Curation, Social Business and Beyond
131.2K views | +10 today
Follow
 
Scooped by janlgordon
onto Curation, Social Business and Beyond
Scoop.it!

Is Content the New Currency?

Is Content the New Currency? | Curation, Social Business and Beyond | Scoop.it
Between the endless Euro drama and the Bitcoin brouhaha, currency has been much in the news of late. Most people would probably name the US Dollar as the dominant currency in this day and age.
janlgordon's insight:


Interesting article from Fast Company written by Geoffrey Colon.


Today the word currency is being used frequently - in this context - the new currency is content in the online world. It has particular meaning to me and many of us who curate or create content to engage, inform and build communities for a variety of reasons.


Content that has substance, informs, meets the needs of the audience gains trust - trust builds relationships, relationships can lead to commerce, communities with shared interests, knowledge networks, innovation and much more.


Here are a few things that caught my attention:


Content creates equity much like stocks and bonds. The more subject matter expertise a brand brings to the table, the more business they can create. This expertise is displayed in the form of content


Financial transactions ussed to buy status. Now, content buys earned trust.


Content has meaning beyond the data it contains. It can be shared and exchanged with others to acquire additional knowledge—much like a traditional currency.


Selected by Jan Gordon for Curatti covering "Curation, Social Business and Beyond"


Read full article here: http://bit.ly/12EYggv


more...
janlgordon's comment, June 19, 2013 12:38 AM
Mithu Hassan Sorry I'm so late in getting back to you - you're very welcome, happy you liked it!!
santina kerslake's curator insight, September 5, 2013 3:11 PM

Do people actually read the content? Will it keep them following you?

Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation http://xeeme.com/JanGordon
Curated by janlgordon
Your new post is loading...
Your new post is loading...
Scooped by janlgordon
Scoop.it!

B2B Mobile Marketing Success Strategies

B2B Mobile Marketing Success Strategies | Curation, Social Business and Beyond | Scoop.it
We're all consumers. We (almost) all use mobile devices for shopping. So how can we explain the low investment in B2B Mobile Marketing campaigns?
janlgordon's insight:

I selected this article from Curatti written by Brian Zeng because it explains how to successfully engage your B2B customers with mobile marketing.

 

You can reach your business clients through specific mobile strategies.

 

Exploring the Mobile B2B Experience

 

Every business should invest in a mobile marketing strategy. I agree that your B2B customers will respond as you reach them where they are active.

 

Zeng shows you several ways to improve your marketing strategy through social mobile.

 

Here's what caught my attention:

 

  • Most B2B clients use their smart phones as an extension of their laptops and desktops. Your business should consider them to be consumers also.

 

  • Google now prefers websites that are mobile-friendly. This is why businesses and marketers need to update in order to expand their reach.

 

  • You can reach your audience through automation. This provides a personalized experience for your clients whether you are a B2C or B2B.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Pixabay.

 

Read full article here: http://ow.ly/wb4530bctVP

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

more...
No comment yet.
Scooped by janlgordon
Scoop.it!

Use Interactive Content to Improve Your Reach

Use Interactive Content to Improve Your Reach | Curation, Social Business and Beyond | Scoop.it
Interactive Content is gaining ever more popularity. It is a way of gauging customer needs and intent, as well as finding out other usefu
janlgordon's insight:

I selected this article from Curatti written by Joan Selby because it provides insights into how to effectively use video and multimedia to capture your audience's attention.

 

Bring more to your content marketing through the power of interaction.

 

Visual Content Marketing Success Strategies

 

A blog post can stand out from the rest by including a strong video that captures the reader's attention. I agree that you need to include visuals in order to take your marketing to the next level.

 

Selby explains the impact of interactive content on your business marketing reach.

 

Here's what caught my attention:

 

  • Get into the thinking of your customer through infographics, educational webinars, 'how to' videos, ect.. The establishes awareness for your brand.

 

  • Make your titles interesting and compelling. Then the reader will want to take the time to take action such as engaging in a poll or quiz.

 

  • Find the best channels to distribute your interactive content. Don't waste your time by publishing to a dead network.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

.

Read full article here: http://ow.ly/gZjy30b8M3Y

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

more...
No comment yet.
Scooped by janlgordon
Scoop.it!

12 Tools For Business Marketing, Blogging and Sales

12 Tools For Business Marketing, Blogging and Sales | Curation, Social Business and Beyond | Scoop.it
This article contains 4 helpful tools and resources to aid your Blog, Instagram Marketing and Customer Relationship Management (CRM)
janlgordon's insight:

I selected this article from Curatti written by Susan Gilbert because it shows you great tools to help improve your blog, Instagram strategy, and business sales.

 

Reach more customers and readers online with these great resources for business.

