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7 Powerful Ways Stories Connect You with Your Customers

7 Powerful Ways Stories Connect You with Your Customers | Curation, Social Business and Beyond | Scoop.it
I was visiting a company the other day and chatting about stories. I mentioned how tough it is for any business to gather their customer stories and the two principles snorted, threw their hands up while rolling their eyes, and said, “That’s for sure! We’ve tried it.” So this blog post is all about how …
janlgordon's insight:

This article was written by Karen Dietz, it is her latest piece in a series for Curatti. Every time I read one of her reviews here on Scoopit or her original articles, I come away with ideas and great takeaways that I can use in my business immediately. Karen is a master at capturing the essence of a great story.


Here are some highlights:


This blog post is all about how to ask for stories – and get them — in authentic ways without sounding manipulative. 


Doing so will enhance your understanding of your customer’s world, you’ll be able to ‘walk a mile in their shoes’, and it will boost your relationships with them.


Karen suggests, we make the stories about our customers, not about our products and services.


Here are a few prompts to get them to tell you about their experience,.


Story Prompts


Whether you are meeting with a customer in person, are on the phone, or are using social media, deliberately use story prompts instead. You will save lots of time and energy, and get better results.


So what are great story prompts that you can use?  These are some of the best story prompts out there that are known to work:


  1. Tell me about …
  2. Tell me about what happened when . . .
  3. Enlighten me about a time when …


Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Read more here: [http://bit.ly/1foSQex]

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AceConcierge's curator insight, February 13, 2014 8:55 PM

add your insight...

Paula Silva's comment, March 3, 2014 3:21 PM
Will you check this scoop? Thank you so much. http://sco.lt/5okJ17
Wanda J. Barreto's curator insight, April 1, 2014 10:22 AM

Cuando el curador de contenido expresa su opinión sobre el contenido y su razonamiento para compartirlo, además de informar, desarrolla confianza y credibilidad.  El punto de vista también es una oportunidad de establecer contacto con el lector, de contar su propia historia, demostrar autenticidad y trasparencia. Algunas veces, si el contenido es muy técnico, el lector necesita información adicional o quizás algunos ejemplos adicionales para comprenderlo.

 

En este artículo, +Karen Dietz recomienda incluir un about post antes del contenido, para explicar la historia sobre el material que se comparte.  Además, provee instrucciones sobre cómo hacerlo y buenos ejemplos que podemos imitar.  Yo también lo estoy practicando.

Curation, Social Business and Beyond
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Grow Your Community With Interactive Content

Grow Your Community With Interactive Content | Curation, Social Business and Beyond | Scoop.it
According to the Content Marketing Institute, there will be a 75 percent increase in interactive content this year. Here are 4 ways you can can be creative
janlgordon's insight:

I selected this article from Curatti written by Susan Gilbert because it provides insight into encouraging interactions through your business website.

 

Use creative methods to draw in more subscribers.

 

How Interactive Content Can be Effective in Brand Building

 

A static and stale landing page won't attract many visitors who want to stay. I agree that graphics and video can appeal to their needs and desires in an interesting way.

 

Gilbert explains the different types of interactive websites with examples for each one.

 

Here's what caught my attention:

 

  • People love visual how-to's and charts. Infographics can be created in a way that involves the reader with clickable icons that take them through a fun and interesting experience.

 

  • If you are a local business then interactive maps can help your audience find what they are looking for. This places them in the control seat and allows for exploration of your website.

 

  • Visual videos can help provide product demonstrations and some even allow AI (augmented reality). These are a creative way to educate your viewers and even provide a digital shopping experience.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Pixabay.

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Read full article here: http://ow.ly/hyXr303wroW

 

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janlgordon's comment, Today, 10:42 AM
Thank you @massimo facchinetti & @Fretz Genosa :-)
janlgordon's comment, Today, 12:23 PM
Thank you @BSN :-)
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Why Businesses Need to Pay Attention to the Digital Divide

Why Businesses Need to Pay Attention to the Digital Divide | Curation, Social Business and Beyond | Scoop.it
What Digital Divide? Almost all individuals, companies and sectors in the US have access to digital technologies. But some have far more tha
janlgordon's insight:

I selected this article from Curatti written by Michael Brenner because he shows how companies have only tapped into a small portion of the latest innovations.

 

Many businesses are falling behind when it comes to keeping up with new technology.

 

Digital Divide Has Created an Economy of "Haves" and "Have Mores"

 

The United States is at the top when it comes to technological innovations. I agree that businesses need to fully tap into this realm in order to stay competitive.

 

Brenner shows statistics that prove only 18 percent of the economy is utilizing digital methods. This is due to new and emerging trends.

 

Here's what caught my attention:

 

  • The digital gap has produced a boost for companies who are more advanced. Sectors lagging behind are suffering with lower productivity and performance.

 

  • Most companies have a large technology budget. But it is the usage that determines whether they stay relevant.

 

  • Not all businesses that are leaders in the digital age began that way. Many firms struggle to keep up with digitization and product delivery.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Cardwell Beach.

