Curation, Social Business and Beyond
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Do You Know How to Evaluate Your Facebook fan/like/follower value.

Do You Know How to Evaluate Your Facebook fan/like/follower value. | Curation, Social Business and Beyond | Scoop.it

For many of us who have built a fan/follower community on Facebook,  Brandbuilder,

whom I highly respect, brings us information in this article on the 5 rules of calculating this diverse community.

 

This is a good start to give you a better perspective, being able to tell the difference between fan/follower and what their actual value is to your brand is important for your business to alleviate some of your frustration. If you're looking at this in terms of making a purchase and seeing an immediate ROI, you will get ROI but not in the ways you think..  


The information in this article will help you to have a clearer picture of your business, make better decisions on how you invest your time, engage and what you might expect in the future. 


Here's what caught my attention


Assigning an arbitrary (one might say “cookie-cutter”) value to Facebook fans in general, averaged out over the ENTIRE breadth of the business spectrum, is complete and utter nonsensse..


To illustrate why that is, here are a few of the 5 rules of calculating the value of a Facebook fan:


 A Facebook fan's value is not the same as the cost of that fan acquisition.


**Here's why cost and value cannot be substituted for one another when applied to fans, followers and customers:


  Cost may be intimately connected to value when you are buying the family car but the same logic does not apply to customers:

 

** you don't really buy them outright


** they don't depreciate the way a car does


** they tend to generate revenue over time, far in excess of what it cost to earn their business


Each Facebook fan's value is unique


**Every fan has their unique individual value


1. The lifestyles, needs, tastes, budgets, purchasing habits, cultural differences, online engagement patterns and degree of emotional investment in our brand of each 'fan' may be completely different.


2. Many of your fans may only do business with you on occasion.  Because of this, you have to factor in the possibility that a significant percentage of your fans' value may fluctuate in terms of activity rather than spend.


3. Lastly, we come to the final type of Facebook fan: The one that doesn't fall into the transacting customer category. Do you know what percentage of your fans right now falls into this non-transacting category?


 A Facebook fan's value varies from brand to brand and from product to product


**If a fan/customer's value can fluctuate from month to month and that value can vary wildly from individual to individual within the same brand or product umbrella, imagine how much it can vary from brand to brand and from product to product


**A single strong recommendation from a fan can yield an enormous return for BMW, while a single recommendation from a fan will yield a comparatively smaller return for Coca Cola.


**You can see how the notion that the “value” of a Facebook fan can be calculated absent the context of purchasing habits, brand affiliations, fluctuations in buying power, market forces and shifts in interests and even value perceptions is bunk.


Jan Gordon: My commentary - You might not be selling tangilbe products, you may be selling a service. Even if a pecentage of your fans never buy this service, they can be instrumental in helping build your brand by online mentions on Twitter,, retweeting, sharing with friends, spreading word of mouth, become brand advocates, to me this is very valuable.


**If you find yourself being asked to transform cost into value, that's a different conversation, but it would seem, this is the conversation you might want to have.


Selected by Jan Gordon covering "Curation, Social Business and Beyond"


Read article here: [http://bit.ly/Q6AbHx]

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Curation, Social Business and Beyond
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Building Trust Is the Key to Success in Digital Marketing

Building Trust Is the Key to Success in Digital Marketing | Curation, Social Business and Beyond | Scoop.it
The #1 thing every digital business competes for is - Trust. Trust seems quite attainable but in fact a lot more difficult to harness than you imagine
janlgordon's insight:

I selected this article from Curatti written by Ivan Temelkov because it addresses the important issue of building trust with your community.

 

Trust is the largest factor in building relationships in business.

 

Create An Authentic and Real Relationship With Your Customers

 

In the world of digital business it can be a challenge to build trust with your prospects. I agree that in order to truly engage your community you need to nurture relationships with them.

 

Temelkov points out that authenticity is one of the driving factors behind building a great business. It's important for your customers to know that they can rely on you as a go-to source for their needs.

 

Here's what caught my attention:

 

  • Keep your promises and deliver on what is expected. If you're unreliable just once your customers may go elsewhere.

