subscribers your website needs to run efficiently for your visitors. I agree that a poor execution will drive down precious sales.

 

Harman provides an explanation on how this can directly affect your bottom line.

 

Here's what caught my attention:

 

  • A website that crashes due to a lack of scalability will lose customers. This is enough to send them shopping at the competition instead.

 

  • You can go out of business if too many potential buyers are leaving. This will impact your marketing campaign as well if you're not keeping up with the demand.

 

  • A poorly run website could lose loyal customers. Repeat buyers are the bread and better to many online businesses.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/zc3X309LBDL

 

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Long Form Content Can Improve Your Strategy

Long Form Content Can Improve Your Strategy | Curation, Social Business and Beyond | Scoop.it
This article discusses the benefits of a long form content strategy, along with the warning that not all content fits this form
janlgordon's insight:

I selected this article from Curatti written by Shelly Kramer because it provides insight into how to effectively use long form content to capture more readers.

 

Why long form content is well received by your audience.

 

Long Form Content Success Strategies

 

Most readers prefer digestible, longer content. I agree that you need to write it in a way that adds value to your community.

 

Kramer explains the impact of long form content on your blog.

 

Here's what caught my attention:

 

  • Search engines tend to rank long form content higher than short form. The more words you have the more opportunity to add relevant keywords.

 

  • Longer content can set you apart from the competition. Especially as you focus more on quality than quantity. This places your business ahead of the game.

 

  • It may take more time to read a lengthy article -- but generally this will be well received by readers. It is well worth the time and investment to write long form content.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

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Read full article here: http://ow.ly/iNl2309GWns

 

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Curatti On Air: How The Power Of Commenting Benefits Bloggers

Curatti On Air: How The Power Of Commenting Benefits Bloggers | Curation, Social Business and Beyond | Scoop.it
There is nothing quite so satisfying as finding someone has commented on your blog. This post reveals why commenting benefits commenters (Video interview)
janlgordon's insight:

In our latest Curatti interview, Alice Elliott talks about all aspects of blogging, including blog commenting.

 

 

"In the interview I mention my commenting book and my latest 90 Days Challenge to Commenting Mastery. Now I don’t usually plug my own stuff, but once you’ve read the rest of this post and realise you need to perfect your commenting skills, this is a great place to start."

 

Elliott covers the benefits of commenting even for the non-blogger in order to build your network and influence.

 

She writes: "commenting can be a great way to hone in on your writing skills. Just like Twitter, you have a limited space to have your say. But even though it’s a bit more than 140 characters, there’s still a knack to writing a comment that is meaningful, proactive, readable and suitably enthusiastic enough to be accepted and welcomed."

 

Watch the full video here.

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Use These 15 Tips to Improve Your Email Marketing

Use These 15 Tips to Improve Your Email Marketing | Curation, Social Business and Beyond | Scoop.it
We’ve all heard that “the money is in the list”.  Whether that’s an email list, or a list of blog subscribers – staying in touch with timely, fun and informative information can be daunting. If you’ve ever struggled with coming up with ideas on what to send your email list, struggle no longer. Here areMore
janlgordon's insight:

I selected this article from Curatti written by Susan Gilbert because it provides insight into how to improve your email marketing with 15 different approaches.

 

Improve your open rates by catching the reader's attention.

 

Send Out Emails That Get Opened

 

You can improve your chances of your business emails being seen by using creativity and enticing content. I agree that this will help reduce your bounce rates and improve your reach.

 

Gilbert provides 15 tips in a helpful infographic with bonus tips covering email subject lines.

 

Here's what caught my attention:

 

  • Tell a recent story your business experienced. Point out what you learned and how it changed your approach. People are drawn to transparency.

 

  • Write about something simple that the reader can do right away. For example, a ten minute workout that they can begin now.

 

  • Provide a hint about a new product release. Building anticipation makes great content and increase your sales once you launch your product.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

.

Read full article here: http://ow.ly/ny2K309v0f0

 

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New Trust Results for Business Leaders and Media

New Trust Results for Business Leaders and Media | Curation, Social Business and Beyond | Scoop.it
The 2017 Edelson Trust Barometer makes sobering reading for business leaders and the media, as many readings reach all-time lows
janlgordon's insight:

I selected this article from Curatti written by Raymond Morin because it explains the latest results by PR Newswire in their study of CEO credibility.

 

How business leaders are perceived online today.

