Curation, Social Business and Beyond
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Your Reputation is Your Most Valuable Asset

Your reputation is your most valuable asset, you are creating a trail in every area of your life about your integrity, performance, expertise and is becoming the backbone of Social Business.


Rachel Botsman gives a powerful talk on TED  about the currency of the new economy, which is trust. Rachel is the author of Collaborative Consumption. If you haven't read it, you should because it is an amazing book about a movement that is underway and the wave of the future.


It's empowering on so many levels. It has everything to do with the Trust Economy where technology has enabled trust between strangers to create all kinds of new marketplaces, relationships, possibilities. 


This is one of those talks that you have to listen to more than once, it's that important!


Here are some highlights to Rachel's talk


**In the 21st Century, the reputation economy will create new ways we look at wealth, it is as powerful as the industrial revolution, listening to this talk is a must!


**Empowering people to create new marketplaces that are built on reputation and trust


**We have wired our world to share, swap, trade or barter - match what we have in more democratic ways


**part of a massive value shift underway - instead of keeping up with the Jones, we're connecting, collaborating and buying to get to know the Jones


**Your reputation and new ways of measuring this is crucial. This is not like Klout, where they measure influence, this is about service networking. She refers to this as lemonade stands on steroids


**Think of all the possibilities - over the past 20 years, we've evolved trusting strangres


**Reputation economy - everything we do leaves a trail online about how well we perform, behave towards others - capturing all of this is a massive challenge


**Shouldn't we own our reputation data? It's contextual, the big challenge, is figuring out what data is important to pull, but it's a matter of time we will be able to see a real-time stream of how you have acted, performed in different areas of your life. What you're good at, your integrity and performance rating. This is fascinating.


**Reputation Capital - The worth of your reputation - how you can aggregate, monitor and use your online reputation (she says this sounds like Big Brother) however, she has a point, she says we would have more control over our reputation if we own it. More on this in the talk.


**Reputation Capital will create a massive disruption in the marketplace - your credit score will no longer limit what you can do in the world - your reputation will be the currency that you can be trusted


Selected by Jan Gordon covering "Curation, Social Business and Beyond"


Hear complete talk here: [http://bit.ly/Ps0Fnp]

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Daniel Depaz's comment, September 30, 2012 11:05 AM
Ta be seen... Thanks
Olga Kiss's comment, March 4, 2013 6:06 AM
Thank you, Luis, it's a great presentation. I've shared it on our Hungarian EMCC facebook page with a small Hungarian summary:
Luís Cochofel's comment, March 4, 2013 12:07 PM
Glad you liked it, dear Olga! Thanks for re-sharing, as i really think it worths being seen attentively.
Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation http://xeeme.com/JanGordon
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Stop Making These Copywriting Mistakes

Stop Making These Copywriting Mistakes | Curation, Social Business and Beyond | Scoop.it
Improve your content in no time with these useful tips on how to avoid common copywriting mistakes, and create copy that will improve your conversions
janlgordon's insight:

I selected this article from Curatti written by Karen Dikson because it provides insights on how to to avoid costly copywriting mistakes.

 

In order for your brand to attract more readers you need to provide high-quality content.

 

Common Copywriting Errors

 

Your message should draw in your audience. I agree that you can reach more people by writing more effectively in a simple, concise manner.

 

Dikson explains the common mistakes content marketers make and how to fix them.

 

Here's what caught my attention:

 

  • Choose a single-column layout for better reading flow. In addition to sub-headlines make sure your paragraphs naturally move into the next one.

 

  • Before you start writing have a specific goal in place. Go beyond just clever copy and provide something that is creative and fresh.

 

  • If you're going to use a bold claim you need to back it up with facts. This builds trust with potential customers as well as a good brand reputation.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Read full article here: http://ow.ly/UuPL3086mjI

 

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Why Marketing Experiences are Important to Your Business

Why Marketing Experiences are Important to Your Business | Curation, Social Business and Beyond | Scoop.it
There are some eye catching statistics from research by Accenture around Marketing Experiences. It's very good news for startups, and will get you thinking
janlgordon's insight:

I selected this article from Curatti written by Robert Caruso because it provides insights on how marketing experiences has transformed customer engagement.