 

  • Be transparent and tell the truth. People want instant gratification, but if you can't meet their demand it's better to be honest.

 

  • Build lasting relationships with your customers. Think of them as a "significant other," and go the extra mile when necessary. This takes time and effort, but is well worth the process in the long term.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123RF.

 

Read full article here: http://ow.ly/e7hs302If3U

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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janlgordon's comment, July 29, 10:40 AM
Thank you @BSN & @massimo facchinetti :-)
janlgordon's comment, July 29, 12:24 PM
Thank you Os & @jose antonio gabelas :-)
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Snapchat As A Brand Builder

Snapchat As A Brand Builder | Curation, Social Business and Beyond | Scoop.it
Snapchat, which began as a private way for young people to connect with each other through photo stories, has now become an important tool fo
janlgordon's insight:

I selected this article from Curatti written by Susan Gilbert because it gives examples of how Snapchat is beneficial to building a stronger brand online.

 

Adding this mobile marketing tool can help humanize your business marketing.

 

How Snapchat Can Build An Authentic Presence

 

People are seeking brands they can trust and relate to. I agree that adding Snapchat to your marketing mix can enable you to be more creative and show the personal side of your business to your community.

 

Gilbert shows examples of how this platform can be effective in reaching a new audience. You don't want to miss this marketing opportunity as more people use mobile to engage and share.

 

Here's what caught my attention:

 

  • Snapchat is a virtual meeting place where users follow personal stories and events. Your business can get creative by sharing behind-the-scenes snapshots, product demonstrations, and visually appealing announcements.

 

  • On-Demand Geofilters can help your business zero in on your local target market. This opens you to more influencer connections as you share events and stories.

 

  • Depending on your niche using Snapchat could open the doors to connect with a younger audience. This social platform became popular first with teens and has attracted young adults as well.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Susan Gilbert.

 

Read full article here: http://ow.ly/luZG302DqA9

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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janlgordon's comment, July 27, 2:29 PM
Thank you John :-)
janlgordon's comment, July 28, 10:42 AM
Thank you @Anna :-)
janlgordon's comment, July 29, 10:42 AM
Thank you Pat & @Stan Smith :-)
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10 Social Media Posts That Get The Most Shares

10 Social Media Posts That Get The Most Shares | Curation, Social Business and Beyond | Scoop.it
No matter how brilliant it may be, if your social media content is not digestible, it will not matter. Here are 10 types that succeed on social media.
janlgordon's insight:

I selected this article from Curatti written by Norman Arvidsson because it explains the best type of content that engages a community.

 

Articles and posts serve to grow your website and your visibility on social media.

 

What Types of Content Do People Share the Most?

 

Your goal as a business and marketer is to garner as many shares as possible. I agree that a well planned strategy will create an audience of loyal brand ambassadors who will spread the word.

 

Arvidsson shows the ten best examples of what people are sharing the most on social media. As we learn what our audience wants and why we can improve our reach.

 

Here's what caught my attention:

 

  • Images come in as the most sharable type of content. This is especially the case on Facebook -- interactions are at 87 percent. It's important that your photos are both interesting and relative to your posts.

 

  • A growing trend on social media are native videos and animated GIFs. These can enhance your tweets and posts and allow for more emotion to come through.

 

  • Sometimes too many text articles can become mundane to your readers. Infographics can spruce things up a bit and serve as a creative way to repurpose your content.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Marketing Clic.

 

Read full article here: http://ow.ly/Qw3c302yK4a

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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janlgordon's comment, July 26, 10:48 AM
Thank you @Alex @Ricard Lloria @Micala Wilkins @Skylly_W @Harvey Empire @Marco Favero @Marc Wachtfogel, Ph.D. @Anna @INNEDU & @malek :-)
janlgordon's comment, July 27, 10:41 AM
Thank you Os, John, @Stan Smith, @Anna, @Nicholas Bodell & @Dejan Nikolic :-)
janlgordon's comment, July 28, 10:43 AM
Thank you THE *OFFICIAL ANDREASCY*, :-)
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The Psychology Behind Social Media Posts

The Psychology Behind Social Media Posts | Curation, Social Business and Beyond | Scoop.it
Based upon methods used by the no so scrupulous, here are 5 important psychology hacks you can use in good ways, to improve your marketing and social media
janlgordon's insight:

I selected this article from Curatti written by Luisa Brenton because it explains the reason people decide to engage or take action on a post or tweet.