 

12 Marketing, Blog, and Business Tools for More Sales

 

With the right tools you can help your bottom line and reach grow. I agree that in order to build a business online it's important to take advantage of what's available.

 

Gilbert provides the best tools to help make your brand stand out on Instagram and your blog.

 

Here's what caught my attention:

 

  • Pinterest is one of the best social networks to attract buyers and website subscribers. The jQuery Pin It Button highlights your blog images for easy pinning.

 

  • You no longer have to just use a mobile device to manage your Instagram account(s). Grum helps you to schedule your images and posts ahead of time with related hashtags and emojis.

 

  • There are a lot of CRM products out there -- one of the best to check out is from Hubspot. Their free tool helps you to gain valuable insights on your leads and monitor your community.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/V6YR30aZSL8

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

more...
Jeff Domansky's curator insight, April 24, 7:28 AM

Susan Gilbert writes about tools for better blogging, content marketing, CRM, Instagram and Pinterest tips.

Bernadette Elijah's curator insight, April 24, 11:48 PM

My bloggin should excell from this article . These helpful tools will cause the time spent to be well worth it and not wasted.

Scooped by janlgordon
Scoop.it!

How to Use Facebook Stories For Business

How to Use Facebook Stories For Business | Curation, Social Business and Beyond | Scoop.it
How To Use Facebook Stories – For Business Owners Facebook is constantly evolving and changing.  In 2017, one of the most exciting new features has been Facebook Stories! Catching headlines for being a “copycat,” it has certainly been newsworthy…. and much awaited by many. But it makes sense.  Everyone is there.  And those not there,More
janlgordon's insight:

I selected this article from Curatti written by Keri Jaehnig because it provides insight on how to effectively use Facebook Stories for your business.

 

How to build more trust and increase awareness for your brand.

 

Use Facebook Stories to Improve Your Reach

 

Stories are not just about fun and games. I agree that businesses can leverage these in order to reach their audiences in a more personalized way.

 

Jaehnig provides insights into how to best use Facebook Stories to reach your followers and beyond.

 

Here's what caught my attention:

 

  • It's important to do a test drive of this new feature. Stories is similar to Snapchat and Instagram Stories -- but there are a few differences unique to Facebook.

 

  • Make your updates quick and frequent for your audience to enjoy. For some businesses posting a few times a day can work well while others can stick to once a day or every other day.

 

  • Show your audience a "slice of life." Your Fans want to see your company as real and authentic to them. Include selfies and video showcasing parts of your day with a specific theme.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Read full article here: http://ow.ly/8JBY30aW0As

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

more...
Digitalhub's curator insight, April 19, 12:41 PM

I selected this article from Curatti written by Keri Jaehnig because it provides insight on how to effectively use Facebook Stories for your business.

 

How to build more trust and increase awareness for your brand.

 

Use Facebook Stories to Improve Your Reach

 

Stories are not just about fun and games. I agree that businesses can leverage these in order to reach their audiences in a more personalized way.

 

Jaehnig provides insights into how to best use Facebook Stories to reach your followers and beyond.

 

Here's what caught my attention:

 

  • It's important to do a test drive of this new feature. Stories is similar to Snapchat and Instagram Stories -- but there are a few differences unique to Facebook.

 

  • Make your updates quick and frequent for your audience to enjoy. For some businesses posting a few times a day can work well while others can stick to once a day or every other day.

 

  • Show your audience a "slice of life." Your Fans want to see your company as real and authentic to them. Include selfies and video showcasing parts of your day with a specific theme.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Read full article here: http://ow.ly/8JBY30aW0As

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

Jeff Domansky's curator insight, April 24, 7:46 AM

Here's some tips on how to use Facebook Stories to market your business.

Michel Charvolin's curator insight, April 25, 6:46 AM
Scooped by janlgordon
Scoop.it!

What Second Screen Social Means to Marketers

What Second Screen Social Means to Marketers | Curation, Social Business and Beyond | Scoop.it
Second Screen Social has been around far longer than most people realise, and it's possibilities are immense. Here's a quic
janlgordon's insight:

I selected this article from Curatti written by Shelly Kramer because it provides insights on the way people interact on social media from their devices.

 

The world of technology has shifted in the way we conduct our marketing online

 

How Second Screen Social Affects Social Media

 

Most consumers use multiple platforms to get their information and make purchases. I agree that marketers should fully understand how their audience is viewing brands.

 

Kramer explains how we have evolved into using several different devices in our social interactions.

 

Here's what caught my attention:

 

  • Americans under the age of 65 are watching less and less television each year. Television apps are now all the rage with over 200 new channels having been created.

 

  • The heaviest users of social media are women ages 35 to 49 (the Generation X women). These people are more likely to make an online purchase than non-social media users.