 

Your audience is not only involved in your products -- they are also paying attention to your messaging.

 

How Digital Marketing Affects Your Customers

 

Experiences are always occurring online whether you would like it to or not. I agree that businesses need to pay attention to how their marketing footprint is affecting their communication and sales.

 

Caruso explains the current state of customer relations in the realm of digital marketing.

 

Here's what caught my attention:

 

  • According to a study by Accenture, 34 percent of CMO and CEOs reported that their customers were more likely to engage with new entrant competitors. This is because the experience is more positive than traditional businesses.

 

  • Startups breaking into an established market need to pay attention to new and innovative products in order to be successful. This is important if you want to stay relevant to your audience.

 

  • True marketing experiences are specifically targeted and created for your niche audience. These should be a journey that your customer is taken through.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Lead/Featured Image: Origin unknown.

 

Read full article here: http://ow.ly/6cEv3080mj8

 

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How to Make Your eCommerce Business Successful

How to Make Your eCommerce Business Successful | Curation, Social Business and Beyond | Scoop.it
The success or failure of any eCommerce business venture depends on detailed planning and preparation. Here are 5 key elements in that process
janlgordon's insight:

I selected this article from Curatti written by Mark Thomasson because it provides several methods on how to be successful in generating more sales for your eCommerce website.

 

Detailed planning and preparation will help you drive more customers online.

 

Run a Successful eCommerce Website

 

When building a business online you want to prepare the same way you would for a brick and mortar one. I agree that in order to attract customers you need to include cohesive elements.

 

Thomasson shows the right elements that need to be in place in order to have a sales generating website.

 

Here's what caught my attention:

 

  • Once you grasp the attention of your visitors with a mixture of eclectic content you can attract more leads for future sales. Includes stories from your target market along with original photos.

 

  • Include creatively written descriptions with a major line of products for more sales. Use tracking tools to measure your results.

 

  • There are a variety of commerce platforms to choose from for your business. Ready-made options can help you get started right away.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/e9dF307VlWI

 

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Improve Your Customer Service on Mobile

Improve Your Customer Service on Mobile | Curation, Social Business and Beyond | Scoop.it
In this post you'll find social mobile stats for customer support, insights, plus a case study about a brand using new Twitter's DM features at its best
janlgordon's insight:

I selected this article from Curatti written by Paolo Fabrizio because it explains how to successfully engage your customers with great service on social media through mobile technology.

 

Improving customer service online is beneficial to growing your business.

 

Better Social Mobile Customer Experience

 

Your social media connections have specific expectations that need to be met. I agree that your business can better provide for your customers by understanding how they communicate on mobile.

 

Fabrizio shows you several ways to improve your customer service strategy through social mobile.

 

Here's what caught my attention:

 

  • Interactions over social/mobile have gone up over the last few years. This has raised the bar on customer expectations as far as the speed of response and resolutions.

 

  • It's important to know which social networks your customers are engaging in the most. This includes what type of device they use such as a laptop, tablet, phone, ect.

 

  • Do not underestimate instant messaging apps for customer service. According to a report by Software Advice 75 percent of adults aged 35-44 in the U.S. look for support via their mobile devices.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/FnAj307QtD9

 

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Be Original With Your Content

Be Original With Your Content | Curation, Social Business and Beyond | Scoop.it
If your content does not generate any impact, it has not done it's job. You need to stop posting re-hashed content and be original.
janlgordon's insight:

I selected this article from Curatti written by Mark Preston because it provides insight into how to go beyond re-hashed content and publish original articles.

 

Why re-publishing methods only improve your website rankings.

 

Publish Less With More Substance

 

Each article you publish affects your brand image. I agree that your posts should be less frequent with more substance in order to grow your audience.

 

Preston explains what options are available to publishing more meaningful blog posts.

 

Here's what caught my attention:

 

  • A topic that has been published many times over is referred to as re-hashed content. This does more harm than good with less backlinks and interactions.

 

  • Being unique to your brand will help your posts get noticed. Stay true to your message -- this opens the doors to higher profile guest blogging opportunities.