 

Know the right strategies that compel your community to respond to your social media posts.

 

The Psychology Behind Social Interactions Online

 

As you build your brand through social media you need to not only know your target market, but also what makes them tick. I agree that understanding the reasons behind their actions will help improve your marketing strategy.

 

Brenton provides several insights on how to get inside the thinking of a potential buyer. As you understand their psychology your business can craft winning campaigns.

 

Here's what caught my attention:

 

  • People follow the leading experts before making a decision. Make sure you are not only professional, but that you also know what you're talking about on social media.

 

  • Don't focus on the number of followers in your networks. Instead give your audience what they are seeking after such as a contest or engaging content that provides statistics they can use.

 

  • Put a time limit on your offers. When an urgent deadline is in place people will be more likely to jump in before it's gone.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.com.

 

Read full article here: http://ow.ly/Vd4N302rYkr

 

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janlgordon's comment, July 21, 10:38 AM
Thank you @nukem777 :-)
janlgordon's comment, July 22, 10:50 AM
Thank you @Ricard Lloria :-)
janlgordon's comment, July 25, 3:02 PM
Thank you @Antonio Ormachea :-)
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Get Better Results From Your Content With 10 Top Tools

Get Better Results From Your Content With 10 Top Tools | Curation, Social Business and Beyond | Scoop.it
Looking for the latest and best tools to help you curate faster and in a more organized way? When it comes to productivity, I find these 10 tools the best
janlgordon's insight:

I selected this article from Curatti written by Ann Smarty because it provides the latest and best tools that will help improve your content marketing strategy.

 

Creating a winning article starts with the best available resources.

 

10 Tools That Will Boost Your Content

 

When writing for your blog it's important to be efficient as well as effective. I agree that in order to be successful you need to have the right tools in place.

 

Smarty recommends the best resources that she has personally found to be very helpful in her marketing. By using these your business will be able to save time and grow your online community.

 

Here's what caught my attention:

 

  • Curation is more important than ever. You need to have the right software and apps in place in order to get the job done and meet the growing demands of your audience.

 

  • A reading list and RSS aggregator can enable you to stay on top of the latest trends in your industry. This can also give you new and fresh content ideas for your blog.

 

  • Apps like Zapier anad IFTTT can help automate and curate your articles. These will also help increase your productivity and improve your social media reach.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of TripWire.

 

Read full article here: http://ow.ly/Vmdl302n5Wa

 

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Connect With Your Customers With Human Marketing

Connect With Your Customers With Human Marketing | Curation, Social Business and Beyond | Scoop.it
The average consumer is more informed, tech-savvy and intelligent than ever. And Human Marketing is without a doubt the future of modern business
janlgordon's insight:

I selected this article from Curatti written by Ivan Temelkov because it explains how to rise to the top with a human connection in business marketing.

 

Online audiences are both tech savvy and more informed than ever before.

 

Why Your Business Needs to Understand Your Community

 

Connecting with your target market takes an authentic approach where you can relate to your community on their level. I agree that in order to be competitive brands need to adopt a human marketing approach.

 

Temelkov provides insight into how to establish meaningful relationships online. With a good understanding of the principles, traits, and characteristics of your audience your business can be successful.

 

Here's what caught my attention:

 

  • Your community needs to feel comfortable in approaching your brand. It is important to truly understand their needs and desires with open communication online such as answering questions and responding to feedback.

 

  • Be transparent about mistakes -- these things happen to all businesses. The key is to own up to an issue and address it with your audience in an honest way.

 

  • Forge an alliance with your community while building relationships with them. Include them in the personal side of your brand with storytelling techniques for authenticity.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of TechCrunch.