 

  • In order to reach your target audience you need to now have a creative approach. This means businesses can  market to both television and social media users.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Featured image: http://blog.union.co/social-tv-is-now-how-second-screen-apps-connect-viewers-to-their-favorite-shows

 

Read full article here: http://ow.ly/pasA30aQEJb

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

more...
No comment yet.
Scooped by janlgordon
Scoop.it!

How A Focused Call To Action Leads To Greater Interaction

How A Focused Call To Action Leads To Greater Interaction | Curation, Social Business and Beyond | Scoop.it
An on-point call to action not only brings focus to your blog post's purpose, it can also bring greater interaction and buy-in from your readers
janlgordon's insight:

I selected this article from Curatti written by Alice Elliott because she explains the importance of including a CTA in your blog posts.

 

Attract more readers with a focused call-to-action in your posts.

 

How to Create an Great CTA

 

Many of us include a call-to-action on our websites -- but our articles should have this, too. I agree that this will improve your chances of having your readers take action after reading the message.

 

Elliott explains what a difference a focused call-to-action can make in your blog posts.

 

Here's what caught my attention:

 

  • Never assume that the reader knows exactly what to do after they read your blog post. Show them what to do and how.

 

  • Ask your readers to share the post on social media with their friends and family members. This is a great way to attract a larger audience.

 

  • Choose a subject that is easy to relate to. Write about how you feel encouraging your readers to join in on the conversation.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Alice Elliott.

.

Read full article here: http://ow.ly/62Ua30aMjLd

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

more...
No comment yet.
Scooped by janlgordon
Scoop.it!

Grow Your Business with Online Reviews

Grow Your Business with Online Reviews | Curation, Social Business and Beyond | Scoop.it
This detailed article and in-depth Infographic by websitebuilder.org, are on the important subject of Online Reviews. Some great stuff here!
janlgordon's insight:

I selected this article from Curatti written by Megan Arevalo because it explains how customer opinion can increase your business sales.

 

Most online shoppers will read a review first before making a buying decision.

 

Improve Your Sales with Online Reviews

 

Feedback has the power to make or break a sale for an online shopper. I agree that in order to be successful you need to encourage positive reviews.

 

Arevalo explains how to leverage customer opinion in your favor.

 

Here's what caught my attention:

 

  • A positive review can help improve your search engine ranking and boost your business up to the top pages of Google. This provides customers quick access to your business online.

 

  • About 68 percent of millennials prefer online reviews to advertising. Authentic and positive feedback can increase your business sales by as much as 18 percent.

 

  • A good review can encourage customer engagement. This is due to the fact that they will be more willing to take another step with your business.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Lead Feature Image: 123rf.

 

Read full article here: http://ow.ly/AkUh30aGfrD

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

more...
No comment yet.
Scooped by janlgordon
Scoop.it!

How to Create Winning Infographics

How to Create Winning Infographics | Curation, Social Business and Beyond | Scoop.it
Over the last 5 years, the popularity of infographics in marketing has continued to climb. Thinking of creating one? Read these helpful tips
janlgordon's insight:

I selected this article from Curatti written by Susan Gilbert because it helps you improve your visual marketing with shareable infographics.

 

Visual graphics can be both fun and informative for your niche audience.

 

Create Infographics That Grow Your Following Online

 

People are drawn to appealing content that grabs their attention right away. I agree that infographics can help attract more subscribers and followers.

 

Gilbert shows you how to create graphics that audiences are more willing to share.

 

Here's what caught my attention:

 

  • Find out what is on the minds of your target market the most before designing your infographic. Make sure the content is both timely and relevant.

 

  • Focus on a specific group inside your niche and appeal to their pressing problems and needs. Make good on what your title promises to them.

 

  • If you have a study or a lot of data put it into a fun infographic. This is a great way to turn boring content into something interesting.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Featured image: 123rf.

 

Read full article here: http://ow.ly/x9eO30aBqyw

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

more...
No comment yet.
Scooped by janlgordon
Scoop.it!

Study SEO with These 4 Content Resources

Study SEO with These 4 Content Resources | Curation, Social Business and Beyond | Scoop.it
You know that increasing your knowledge of SEO would be beneficial, but just need that little nudge? Here are some tip + 4 free SEO study resources
janlgordon's insight:

I selected this article from Curatti written by Eleonora Zolotaryova because it shows you how to learn more about SEO for better content.

 

Understand how to attract more traffic to your website and content.

 

4 Resources to Help You Learn About SEO

 

In order to get more visitors and readers you need to have the right knowledge. I agree that by learning more about SEO your business can build a successful online presence.

 

Zolotaryova provides unique resources you can use to improve your marketing strategy.

 

Here's what caught my attention:

 

  • Content marketers can get a better understanding of SEO in order to learn more about their niche and create new ideas. They can also increase their conversion rates with a lower cost.