 

Read full article here: http://ow.ly/CTe8303pHM6

 

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janlgordon's comment, August 22, 3:29 PM
Thank you @John van den Brink :-)
janlgordon's comment, August 23, 10:39 AM
Thank you @Anna & @Ricard Lloria :-)
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How Adaptive Content Works For Your Audience

How Adaptive Content Works For Your Audience | Curation, Social Business and Beyond | Scoop.it
The concept of Adaptive Content is simple. It doesn’t matter what form of content you have in mind; you can make it adaptive by making it more personal.
janlgordon's insight:

I selected this article from Curatti written by Leah Cooper because it shows how to create content that is personalized for your audience.

 

Use adaptive articles to attract a larger audience.

 

Write in a Way that Suits Your Readers

 

Any form of content can be made adaptive. I agree that the needs, questions, and desires of your audience should be your focal point.

 

Cooper provides insights on convincing your readers to want to know more with a thorough explanation of what adaptive content looks like.

 

Here's what caught my attention:

 

  • Develop articles that can be read on both mobile and desktop computers. Your website should be responsive and ready to be accessed by anyone on any device.

 

  • Write in a way that provides two way communication. Ask questions to learn more about what your audience both needs and wants.

 

  • Adaptive methods are a process of relationship building. It evolves along the way and allows for new and creative strategies to better reach your community.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Shelley Media Arts.

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Read full article here: http://ow.ly/z42f303la52

 

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janlgordon's comment, August 19, 10:56 AM
Thank you @Ricard Lloria :-)
janlgordon's comment, August 23, 10:40 AM
Thank you @Neil Wilkins :-)
janlgordon's comment, Today, 10:42 AM
Thank you @malek :-)
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How Expert Roundup Articles Can Bring More Exposure

How Expert Roundup Articles Can Bring More Exposure | Curation, Social Business and Beyond | Scoop.it
Expert roundup articles are the perfect way to drive bursts of traffic to your blog. And they are surprisingly easy t
janlgordon's insight:

I selected this article from Curatti written by Ann Smarty because it shows the effectiveness of articles centered on expert advice.

 

Make your content more successful with content based on the opinions of industry leaders.

 

Attract More Readers With Expert Roundup Articles

 

Content based on leadership knowledge is well received by your readers. I agree that showcasing influencers can help build your brand and credibility.

 

Smarty explains how to successfully approach thought leaders and craft a winning article.

 

Here's what caught my attention:

 

  • Choose experts carefully and ensure that they can be a resource for future articles. The occasional participant won't help your roundtable strategy be successful.

 

  • Promote your leadership post as much as possible. It's important to reach out through social media, email, and through your blog for the most visibility.

 

  • Find out what your followers have questions about before finding influencers. As you conduct research keep SEO in mind with the right keyword strategy.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf

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Read full article here: http://ow.ly/4EDn303giSq

 

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janlgordon's comment, August 17, 10:40 AM
Thank you @Ricard Lloria
janlgordon's comment, August 19, 10:56 AM
Thank you @BSN :-)
janlgordon's comment, August 22, 10:37 AM
Thank you @Michael Esplana :-)
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What Marketing ROI Really Means For Your Business

What Marketing ROI Really Means For Your Business | Curation, Social Business and Beyond | Scoop.it
Marketing ROI seems to be about the only thing that some businesses truly care about when it comes to marketing. But so many get it wrong! Rea
janlgordon's insight:

I selected this article from Curatti written by Ivan Temelkov because it provides insight into how companies can successfully measure their marketing ROI with realistic expectations.

 

Your business needs to communicate the reality of your strategic results to your customers.

 

How ROI Really Functions

 

There are many different variables when it comes to measuring your outcomes for your clients on social media. I agree that it is important not to present false expectations to your leads and clients.

 

Temelkov provides insight into the "chicken and the egg" formula where marketers still believe modern methods are a selective process.

 

Here's what caught my attention:

 

  • Customers have become more sophisticated due to digital disruption. Most people now use their mobile devices to use the Internet with just about half using these for search.

 

  • The right timing is important in reaching your audience. Knowing which platform they are engaging on should also be a consideration in your marketing strategy.

 

  • Businesses often miss outlining a success metric or KPI. This can cause your marketing efforts to fail and maintain steady growth.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf

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Read full article here: http://ow.ly/NOjB303a6mY

 

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janlgordon's comment, August 16, 2:39 PM
Thank you @Dara Lin :-)
janlgordon's comment, August 18, 10:38 AM
Thank you @Dara Lin :-)
janlgordon's comment, August 22, 10:38 AM
Thank you @Ricard Lloria :-)
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The Power of Facebook Live for Your Business

The Power of Facebook Live for Your Business | Curation, Social Business and Beyond | Scoop.it
Since the launch of Meerkat and Periscope, live streaming has quickly caught on. Facebook took note and officially launched Facebook Live in April 2016.
janlgordon's insight:

I selected this article from Curatti written by Susan Gilbert because it shows how live video can greatly improve your business reach on Facebook and beyond.

 

Attract a larger audience with Facebook Live and increase your Page interactions.

 

Improve Your Visibility in the News Feed with Live Video

 

Since the launch of real-time broadcasts on Facebook businesses now have more options to reach a larger Fan base. I agree that in order to be effective your videos should be targeted as well as of personal interest to your viewers.

