Written by Randall Strauss New York Times today (Sunday)
Curated by JanLGordon "Content Curation, Social Media & Beyond"
Very moving piece, just had to share it......
"The deaths of Thomas Edison and Steve Jobs brought outpourings of public grief, but while both were celebrated for their genius, Mr. Jobs was also remembered for his humanity."
Excerpt:
The broad outpouring that has followed the death of Steve Jobs reminds me of the display of grief following Edison’s death.
**In both cases, their passing evoked an extraordinary public response, tributes that were greater and broader than those paid to many a head of state. Why is that?
Both men have fully occupied my attention at different times. I wrote a book about Mr. Jobs in 1993. I looked at his struggling endeavor to start another computer company, NeXT, after he left Apple amid a power struggle in 1985.
His return to Apple in 1997 and the triumphs that would follow were not within sight. I took my snapshot of him and the company when he was at the miserable nadir of his professional life.
http://www.nytimes.com/2011/10/09/business/an-analogy-of-thomas-edison-and-steve-jobs.html?_r=1
Content Curation, Social Business and Beyond
There are just so many social sharing buttons these days, and content marketing is more important than ever. **As a user, it has created a moment of decision of choosing which channel to share a particular news story, or cute video.
**The goal is to have as many network peers see the content, enjoy it, and re-share. **There’s no shame in admitting gratification in people liking something you share.
**As a Marketer, its important to help users make this decision easily, and also ensure that your content is shared with the appropriate audience on the right channels. **Your mileage may vary, but this is a very useful one-stop resource for brands looking to get the biggest bang from their social sharing buttons. **Just remember: when it comes to user options, less is always more. **Pick the best three or four buttons for your site and leave it at that.
This Infographic by The Search Agents - http://bit.ly/KBCg9O , takes a closer look at the different social sharing buttons, how they work, who their target audience is and the kinds of content that will be most effective when shared via these tools.
Download / Embed: http://bit.ly/KBCs9j Selected by maxOz and Jan Gordon covering "Content Curation, Social Business and Beyond" Via maxOz 
This piece, originally curated by maxOz applies to your overall content marketing strategy whether you're creating or curating content. Excerpt: The ‘if you build it, they will come’ approach to online content creation is no longer enough when it comes to developing a truly engaged audience online [Simon Edelstyn - http://bit.ly/LolvDj , European managing director at Outbrain] and content amplification has a key role to play.
For marketers, as the online environment continues to grow, it is no longer a case of simply creating content and hoping for the best. It has become increasingly important to ensure the right audience is discovering this content.
How to amplify the value of this content and get it seen by the right audience, amidst a sea of irrelevant content: http://bit.ly/LokPOl Here are some takeaways:
1. Produce more engaging content Develop educational or entertaining content in several different formats 2. Earned media is content 3. Amplify your efforts
In the B2B arena, content discovery is emerging as a new way to help the right people find the right content for them, while allowing marketers to amplify and build relevant communities around these assets.
Because of the nature of the majority of B2B content, its audience is targeted, and content discovery can help reach targeted relevant and interested users.
Content marketing and engagement doesn’t necessarily translate directly into immediate ROI or sales conversions, online or offline.
However, it is a way to make customers aware of your existence, demonstrate credibility and build brand loyalty via deeper engagement.
Content marketing is not a sprint, it’s a marathon – you need to be patient before your audience will be ready to move to consideration or purchase.
With so much content already out there, you need to make yours relevant and engaging, to help the right eyes reach it.