 

  • Make sure your content is far better than what the competition is publishing. Write something that offers something of value that other's don't.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123RF.

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Read full article here: http://ow.ly/egDH307JQPz

 

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janlgordon's comment, January 6, 10:52 AM
thanks @massimo facchinetti for this.
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The Difference Between Mobile Friendly and Mobile SEO

The Difference Between Mobile Friendly and Mobile SEO | Curation, Social Business and Beyond | Scoop.it
If you’re not sure about the difference between “Mobile Friendly” and Mobile SEO, your website may be missing out on some ke
janlgordon's insight:

I selected this article from Curatti written by Jacob Smart because he explains how your website needs to be prepared for a mobile-first digital market.

 

Businesses need to understand the elements of mobile friendly and mobile SEO in order to be successful.

 

How to Understand Mobile Purchasing Methods

 

Your business can achieve improved conversion rates with the application of best practices for mobile usage. I agree that knowing how this is done today can help you get seen.

 

Smart explains how to maximize your website for better results.

 

Here's what caught my attention:

 

  • A mobile-friendly website means the user's journey is both smooth and efficient. This includes having a responsive design and content that is easily viewable on all platforms.

 

  • A mobile-seo website goes beyond a responsive design, and includes search engine optimization for higher visibility in search. This involves keyword usage, a mobile sitemap, mobile indexing, and more.

 

  • Making sure your website readily adapts to any device is important to both mobile-friendly and mobile-seo. Not only should it be responsive, but should also be set up as a dynamic URL with different code for mobile devices.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/ddPB307Fek9

 

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Anuj Saxena's curator insight, January 6, 2:28 AM
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Improve Your Small Business Website Design

Improve Your Small Business Website Design | Curation, Social Business and Beyond | Scoop.it
This article offers excellent curation around a comprehensive Infographic on must-have Small Business Website Design features. One to bookmark!
janlgordon's insight:

I selected this article from Curatti written by Piyush Mangukiya because it provides the latest information to help you improve your business website.

 

Use these 50 tips to build your presence online effectively

 

Top Design Features For Business Websites

 

In today's constantly changing online world there are many different ways you can help improve your brand image online. I agree that knowing what stands out to your audience can help you build more visibility.

 

Mangukiya goes over the best features for website design that can help you launch a new website or improve an existing one.

 

Here's what caught my attention:

 

  • Choose a domain name that is easy to remember and represents what your business is about. If you can't find the right name check with the broker on purchasing the domain.

 

  • Using a branded logo will help you garner more attention from your audience. Make sure it's a professional design that stands out from the rest.

 

  • Place a Call to Action (CTA) in as many places as possible on your website. This will increase your subscribers and prospects.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/W96r307xtqa

 

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Top 10 Marketing Trends For the New Year

Top 10 Marketing Trends For the New Year | Curation, Social Business and Beyond | Scoop.it
I don’t have a crystal ball, but I do have some informed ideas about what to expect from marketing trends in 2017. There's an Infographic also!
janlgordon's insight:

I selected this article from Curatti written by Daniel Newman because it provides insights on the state of marketing in 2017.

 

Visibility is still an important factor in developing a marketing strategy.

 

Understanding The New Marketing Trends

 

How customers see your business impacts your visibility online. I agree that in order to garner their attention in this next year you need find out what they are looking for in a brand, and why.

 

Newman shows the latest changes in marketing and the impact that digital technology has played.

 

Here's what caught my attention:

 

  • In the age of digital transformation it will be even more important to be focused on your customers. The most successful will be able to understand their target market.

 

  • Executives must be data-driven in order to effectively engage and measure their campaigns. Technology will continue to be a necessary component.

 

  • While content is still king it is video that continues to climb to the top in preference for audiences. Augmented reality will also play a large part in online engagement.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/lER0307urTw

 

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janlgordon's comment, December 28, 2016 10:43 AM
thanks @massimo facchinetti
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Learn Monetization Secrets From Top Experts

Learn Monetization Secrets From Top Experts | Curation, Social Business and Beyond | Scoop.it
52 of the most well respected influencers reveal their best and worst monetization secrets, in one of the most comprehensive roundup articles ever
janlgordon's insight:

I selected this article from Curatti written by Mike Allton because it provides insight on how to become a successful online entrepreneur.