 

Read full article here: http://ow.ly/K9QN302gquH

 

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janlgordon's comment, July 18, 10:43 AM
Thank you @BSN & @Stan Smith :-)
janlgordon's comment, July 19, 3:51 PM
Thank you @Nessie Carlet & @Abulafia :-)
janlgordon's comment, July 27, 10:42 AM
Thank you @Antonio Ormachea :-)
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Rock Your Influencer Marketing With SEO

Rock Your Influencer Marketing With SEO | Curation, Social Business and Beyond | Scoop.it

Do you still produce content using older methods of SEO to rank higher on the search engines?"

janlgordon's insight:

I selected this article from Curatti written by Susan Gilbert because it reveals how businesses can reach influencers with updated SEO marketing strategies.

 

It's not enough to rank higher on search engines and build more links -- it takes influence to grow your brand.

 

How to Successfully Use SEO for More Visibility and Reach

 

Building a reputation online is now driven by audience perception. I agree that businesses need to change their old methods of search engine marketing and start building relationships through high-level content.

 

Gilbert explains several main points from a recent webinar by marketing firm, gShift®, which reveals that not enough businesses are using their content to connect with influencers in their industry.

 

Here's what caught my attention:

 

  • Bloggers are the new publishers as they build influence through content and sharing on social media. Finding the right keywords that are specific to your niche will help you get noticed.

 

  • Great content is just the beginning of the visibility process -- it will take developing relationships with leaders in your industry to really establish your brand online.

 

  • Focus on cross-promotion on multiple channels. Be active where influencers are such as webinars, live chats, off-site events, ect.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Susan Gilbert.

 

Read full article here: http://ow.ly/w6ec302brmf

 

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janlgordon's comment, July 14, 10:44 AM
Thank you @Stan Smith @Anna @Skylly_W & @Ricard Lloria :-)
janlgordon's comment, July 14, 10:07 PM
Thank you @Skylly_W & @Anna :-)
janlgordon's comment, July 24, 8:59 PM
Thank you @Antonio Ormachea :-)
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Are You Making These Content Marketing Mistakes?

Are You Making These Content Marketing Mistakes? | Curation, Social Business and Beyond | Scoop.it
Be more effective – fix these 9 common mistakes that content marketers make – Content Marketing Institute
janlgordon's insight:

I selected this article from the Content Marketing Institute written by Neil Patel because it is an informative piece on how to improve your content marketing strategy for better results.

 

Content marketing has changed -- but that doesn't mean you have to fall behind as a marketer.

 

Improve Your Content Marketing Strategy

 

The way content is published has changed due to the digitized mobile era. I agree that updating your current content strategy will help improve your reach.

 

Patel shows us several ways businesses can make changes that will help them succeed.

 

Here's what caught my attention:

 

  • Quality content is still important -- this includes both spelling and grammar. Taking the time to craft a good article will garner better results.

 

  • Your topic should solve a problem or answer a question. After detailing an issue show the reader how to fix it. This takes getting inside the heads of your subscribers and knowing their needs and desires.

 

  • Have a plan of the end result for your content. Will this be intended for viral sharing on social media or will it be a sales tool for your landing page? Know ahead of time what your focus will be.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Content Marketing Institute.

 

Read full article here: http://ow.ly/lHzz3028tKI

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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janlgordon's comment, July 14, 10:46 AM
Thank you @Skylly_W @Stan Smith @Jenne @Anna @Apolon Noel & @Jason L Mashal :-)
janlgordon's comment, July 15, 10:50 AM
Thank you @Guido Knaus :-)
janlgordon's comment, July 27, 10:43 AM
Thank you @Antonio Ormachea @Vladimir Kukharenko @massimo facchinetti @Skylly_W @Anna @SENAME Interactive :-)
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How Psychology and Marketing Go Hand In Hand

How Psychology and Marketing Go Hand In Hand | Curation, Social Business and Beyond | Scoop.it
Psychology can provide the insight you need to better understand what makes your audience click, signup or buy.
janlgordon's insight:

I selected this article from Search Engine Journal® written by Olga Andrienko because it is an eye-opening piece on the psychological influences behind a buyer's behavior.