Via maxOz 
This piece was written by Eric Brown for social media explorer. I selected this article because it reaffirms what many of us already know but it's still good to see this in writing: Content curation and Media Curation (a mix of machine aggregation and Human Curation) are starting to pick up steam. Here are some highlights: Curation comes up when search stops working,” says author and NYU Professor Clay Shirky. But it’s more than a human-powered filter. **“Curation comes up when people realize that it isn’t just about information seeking, it’s also about synchronizing a community.” The author says and I agree with him: **"The value will be in the expertise of the curator, people will not read junk, and the best of the best curators will create digital domination with vibrant communities". There is also a great quote from Fred Wilson's AVB blog in which he details what he would do if he were starting the Village Voice now: **I would not print anything. I would not hire a ton of writers. I would build a website and a mobile app (or two or three). I would hire a Publisher and a few salespeople. **I would hire an editor and a few journalists. And then I’d go out and find every blog, twitter, facebook, flickr, youtube, and other social media feed out there that is related to downtown NYC **and I would pull it all into an aggregation system where my editor and journalists could cull through the posts coming in, curate them, and then publish them Curated by Jan Gordon covering "Content Curation, Social Business and Beyond" Read full article: [http://bit.ly/kmZvJg] 
This piece was written by Aaron Dunn for Content Marketing Institute. These steps apply to your overall content marketing strategy whether you're creating or curating content. The challenge: **Companies are now left trying to make sense of which ones they should be paying attention to, what they need to be doing in these channels to gain a competitive advantage, and how it all ties into their overall content marketing strategy. The solution:
**In today’s rapidly shifting web, it’s essential that companies start to take a more holistic approach to content marketing and connect more effectively with their various stakeholders across a number of web and social channels. Here are the four steps: As we awaken to the new realities of content, here are four ways to rethink your content execution, and take advantage of the new content life cycle. **Structure your content marketing strategy as a holistic system that allows you to connect more effectively with various stakeholders across a number of social channels, drive conversation, and influence customers. **Open up content contribution to more users across the organization, providing more opportunities to connect with and engage customers in social channels, and extend your online reach. **Be sure to remove any technology or process roadblocks that inhibit the expansion of your contributor pool — the more people who are able to contribute easily, the more content you will have to push across your channels. **Deliver fresh, compelling and timely content that engages users and keeps visitors returning to your site, and then be sure to extend that content into your social channels. **Be sure you are listening to the online conversations of your target audience, and optimize your content and content strategy based on the insights you gather from them. Curated by Jan Gordon covering "Content Marketing, Social Media and Beyond" "Content Curation, Social Business and Beyond" Read more: http://bit.ly/J69H56 Via Martin Gysler, janlgordon ![The Importance of Targeted Content for B2B Marketers [Infographics] | Content Curation, Social Business and Beyond | Scoop.it](http://img.scoop.it/HOkZcThpyzh_-TZ9IlEyzTl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
This infographic is from the techvalidate blog Some good points for content creators and curators Here are a few highlights from this infographic **All B2B marketers agree that content needs to be targeted, tailored, segmented, crafted and customized to fit each segment of the audience. **In this time of information overload, one size fits all won't cut it **The key to good content is relevance that resonates to the person who is reading it - be very selective on a consistently and you will become a trusted source with a loyal following Selected by Jan Gordon covering "Content Marketing, Social Media & Beyond" Read full article here: [http://bit.ly/JrRyyf] Via Alessio 
This post was written by Jonathan Crowe for business2community. I selected this two part series because they have great information, tools and resources. I reposted this piece today because it has some great great information and resources in case you missed it, it's worth your time. The previous post laid out a case for content curation **But no matter how airtight that case may be, the fact is theory is one thing, practice another. As Sales Benchmark Index CEO Greg Alexander points out, even if companies decide to adopt content marketing strategies, that doesn’t mean they’ll be successful. It all comes down to the value of the content you’re offering your customers, and to that end my favorite tip Alexander offers to B2B companies is: “Give away your how-to knowledge.” Here are some takeaways: Use Beth Kanter's Curation Primer - Beth always gives away information, tools and resources along with very valuable insights Robin Good has a lot of interesting things to say regarding the importance of your visual delivery of content curation, and what’s in store for the future Define and conquer **Define who your audience is, organize it so it's easy to navigate on your site Have Your content come to you - Best Online free curation tools Before You Post, what are you bringing to the table? **The best content curators provide more than just links and copy-and-pasted they summarize. They add their own take. **They frame content in such a way that calls out its relevancy to their audience. **If they’re smart they cross-reference related content the reader can access, as well. Get Active **Once your curated content has gone live, then the real work begins — promoting it and engaging with your audience. **Reaching out to them via social media and providing them with a comments section (that you actively respond to) is a must. **After all, curating is all about connecting. Curated by Jan Gordon covering "Content Curation, Social Business and Beyond" Read full article here" [http://bit.ly/HG4CWd] 
Robin Good: If your company is looking into how to curate their own news stream while creating extra value for readers, this article can help you out in identifying the process and the key steps to take.
From the article intro: "Curating news that the media isn't covering can lead to media coverage. And, by extension, it can improve and expand on stories the media are covering.
...
There's plenty of evidence that business is adopting content curation, but the practice hasn't been around long enough for organizations to innovate more targeted, results-focused uses."
