The fundamentals of marketing, including the goal of gaining and keeping customers, haven’t changed, but it sure seems like everything else has. Today’s
I selected this article from smartblogs because it's the wave of the future. There are too many networks, not enough time. I also added this photograph taken by my friend Jeff Pulver a few days ago in NY. Not only do I love it but it captures the essence of distraction and noise consumers face everyday.
You need to ask yourself as a marketer -
Will your customers start migrating onto niche social networks to get what they need? Will this take them away from traditional channels and networks where you have a presence?
Marketers have to shift their mindset and strategies to gain and retain their customers. This photo was taken by my friend Jeff Pulver a few days ago in NYC and it captures the noise and distracton consumers face everyday.
Is your business ready to rise above all of this and be seen and heard by the right people?
Here's what you'll see in this piece:
Marketers need to ask themselves this key question:
How are changes in marketing affecting the customer experience?
Here are a few highlights:
What skills do marketers need to adapt to digital?
How is big data evolving marketers’ roles within their companies?
How are changes in digital marketing changing the C-suite?
Read more here: http://bit.ly/1srlYcx
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