 

Learn the best practices of influencers making money online.

 

Best Monetization Practices of Online Influencers

 

Finding out how to make money from your website and marketing can be a challenge. I agree that you can accomplish this by learning from experts who have a proven track record.

 

Alton goes over how influencers have built their business through key monetization efforts.

 

Here's what caught my attention:

 

  • Email marketing can provide a great return as this educates the readers. This can go even farther than social media marketing.

 

  • Syndicating regular content and building relationships will help you generate more income and influence. This will help frame what your brand represents.

 

  • Use micro-targeting ads on Facebook to attract influencers. This is more effective than conference sponsorships.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/1UPE307orvl

 

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Ulises La Roca's comment, December 23, 2016 8:31 AM
UN ARBOL QUE HAY QUE CUIDAR , PARA PODER DISFRUTAR DE SUS FRUTOS ¡¡ ULISES
janlgordon's comment, December 23, 2016 11:22 AM
Thank you @Ulises La Roca
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How to Use Influencer Marketing to Promote Your Products

How to Use Influencer Marketing to Promote Your Products | Curation, Social Business and Beyond | Scoop.it
Influencers are a powerful way to promote your product launch. A Nielsen survey found that 83% of consumers trust recommendations from people they know
janlgordon's insight:

I selected this article from Curatti written by Shane Barker because it provides insight on how influencers can be powerful product promoters.

 

Leverage relationships online before your next idea is released.

 

Understand How to Effectively Reach Influencers for More Sales

 

Trusted recommendations can help attract customers to your brand. I agree that you can accomplish this by creating incentives for influencers to share what you have to offer.

 

Barker goes over how influencers can help improve your bottom line and provide word-of-mouth benefits.

 

Here's what caught my attention:

 

  • Provide an exclusive pre-release product review. Than ask them to share the news to generate a buzz. When you partner with the right influencers your brand can go a lot farther.

 

  • Attract more customers with trusted reviews. Those who have already tried your product and like it will help your business resonate more with your audience.

 

  • Partner up for a sponsored post or video to further promote your company. This allows you to tap into their network and experience.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/ycr1307kloK

 

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Curatti Best Articles of 2016 – Part One

Curatti Best Articles of 2016 – Part One | Curation, Social Business and Beyond | Scoop.it
The first of 3 retrospectives, where we thank our great Curatti contributors. Click here to read excerpts from the first.
janlgordon's insight:

This article on Curatti written by Jan Gordon features Part One of the best our contributing writers in 2016.

 

Here's what's highlighted

 

Since our launch 3 years ago, Curatti has evolved into a crowd-sourced blog. Was this intended? Probably not! But it’s quite a journey, and one that we lightly guide , but ultimately go along with.

 

 

In any given week, we will get several inquiries by potential new guest bloggers. There are also no shortage of requests for us to curate around great Infographics – something we’ve also been happy to bring to our readers.

 

Ultimately, the way we have evolved, we owe a debt of gratitude to each and every one of our contributors and supporters. Let’s not forget all of the great writers who gave us permission to republish their articles. The list of those names reads like a who’s who of established thought leaders, and will be published at the end of this retrospective series.

 

For now, we will present you with excerpts from one article by each contributor who has posted 2 or more articles this year. There are so many, we must break this into 3 parts.

Before and after each excerpt, you’ll find links so that you can read the rest of the article, if you desire. Some very interesting and helpful stuff here!

 

Read the full article to get the scoop from 10 featured authors on Curatti.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Lead Image: 123rf

 

Read more here: http://ow.ly/Wwec307cZDk

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janlgordon's comment, December 19, 2016 11:13 AM
thanks @massimo facchinetti
janlgordon's comment, December 21, 2016 11:02 AM
thank you @massimo facchinetti
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Build a Great Relationship with Your Instagram Followers

Build a Great Relationship with Your Instagram Followers | Curation, Social Business and Beyond | Scoop.it
Do you know who your "best" Instagram followers are? First, you need to strongly consider what makes someone a great follower t
janlgordon's insight:

I selected this article from Curatti written by Jenn Herman because it provides new insights into how to better connect with your Instagram community.