 

Gilbert explains how Facebook measures live video and what this can do for your visibility. With a clear focus your business can begin engaging broadcasts that can take your viewers behind the scenes in a humanized approach.

 

Here's what caught my attention:

 

  • Live videos will show more prominently in the News Feed. As Facebook has updated its algorithm this will especially be important to pay attention to for your brand.

 

  • Users prefer entertaining and interesting videos versus educational or brand videos. Keep it fresh, fun, and informative to attract a large audience.

 

  • Improve your Page engagement, growth and blog subscribers with your live videos. A good call-to-action message will help improve your reach.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Pixabay.

 

Read full article here: http://ow.ly/xUzE3035MgZ

 

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janlgordon's comment, August 11, 10:57 AM
Thank you @Robin Martin @Stan Smith @Anna @Micala Wilkins and @Ricard Lloria :-)
Dean Mercado's curator insight, August 11, 12:24 PM
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janlgordon's comment, August 11, 2:27 PM
Thank you @Dean Mercado :-)
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How Digital Disruption Affects Your Business

How Digital Disruption Affects Your Business | Curation, Social Business and Beyond | Scoop.it
Few would argue that we are not living in a time where entire industries and massive brands are experiencing digital disruption on a massiv
janlgordon's insight:

I selected this article from Curatti written by Robert Caruso because it explains how technology innovations and new business models and solutions can speak to the needs of a target market as well as impact companies.

 

Digital disruption is occurring in almost every industry.

 

What Businesses Need to Understand About the Latest Tech Changes

 

A business experiencing change with the latest digital advances needs to find the source. I agree that in order to leverage this disruption and make it work effectively we need to understand first where it is originating.

 

Caruso provides examples and the main factors in these new trends, and how this is affecting businesses.

 

Here's what caught my attention:

 

  • The source of digital disruption depends on the industry. This can include product innovations, customer engagement on social media, and new business models.

 

  • Businesses respond in different ways to these new changes. While some hire digital savvy employees others are partnering with other companies.

 

  • The latest trends can be both good and bad for businesses. Companies like Uber and Airnb can pose a threat to older models.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf

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Read full article here: http://ow.ly/LI2k302YMKE

 

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janlgordon's comment, August 9, 10:45 AM
Thank you @Stan Smith & @Ricard Lloria :-)
janlgordon's comment, August 9, 11:35 PM
Thank you @John van den Brink & @Anna :-)
janlgordon's comment, August 11, 10:57 AM
Thank you @Skylly_W :-)
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Help Your Content Go Viral With Popups

Help Your Content Go Viral With Popups | Curation, Social Business and Beyond | Scoop.it
If you spend a lot of time creating great content, your goal will be to see it go viral. Here are a few tips to make your content viral with opt-in popups.
janlgordon's insight:

I selected this article from Curatti written by Soumya Nair because it shows the benefits of popups on your blog.

 

A stand-out Opt-in can help bring in more subscribers.

 

How to Use Popups On Your Blog For More Visibility

 

All great websites have a goal of creating content that draws in a large audience. I agree that the use of popups can grab your readers' attention and compel them to want to know more about your business.

 

Nair explains what makes a message stand out. Your presentation and target market research will help provide a better payoff.

 

Here's what caught my attention:

 

  • Include a catchy headline along with informative content. This should compel your audience to react as you tap into their emotions.

 

  • Install an Opt-in plugin if you are using WordPress. These provide built-in analytics and creative designs to choose from.

 

  • Know where to place your popup message on your website. There are several varieties, including in a sidebar, in the footer, and as a slide-in.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/zN7M302TRUl

 

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janlgordon's comment, August 8, 10:49 AM
Thank you @Jesus Alvarez desde www.sercompetitivos.com & @rickythomsan :-)
janlgordon's comment, August 11, 10:58 AM
Thank you @Skylly_W @Anna @Jenne & @Jason L Mashal :-)
janlgordon's comment, August 22, 10:39 AM
Thank you @Dorel & @Skylly_W :-)
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What the New Facebook Algorithm Means For Publishers

What the New Facebook Algorithm Means For Publishers | Curation, Social Business and Beyond | Scoop.it
Is Facebook addicted to tinkering with it's News Feed algorithm, or is there a method in its madness? See the trends indicated in the recent changes
janlgordon's insight:

I selected this article from Curatti written by Andy Capaloff because it provides a better understanding of the latest changes to Facebook's algorithm and what this means for businesses and publishers.

 

Content is now measured according to time spent on a post and the amount of 'likes' and comments.

 

Facebook Posts Are Based On Interest and Quality

 

Meaningful content is what's more important according to Facebook. I agree that the old practice of promotional posts are no longer being measured -- publishers need to adapt their strategy that reaches an audience in a way that is appealing, interesting, and compels them to read an article.

 

Capaloff explains how Facebook uses a combination of methods including who made a post, the type of content, the amount of activity being generated, and how it relates to the audience. He provides feedback from industry leaders in tech, finance, publishing, business, media, and social media.

 

Here's what caught my attention:

 

  • Always count on Facebook to tweak its algorithm. Their aim is to improve the quality of posts for users while encouraging publishers to offer content that speaks to their audiences in an authentic way.