 

  • You need to use the right keywords in order to attract the traffic you deserve. A poorly crafted headline can decrease your website traffic.

 

  • Create better content by understanding algorithms. Your readers should be your primary consideration for tackling your SEO strategy.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/J3Q230axod2

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

more...
No comment yet.
Scooped by janlgordon
Scoop.it!

How to Make Story Your Core Message for More Sales

How to Make Story Your Core Message for More Sales | Curation, Social Business and Beyond | Scoop.it
The story our customers will buy is not our own - it is theirs. Read on to find out how to craft your buyer personas and their stories
janlgordon's insight:

I selected this article from Curatti written by John Jantsch because it explains how buyers are drawn to stories about them -- not the brand.

 

Create a story that will grab your ideal customer's attention.

 

New Customer Approaches for Content

 

Stories have the power to cause large groups of people to take action. I agree that in order to reach more leads you need to approach them on their level through targeted content.

 

Jantsch explains how to make the story of your audience core to your brand.

 

Here's what caught my attention:

 

  • Begin by knowing what your brand represents. What is the one thing that you can offer over the competition? Your message should compel your audience to care.

 

  • Create a picture of your ideal customer or buyer persona. This will help you to better visualize who your target market is and what drives them to action.

 

  • Use story as a narrative to guide the customer through a journey. This will show them exactly how you can solve their problems.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Read full article here: http://ow.ly/DBzS30aqelQ

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

more...
No comment yet.
Scooped by janlgordon
Scoop.it!

Improve Your Blog Writing With a Positive Focus

Improve Your Blog Writing With a Positive Focus | Curation, Social Business and Beyond | Scoop.it
Avoid your blog writing going round in circles by having a positive purpose for your posts that actually helps you achieve your goals and objectives.
janlgordon's insight:

I selected this article from Curatti written by Alice Elliott because she explains how to improve your blog by planning ahead.

 

Use some brainstorming to create a positive focus for your content.

 

How to Create a Perfect Post

 

You need to have a game plan for each week of content that you publish. I agree that this will help create a better direction for your blog.

 

Elliott explains how to improve your blog posts by mapping out your content strategy.

 

Here's what caught my attention:

 

  • You need to write your articles with the reader in mind. Your audience is in the driver's seat when it comes to blogging success.

 

  • Write blog posts that educate your audience. Share your knowledge and expertise in order to help make improvements in their lives.

 

  • Become a thought leader by writing from a voice of authority. This will be done in your chosen target market or niche.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Alice Elliott.

.

Read full article here: http://ow.ly/IRMz30alsSI

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

more...
Ivon Prefontaine, PhD's curator insight, March 31, 2:59 PM
Writing for the readers was hard to learn.
Scooped by janlgordon
Scoop.it!

Curatti On Air: The Greg Cooper LinkedIn Interview

Curatti On Air: The Greg Cooper LinkedIn Interview | Curation, Social Business and Beyond | Scoop.it
In this installment of Curatti On Air, we feature internationally recognized LinkedIn coach, Greg Cooper. He offers some important, very helpful tips
janlgordon's insight:

In our latest Curatti interview, Greg Cooper talks about the benefits of LinkedIn for business.

 

"This video is based on my original Curatti article titled “8 Reasons Why You Are Not Getting More Business from LinkedIn”.

LinkedIn is most widely used and credible online venue for businesses of all sizes. No other platform provides both the depth of information about your target audience and the ability to quickly find, connect and engage with that audience. Yet many businesses are failing to take full advantage of this opportunity.

Some of the areas covered in this approximately 20-minute interview include:

 

  • The importance of creating a complete and compelling profile
  • Why you need an All-Star profile
  • How to build a relevant and opportunity rich network
  • What is the right size for a LinkedIn network?
  • Which types of content work best?
  • How to use LinkedIn search to quickly find your ideal prospects
  • Building a virtual team to support and share your content
  • How much time to spend on LinkedIn
  • Why little and often is the most practical strategy for most people

 

I also share several real-life examples of businesses who have enjoyed great success with LinkedIn, including one business which has turned LinkedIn into a lead generation conveyor belt.

The Curatti On Air LinkedIn Interview

In this interview, I discuss some of the reasons why so many businesses fail to take advantage of the benefits of LinkedIn.  It was a vibrant and enjoyable conversation with Curatti’s Andy Capaloff and host, Cheryl Tan."

 

Watch the full video here.

more...
No comment yet.
Scooped by janlgordon
Scoop.it!

The Transition from Blogger To Business Owner

The Transition from Blogger To Business Owner | Curation, Social Business and Beyond | Scoop.it
When I started out blogging back in 2013, I never thought I would call myself a business owner. This is my journey from blogger to business owner
janlgordon's insight:

I selected this article from Curatti written by Ashley Faulkes because it explains the process of running a blog and then turning it into a business.

