Tweet About Jonah Berger is a Marketing professor at the Wharton School at the University of Pennsylvania, and author of the New York Times bestseller Contagious: Why Things Catch On.
Jonah Berger has written a very informative piece on what triggers word of mouth and what factors have to occur to make this happen. This appeared on the wordofmouth blog.
There are many factors that make content, a campaign, a person go viral. Lately I've become very interested in influence marketing and how that plays a role in this.
Here are some highlights:
Triggers have a big impact on human behavior
Triggers shape the choices we make, the things we talk about, and the products we buy.
For example: Playing French music at the grocery store makes people more likely to buy French wine, and playing German music makes people more likely to buy German wine.
But the best part about triggers? Anyone can apply this concept. By linking your product or idea to prevalent triggers you can help your own initiatives succeed.
Here is a post by Marty Smith. He has written many articles but 5 of those posts went viral", or about 1% of all the posts that he wrote at that time, he took a moment to see why these went viral and what they all had in common.
Here's what caught my attention:
5 Magical Curation Tools Analysis
Let’s start by looking into why “5 Magical Tools” might have received so much social support:
- Power Twitter Accounts are Critical to Going Viral.
- Shorter is better (more of a gut feeling than in the data, but all 5 are on the shorter side).
- Visuals are Important.
- Scoop.it Plus Twitter is more powerful than either alone.
Here is the link to an intro and the article: http://bit.ly/18Dxn0q
I think Influence marketing plays a big role in making things go viral, here's an article from Forbes The 'Ws' Of Influence Marketing http://onforb.es/1a0ss8o that talks about the importance of leveraging influencers in a niche that relates to your product or service.
"If you understand why people talk and share, you can get the word out about any product or idea. From BtoC to BtoB. From recycling initiatives and logistics management software to political causes and new products"Jonah Berger
Read article here: [http://bit.ly/1dbOnhW]