 

The All-Time Low of Trust in Leadership

 

Most people have come to distrust "the system." I agree that this raises questions on how we can better reach our community.

 

Morin explains the details of the study and sounds the alarm for business leaders to pay attention.

 

Here's what caught my attention:

 

  • The public has generally lost confidence in all institutions of society over the last year. This is the case with 20 out of 28 countries.

 

  • Some of the main culprits of mistrust are tax avoidance, overcharging for basic needs, and erosion of quality. There has only been a 7 point increase in the United States in 2016.

 

  • The most credible spokespersons today are the employees. These are the people who spread the company messages and who handle customer service.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Read full article here: http://ow.ly/HnQN309q97M

 

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Bridging the Silos with 5 eCommerce Marketing Tips

Bridging the Silos with 5 eCommerce Marketing Tips | Curation, Social Business and Beyond | Scoop.it
In a world of increasing cross-platform usage by potential customers, it is important to bridge the silos. Here are 5 tips to accomplish that
janlgordon's insight:

I selected this article from Curatti written by Shiju Mathe because it provides several ways to be successful in leveraging multiple platforms.

 

Audiences no longer connect with a brand with just one platform.

 

Successful Cross Platform eCommerce Strategies

 

When building a business online you want to reach your community where they are. I agree that in order to attract customers you need to be active in multiple online entities.

 

Mathe explains the best ways to perform cross-channel marketing from your business website.

 

Here's what caught my attention:

 

  • Understand your key objectives, target market, and brand message before tackling the digital aspects. Determine what your ultimate goal is and what the end result should look like from your customers.

 

  • Develop a communication strategy that will be adopted to the cross-platform work. It's important that your audience recognizes your brand voice on all platforms.

 

  • Provide reminders for your customers and leads through retargeting methods. This will encourage them to revisit your website and reconsider what you have to offer.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/yFd1309jkyW

 

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Stan Smith's curator insight, March 3, 5:25 AM
I'm a bit behind this week after Fasching celebrations, cutting, splitting and stacking a new load of firewood. I'll get caught up ASAP.
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Improve Your Post with an Awesome Headline

Improve Your Post with an Awesome Headline | Curation, Social Business and Beyond | Scoop.it
Readers won't necessarily see a new post on your blog, but by its awesome headline designed to attract passing traffic to lure them in from almost anywhere.
janlgordon's insight:

I selected this article from Curatti written by Alice Elliott because it provides insight into how to improve your blog posts with a great headline.

 

The purpose of your headline is to draw in and hook your readers.

 

How to Create an Attractive Headline

 

You can keep your audience interested and engaged by writing catchy titles. I agree that this will help attract more attention to your blog blog posts.

 

Elliott explains the different types of headlines and how to be most effective in reaching your readers.

 

Here's what caught my attention:

 

  • Craft your headlines to be relevant, suitable to your audience, and relatable. Use attractive wording that stimulates curiosity.

 

  • You should convince the reader that your content is a must-read and better than other articles out there. Headlines should recognize and relate to your audience's needs.

 

  • Offer a solution, secret, or success strategy that will make a difference in your reader's life. Be honest with your promises in your post.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Alice Elliott.

.

Read full article here: http://ow.ly/2lIb309eJ23

 

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Your Complete Content Plan, Part 2: Content Creation

Your Complete Content Plan, Part 2: Content Creation | Curation, Social Business and Beyond | Scoop.it
In part one of "Your Complete Content Plan", we discussed Keyword Research. Part two of of our 3-part series concentrates on Content Creation
janlgordon's insight:

I selected this article from Curatti written by Ruchika Sharma
 because it provides insights on how to improve your content curation plan.

 

Focus on engaging your audience with a solution and strong call to action.

 

How to Use Effectively Publish Content

 

Content should be tailored for your target audience's needs and desires. I agree that you can be successful by appealing to their pressing questions and offering them a compelling solution that they will want to buy into.

 

Sharma explains the basics of content planning that stands out to your community.

 

Here's what caught my attention:

 

  • Look for previously published content to find at least 5 top keywords for your article. Recommended tools are ahrefs and Buzzsumo.

 

  • Define your topics early on and then brainstorm. Answer the where, what, why and how for your readers.