 

It's important to know who your followers are more than how many.

 

Improve Your Communication on Instagram

 

Mobile audiences are looking for authenticity. I agree that you can appeal to your prospects with benefits and rewards that show them you care.

 

Herman shows how to get to know your Instagram followers better in order to provide value.

 

Here's what caught my attention:

 

  • The best type of follower can mean several things. It includes those who engage with your posts, how influential they are, and how likely they are to make a purchase from you.

 

  • If you have been using Instagram for a while take a look at the activity that has already taken place to discover who your followers are. Make sure they are intersted in what you have to offer.

 

  • Attract better followers through creative posts. Engage with your community and ask them questions. Tag specific people in your posts when mentioning something about them.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/idA33078zgu

 

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The Future of Teens & Tech

The Future of Teens & Tech | Curation, Social Business and Beyond | Scoop.it
How do Gen Z differ from the generations which preceded them? Shelly Kramer delves into recent research, taking a closer look at their likes and dislikes
janlgordon's insight:

I selected this article from Curatti written by Shelly Kramer because it explains the growing influence of Generation Z digital consumers.

 

By understanding the habits of teens and tech your business can better reach them.

 

Improve Your Brand Influence With Generation Z

 

In the information age it's important to understand the younger generation on their level in order to be successful in reaching them. I agree that your business can learn a lot about their buying and shopping behavior as you discover the latest trends.

 

Kramer explains what the future holds for teens and technology.

 

Here's what caught my attention:

 

  • The Generation Z demographic includes teens ages 13 to 19. They are growing up in an age of technology far more than their parents and grandparents.

 

  • Teens typically get smartphones early in their lives and spend an average of six hours a day on their devices. Most of these encompass the iPhone.

 

  • Online shopping is increasingly popular among the younger generation. Most of this is for clothing through mobile apps.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/O93I3073CWy

 

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Avoid These 10 Business Email Errors

Avoid These 10 Business Email Errors | Curation, Social Business and Beyond | Scoop.it
Writing business emails is not as straightforward and simple as we would like to think. One small unintentional error can quickly take things south.
janlgordon's insight:

I selected this article from Curatti written by Niraj Ranjan because it covers how to best approach your prospects.

 

Some phrases are outdated and inappropriate for business emails.

 

How to Communicate With Your Subscribers

 

It just takes a few words to lose the attention of a potential customer. I agree that in order to have more sales you should write your message in a way that is appealing and does not have a direct sales pitch.

 

Ranjan explains several phrases that do not work well for business emails.

 

Here's what caught my attention:

 

  • An overused cliche is, "Don't hesitate to contact me." It is not only over polite, but also sounds too phony. People are already aware that they can approach your business for further clarification on information.

 

  • Avoid filler phrases such as, "I hope you're well." These are hollow statements without true meaning or emotion. Instead keep the introduction light, and get straight to the point.

 

  • If your prospect asks a question responding with, "I don't know" is unprofessional. This gives the reader the wrong impression -- instead offer an answer that allows you to get back to them with the right information that they are looking for.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/5bKo3084jR5

 

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How Quora Can Give Your Business a Boost

How Quora Can Give Your Business a Boost | Curation, Social Business and Beyond | Scoop.it
If you have heard people rave about how Quora works for them, and wonder how you can put together a winning strategy, this article is essentia
janlgordon's insight:

I selected this article from Curatti written by Daniel Ndukwu because it provides insights on increasing your website traffic with Quora.

 

How to attract more subscribers for your business.

 

Quora as a Website Lead Generator

 

Driving interested visitors to your website can be enhanced with the right resources. I agree that Quora can help attract more readers.

 

Ndukwu shows you what he discovered after a 30 day challenge and the growth his website experienced.

 

Here's what caught my attention:

 

  • People who share information on Quora come from different backgrounds and knowledge levels. Readers are drawn to interesting and unique answers.

 

  • When launching out onto the knowledge platform you want to plan your approach first. Set up your profile to reflect your niche and level of expertise.