 

The story of how one blogger became a businessman.

 

Going From Blogger to Business Owner

 

Starting a blog can involve a lot of learning curves along the way. I agree that content marketers need to fully understand digital marketing in order to be successful in business.

 

Faulkes provides his own perspective on what it takes to run a successful blogging business.

 

Here's what caught my attention:

 

  • Start by learning as much as you can from leading blogging experts. Then brush up on your digital marketing skills in areas like social media, SEO, and email marketing.

 

  • It is not enough to just have a blog. Your business needs to be running your content, not the other way around. If you lack skills you just need to learn more.

 

  • When attending a conference hang out with a few like-minded individuals who will push you to grow. Read as much as you can about the topic of blogging for business.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/9vT530aam4V

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

more...
Chuck Bartok's curator insight, March 23, 10:25 AM
Blogging is and has been a rewarding effort .

Kris Habl's curator insight, March 25, 10:14 AM
Share your insight
Scooped by janlgordon
Scoop.it!

Give Your Website a Facelift the Right Way

Give Your Website a Facelift the Right Way | Curation, Social Business and Beyond | Scoop.it
For a first website or major redesign, there are basic points to follow if you want to succeed. Read on to be walked through the most importan
janlgordon's insight:

I selected this article from Curatti written by Eleonora Zolotaryova
 because it shows you how to successfully redesign your website for better visibility.

 

Your website may need a major upgrade in order to stay current.

 

Make Your Website More Successful

 

To attract subscribers your website needs to stand out online. I agree that a new design can help improve your chances.

 

Zolotaryova provides the right steps to take to make the necessary changes.

 

Here's what caught my attention:

 

  • Before getting started it's important to analyze and narrow down your niche. For this to happen you need to take advantage of the right tools to learn more about what the competition is doing.

 

  • Use organic search methods to attract website traffic. Include a set of words and phrases that reflect your brand -- known as semantic core.

 

  • Perform a technical audit such as your URLs, Meta tags and titles, any broken links, ect. Fixing these errors will help more visitors see your website in search.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Read full article here: http://ow.ly/Wx9930baFZx

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

more...
No comment yet.
Scooped by janlgordon
Scoop.it!

Strategies to Help Your Marketing Become More Efficient

Strategies to Help Your Marketing Become More Efficient | Curation, Social Business and Beyond | Scoop.it
An efficient marketing plan defines all the tools and strategies we use to attain revenue related goals. Read here to see the essential elements of any plan
janlgordon's insight:

I selected this article from Curatti written by Liaqat Ali Hamiya because it provides insights into how to effectively create a strong marketing plan.

 

It's important for your business to have an effective marketing plan in addition to your business plan.

 

Marketing Success Strategies

 

In order to move your marketing in the right direction you need to have both short-term and long-term goals. I agree that this enables us to know who our target market is and how to best reach them.

 

Hamiya explains the right steps to take in order to build a successful business marketing plan.

 

Here's what caught my attention:

 

  • Use situation analysis to look into the market conditions. This provides insights on what to do, what to add, and what to avoid in order to make the best decisions.

 

  • There is always a changing demand for products and services. Knowing about market growth can help your business anticipate future trends how to best meet your customers' needs.

 

  • Your marketing strategy needs to be unique with a strong impact on your community. This should include both offline and online methods such as social media, email marketing, content creation, etc.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

.

Read full article here: http://ow.ly/dzoN30b21KK

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

more...
Jeff Domansky's curator insight, April 24, 7:17 AM

Good blueprint for building an effective marketing plan from Curatti.

greengorgeous's comment, April 24, 7:42 AM
Follow me for Design
Scooped by janlgordon
Scoop.it!

Editing Tips That Will Improve The Quality Of Your Writing

Editing Tips That Will Improve The Quality Of Your Writing | Curation, Social Business and Beyond | Scoop.it
Careful editing can make such a difference to your writing, as there is so much more to think about than just spelling, grammar and sentence construction.
janlgordon's insight:

I selected this article from Curatti written by Alice Elliott because she explains the importance of carefully editing your blog posts.

 

Improve your writing with quality content.

 

How to Effectively Edit Your Articles

 

It's tempting to hit the publish button right away after writing a blog post. I agree that in order to make the best of it you need to carefully look your copy over first.

 

Elliott explains the process of how to edit your articles and improve your writing at the same time.

 

Here's what caught my attention:

 

  • It's important to first do planning and research before the writing begins. Use an outline of the structure with a beginning, middle, and end.

 

  • After writing a post give yourself some time to process it. Save the editing process after you have completed your article.