 

  • It's important to optimize not only your content, but your images as well. This will then help you to optimize your keyword choices.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/TFbV3099Qkm

 

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Improve Your Digital Marketing, Content & Wordpress With 12 Tools

Improve Your Digital Marketing, Content & Wordpress With 12 Tools | Curation, Social Business and Beyond | Scoop.it
This article contains 4 helpful tools and resources around improving Digital Marketing, Social Media Content and your Wordpress (Plugins)
janlgordon's insight:

I selected this article from Curatti written by Susan Gilbert because it shows you great tools to help create a successful digital content strategy.

 

Help create a more efficient WordPress website and content reach for your blog posts.

 

12 Great Digital Content Marketing Tools

 

With the right plugins and tools you can help your brand stand out. I agree that in order to attract more a larger audience it's important to take advantage of what's available.

 

Gilbert provides the best tools to help make your content reach a more successful one.

 

Here's what caught my attention:

 

  • Find out what your website visitors are looking for through heatmaps, statistics, and behavior. Hotjar will help you understand these things and more.

 

  • Handle multiple types of content from one place. Zerys allows you to use their dedicated project management to produce the best article for your target market.

 

  • Simplify Facebook Messenger and stay in touch with your Fans and followers. Goofy helps you manage this mobile app right from your Apple computer without having to use a smart device.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/h5tN30930IA

 

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malek's curator insight, February 16, 8:36 AM

Bookmark and keep handy. Some of the best new tools.

janlgordon's comment, February 16, 5:27 PM
thanks @massimo facchinetti for this.
Digitalhub's curator insight, February 17, 7:38 AM

I selected this article from Curatti written by Susan Gilbert because it shows you great tools to help create a successful digital content strategy.

 

Help create a more efficient WordPress website and content reach for your blog posts.

 

12 Great Digital Content Marketing Tools

 

With the right plugins and tools you can help your brand stand out. I agree that in order to attract more a larger audience it's important to take advantage of what's available.

 

Gilbert provides the best tools to help make your content reach a more successful one.

 

Here's what caught my attention:

 

  • Find out what your website visitors are looking for through heatmaps, statistics, and behavior. Hotjar will help you understand these things and more.

 

  • Handle multiple types of content from one place. Zerys allows you to use their dedicated project management to produce the best article for your target market.

 

  • Simplify Facebook Messenger and stay in touch with your Fans and followers. Goofy helps you manage this mobile app right from your Apple computer without having to use a smart device.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/h5tN30930IA

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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The Importance Quality Metrics for More Sales

The Importance Quality Metrics for More Sales | Curation, Social Business and Beyond | Scoop.it
When comparing quantity metrics with quality metrics, Certainly, one is easier. But it's the other that will bring you conversions
janlgordon's insight:

I selected this article from Curatti written by Robert Caruso because it explains the importance of quality metrics when measuring the results of your business's marketing efforts.

 

Understanding the outcome of your marketing strategies can help improve your conversion rates.

 

Measuring for Business Success

 

You can be successful generating more sales with the right metrics in place. I agree that many businesses fail to understand the full scope of their activities online.

 

Caruso explains what quality metrics look like and how this can affect your bottom line.

 

Here's what caught my attention:

 

  • When it comes to taking a look at digital marketing your metrics should look at the quality rather than the quantity. This will then determine your investment of time, money, and resources.

 

  • You can have a false sense of success by focusing on vanity metrics, which relies on data from activities rather than certain activities. This provides very little actionable data to measure.

 

  • If you want to increase your sales then you need to dive deeper into actionable activity such as conversion rates, time spent on your website, cost per lead, ect.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/RzSx30a6f8o

 

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Edan Joy Gelt's curator insight, March 22, 11:53 PM

What an intuitive piece about quality versus quantity.  I've actually had clients that have bought "likes" and "followers" thinking that the more followers, the better they appear as a business (power of social psychology). This fake dilution actually depletes their efforts in the social channel for a small, temporary illusion of grandeur.  The importance of a quality audience being offered quality content is what translates to the bottom line.  Likes, clicks and follows are not reflective of NOI.

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Your Target Audience on Instagram With the Right Hashtags

Your Target Audience on Instagram With the Right Hashtags | Curation, Social Business and Beyond | Scoop.it
For businesses and bloggers using Instagram, hashtags represent a gateway to your target audience. Here's a great strategy you can use
janlgordon's insight:

I selected this article from Curatti written by Jenn Herman because it provides insights into how to better grow your Instagram community with the right hashtags.

 

It's important to use the right keywords for your niche to grow your reach on Instagram.