 

  • A better user experience means better content that stands out from the rest. Facebook aims to continue to learn more about what keeps us engaged and why.

 

  • Think of your posts the same way that you do your blog. Determine how your content is of value to your community and measure their responses in order to make improvements.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123RF.com

 

Read full article here: http://ow.ly/SbD3302PhYY

 

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janlgordon's comment, August 2, 5:40 PM
Thank you Os Ishmael & @Marco Favero :-)
janlgordon's comment, August 3, 10:47 AM
Thank you @Anna @Stephen Dale & @Stan Smith :-)
janlgordon's comment, August 4, 10:45 AM
Thank you @Skylly_W & @Anna :-)
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Building Trust Is the Key to Success in Digital Marketing

Building Trust Is the Key to Success in Digital Marketing | Curation, Social Business and Beyond | Scoop.it
The #1 thing every digital business competes for is - Trust. Trust seems quite attainable but in fact a lot more difficult to harness than you imagine
janlgordon's insight:

I selected this article from Curatti written by Ivan Temelkov because it addresses the important issue of building trust with your community.

 

Trust is the largest factor in building relationships in business.

 

Create An Authentic and Real Relationship With Your Customers

 

In the world of digital business it can be a challenge to build trust with your prospects. I agree that in order to truly engage your community you need to nurture relationships with them.

 

Temelkov points out that authenticity is one of the driving factors behind building a great business. It's important for your customers to know that they can rely on you as a go-to source for their needs.

 

Here's what caught my attention:

 

  • Keep your promises and deliver on what is expected. If you're unreliable just once your customers may go elsewhere.

 

  • Be transparent and tell the truth. People want instant gratification, but if you can't meet their demand it's better to be honest.

 

  • Build lasting relationships with your customers. Think of them as a "significant other," and go the extra mile when necessary. This takes time and effort, but is well worth the process in the long term.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123RF.

 

Read full article here: http://ow.ly/e7hs302If3U

 

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janlgordon's comment, August 1, 10:20 AM
Thank you @malek @Marc Wachtfogel, Ph.D. @Dejan Nikolic @BSN Jan Vajda, @Ricard Lloria @Mark E. Deschaine, PhD & @Konstantinos Kalemis :-)
janlgordon's comment, August 2, 10:43 AM
Thank you @Anna :-)
janlgordon's comment, August 8, 10:50 AM
Thank you @Luciana Viter :-)
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Snapchat As A Brand Builder

Snapchat As A Brand Builder | Curation, Social Business and Beyond | Scoop.it
Snapchat, which began as a private way for young people to connect with each other through photo stories, has now become an important tool fo
janlgordon's insight:

I selected this article from Curatti written by Susan Gilbert because it gives examples of how Snapchat is beneficial to building a stronger brand online.

 

Adding this mobile marketing tool can help humanize your business marketing.

 

How Snapchat Can Build An Authentic Presence

 

People are seeking brands they can trust and relate to. I agree that adding Snapchat to your marketing mix can enable you to be more creative and show the personal side of your business to your community.

 

Gilbert shows examples of how this platform can be effective in reaching a new audience. You don't want to miss this marketing opportunity as more people use mobile to engage and share.

 

Here's what caught my attention:

 

  • Snapchat is a virtual meeting place where users follow personal stories and events. Your business can get creative by sharing behind-the-scenes snapshots, product demonstrations, and visually appealing announcements.

 

  • On-Demand Geofilters can help your business zero in on your local target market. This opens you to more influencer connections as you share events and stories.

 

  • Depending on your niche using Snapchat could open the doors to connect with a younger audience. This social platform became popular first with teens and has attracted young adults as well.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Susan Gilbert.

 

Read full article here: http://ow.ly/luZG302DqA9

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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janlgordon's comment, July 29, 10:42 AM
Thank you Pat & @Stan Smith :-)
janlgordon's comment, August 1, 10:21 AM
Thank you @Konstantinos Kalemis :-)
janlgordon's comment, August 8, 10:50 AM
Thank you @Skylly_W :-)
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10 Social Media Posts That Get The Most Shares

10 Social Media Posts That Get The Most Shares | Curation, Social Business and Beyond | Scoop.it
No matter how brilliant it may be, if your social media content is not digestible, it will not matter. Here are 10 types that succeed on social media.
janlgordon's insight:

I selected this article from Curatti written by Norman Arvidsson because it explains the best type of content that engages a community.

 

Articles and posts serve to grow your website and your visibility on social media.

 

What Types of Content Do People Share the Most?

 

Your goal as a business and marketer is to garner as many shares as possible. I agree that a well planned strategy will create an audience of loyal brand ambassadors who will spread the word.

 

Arvidsson shows the ten best examples of what people are sharing the most on social media. As we learn what our audience wants and why we can improve our reach.

 

Here's what caught my attention:

 

  • Images come in as the most sharable type of content. This is especially the case on Facebook -- interactions are at 87 percent. It's important that your photos are both interesting and relative to your posts.

 

  • A growing trend on social media are native videos and animated GIFs. These can enhance your tweets and posts and allow for more emotion to come through.