Here some of the key steps involved:
a) Identify Opportunity
b) Select Curators
c) Monitor Conversations
d) Select and Comment
e) Announce and Promote
Useful. 7/10 Via Robin Good 
I selected this article from conversationagent because this is one of my trusted sources, where I find great content, day after day. This piece has some great tips for creating compelling content and it gives you examples of people who are doing a good job with each suggestion. **These ideas can be used for content curators as well - to create buzz and build an audience, providing "context" is what sets you apart from others - these tips are ways to accomplish that. Quote from this piece: "Connecting ideas and people -- how talk can change our lives". Here are a few things that caught my attention: **. Make digestible bits of advice in micro-interactions gain big impact. Kellye Crane built a community for #soloPR practitioners off a Twitter chat filled with useful advice. ** Create a new list. People like to see where things stack against each other. By far, the most popular list is still the one Todd And created and AdAge took over. ** Give away secrets and tips to help others become more effective. Adam Singer is very generous in that regard. ** Teach something new or from a new perspective. Kathy Sierra has been able to do that on a topic that for many was considered not quite appealing . ** Inspire people to take action and change the world. Entrepreneur Chris Guilleabeau is a good example of that. ** Be opinionated about future trends. That's a trait that is best exemplified by Robert Scoble. ** Track and review future trends from behind the scenes. A good guide is Louis Gray. **Create a conversation around a social object. That's what Hugh MacLeod does. ** Become the expert hub on a subject matter. The consistent "go to" person for branding is the team at Branding Strategy Insider. Selected by Jan Gordon covering "Content Marketing, Social Media and Beyond" Read full article here: [http://bit.ly/L3GvLU] 
Curata did a 2012 Content Curation Adoption Survey and what they found are some very impressive facts about curation and they say it will become even more mainstream in years to come. Here are some Facts from the Survey: **95% of marketers have curated content in the past 6 months **85% of curators say establishing thought leadership is their main objective **63% of marketeres use email newsletters to find third-party content to share **79% of marketers use social media to find third-party content to share **75% of marketers cite social media as channel of choice for sharing content **30% more marketers cite finding high quality content as their biggest challenge compared to 2011 Selected by Jan Gordon covering "Content Curation, Social Business and Beyond" See whole article here: [http://bit.ly/JqqS77] 
I selected this piece (written by Ray Morin for Windmill Networking) because it's inspiring and right on the money (no pun intended). "How a Nobody Can Become A Somebody" "Social media's power now rests in the hands of those using it" Using the example of Occupy Wall Street movement, it's a fact that social media users have become players in social change". Here's what caught my attention: **In a business context, the social power of these new influencers also becomes economic. Aware of their potential impact, the simple user becomes a major player who is no longer satisfied with the role of spectator. **Companies can no longer appear in the hopes of selling their products and service ****In the era of social media, the users are seeking the best information and opportunities as well as demanding to be heard and to contribute to the enrichment of the proposed experience." **Curating the best content and adding context (your viewpoint, reviewing something, providing more information by adding links that are relevant to the topic}. Anything you can do to elevate the conversation is key to influence in social media. **Here's a good piece on the importance of adding value to an original article: "If Content is King, Context is Queen" - http://bit.ly/IWRGHb The author ends this article by asking - "Do you think content is a key to developing influence in social media?" **You need to know who your audience is **Have a story that they can relate to **People won't buy your content, they'll buy why and for what purpose you're posting it **Once you have this in place sharing only the best content on a consistent basis is definitely the key to establishing influence in social media Curated by Jan Gordon covering "Content Curation, Social Business and Beyond" Read full article here: [http://bit.ly/KgNqkz] 
This piece was written by Raymond Morin posted on Intelegia In Raymond's previous post, “Influence On Social Media: Finding, Creating and Sharing The Best Content”, he says that the main challenge for professionals and companies on social media will be to position themselves as an industry leaders. Excerpt: "These 10 steps are a part my daily routine. As I mentioned before, this is the approach that I user and the goals that I set myself. **Every professional must determine their own sources of content, according to his or her expectations and those of their audience. **Above all, he or she must make lists that will guide him or her throughout search for great content. Here are some highlights from this piece: In the article Raymond goes into detail and shares his process and how he uses these sources 10 Sources of Content To Enhance A Social Media Presence 1. Newsletter Subscriptions (email) media sources (i.e., Radio / TV / Print). 2. Traditional Media (Newspapers, radio and television) 3. News Feeds From Social Networks (Facebook, Twitter, Google Plus) 4. Publication Tools (Articles selected through lists of influencers) 5. File Sharing Platforms (Images / Graphics) 6. File Sharing Platforms (Videos / Podcasts) 7. Bookmarking Sites 8. Platforms For Content Aggregation 9. Newsgroups (Facebook, LinkedIn, Google +) 10. Blogs of Influencers Selected by Jan Gordon covering "Content Curation, Social Business and Beyond" Read full article here: [http://links.visibli.com/share/pLxK8D] 
This Infographic from Pagemodo, incorporates 2011 data on how small business owners feel about social media and how they measure what they perceive as success via these marketing channels.