 

Improve Your Following on Instagram With Hashtags

 

Mobile audiences use specific topics to find a post or user. I agree that you can improve your marketing strategy by using these hashtags to draw the audience to you.

 

Herman explains how your posts can attract the right followers for your brand.

 

Here's what caught my attention:

 

  • You need to know specifically what sets your posts apart rather than using generic terms. This will improve your chances of getting found in the 'top spots' on Instagram.

 

  • The best method is to use 15-20 hashtags per post and then focus on the 4-5 popular ones. These need to be related to your posts, and have a high number of usage.

 

  • The higher the engagement the more views your posts will get. Sometimes these can show up the the hashtag hubs for days or even weeks.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/ptX6309ZigZ

 

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Philippa Gasson's curator insight, March 17, 8:21 AM
Instagram tips on hashtags
Vanessa Ong Li Wen's curator insight, March 19, 10:39 AM

As a non-user of Instagram, I understand the attraction of the application and the use of hashtags to gather as many like as possible. However, I fail to understand the prevalence of such a technology in our world today. An article on how to use hashtags as effectively as possible? When did it become a necessity for us to write about getting as many likes and affirmation as possible? If I were to use Instagram, I would treat hashtags as a way to simply and deconstruct the message that my photo was trying to convey. For example, if I were to post a photo of an art piece, instead of writing a detailed explanation of the piece which most would not want to read about, I would use hashtags to highlight whatever it is I wish to express to my followers. While I understand that Instagram may be attractive because it lets us in on our friends’ lives and serves as a platform for us to receive affirmation from our peers, I do not think we should rely on Instagram so heavily to the extent that we write articles on how to make our posts more popular and well received. We should make use of this application to share our photos and activities with our friends, as well as show appreciation to others through this platform.

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Keep Your Readers with a Great Blog Post Introduction

Keep Your Readers with a Great Blog Post Introduction | Curation, Social Business and Beyond | Scoop.it
Your headline has attracted lots of readers to your blog, but now you need to adapt the post introduction to make them stay to read the rest of the content.
janlgordon's insight:

I selected this article from Curatti written by Alice Elliott because she explains how to capture your readers with a stand-out blog post introduction.

 

The purpose of the beginning part of an article is to capture the reader's attention and draw them into the post.

 

How to Create a Winning Blog Introduction

 

You can keep your audience from leaving your blog by writing intriguing introductions to your content. I agree that it only takes three seconds for a reader to head off to another website.

 

Elliott explains how to write an incredible blog post introduction that will make your audience want to read more.

 

Here's what caught my attention:

 

  • After reading the headline the introduction should clarify it. This is especially important if you do not have a sub-heading.

 

  • Your text should prepare the reader for the rest of the post. They need to know how it will be a benefit to them.

 

  • A good introduction builds trust. It should be a satisfying experience for your audience.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Alice Elliott.

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Read full article here: http://ow.ly/dRf9309URbj

 

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All About Content Distribution

All About Content Distribution | Curation, Social Business and Beyond | Scoop.it
In parts 1 and 2 of "Your Complete Content Plan", we discussed Keyword Research and Content Creation. The final part concentrates on Content Distribution
janlgordon's insight:

I selected this article from Curatti written by Ruchika Sharma
 because it provides insights on how to improve your content distribution plan.

 

You need to take the content to your audience.

 

How to Use Effectively Distribute Content

 

After keyword research and creating great content you need a good distribution plan. I agree that this is an important next step that should not be skipped.

 

Sharma explains the basics of content distribution that attracts more readers.

 

Here's what caught my attention:

 

  • Find a good guest posting platform to display your published posts. These should be relevant to your niche and have a large audience.

 

  • If you want to republish your original content there are several networks you can do this on including LinkedIn, Medium, and other blogs..

 

  • In order to re-purpose your content choose to an audio version, video, slide or infographic. Drive syndication through your email, RSS feed, forums, groups, ect.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/RBZ1309NN6v

 

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How to Gather Content Ideas With Reddit

How to Gather Content Ideas With Reddit | Curation, Social Business and Beyond | Scoop.it
With 234m unique users in a recent month and over 11k communities around niche topics, Reddit is one of the best-kept secrets in content generation research
janlgordon's insight:

I selected this article from Curatti written by Vaibhav Kakkar because it provides insight into how to find great content with Reddit.

 

Use Reddit to find topics your audience will love.

 

How Reddit Can Help You Find Better Content

 

You can gather useful ideas from your readers through this long-standing network. I agree that Reddit is an invaluable resource for bloggers and marketers.