 

  • Sometimes too many text articles can become mundane to your readers. Infographics can spruce things up a bit and serve as a creative way to repurpose your content.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Marketing Clic.

 

Read full article here: http://ow.ly/Qw3c302yK4a

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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janlgordon's comment, July 27, 10:41 AM
Thank you Os, John, @Stan Smith, @Anna, @Nicholas Bodell & @Dejan Nikolic :-)
janlgordon's comment, July 28, 10:43 AM
Thank you THE *OFFICIAL ANDREASCY*, :-)
janlgordon's comment, August 1, 10:22 AM
Thank you @malek @Konstantinos Kalemis @Skylly_W & @Anna :-)
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The Psychology Behind Social Media Posts

The Psychology Behind Social Media Posts | Curation, Social Business and Beyond | Scoop.it
Based upon methods used by the no so scrupulous, here are 5 important psychology hacks you can use in good ways, to improve your marketing and social media
janlgordon's insight:

I selected this article from Curatti written by Luisa Brenton because it explains the reason people decide to engage or take action on a post or tweet.

 

Know the right strategies that compel your community to respond to your social media posts.

 

The Psychology Behind Social Interactions Online

 

As you build your brand through social media you need to not only know your target market, but also what makes them tick. I agree that understanding the reasons behind their actions will help improve your marketing strategy.

 

Brenton provides several insights on how to get inside the thinking of a potential buyer. As you understand their psychology your business can craft winning campaigns.

 

Here's what caught my attention:

 

  • People follow the leading experts before making a decision. Make sure you are not only professional, but that you also know what you're talking about on social media.

 

  • Don't focus on the number of followers in your networks. Instead give your audience what they are seeking after such as a contest or engaging content that provides statistics they can use.

 

  • Put a time limit on your offers. When an urgent deadline is in place people will be more likely to jump in before it's gone.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.com.

 

Read full article here: http://ow.ly/Vd4N302rYkr

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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janlgordon's comment, July 25, 3:02 PM
Thank you @Antonio Ormachea :-)
janlgordon's comment, August 1, 10:22 AM
Thank you @Konstantinos Kalemis :-)
janlgordon's comment, August 8, 10:51 AM
Thank you @Skylly_W :-)
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How to Ace Your Cold Email Subject Lines

How to Ace Your Cold Email Subject Lines | Curation, Social Business and Beyond | Scoop.it
The impact of a bad email subject line is far worse than you would think. Here are 8 Do's and Don'ts to help you fashion great subject lines
janlgordon's insight:

I selected this article from Curatti written by Niraj Ranjan because he shows you the right way to approach your leads with the right subject line in your emails.

 

Avoid having your important emails end up in spam folders.

 

Create a Stand-Out Subject Line For Your Prospect Emails

 

Over half of all emails sent out are earmarked as spam. I agree that in order to be seen your business needs to approach your potential customers in relevant and timely way.

 

Ranjan explains both the pitfalls and the winning styles of writing subject lines.

 

Here's what caught my attention:

 

  • Address the topics that matter the most to your readers. This can include trending events and subjects that appeal to their interests.

 

  • Keep your subject lines 30 characters or less. These are easier to read and have the best open rates.

 

  • Include action words that tell your recipients what you are expecting from them and the purpose of your email. Write your subject line in an active voice.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/Axfd303ulhx

 

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janlgordon's comment, Today, 10:42 AM
Thank you @Ricard Lloria & @Micala Wilkins :-)
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Use These 10 SEO Ranking Factors for Your Business Visibility

Use These 10 SEO Ranking Factors for Your Business Visibility | Curation, Social Business and Beyond | Scoop.it
SEO has evolved significantly from its so-called "silo" days. Here are 10 modern SEO ranking factors you need to be aware of and work towards
janlgordon's insight:

I selected this article from Curatti written by Ivan Temelkov because he explains how to adapt to the new multi-faceted SEO methods.

 

Search Engine Optimization goes beyond keyword rankings and title tags.

 

How SEO Ranks in Today's Evolving Online World

 

Consumer behavior, new trends, and changes in the market all affect search. I agree that businesses need to adapt to the latest changes in order to be seen.

 

Temelkov provides great insights after ten years of work as an SEO professional and points out the challenges of ranking on places like Google.

 

Here's what caught my attention:

 

  • Domains that are keyword-rich still rank high in search. But several factors come into play -- the length of you domain name, whether you have a .com extension, and the loading speed of your website.

 

  • Who you associate with in link building matters. Relevance is important as well as the authority level of the companies associated with your business.

 

  • Your content still should include the right keywords and keyword density. This is based on the target market and how it relates to them.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/1yL2303nwvt

 

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janlgordon's comment, August 19, 10:56 AM
Thank you @Jayme Soulati :-)
janlgordon's comment, August 19, 2:59 PM
Thank you @Fretz Genosa & @John van den Brink :-)
janlgordon's comment, August 20, 11:15 AM
Thank you @BSN & @Ricard Lloria :-)
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Turn Your Social Media Connections Into Sales

Turn Your Social Media Connections Into Sales | Curation, Social Business and Beyond | Scoop.it
Is your business generating enough sales from your social media efforts? Would you like to turn your website subscribers into loyal customers? According to Statista, by 2018 there will be approximately 2.67 billion people who use social media worldwide. When it comes to building your business through social media, your blog is your greatest asset. …
janlgordon's insight:

I selected this article from Curatti written by Susan Gilbert because it explains how to tap into your social network to increase your business bottom line.