Specifically, focusing on whether small businesses' are utilizing social media properly and know on how to measure ROI correctly. Download: http://bit.ly/IIcIbz Via maxOz I want to acknowledge Alison Harrison a fellow curator on Scoopit who did an outstanding job of curating this video. Useful presentation from Shel Holtz that shows actual examples of curation for internal communications.
Needless to say, there is a ton of useful, practical information in this presentation. It is an hour long ( including Q&A) but it's definitely worth it! Selected by Jan Gordon covering "Content Curation, Social Business and Beyond" See video here [http://vimeo.com/30168580] Via Alison Harrison |
I selected this post by copyblogger because this is one of those pieces you can read once but it really comes to life when you're writing that article, blog post, curating someone elses piece. There are so many valuable insights and suggestions, it's definitely worth reading and keeping for those days when you need creative inspiration. Here are a few things that caught my attention: *GREAT CURATORS Understand your readers. Know their fears, dreams, and desires. How can you engage with someone you don’t understand? **Don’t write for a large audience. Choose one person, picture him, and write to him as if he’s a friend. **Use a conversational tone of voice. Nobody wants to chat with a company. **Be engaging. Using the word you is the most powerful way to be more engaging. Be remarkable. So much content is out there, how can you stand out? **GREAT Creation or Curation comes from CONTEXT Disclose your point of view, tell your personal story, and develop your own voice. **If your readers feel they know you, they will connect with you. **Use familiar language. Check Twitter, Facebook or Google’s Keyword Tool – and find the wording your readers use. Curated by Jan Gordon covering "Content Marketing and Beyond" Read full article here: [http://bit.ly/HQj1vl] Via janlgordon 
This piece came to my attention by Judy Gombita who shared it on Google+. It was written by Bob Geller and it's one of the best articles on content curation that I have seen in a long time. Here are some highlights: **Blow Out Content Marketing and Lead Social Conversations with Content Curation... Great tips for Effective Content Curation **Great content curation is part science and art. **To do a good job, you need to have an understanding of your market space and how to make best use of the search and publishing tools. **It requires a keen eye and instinct for topics that align with the expertise of executives, brand attributes and customer interests. Tom Riddle, CEO of CIThread, a hosted content curation platform, says "great content curation happens when three elements come together: **SME - subject matter expertise **a focused objective and a strong voice in response to an article **tweet or post that happens to be at the nexus of your expertise and the objective. If this happens, you will find yourself writing the right words. Takeaways: **if you are in marketing, you should care about content curation because it just works! **There are a range of tools, as you will see, that can help you transcend casual efforts to help boost organizational social media and content marketing efforts. **Content curation gives marketing and social media teams the tools they need to turbo charge social media publishing and engagement efforts; it is an increasingly critical function, and an area that should be understood and mastered. Curated by Jan Gordon covering "Content Curation, Social Business and Beyond" Read full article here [http://bit.ly/GM2tmg] 
I selected this article and interview in its entirety (video) that Bill Sheridan did with Steve Rosenbaum because everytime I hear Steve speak about the importance of curation it reinforces the importance of curation and why your business can't afford not to do it. Steve gave a keynote to DigitalNow on April 28, 2012 and talked about the importance of curating vital information for your clients. Here's what caught my attention: **A flood of information - but the opportunity lies in identifying and delivering the really important stuff for your clients **Authority is no longer bestowed to content creators, "Curators are today's trusted authorities" How do you become a trusted authority? **Have a voice - What is your brand's promise? **Provide context - What keeps your clients up at night? Are you listening to them online? **Offer a point of view - Your point of view is your unique sales proposition. People don't buy your products, they buy why you're selling them. **Tell your clients why you selected this information and why it's important on a consistent basis and you'll become indispensable Here is an article from 2011, still very relevant today that I found very helpful that goes a little more into detail about context, The article is "If Content is King, Context is Queen" written by Amy Manus for ClickZ Read Bill Sheridan article & see video here: http://bit.ly/JrJ5B 
I selected this article today curated by Robin Good because customizing content to fit each segment is a must for effective curation and content marketing. Robin Good: This article (no author name) on Curata raises a very important questions for those responsible to select and publish content for a medium to large organization.