 

Kakkar shows how to effectively use this platform for your content strategy.

 

Here's what caught my attention:

 

  • There are over 11,000 communities based around niche topics on Reddit. This is a treasure trove of content ideas to tap into.

 

  • Keep up with the latest trends and pop culture threads. Posts have the potential for becoming viral on the Internet.

 

  • One of the biggest problems content producers face is not producing articles their audience desires. Reddit helps you discover what matters to them the most.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123RF.

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How Social Customer Service Can Help Your Business

How Social Customer Service Can Help Your Business | Curation, Social Business and Beyond | Scoop.it
Getting new customers is important. Taking care of them is crucial for the future of your business. Social Customer Service helps you nurture relationships.
janlgordon's insight:

I selected this article from Curatti written by Paolo Fabrizio because it explains how to use social customer service to better connect with your customers.

 

Integrating digital channels can help you improve your sales and customer relations.

 

Make Better Connections Through Social Customer Service

 

You can nurture your customers each and every day. I agree that you can reach them through specific platforms and technology.

 

Fabrizio shows you several ways to improve your social customer service with mobile and other social channels.

 

Here's what caught my attention:

 

  • The use of smart phones has changed the way buyers interact with businesses. Mobile makes it faster and more comfortable to get the answers we need.

 

  • Your brand can't afford to to waste time and money on the wrong digital platforms. It's important to carefully choose the best one for your business before taking on too much.

 

  • Leverage live video events to answer your customers' pressing questions. This increases brand awareness and spreads the word about your business.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/O1E0309EFxJ

 

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How Bite-Sized Content Can Capture Attention

How Bite-Sized Content Can Capture Attention | Curation, Social Business and Beyond | Scoop.it
In this article, the concept of atomization is used to describe producing bite-sized content from larger articles or reports, and why it works
janlgordon's insight:

I selected this article from Curatti written by Bryan Kramer because it provides insight into how to capture your readers with smaller content.

 

Why bite-sized content is effective in getting your message out.

 

Publish Smaller Articles to Attract More Readers

 

There are many who will not read longer articles for whatever reason. I agree that you can capture these readers by condensing your information.

 

Kramer explains the impact of bite-sized content on your blog.

 

Here's what caught my attention:

 

  • The smallest gift can produce the biggest dividend when it comes to writing content. This especially applies to shares on social media.

 

  • Look over your existing articles and find out what can be repurposed into a more condensed version. Smaller content must be to the point and easy to understand.

 

  • As you plan your content decide ahead of time which articles can become more shareable. For example, turn your blog posts into a webinar, infographic or a short YouTube clip.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of https://maierlawgroup.com/

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janlgordon's comment, March 3, 11:59 AM
thank you @massimo facchinetti :)
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Why Google Does Not Like 'Dofollow' Links in Sponsored Posts

Why Google Does Not Like 'Dofollow' Links in Sponsored Posts | Curation, Social Business and Beyond | Scoop.it
Some solicitations for sponsored content come with the demand that you include follow links. Resist the temptation to take the money. Here's why
janlgordon's insight:

I selected this article from Curatti written by Andy Capaloff because it explains why you should avoid "dofollow" links when publishing sponsored posts.

 

Why follow links are a turn-off when it comes to Google search.

 

Avoid Using Follow Links in Sponsored Posts

 

In order to maintain growth on your blog it's important to follow the rules when it comes to search. I agree that your sponsored posts should not include "dofollow" links in order to avoid penalties and losing valuable traffic.

 

Capaloff explains the rules that Google has set forth and how they calculate your PageRank.

 

Here's what caught my attention:

 

  • Using a follow link can negatively impact your website's ranking in search results. Google refers to these as "link schemes," and you don't want your blog associated with these.

 

  • In some instances a website can be completely removed from Google's index if they include follow links. The company who has paid you can also be penalized along with you.

 

  • A penalty might appear anywhere from a few months to a year later. It rarely happens right away, but will catch up with you eventually.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

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How to Better Understand Your Customers

How to Better Understand Your Customers | Curation, Social Business and Beyond | Scoop.it
This piece by Tony Zambito is very thought-provoking. It looks at how digital transformation is causing us to find new ways of understanding our customers. Don’t feel much like reading, but want to watch something instead? You can scroll down to the amazing video by Gerd Leonhard or click here.  This is another installment in…
janlgordon's insight:

I selected this article from Curatti written by Tony Zambito because it explains how to digital transformation has changed the way businesses understand their customers.