 

Use social media to generate more business sales.

 

Your Social Media Connections Can Be a Valuable Resource

 

Your website is your great asset when it comes to sharing content that attracts customers. I agree that remarkable, fresh articles will generate new leads.

 

Gilbert shows how to effectively write your blog posts and leverage your social media connections for the best results.

 

Here's what caught my attention:

 

  • Set up your blog to encourage social sharing. Include prominent buttons and use smart plugins if you have a WordPress based website.

 

  • Post your articles throughout the day for the most coverage. Use social media scheduling software to accomplish this and share at optimal times.

 

  • Make sure your headlines stand out to your target market. Use phrases that include numbers, ask questions, and provoke your readers to action.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Pixabay.

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Read full article here: http://ow.ly/2RQB303ipJQ

 

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janlgordon's comment, August 18, 10:38 AM
Thank you @Anna @Susan Farleigh @Skylly_W @Ricard Lloria @Jenne @Jesus Alvarez desde www.sercompetitivos.com @BSN & @malek :-)
janlgordon's comment, August 18, 12:29 PM
Thank you @Stewart-Marshall :-)
janlgordon's comment, August 19, 10:57 AM
Thank you @Anna & @Michael Esplana :-)
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Shifting Your Mobile Mindset For Better Marketing

Shifting Your Mobile Mindset For Better Marketing | Curation, Social Business and Beyond | Scoop.it

"In a Forrester report, it is made clear that marketers have grasped Mobile mind shift in consumers."

janlgordon's insight:

I selected this article from Curatti written by Shelly Kramer because it explains how marketers can better understand how mobile is affecting consumer behavior.

 

In order to meet the expectations of your target market you need to know what is driving their buying decisions.

 

The Shifting Attitudes of Customers in a Digital World

 

Mobile usage has a strong influence on what people are searching for in order to make a final buying decision. I agree that businesses need to take full advantage of what this new marketing method has to offer.

 

Kramer shows us how to shift our focus to fully leverage a successful mobile strategy.

 

Here's what caught my attention:

 

  • Marketers need to go beyond adapting to mobile devices. Many see it as a "scaled down" version of what they are already offering.

 

  • There is a disconnect with many consumers and marketers. Statistics show that branded apps are not popular.

 

  • Location plays an important role in the mobile mindset. Businesses should provide immediate context when their audience has a need to fulfill.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf

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Read full article here: http://ow.ly/asgV303cfn5

 

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janlgordon's comment, August 16, 10:10 AM
Thank you @Ricard Lloria :-)
janlgordon's comment, August 17, 10:40 AM
Thank you @Javier Albuja :-)
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How to Create Value in B2B Branding

How to Create Value in B2B Branding | Curation, Social Business and Beyond | Scoop.it
Everyone knows that branding is important to B2C companies. It, and an accompanying value proposition, is also something that B2B companies must get right
janlgordon's insight:

I selected this article from Curatti written by Diana Beyer because it explains the importance of branding for B2B companies.

 

Your business needs to appeal to other companies to stand out.

 

Create Value For Your B2B Clients

 

It is necessary to build your brand even if your target market is selling to other businesses. I agree that in order to attract more customers you need to offer high value to your prospects.

 

Beyer explains how to counter the different arguments made by potential customers and bring something to the table they will want.

 

Here's what caught my attention:

 

  • Learn from other B2B brands. Find out what value proposition they use and why this works. Then incorporate how something like this can be advantageous for your brand.

 

  • Good branding goes beyond the title and logo design. The customer experience and communication with the clients will build your reputation.

 

  • Don't just focus on your products and/or services. Go beyond these and showcase your strengths such as good customer service, delivery, ect.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf

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Read full article here: http://ow.ly/UIzl3038WFI

 

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janlgordon's comment, August 11, 9:38 PM
Thank you @Anna :-)
janlgordon's comment, August 12, 10:37 AM
Thank you @Stan Smith @Ricard Lloria & @Carlina1950 :-)
janlgordon's comment, August 22, 10:39 AM
Thank you @Pantelis Chiotellis @Atisy Joëlle @Thierry Evangelista @Skylly_W @Anna & @Azalead :-)
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Overcoming Social Customer Service Issues

Overcoming Social Customer Service Issues | Curation, Social Business and Beyond | Scoop.it
Customer service over social is an opportunity to consolidate trust. If you fail though, customer experience may become a nightmare (also for your brand).
janlgordon's insight:

I selected this article from Curatti written by Paolo Fabrizio because it shows us how to provide better customer service and improve communication on social media.

 

Poor customer care can spread quickly on social media.

 

How to Meet the Needs of Your Customers Online

 

An unhappy customer may not return and possibly leave negative feedback online. I agree that in order to continue to build your business you need to be attentive to issues quickly and efficiently.