 

  • There are thousands of topics in Quora and more being added each day. Choose and follow the ones that make the most sense to your business.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Read full article here: http://ow.ly/3Tu1307XxwE

 

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Important Web Design Statistics You Need to Know

Important Web Design Statistics You Need to Know | Curation, Social Business and Beyond | Scoop.it
Web design usability is among the leading factors determining the ranking of a website. This infographic shows important statistics you need to know
janlgordon's insight:

I selected this article from Curatti written by Asad Ali because it provides the latest information to help you improve your business website design.

 

Use this infographic to help your business stand out online.

 

Design Tips For Business Websites

 

In a competitive online world there are many different ways you can help capture and retain visitors. I agree that both your content and images need to be informative and attractive.

 

Ali goes over several website design tips that can help you attract more customers.

 

Here's what caught my attention:

 

  • You need to have a clear Call to Action (CTA) such as specials, email newsletters, how-to guides, ect. Interactive tools are another great way to attract more leads.

 

  • Give people at least 15 minutes to consume your content. Make sure the design is appealing by breaking up the text with images.

 

  • When a visitor arrives to a business homepage they want to see information on the products and services first. Following that is the contact information, company information, testimonials, and then last is the marketing and social media channel links.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/bE2B307SQrW

 

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15 Ways to Boost eCommerce Conversions

15 Ways to Boost eCommerce Conversions | Curation, Social Business and Beyond | Scoop.it
The key purpose of any online store is to find ways to boost its eCommerce conversions. Online marketers need to come up with new solutions
janlgordon's insight:

I selected this article from Curatti written by Katherine Crayon because it provides insight on how to have a profitable business online.

 

Learn the best practices of eCommerce in today's competitive online world.

 

Best eCommerce Practices for More Sales

 

Increasing revenue from your website can be a challenge. I agree that you can accomplish this by improving your design and strategy.

 

Crayon goes over what changes can be made to your branding and website.

 

Here's what caught my attention:

 

  • The images on your website should be actionable and high quality to get noticed. Consider adding a cloud zoom to assist your visitors and enhance their experience.

 

  • Users prefer to watch videos over just viewing images. This will increase your sales by at least 64 to 85 percent. This also increases the length of time a visitor stays on a website.

 

  • The colors of your website do have an effect on 85 percent of shoppers. Take a look at your demographics and target market to determine which color schemes work best.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Katherine Crayon.

 

Read full article here: http://ow.ly/Vge3307LKQ2

 

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Drive More Conversions from Your Website Sales Page

Drive More Conversions from Your Website Sales Page | Curation, Social Business and Beyond | Scoop.it
To attract more interested subscribers, your business needs to go beyond your website and offer a compelling sales page for your products or services
janlgordon's insight:

I selected this article from Curatti written by Susan Gilbert because it provides tips to help you improve your website sales.

 

How to build a sales page that goes to work for your business.

 

Add Spice to Your Website Sales Page

 

A compelling message will capture your audience's attention and compel them to sign up for your products or services. I agree that an attractive and clear sales page will help improve your conversions.

 

Gilbert shows you what to include such as the use of videos and colorful images to spark curiosity.

 

Here's what caught my attention:

 

  • Create content that is meaningful rather than just filling in space. It's important to make sure that each element counts.

 

  • Add a human element to your message. Put a real face behind your products or services. These types of sales pages tend to garner more conversions.

 

  • Videos are a good way to present your message in a fun and informative way. Keep these short and to the point in order to hold the attention of the viewer.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Pixabay.

 

Read full article here: http://ow.ly/2fRf307H4iK

 

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janlgordon's comment, January 5, 12:59 PM
thanks @massimo facchinetti for this.
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Context Is King In Marketing

Context Is King In Marketing | Curation, Social Business and Beyond | Scoop.it
Context is the differentiator in Content Marketing. It is king, and an essential aspect of any digital marketing campaign
janlgordon's insight:

I selected this article from Curatti written by Tony Zambito because it provides insights on how digital and online information has transformed content marketing.

 

The idea of strategizing content has diminished over the last few years due to mobile and technology trends.

 

Why Context is More Important Than Content

 

Content should be tailored for your audience and what makes sense to them specifically. I agree that you can reach more people by reducing the amount of information being presented to them.