The issue is: do you address all of the possible customer tribes, in additional to existing and potential clients, or do you curate and select content for a specific tribe?
While the article overall answer acknowledges that only big brands have the power to do so and that it is more than OK not to specialize too much I agree with him Robin - Those companies that do not customize comtent that is highly specific to their unique tribes will not be able to compete with those who do. Robin says:
"Given the size and present communication strategy of many large companies, this is not something that will happen overnight, but in my view it is certain that companies which are not able to "curate" and communicate on th exact wavelength of their customers will have an increasingly hard and competitive future ahead, even when pitched against much smaller competitors".
Via Robin Good 
This piece was written by Patricia Redsicker for Social Media Examiner In this article she reviews the book: Accelerate! Move your business forward through the convergence of search, social & content marketing by Arnie Kuenn. Arnie Kuenn puts it simply: “Web users are consumers of content and you need to deliver compelling content that will engage them, and keep them coming back for more.” This book is about successful digital publishing and consistent content quality. The author explains tht if you do it right and strive for quality, you'll produce content that: **Attracts links **Compels people to share it on social media **Meets the real needs of your customers Here are some highlights: **If you own a website, you have to start thinking like a publisher 1. Target your traffic through keyword research 2. Content must be maintained to be successful 3. Proper use of links to optimize content 4. Use social media to promote content-the right way **Great examples of how to do this Selected by Jan Gordon covering "Content Curation, Social Business and Beyond" 
I selected this piece by Michael Poh for Hongkiat.com I found some of his suggestions helpful, things I know I should do but now I'm going to take his advice. I hope there's something here for you too! Excerpt: "In a time when the world is connected to the Internet 24/7, it’s hard to imagine how we can survive a day without it". Here's what caught my attention: Unsubscribe From Email Lists **We get subscribed to various email lists whenever we purchase or register products and services. That’s how they can market us their latest products or simply update us with what they’re up to **If your inbox is often flooded with spam, you’ll be surprised at how good it feels when you only get emails that you want to read. Clear your inbox **It’s a kind of discipline that you should impose on yourself as you try to keep your Inbox clear. **It means that once you receive an email that requires your action, you have to act – reply, forwards, follow up, double check, confirm etc – and be done with it ASAP - Yes!! Have time-0uts or Days Off **Everyone needs a breather, and enjoy quality time away from such tension. Take an hour or so of quality offline time each day, or a day during the weekends. **Just switch off from the Net. You’ll realize that you feel much more energetic and alive when you’re moving around and talking to people. Curated by Jan Gordon covering "Content Curation, Social Business and Beyond" Read full article here: [http://bit.ly/JLuu10] 
This piece was written by Brian Solis about what he refers to as Generation C - the "always connected" generation. There are a lot of relevant insights and suggestions in this article. I've pulled out some points that caught my attention: Excerpt: What is the future of social media? Do you think it will pull ahead of classical media? **Social media has given birth to a different type of customer, the connected customer or otherwise what I refer to as Generation-C where “C” represents “connected.” Gen-C is not bound by age. They’re not defined by income or education. Here are some highlights: ** They live the digital lifestyle and traverse across all demographics. These consumers do not surf the web like other customers. They don’t learn nor make decisions like that of their traditional counterparts. **They live and breathe in social networks and rely on smartphones or tablets as their windows to the world. **when you compare the size of the market for traditional consumers vs. Generation C, only one of the two segments is growing while the other is shrinking over time. **If you had to invest in the future of your business to earn attention and ultimately relevance, the greatest ROI is tied to the connected customer Here are some takeaways: The goal is to have a process and a supporting system for recognizing opportunities and piloting them as they arise. **The trick is to understand the difference between emerging and disruptive technology **only focus on those that will deliver and not distract. How can social media activity increase the revenues and profitability of a company? **To activate social commerce requires that you define an experience around the transaction where the outcome is of course the sale **the journey is in its own way engaging and fulfilling. **You must define a click path from a social network to a destination that facilitates a transaction but is also in alignment with the expectations of a social consumer Curated by Jan Gordon covering "Change Through Ongoing Discussions" "Content Curation, Social Business and Beyond" Read full article here: [http://bit.ly/I3lErJ] ![New Framework for Social Media Analytics with Actionable Business Insights [Infographic] | Content Curation, Social Business and Beyond | Scoop.it](http://img.scoop.it/AvU0aKJ5PU8vQ5ZkmDJCizl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
I selected this infographic posted by Mike Lewis from Awareness because he has always been one of my trusted sources he is a person who knows what he's talking about. This appeared in socialmediatoday "New to Social Analytics? Here are some key metrics you need to get actionable insights for marketing sales and customer service effectiveness "In our latest white paper, Actionable Social Analytics: From Social Media Metrics to Business Insights we unveiled the Social Analytics Framework for Marketing and Sales Effectiveness" Social Analytics Defined: **An evolving business discipline that aggregates and analyzes online conversations (industry, competitive, prospect, consumer, customer) and social activity generated by brands across social channels. **Social analytics enable organizations to act on the derived intelligence for business results, improving brand awareness and reputation, marketing and sales effectiveness and customer satisfaction and advocacy. Selected by Jan Gordon covering "Content Curation, Social Business and Beyond" See infographic here: [http://bit.ly/JBeApG] 
“Being Professional and Personal” is the key to his highly influential identity. This means all you need to do is be yourself and connect with others personally not professionally.