 

Decision making can be too much effort for most people according to some recent studies.

 

Influences Over Why We Make a Purchase or Turn Away

 

Businesses conduct target market research to fully understand the needs and desires of their community in order to help persuade their prospects to make a purchase. I agree that understanding the psychology behind this enables us to better reach our leads.

 

Andrienko reveals the results of the study, which prove that there are several influences at play.

 

Here's what caught my attention:

 

  • An undecided buyer will look to others to make a decision, which is referred to as "consensus" or "social proof." For example, choosing a product based on the number of reviews or following someone on social media because of the size of their network.

 

  • We often will not take the time to stop and evaluate, and instead take the default option even if it's not a preferred choice. A typical result of this is leaving a newsletter subscribe button checked at the end of a purchase.

 

  • Presenting an irresistible offer may change a prospect's mind even if they are loyal to a brand. This works when it's a clear promise and solution for one of their pain points.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Search Engine Journal®

 

Read full article here: http://ow.ly/CP363020eyx

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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janlgordon's comment, July 11, 1:49 PM
Thank you @Skylly_W @Jenne & @Jason L Mashal :-)
janlgordon's comment, July 14, 10:45 AM
Thank you @Anna :-)
janlgordon's comment, July 24, 9:00 PM
Thank you @Antonio Ormachea :-)
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How to Use Facebook Audience Insights [Infographic]

How to Use Facebook Audience Insights [Infographic] | Curation, Social Business and Beyond | Scoop.it
Facebook's Custom Audience feature is a free tool that helps your business zero in on the right target market through the connections you already have
janlgordon's insight:

Curatti is proud to present a step-by-step infographic put together by the Salesforce Canada Blog on how to use Facebook Custom Audience to generate more sales. Learn how to tap into leads and contacts who already subscribe to your business.

 

In our ongoing attempt to stay true to our brand promise of "The Editors Chaos" we will be providing blog posts like this to help you shift your thinking and give suggestions on how you can best serve your readers and/or customers.

 

Here are a few highlights:

 

Gather Information From Several Sources

 

Use this tool to target contacts such as email subscribers, LinkedIn contacts, Facebook connections, telephone numbers, and more.

 

A custom audience selection is especially useful in creating a buyer persona, and helps your business target connections who are already interested in what you have to offer.

 

Create better ads on Facebook and increase your website conversions.

 

In order to get more traction on your paid advertising your business needs to understand the needs and desires of your leads and customers. This tool will help you get closer to your social sales goals.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Read more here: http://ow.ly/qVxc301sqey

 

Image: http://ow.ly/4WZF301srcw

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

 

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janlgordon's comment, June 28, 3:39 PM
Thank you @Skylly_W :-)
janlgordon's comment, July 11, 1:49 PM
Thank you @Skylly_W & @Ankita Kaushik :-)
janlgordon's comment, July 24, 9:00 PM
Thank you @Antonio Ormachea :-)
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How to Create an Effective Hashtag Strategy for Instagram

How to Create an Effective Hashtag Strategy for Instagram | Curation, Social Business and Beyond | Scoop.it
To take full advantage of Instagram marketing, you need to incorporate hashtags. Here is how to create an effective hashtag strategy for Instagram.
janlgordon's insight:

I selected this article from Curatti written by Jenn Herman because I'm love Instagram and if you know what you're doing it can be very effective if it's appropiate for your particular business needs.


Hashtags here and on Twitter are a must to keep the conversation going, attract potential customers and/or a following, learn what your competitors are saying and doing........but if you don't use them properly it can work against you.


Here are a few things that caught my attention:


Hashtags

Instagram allows you to use up to 30 hashtags per post. But that doesn’t mean you should be using that many! Depending on your brand and your audience, you will likely find a sweet spot between 5 and 10 hashtags per post.


Using less than 5 hashtags limits the number of searches in which your post will appear. But using too many looks spammish and can annoy your followers.