 

Zambito explains the basics of context in how it relates to today's online consumer.

 

Here's what caught my attention:

 

  • In order to be effective marketers need to understand the method of a connected series of stories. These should involve goal-directed behaviors and activities of buyers.

 

  • When it comes to effectively using context timing is critical. It's about what buyers are experiencing over time rather than a specific trigger.

 

  • Understanding the goals of your audience will help you move toward context. Not doing so can lead to content marketing failure.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Tony Zambito.

 

Read full article here: http://ow.ly/l7qK307CKXw

 

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Anuj Saxena's curator insight, January 6, 2:26 AM
I like all hand picked topics by @janlgordon, good article to go through
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Tapping Into Digital Disruption

Tapping Into Digital Disruption | Curation, Social Business and Beyond | Scoop.it
Disruption is a fact of life we cannot ignore - either we preempt it or it will make us obsolete. Are you nimble enough to survive it's ever increasing pace
janlgordon's insight:

I selected this article from Curatti written by John Jantsch because it provides insights on how to take advantage of new technology and trends for business growth.

 

Understand digital disruption instead of avoiding it

 

Are You Ready for New Technology?

 

We are experiencing new trends and digital experiences like never before. I agree that in order to harness its full power you need to embrace the latest changes.

 

Jantsch explains what technology means to your business and how to keep up with the pace.

 

Here's what caught my attention:

 

  • In ten years we will see less cashier workers, travel agents and social media managers. It's time to move forward into the next decade of digital influence.

 

  • The new trend is a virtual office without a large number of employees. As a result there are better products and services being delivered.

 

  • People are getting older and living longer. This opens up a whole new industry in the medical field in both care and technology.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/R2SC307wZnX

 

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Curatti Best Articles of 2016 – Part Two

Curatti Best Articles of 2016 – Part Two | Curation, Social Business and Beyond | Scoop.it
The second of 3 retrospectives where we thank our great Curatti contributors who wrote 2 or more articles this year.
janlgordon's insight:

This article on Curatti written by Jan Gordon features Part Two of the best our contributing writers in 2016.

 

Here's what's highlighted

 

Since our launch 3 years ago, Curatti has evolved into a crowd-sourced blog. Was this intended? Probably not! But it’s quite a journey, and one that we lightly guide , but ultimately go along with.

 

In any given week, we will get several inquiries by potential new guest bloggers. There are also no shortage of requests for us to curate around great Infographics – something we’ve also been happy to bring to our readers.

 

Ultimately, the way we have evolved, we owe a debt of gratitude to each and every one of our contributors and supporters. Let’s not forget all of the great writers who gave us permission to republish their articles. The list of those names reads like a who’s who of established thought leaders, and will be published at the end of this retrospective series.

 

For now, we will present you with excerpts from one article by each contributor who has posted 2 or more articles this year. There are so many, we must break this into 3 parts.

Before and after each excerpt, you’ll find links so that you can read the rest of the article, if you desire. Some very interesting and helpful stuff here!

 

Read the full article to get the scoop from 8 featured authors on Curatti.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Lead Image: 123rf

 

Read more here: http://ow.ly/FvcE307q8ZL

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12 Tools to Improve Your Content Marketing

12 Tools to Improve Your Content Marketing | Curation, Social Business and Beyond | Scoop.it
This article contains 4 helpful tools and resources around efficient Content Marketing, new Royalty Free Stock Image sources and Business Growth
janlgordon's insight:

I selected this article from Curatti written by Susan Gilbert because it shows you great tools to help create a successful content strategy.

 

Help create a more efficient and growth oriented action plan for your articles.

 

12 Great Content Marketing Tools

 

In order to improve your online visibility you need to have the right resources in place. I agree that in order to attract more readers it's important to take advantage of what's available.

 

Gilbert provides the best tools to help make your content reach a larger audience.

 

Here's what caught my attention:

 

  • Keep your content fresh and draw people in with interactive graphics. Ion Interactive works well to create infographics, white papers, and more without having to be tech savvy.

 

  • High quality images are essential in order to not lose valuable visitors. With Polar Fox you can fine tune and edit your photos like a professional without the high cost of hiring a designer.