 

Fabrizio explains how to bring up the level of your customer service and what it means to provide a negative experience.

 

Here's what caught my attention:

 

  • Being late to respond to a customer request is a large problem among brands. Issues that arise should be spotted as soon as possible and preemptively fixed before turning the situation into a long waiting period.

 

  • Admit your mistakes and be transparent. It's better to be honest rather than letting the customer down.

 

  • Provide help without adding on fees. Additional cost is a deal breaker, especially if this is a problem with your business.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf

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Read full article here: http://ow.ly/BOED3032VfW

 

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janlgordon's comment, August 9, 12:58 PM
@oconnorandkelly Thank you :-)
janlgordon's comment, August 10, 10:38 AM
Thank you @Skylly_W & @Jenne :-)
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Top 10 Digital Marketing Trends

Top 10 Digital Marketing Trends | Curation, Social Business and Beyond | Scoop.it
The marketing industry continues to thrive. Changing human trends and patterns in purchasing behavior are causing a shift in digital marketing trends
janlgordon's insight:

I selected this article from Curatti written by Ivan Temelkov because it explains the importance of keeping in step with the latest digital marketing trends.

 

Generate more of a buzz and engagement with your target market.

 

Top Digital Trends Your Business Should Know

 

Both small and large businesses need to include digital marketing in their strategy. I agree that audiences are becoming more savvy and that incorporating this growing trend will help humanize your brand.

 

Temelkov provides the ten best digital marketing trends that will help build a better community online.

 

Here's what caught my attention:

 

  • Get personal with your audience and use your content to build relationships with your customers. People are drawn to a company that they can relate to on their level.

 

  • Optimize your website for mobile customers. Your window of opportunity will last for only 5 seconds on average and so you will want to capture their attention quickly.

 

  • Use big data to identify user behavior and patterns. Google Analytics is still a great tool to use and includes many features that measure this information.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Gerd Altmann, Pixabay

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Read full article here: http://ow.ly/v327302WNTL

 

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janlgordon's comment, August 11, 2:27 PM
Thank you @Dean Mercado :-)
janlgordon's comment, August 11, 9:38 PM
Thank you @Dorel :-)
janlgordon's comment, August 22, 10:40 AM
Thank you @Michael Esplana :-)
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Build Your Brand With Augmented Reality

Build Your Brand With Augmented Reality | Curation, Social Business and Beyond | Scoop.it
As you all know, a very addictive augmented reality game has taken over our social media world. Business owners should pay attention to this growing trend
janlgordon's insight:

I selected this article from Curatti written by Susan Gilbert because it explains the growing trend of augmented reality on mobile and how brands can benefit from it.

 

New mobile games like Pokémon Go are attracting audiences in large numbers very quickly.

 

Take Advantage of Building Your Brand With Augmented Reality

 

Your audience may be flocking to mobile gaming. I agree that businesses should use new technologies like this to draw in a larger audience, especially if they have a local establishment.

 

Gilbert provides insights into what augmented reality is and how big brands are leveraging it successfully. Depending on your target market this could be a great opportunity to generate more leads and sales.

 

Here's what caught my attention:

 

  • Find out where your community is most active. With apps like Pokémon Go your business can cross over into other social networks like Twitter and Facebook to promote your message.

 

  • Get into emerging trends while they are still popular. With careful market research you can help spot what is coming up and be ready for the next viral sensation.

 

  • Create something that will stand out from the rest and appeal to your audience. A generic tweet or post with hashtags will not go very far, but a valuable offer will.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of YouTube.

 

Read full article here: http://ow.ly/rZqP302RwaG

 

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janlgordon's comment, August 5, 10:40 AM
Thank you @Antonios Bouris :-)
janlgordon's comment, August 8, 2:23 PM
You're welcome @rickythomsan :-)
janlgordon's comment, August 11, 2:28 PM
Thank you @Stephania Savva @Skylly_W & @Anna :-)
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How to Craft Unique Content

How to Craft Unique Content | Curation, Social Business and Beyond | Scoop.it
Many content marketers and content creators stress out about trying to come up with unique content that no one has ever seen before
janlgordon's insight:

I selected this article from Curatti written by Scott Aughtmon because it explains creative ways your business can publish unique content without the stress.

 

There's "nothing new under the sun" when it comes to creating original articles.

 

Write Blog Posts That Stand Out And Are Fresh

 

How you present an idea will determine its originality. I agree that in order to stand out from the rest you need to take the pressure off of creating something that is completely new.

 

Aughtmon shows us that we need to be focused more on the 'how' rather than the 'what.' Find a way to present your ideas with your own original flare.

 

Here's what caught my attention:

 

  • The 'how' factor comes in the form of six things -- personality, the types of stories used, what kind of examples are included, the structure, your attitude, and the perspective.

 

  • The 80/20 principle applies also to content creation. 20 percent is generating ideas and the 80 percent should be in presenting those in a unique way.

 

  • Focus your energy on being creative. Only then will you be able to overcome your fear of creating something entirely new and create an original message. 

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123RF.