Use Relevant Keyword Hashtags

Your hashtags should include relevant keywords that are associated with your post. If you sell jewelry, including tags like #gold, #jewelry, #fashion, and #gemstones would be considered relevant.

These should relate directly to the item or content in your post.


 Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today


Read more here: http://bit.ly/1vm8WRx

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Alex Watson's curator insight, August 27, 2014 9:56 AM

Thanks. Would like  to start optimising my use go #Insta an #Pin

janlgordon's comment, June 28, 3:38 PM
Thank you @Stan Smith and @Skylly_W :-)
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Collector or Curator? Becoming a Social Connoisseur

Collector or Curator? Becoming a Social Connoisseur | Curation, Social Business and Beyond | Scoop.it
It used to be that you were a wine or art collector to be considered a connoisseur. These curators of their personal taste and beauty would search for pieces that fit a collection they would be proud
janlgordon's insight:

I selected this article by Bryan Kramer because it absolutely speaks to me and many of you!


Today’s modern day curator is a curator of knowledge. We have come to rely on the best to tell us what is good and what isn’t. Their history of shares heightens their status in some cases to social connoisseur, a title not easily earned.


Bryan asks this question: Have you ever read something that made you stop and think... and you saved it? You're a collector. The question is, how do you move from collector, to connoisseur?


There are 5 great takeaways in this piece......


Here's what caught my attention:


Understand the Shelf Life - News will always serve a purpose, but today’s news only last seconds. To build a story around something that drives a different perspective is what drives new opinions, conversations and communities. What you share reflects on your beliefs, so add something that lasts longer than a retweet.


Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Read more here: http://linkd.in/1i1RNrc


Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

 

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malek's curator insight, June 16, 2014 4:09 PM

Thought provoking article.

I had to stop and read "Goosebumps" twice, the down-to-earth notion of human touch mixed with quality content, is something to ponder and keep trying.

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Is the Future of Social Marketing Niche Networks?

Is the Future of Social Marketing Niche Networks? | Curation, Social Business and Beyond | Scoop.it
The fundamentals of marketing, including the goal of gaining and keeping customers, haven’t changed, but it sure seems like everything else has. Today’s
janlgordon's insight:

I selected this article from smartblogs because it's the wave of the future. There are too many networks, not enough time. I also added this photograph taken by my friend Jeff Pulver a few days ago in NY. Not only do I love it but it captures the essence of distraction and noise consumers face everyday.


You need to ask yourself as a marketer -


Will your customers start migrating onto niche social networks to get what they need? Will this take them away from traditional channels and networks where you have a presence?


Marketers have to shift their mindset and strategies to gain and retain their customers. This photo was taken by my friend Jeff Pulver a few days ago in NYC and it captures the noise and distracton consumers face everyday. 


Is your business ready to rise above all of this and be seen and heard by the right people?


Here's what you'll see in this piece:


The Digital Marketer: Ten New Skills You Must Learn to Stay Relevant and Customer


Marketers need to ask themselves this key question:


How are changes in marketing affecting the customer experience?


Here are a few highlights:


What skills do marketers need to adapt to digital?


How is big data evolving marketers’ roles within their companies?


How are changes in digital marketing changing the C-suite?


Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Read more here: http://bit.ly/1srlYcx


If you like this piece, you will want to become a CURATTI INSIDER - articles written by successful professionals who have great insights and takeaways to help your business stay relevant now and in the future.

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Create Content That Generates Sales

Create Content That Generates Sales | Curation, Social Business and Beyond | Scoop.it

What does it take to drive conversions and generate sales in the current business landscape? The answer is simple: in order to get, you have to give.

janlgordon's insight:

I selected this article from Curatti written by Alicia Honeycutt because it provides insights on moving away from a sales approach and giving to your community through content.

 

People no longer respond to a direct sales message -- they want to know a business understands them.

 

Attract More Sales By Giving Back to Your Readers

 

The old method of advertising is no longer reaching prospects. I agree that in order to attract people to your business you will need to first give to your community.