After building an online identity, we always think of increasing our online influence. This Infographic by Reformation Designs, visualizes 5 basic tips on increasing your online influence: Via maxOz 
The world wide web is supposed to be just that: world wide. Sometimes it simply isn’t, however: This Guide, by author Jim Rion, is a must-have for anyone looking for access to the complete Internet.
This complete guide to the International web will show you: http://bit.ly/Joo3QB **Which governments around the world restrict Internet access
Download Guide [PDF] Here: http://bit.ly/Joo3QB Via maxOz 
I selected this piece by Steve Olenski for Forbes because it's good for B2C marketers to see the results of their social media campaigns. This article is specifically aimed at B2C marketers where their consumers want instant gratification - promotions, giveaways, etc. Having said that, part of the purchasing cycle can include content in some cases depending on what you're selling and who your audience is. Here are findings of a survey recently conducted by Market Force - a worldwide leader in customer intelligence solutions. 12,000 consumers in the US and UK were asked how they engaged with varying industries via social media: Facebook, Twitter, Linkedin and Google+ Here's what caught my attention: **81% of US respondents indicated posts from their friends directly influenced their purchase decision **80% of respondents “tried new things based on friends’ suggestions.” **78% of respondents said the posts by companies they follow on social media impact their purchases. **consumers are not all that interested in content but rather want something i.e. a promotion, giveaway, etc. when it comes to social media and their favorite brands. Are Brands finally "getting it" when it comes to social media? **They are getting more and more cognizant of the fact that what they post, share and so on can and will impact what the end user does – in this case, make a purchase decision. **out of the 12,000 who participated 75% were women. This is incredibly significant given the fact that women account for 85% of all consumer purchases Selected by Jan Gordon covering, "Content Curation. Social Business and Beyond" See full article here: [http://onforb.es/KQTqAR]
In case you missed this article, I'm reposting it today because it's definitely worth your while if you're using content to build your business. Conversationagent not only gives you some great tips for creating compelling content but also shares examples of people who are doing a good job with each suggestion. These ideas can be used for content curators as well - to create buzz and build an audience, providing "context" is what sets you apart from others - these tips are ways to accomplish that. "Connecting ideas and people -- how talk can change our lives". Here are a few things that caught my attention: **. Make digestible bits of advice in micro-interactions gain big impact. Kellye Crane built a community for #soloPR practitioners off a Twitter chat filled with useful advice. ** Create a new list. People like to see where things stack against each other. By far, the most popular list is still the one Todd And created and AdAge took over. ** Give away secrets and tips to help others become more effective. Adam Singer is very generous in that regard. ** Teach something new or from a new perspective. Kathy Sierra has been able to do that on a topic that for many was considered not quite appealing . ** Inspire people to take action and change the world. Entrepreneur Chris Guilleabeau is a good example of that. ** Be opinionated about future trends. That's a trait that is best exemplified by Robert Scoble. ** Track and review future trends from behind the scenes. A good guide is Louis Gray. **Create a conversation around a social object. That's what Hugh MacLeod does. ** Become the expert hub on a subject matter. The consistent "go to" person for branding is the team at Branding Strategy Insider. Selected by Jan Gordon covering "Content Marketing, Social Media and Beyond" Read full article here: [http://www.conversationagent.com/] |
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Great find, Jan. So many similarities between Edison and Jobs. Really something to ponder about how history will view Jobs: huge!!