 

  • Read your completed work out loud to yourself. Notice the flow of the piece, and whether there were any mistakes you may have missed.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Alice Elliott.

.

Read full article here: http://ow.ly/qtpb30aY16P

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

more...
Ante Lauc's curator insight, April 20, 3:03 AM
With curatti.com GAU will be better project.
Lee Hall's curator insight, April 20, 9:54 AM
This is the last of a series, but there are links to the others so you can read those too. 
Charlie Dare's curator insight, April 21, 9:48 AM
From curator~ " Elliott explains the process of how to edit your articles and improve your writing at the same time. Here's what caught my attention: It's important to first do planning and research before the writing begins. Use an outline of the structure with a beginning, middle, and end. After writing a post give yourself some time to process it. Save the editing process after you have completed your article. Read your completed work out loud to yourself. Notice the flow of the piece, and whether there were any mistakes you may have missed.
Scooped by janlgordon
Scoop.it!

Curatti On Air: Overcoming Social Customer Service Hurdles

Curatti On Air: Overcoming Social Customer Service Hurdles | Curation, Social Business and Beyond | Scoop.it
In this post, you'll find 3 teasing questions about common Social Customer Service hurdles, plus a video interview in which I dive into each of them.
janlgordon's insight:

In our latest Curatti interview, Paolo Fabrizio talks about the benefits of LinkedIn for business.

 

Even though most people use social media every day, many brands are still reluctant to use it as customer support channels. That’s due to different reasons but – as a consultant – I’ve experienced three Social Customer Service hurdles, and I’ve turned them into questions for you in this post.

At the end of it you will also find a video interview where I dive into the following topics.

1. Do you consider customer service just as a cost?

This first question touches the very point, which is cultural. In fact when a top management brand still considers customer service as a ‘post-sale’ department, that’s a very serious issue. It shows that they perhaps don’t care enough about daily conversations with their customers. On the flip side, of course, customers do care about it a lot! In fact more and more of them switch to competitors after a bad customer experience

TIP: value-for-money still matters, but what’s in it for for your customers?

2. Do you really have a customer service department?

This may seem an obvious question, but it’s not. Especially when dealing with very small brands (here in Italy over 90% of companies employ less than 10 staff) I was shocked to discover that in some cases, customer service was a ‘rotation task’ randomly handled by other department’s staff. In such, cases three further questions immediately arise:

  • How many people in your company have their time 100% devoted to your customers? 
  • How do they collect and share customer feedback?   
  • Is your staff fully committed to deal with customers issues and fix them effectively?

3. What’s your customer retention strategy?

Delivering excellent Social Customer Service means building long lasting relationships with your customers. So, before thinking about digital tools or marketing tactics, just focus on your goals. A crucial one for any brand or industry is definitely customer retention. So you should investigate first how long your customers stay with you and what’s their current CLV (Customer Lifetime Value). Then consider how much you want to improve it. Next, after setting up a clear, smart goal, it’ll be time to work on your customer retention strategy. 

Curatti On Air interview: Social Customer Service Hurdles

Want to overcome Social Customer Service hurdles? Watch this lively and informative video-interview with interviewer Cheryl Tan and Curatti’s Andy Capaloff. Italians may be more renowned for speaking with their hands than English people, but Andy gives me a run for my money here!

 

Watch the full video here.

more...
No comment yet.
Scooped by janlgordon
Scoop.it!

Build a Your Brand Authority in 7 Steps

Build a Your Brand Authority in 7 Steps | Curation, Social Business and Beyond | Scoop.it
Authority is a key factor to making money blogging. It also has a lot to do with building your blogging community. Here are 7 steps to help you on your way
janlgordon's insight:

I selected this article from Curatti written by Shyam Bhardwaj because it provides information on how to build authority as a blogger.

 

An strong blogging community is more important than making money.

 

Understand How to Become an Authority in Your Niche

 

As a blogger your connections matter the most -- even above your income streams. I agree that having a strong level of trust will help you establish authority online.

 

Bhardwaj goes over how to achieve influencer status for your audience.

 

Here's what caught my attention:

 

  • Writing great content is the first step to attracting attention to your blog. This is a direct reflection of who you are -- the higher the quality the better chances of your articles going viral.

 

  • Conduct research in order to write the best blog posts. People do not like to be deceived -- your articles need to be fact checked and accurate.

 

  • A guest post can help you score more backlinks and website traffic. A reader you influence will spread the word about your blog.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/IrJj30aOyyw

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

more...
No comment yet.
Scooped by janlgordon
Scoop.it!

Surprising Findings on Social Media Usage

Surprising Findings on Social Media Usage | Curation, Social Business and Beyond | Scoop.it
Studies by Nielson and Sprout Social confirm what we already know: Social Media usage continues to evolve. There are some surprising findin
janlgordon's insight:

I selected this article from Curatti written by Raymond Morin because it explains the latest results by Nielsen on the habits of social media users.