 

Honeycutt explains that through valuable, informative and entertaining content you can reach your audience in an authentic way. Once they are interested in what you have to offer then the sales can follow.

 

Here's what caught my attention:

 

  • Aim your articles "straight from the heart." Know what you are writing about and have experience with that topic in order to be effective.

 

  • Be specific in knowing who your audience is and what their needs are. Test this out with the use of analytics tools in order to create content that speaks to them.

 

  • Create a tone of writing that matches your brand identity. Decide how you want to be perceived and stick with that formula in an authentic way.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123RF.

 

Read full article here: http://ow.ly/1MUu302GiLg

 

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janlgordon's comment, July 28, 10:42 AM
Thank you @BSN & @Fretz Genosa :-)
janlgordon's comment, July 28, 4:33 PM
Thank you @massimo facchinetti :-)
janlgordon's comment, July 29, 10:41 AM
Thank you @Anna @Ricard Lloria @Micala Wilkins @Stan Smith @Alba Herreruela Hevia & @Marco Favero :-)
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The New Method of Content Marketing

The New Method of Content Marketing | Curation, Social Business and Beyond | Scoop.it
Content Marketing is more than king or queen, it’s more than a channel. It is the catalyst and enabler for every other channel we use for growth.
janlgordon's insight:

I selected this article from Curatti originally written by John Jantsch because it reveals the latest methods in content publishing for improved results.

 

Articles have transformed from link building tools to opportunities to share on multiple platforms with less frequency.

 

Epic Content Should Be The Center of Your Marketing Efforts

 

Less is more when it comes to growing your business through effective long-form articles. I agree that it no longer takes a slew of published content to be effective -- well crafted posts that are shared on multiple channels will better serve your strategy.

 

Jantsch reveals how publishing has changed and how we need to adapt to a new method of outreach. Instead of shorter, more frequent posts we must focus on quality and detail to better meet our readers' needs and desires.

 

Here's what caught my attention:

 

  • Focus on two channels instead of spreading your strategy too thin. A couple of meaty posts per month can go a long way in generating a large audience.

 

  • Generate a buzz about your brand with multiple referral programs. Explore advertising opportunities and strategic partnering with influencers.

 

  • Articles should now be between 1500 and 2000 words in an educational format. Use research tools, monetize, and amplify your content for more visibility.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123RF.com

 

Read full article here: http://ow.ly/QXOJ302B14w

 

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janlgordon's comment, July 26, 5:37 PM
Thank you @Michael Esplana :-)
janlgordon's comment, July 27, 10:39 AM
Thank you @Stan Smith @Anna @Ricard Lloria & @Dejan Nikolic :-)
janlgordon's comment, July 27, 2:30 PM
Thank you @Daniel Depaz & @Fretz Genosa :-)
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Grow Your Business With Mobile Apps

Grow Your Business With Mobile Apps | Curation, Social Business and Beyond | Scoop.it
How can mobile apps benefit small businesses? Join me as I discuss some of the benefits. Participate, by commenting with your expertise o
janlgordon's insight:

I selected this article from Curatti written by Elaina Meiser because it shows the benefits of businesses tapping into mobile technology.

 

It's important to evolve with the new digital landscape for continued growth.

 

Why Mobile Apps Are Essential for Business

 

New trends are constantly emerging -- especially in the mobile realm. I agree that keeping up to date with the latest technology will improve your connections with your customers.

 

Meiser explains the various aspects of mobile and how it can be applied to your business. By adapting to these new methods you can expand your marketing reach and increase your sales.

 

Here's what caught my attention:

 

  • More people rely on their mobile devices than ever before. In order to increase your revenue you need to enhance your website to be responsive to smart phones and tablets.

 

  • Your business can tap into a whole new market by developing your own app. This has a lot of potential for brand building and unique interactions with your customers.

 

  • Make a decision plan first before releasing an app. Take into account that you may need to invest in hiring a developer as well as researching how your visitors are responding to your website.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Pixabay.