 

Read full article here: http://ow.ly/Sk2m302KAfR

 

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janlgordon's comment, August 2, 10:42 AM
Thank you @Anna & @dotConverse :-)
Mohd Nafees's curator insight, August 3, 1:13 PM

content marketing

janlgordon's comment, August 3, 5:45 PM
Thank you @Mohd Nafees :-)
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Create Content That Generates Sales

Create Content That Generates Sales | Curation, Social Business and Beyond | Scoop.it

What does it take to drive conversions and generate sales in the current business landscape? The answer is simple: in order to get, you have to give.

janlgordon's insight:

I selected this article from Curatti written by Alicia Honeycutt because it provides insights on moving away from a sales approach and giving to your community through content.

 

People no longer respond to a direct sales message -- they want to know a business understands them.

 

Attract More Sales By Giving Back to Your Readers

 

The old method of advertising is no longer reaching prospects. I agree that in order to attract people to your business you will need to first give to your community.

 

Honeycutt explains that through valuable, informative and entertaining content you can reach your audience in an authentic way. Once they are interested in what you have to offer then the sales can follow.

 

Here's what caught my attention:

 

  • Aim your articles "straight from the heart." Know what you are writing about and have experience with that topic in order to be effective.

 

  • Be specific in knowing who your audience is and what their needs are. Test this out with the use of analytics tools in order to create content that speaks to them.

 

  • Create a tone of writing that matches your brand identity. Decide how you want to be perceived and stick with that formula in an authentic way.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123RF.

 

Read full article here: http://ow.ly/1MUu302GiLg

 

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janlgordon's comment, July 29, 10:41 AM
Thank you @Anna @Ricard Lloria @Micala Wilkins @Stan Smith @Alba Herreruela Hevia & @Marco Favero :-)
janlgordon's comment, August 1, 10:20 AM
Thank you Michael Esplana, & @Skylly_W :-)
janlgordon's comment, August 2, 10:42 AM
Thank you @dotConverse :-)
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The New Method of Content Marketing

The New Method of Content Marketing | Curation, Social Business and Beyond | Scoop.it
Content Marketing is more than king or queen, it’s more than a channel. It is the catalyst and enabler for every other channel we use for growth.
janlgordon's insight:

I selected this article from Curatti originally written by John Jantsch because it reveals the latest methods in content publishing for improved results.

 

Articles have transformed from link building tools to opportunities to share on multiple platforms with less frequency.

 

Epic Content Should Be The Center of Your Marketing Efforts

 

Less is more when it comes to growing your business through effective long-form articles. I agree that it no longer takes a slew of published content to be effective -- well crafted posts that are shared on multiple channels will better serve your strategy.

 

Jantsch reveals how publishing has changed and how we need to adapt to a new method of outreach. Instead of shorter, more frequent posts we must focus on quality and detail to better meet our readers' needs and desires.

 

Here's what caught my attention:

 

  • Focus on two channels instead of spreading your strategy too thin. A couple of meaty posts per month can go a long way in generating a large audience.

 

  • Generate a buzz about your brand with multiple referral programs. Explore advertising opportunities and strategic partnering with influencers.

 

  • Articles should now be between 1500 and 2000 words in an educational format. Use research tools, monetize, and amplify your content for more visibility.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123RF.com

 

Read full article here: http://ow.ly/QXOJ302B14w

 

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janlgordon's comment, July 27, 2:30 PM
Thank you @Daniel Depaz & @Fretz Genosa :-)
janlgordon's comment, August 1, 10:21 AM
Thank you @Konstantinos Kalemis & @Skylly_W :-)
janlgordon's comment, August 8, 10:50 AM
Thank you @Skylly_W :-)
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Grow Your Business With Mobile Apps

Grow Your Business With Mobile Apps | Curation, Social Business and Beyond | Scoop.it
How can mobile apps benefit small businesses? Join me as I discuss some of the benefits. Participate, by commenting with your expertise o
janlgordon's insight:

I selected this article from Curatti written by Elaina Meiser because it shows the benefits of businesses tapping into mobile technology.

 

It's important to evolve with the new digital landscape for continued growth.

 

Why Mobile Apps Are Essential for Business

 

New trends are constantly emerging -- especially in the mobile realm. I agree that keeping up to date with the latest technology will improve your connections with your customers.

 

Meiser explains the various aspects of mobile and how it can be applied to your business. By adapting to these new methods you can expand your marketing reach and increase your sales.

 

Here's what caught my attention:

 

  • More people rely on their mobile devices than ever before. In order to increase your revenue you need to enhance your website to be responsive to smart phones and tablets.

 

  • Your business can tap into a whole new market by developing your own app. This has a lot of potential for brand building and unique interactions with your customers.

 

  • Make a decision plan first before releasing an app. Take into account that you may need to invest in hiring a developer as well as researching how your visitors are responding to your website.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Pixabay.

 

Read full article here: http://ow.ly/sKo5302uc0C

 

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janlgordon's comment, July 27, 2:31 PM
Thank you @Featured Infos @Jane Shamcey & @Wilfried Andral :-)
janlgordon's comment, July 28, 10:43 AM
Thank you @Educational Peaks :-)
janlgordon's comment, August 8, 10:51 AM
Thank you @Konstantinos Kalemis & @Skylly_W :-)