 

The biggest audience on social media is not millennials after all.

 

The Changing Landscape in Marketing Online

 

People between the ages of 35 and 50 spend the most amount of time on social networks. I agree that this reveals the younger generation prefer to spend their time on mobile devices.

 

Morin explains the details of the study and explains how brands need to respect the values of their community with genuine interactions on social media.

 

Here's what caught my attention:

 

  • The use of social media differs according to the type of platform that is used. For example, on Facebook 178.8 million users log on with their smart phone in the U.S.

 

  • Depending on the nature of the social network, the nature of the users also changes. They will interact in different ways with brands.

 

  • Generations also have differences. Millenials are most likely to follow a business to gather information about them and to be entertained. Gen X'rs tend to follow for promotions, and Baby Boomers follow for promotions and information.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Lead feature image copyright: 123rf.

 

Read full article here: http://ow.ly/JS2q30aKxiL

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

more...
janlgordon's comment, April 11, 4:19 PM
thank you @massimo facchinetti
drula eric's curator insight, April 12, 4:55 AM
En France, 41% des répondants ont encore jugé difficile de convaincre les chefs d'entreprise de l'importance des médias sociaux au sein de leur organisation. Conséquence immédiate: un frein à la pleine intégration des médias sociaux dans la stratégie de l'entreprise et en particulier leurs retombées positives.
Scooped by janlgordon
Scoop.it!

The 'Content Illusion' Affect on Marketing

The 'Content Illusion' Affect on Marketing | Curation, Social Business and Beyond | Scoop.it
Another thought-provoking piece by Tony Zambito. More people and companies are falling for the ‘Content Illusion’. You already know about it, but this is a particularly interesting perspective. It is another installment in our “Great Articles You may have missed” series. What Is The ‘Content Illusion’? In the past five years, the often-unquestioned hymnal hasMore
janlgordon's insight:

I selected this article from Curatti written by Tony Zambito because it explains the illusion of publishing too much content in order to stand out.

 

The right way to approach your audience is through high-quality content, not high quantity.

 

Correct Misguided Thinking for Your Content Strategy

 

The current thought is to put as much content as possible in front of your readers in order to grow online. I agree that we can lose focus on the quality of the articles by doing this.

 

Zambito explains the different misconceptions related to content planning and marketing.

 

Here's what caught my attention:

 

  • Organizations have taken their eyes off of what is taking place in the digital world. The customer experience can get missed when we do not pay attention to this.

 

  • The customer journey is not the same as the content journey. Businesses need to focus on the interactions and experiences instead.

 

  • As content producers we need to move away from a broadcasting mentality. This includes how we personalize what we write.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123RF.

.

Read full article here: http://ow.ly/s6By30aDSSZ

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

more...
No comment yet.
Scooped by janlgordon
Scoop.it!

How to Write Suitable Content

How to Write Suitable Content | Curation, Social Business and Beyond | Scoop.it
Having attracted your readers to your blog, your posts should offer suitable content that answers their needs and inspires them to want to read more
janlgordon's insight:

I selected this article from Curatti written by Alice Elliott because she explains how to write a blog post that is more readable.

 

Attract more readers with content that it suitable to them.

 

How to Create an Attractive Post

 

It's great to have a strong number of subscribers -- but you need strong content to go along with that. I agree that your audience needs to be both educated and entertained in order to capture their attention.

 

Elliott explains how to improve your articles and write the perfect post.

 

Here's what caught my attention:

 

  • The quality of your writing needs to be the best that it can be. You need to write what your audience wants to read in order to retain them.

 

  • Make your blog posts conversational style. Show your own personality in an authentic way to attract more readers. Include your own anecdotes and stories to keep their interest.

 

  • A good post contains value and is useful to the reader. Write something that can make a real difference in their lives.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Alice Elliott.

.

Read full article here: http://ow.ly/45vp30azSQI

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

more...
No comment yet.
Scooped by janlgordon
Scoop.it!

Grow Your Website and Business with Social Media

Grow Your Website and Business with Social Media | Curation, Social Business and Beyond | Scoop.it
In this article, Mike Allton uses the analogy of fishing to show how to attract followers (and business) from social media. A light yet informativ
janlgordon's insight:

I selected this article from Curatti written by Mike Allton because it explains how to build the right followers and increase your business sales through social media.

 

It's important to build a great community on social media in order to attract more leads and sales.

 

Build Your Business Through Social Media

 

You are the fisherman in a sea of a targeted community. I agree that we can learn a lot from this analogy in order to be successful in our marketing.

 

Allton explains how to leverage your social networks for the best results in your business.