 

The new digital-centric world and customer reach.

 

New Customer Approaches Emerge in the Digital Age

 

If your business has been online for any amount of time you already know how emerging trends have changed the customer journey. I agree that in order to reach them you need to approach them on their level.

 

Zambito explains different methods of reaching your audience in the midst of a digital age.

 

Here's what caught my attention:

 

  • Just sixteen years ago the business landscape was very different. Today digital technology has shifted buyer persona development and insight gathering.

 

  • In order to reach customers today there needs to be new thinking and new approaches in place. This needs to go beyond analytics tools and outdated sales practices.

 

  • The what, how and why of your audience must now be measured through observation. Words are far less effective in measurement -- it's action that counts.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123RF.

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Read full article here: http://ow.ly/wIcL309lnAo

 

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Chuck Bartok's curator insight, February 27, 10:41 AM
The Digital Age has allowed savvy business persons to really know their Customer Persona
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Boost Your Website SEO in 4 Ways

Boost Your Website SEO in 4 Ways | Curation, Social Business and Beyond | Scoop.it
There are so many things you could do on your website to get more visitors and traffic. Here are 4 tips to improve your website SEO
janlgordon's insight:

I selected this article from Curatti written by Ashley Faulkes
 because it shows you how to boost your website traffic.

 

Unusual methods that will attract visitors to your landing page.

 

4 Ways to Increase Website Traffic

 

In order to get more visitors online you need to have the right strategies in place. I agree that by paying attention to what Google is telling you and discovering any issues with your website can be very helpful.

 

Faulkes provides unique strategies you can use to improve your traffic.

 

Here's what caught my attention:

 

  • Google will let you know what kinds of keywords you are ranking for as well as your page rank. This can help you discover what is working and what is not.

 

  • Use your main keywords on your homepage. These will show up in Google's search results.

 

  • Add amazing free images that Google will pick up on. This attracts more readers and visitors, and are very easy to find on places like Unsplash and Pixabay.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Pixabay.

 

Read full article here: http://ow.ly/kALa309gFUL

 

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What's in Store for Social Media Marketing In 2017 & Beyond

What's in Store for Social Media Marketing In 2017 & Beyond | Curation, Social Business and Beyond | Scoop.it
After previously interviewing the likes of Sam Hurley and Timothy Hughes, Nazareth Qarbozian asks Jan about Social Media Marketing trends for 2017 & beyond
janlgordon's insight:

I selected this article from Curatti written by Nazareth Qarbozian because it provides insights on the future of social media marketing.

 

The world of technology is changing the way we strategize our marketing

 

How Social Media Will Change This Year and Beyond

 

Mobile technology and social media have both transformed the way we do business online. In this exclusive interview I cover what's in store for marketers.

 

Qarbozian asks about how companies will handle these new changes and what automation looks like today.

 

Here's what caught my attention:

 

  • While video is growing in importance content is still a vital component to building trust. It's best to focus on the pressing needs of your customers.

 

  • The days of automation and impersonal communication have now passed. Messages are now more tailored and customized for the audience.

 

  • As you stay on top of the latest trends and technology add influencers to that list. For example, Gen Z is a demographic growing in importance.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/VXnZ309c8L1

 

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Quality Beats Quantity for Social Media

Quality Beats Quantity for Social Media | Curation, Social Business and Beyond | Scoop.it
"How important is the follower count on your social media?". Hint: quality beats quantity, but there's more to it than that!
janlgordon's insight:

I selected this article from Curatti written by Jenn Herman because it provides a close look at the types of social media followers your business needs to have.

 

It's important to have a community that is invested in your brand.

 

The Importance of Quality Social Media Followers

 

While you can grow a large audience quickly this may not necessarily be a benefit to your influence online. I agree that is it better to focus on the quality of the follower and not the big numbers.

 

Herman explains how to attract authentic followers who are interested in what your business has to offer.

 

Here's what caught my attention:

 

  • The number of followers still matters if you want your content to be shared. They key is to have a targeted audience who will spread the word.

 

  • Instead of focusing on higher numbers produce quality content instead. Along with this provide great social customer service.

 

  • Set realistic goals on your social platform growth. For example, a ten percent increase each month. This is subject to fluctuations and changes as you monitor your accounts.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/gjZC3095h6x

 

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