 

  • Improve your email messages with more insights. ConvertKit is a simple tool to use for your target market and includes integration from major marketing services like LeadPages, Gravity Forms, ect.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/3iu0307ml9s

 

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janlgordon's comment, December 22, 2016 10:52 AM
thank you @massimo facchinetti
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Why Social Media Marketing Is About Relationships

Why Social Media Marketing Is About Relationships | Curation, Social Business and Beyond | Scoop.it
This article looks at the roots of Social Media Marketing, and how the practices of many have changed less than we might like to believe
janlgordon's insight:

I selected this article from Curatti written by Timothy (Tim) Hughes because it provides new insights into how to better connect with your social media community.

 

It's important to connect with your fans and followers instead of just advertising to them.

 

Understand the Right Way to Interact as a Brand

 

Social media users are looking for authenticity, not sales. I agree that you can appeal to their needs by letting go of traditional sales and advertising methods.

 

Hughes shows how to get to know your audience better in order to provide value and increase sales.

 

Here's what caught my attention:

 

  • "Social now reaches across the whole organisation, not just sales and marketing but human resources, finance, purchasing, research and development, returns, after market, supply chain, etc."

 

  • "Your organisation needs a “top down and bottom up” social strategy that reaches across all departments. Where everybody know what the strategy is, how to interact with customers, the tone of voice and brand message."

 

  • "People are more likely to buy from friends, from people they have a relationship with, people they feel have something in common with, and people they have been recommended. Build relationships on Social and those people are more likely to buy from you."

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image:Multiple sources; origin unknown

 

Read full article here: http://ow.ly/RteF307iiBc

 

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janlgordon's comment, December 20, 2016 1:22 PM
thanks @massimo facchinetti
janlgordon's comment, December 21, 2016 11:01 AM
thank you @massimo facchinetti
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Improve Your Content Marketing With 10 Tools

Improve Your Content Marketing With 10 Tools | Curation, Social Business and Beyond | Scoop.it
Here is a list of 10 great tools - some you will know and some you may not - to help with every aspect of your content marketing
janlgordon's insight:

I selected this article from Curatti written by Michael Brenner because it shows you how to create a successful content strategy from ten top resources.

 

Gain more social engagement and shares for your articles.

 

Top Content Marketing Tools

 

In order to take your content strategy to the next level you need to have the right resources. I agree that in order to be effective it's important to leverage what's available.

 

Brenner provides 10 tools you can use to make your content strategy reach a larger audience.

 

Here's what caught my attention:

 

  • Knowing when to post on social media can be tricky. Social Flow will help you find the best times for your target market and location.

 

  • Find the best content by analyzing topics with BuzzSumo. This smart tool will also help you connect with influencers in your industry.

 

  • Gain more targeted followers on Twitter with Tweepi. This resource reviews the topics you care most about then matches followers with your brand.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/irhQ307b5Yc

 

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janlgordon's comment, December 16, 2016 10:50 AM
thanks @massimo facchinetti
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How to Avoid Costly Product Launch Mistakes

How to Avoid Costly Product Launch Mistakes | Curation, Social Business and Beyond | Scoop.it
There are so many possible pitfalls with any product launch. Here are 11 mistakes you need to avoid, along with hints on what you should be doing instead
janlgordon's insight:

I selected this article from Curatti written by Shane Barker   because it explains the importance of being prepared for a successful product launch.

 

In a competitive online environment it's important for your goods to stand out to consumers.

 

Create a Successful Product Launch

 

Today's online market is highly competitive in an age of social media and reviews. I agree that businesses can gain more attention with the right focus and strategy in place.

 

Barker shows you how you can best present your products with a strategized approach.

 

Here's what caught my attention:

 

  • A lack of planning can place your product launch off to a bad start. You need to have a strategy in place early on that you can make adjustments with as you move forward.

 

  • Don't forget to include a marketing strategy in the process. During production this can be placed on the back burner or missed -- which can cause you to lose prospects.

 

  • Understand what problem your product solves for your audience. You do this through proper market research and identify the needs and desires of your community.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/QyYx3076uVI

 

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