 

Here's what caught my attention:

 

  • It's important to know which social networks are best suited for your niche. Take the time to consider each in order to prioritize where to be most active.

 

  • Find out how to best reach your community for each channel. This includes groups, chats, video, ect. Then determine the best times and days for these activities.

 

  • Develop content that caters to and helps your audience. Include special offers and incentives that link directly back to your website.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Pixabay.

 

Read full article here: http://ow.ly/Qn7H30aslX5

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

more...
Digitalhub's curator insight, April 4, 1:06 AM

I selected this article from Curatti written by Mike Allton because it explains how to build the right followers and increase your business sales through social media.

 

It's important to build a great community on social media in order to attract more leads and sales.

 

Build Your Business Through Social Media

 

You are the fisherman in a sea of a targeted community. I agree that we can learn a lot from this analogy in order to be successful in our marketing.

 

Allton explains how to leverage your social networks for the best results in your business.

 

Here's what caught my attention:

 

  • It's important to know which social networks are best suited for your niche. Take the time to consider each in order to prioritize where to be most active.

 

  • Find out how to best reach your community for each channel. This includes groups, chats, video, ect. Then determine the best times and days for these activities.

 

  • Develop content that caters to and helps your audience. Include special offers and incentives that link directly back to your website.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Pixabay.

 

Read full article here: http://ow.ly/Qn7H30aslX5

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

Scooped by janlgordon
Scoop.it!

Find the Right Topics for Your Blog

Find the Right Topics for Your Blog | Curation, Social Business and Beyond | Scoop.it
No matter how accomplished a blogger you are, it can be a challenge to produce original articles on a regular schedule. Enter Trendin
janlgordon's insight:

I selected this article from Curatti written by Catherrine Garcia
 because it provides insights on how to find the best topics for your blog content.

 

Finding fresh, original content can be a challenge for bloggers.

 

How to Find Trending Content

 

Content should keep your audience interested and engaged. I agree that you can be successful by using the right methods and resources to find what is shared the most.

 

Garcia explains the best steps to content research.

 

Here's what caught my attention:

 

  • It's still very important to find the right keywords for your topics. Use Google's tools to discover what's most popular and trending.

 

  • Jump into question and answer websites and social media curation resources into order to discover the most popular headlines and ideas in your niche.

 

  • Use blog comments to not only gain valuable feedback, but to learn more about what your readers want. It's there that you'll see discussions that pertain to questions they need to have answered.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/J1bs30anKmC

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

more...
No comment yet.
Scooped by janlgordon
Scoop.it!

Give Your Content Marketing a Boost

Give Your Content Marketing a Boost | Curation, Social Business and Beyond | Scoop.it
We have put together a short list containing four simple yet effective tricks you can use to boost your content marketing efforts
janlgordon's insight:

I selected this article from Curatti written by Joan Selby because it provides insights into how to effectively create quality content your audience will love.

 

Fuel your marketing efforts with fresh, original content.

 

Content Marketing Success Strategies

 

Many marketers publish articles in order to boost their visibility online. I agree that you need to have a plan in place that will take your marketing to the next level.

 

Selby explains the impact of great content on your business growth.

 

Here's what caught my attention:

 

  • Transform your old content into new blog posts. For example, create a video how-to guide or promote a series of posts in an eBook.

 

  • Avoid stepping over the line of recreating articles and plagiarism. Use tools like Feedly to help find ideas and repurpose what you already have.

 

  • Be selective when it comes to using user-generated content. This is where the comments section on your blog can be helpful in encouraging feedback.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

.

Read full article here: http://ow.ly/Fm3h30ajBR0

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

more...
No comment yet.
Scooped by janlgordon
Scoop.it!

How to Humanize Your Brand

How to Humanize Your Brand | Curation, Social Business and Beyond | Scoop.it
This article presents 4 ways to improve brand likeability. These include such simple suggestions as "be Human" and "talk to your customers"
janlgordon's insight:

I selected this article from Curatti written by Michael Brenner because it provides insight on how to build an authentic brand that your audience will love.

 

Make your brand more attractive by humanizing the persona.

 

Effectively Reach Your Target Market

 

Trusted recommendations can help attract customers to your brand. I agree that you can accomplish this by creating incentives for influencers to share what you have to offer.

 

Brenner goes over how to improve the 'likability' factor for your business marketing.

 

Here's what caught my attention:

 

  • Many people don't trust anyone trying to sell to them. You need to humanize your content in order to reach them in an trustworthy way.

 

  • Talk to your customers in real-time, one-on-one. Answer their questions with helpful advice when they visit your website.

 

  • We are not influenced by celebrities --- we take notes from each other. Encourage your community to make referrals and leave positive reviews.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/TFMX30acBBW

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

more...
No comment yet.