 

Read full article here: http://ow.ly/sKo5302uc0C

 

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janlgordon's comment, July 26, 10:48 AM
Thank you @INNEDU :-)
janlgordon's comment, July 27, 2:31 PM
Thank you @Featured Infos @Jane Shamcey & @Wilfried Andral :-)
janlgordon's comment, July 28, 10:43 AM
Thank you @Educational Peaks :-)
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5 Tools That Will Help Build Your Business

5 Tools That Will Help Build Your Business | Curation, Social Business and Beyond | Scoop.it
I've put together 5 of the best tools for entrepreneurs and small business owners to help you grow your bottom line - even on a small budget
janlgordon's insight:

I selected this article from Curatti written by Susan Gilbert because it provides the right resources that will help you build a successful business.

 

Save time and money with online business tools and apps.

 

5 Tools to Build a Better Business

 

Whether you are a solo entrepreneur or small business owner you need to have the right resources in place in order to be efficient and move forward with your goals. I agree that taking advantage of free and low-cost tools will help you become more successful.

 

Gilbert recommends the best software and apps that are the most commonly used by entrepreneurs. You will be able to take more time to create a great business and generate sales with these time-saving tools.

 

Here's what caught my attention:

 

  • Business revenue online has been increasing over the last two years. Now is a great time to ramp things up and create new opportunities.

 

  • You don't need a big budget to take advantage of online resources. Most are free or low-cost to use with professional results.

 

  • Using business tools will help you better connect with your customers and influencers in your industry. Additionally your visibility online will also increase as you improve your website.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Entrepreneur.

 

Read full article here: http://ow.ly/dcBC302py18

 

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janlgordon's comment, July 21, 10:39 AM
Thank you @Micala Wilkins & @malek :-)
janlgordon's comment, July 21, 4:11 PM
Thank you @malek & @BSN :-)
janlgordon's comment, July 25, 10:42 AM
Thank you @Antonio Ormachea :-)
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Increase Your Engagement With Adaptive Content

Increase Your Engagement With Adaptive Content | Curation, Social Business and Beyond | Scoop.it
To enhance the customers experience with the help of the development of content to be published all over the web is what adaptive content is all about.
janlgordon's insight:

I selected this article from Curatti written by Asad Ali because it is an eye-opening piece on how to reach a larger audience through personalized content.

 

Building trust through content will enable you to create more awareness and retain customers.

 

How Adaptive Content Can Enhance Your Online Growth

 

When you place yourself in the shoes of your customers you can better able reach them through content that speaks to them. I agree that in order to stand out your business needs to take a personalized approach.

 

Ali explains how to create a better content marketing strategy tailored to your audience. By removing the old methods and adopting the new model you can be more successful in your reach.

 

Here's what caught my attention:

 

  • Make your articles responsive to all devices -- many articles are read on mobile and there are still quite a few who use computers.

 

  • Repurpose your content and present it to your audience in a new way. This will keep their interest going and allow you to turn your articles into attractive social media posts.

 

  • Cut down on too much information overload -- keep your copy clean and concise. Include engaging images, quotes, ect. to break up the text.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of RaptMedia.

 

Read full article here: http://ow.ly/UYw0302iEEG

 

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janlgordon's comment, July 19, 7:14 PM
Thank you @malek :-)
janlgordon's comment, July 20, 2:56 PM
Thank you @Jenne @Skylly_W @Nicholas Bodell & @Mark E. Deschaine, PhD
janlgordon's comment, July 24, 8:59 PM
Thank you @Antonio Ormachea :-)
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Boost Your Traffic With SlideShare

Boost Your Traffic With SlideShare | Curation, Social Business and Beyond | Scoop.it
SlideShare traffic is a brilliant source of leads! Let's find out how can this pretty ordinary service help with generating traffic?
janlgordon's insight:

I selected this article from Curatti written by Will Sarto because it shows the powerful effect that a SlideShare presentation can have on Google ratings and website traffic.

 

Increase subscribers and leads with presentations that include targeted long-tail keyword phrases.

 

How to Use SlideShare to Improve Your Reach Online

 

Creating a standout presentation takes high quality content and eye-catching graphics. I agree that SlideShare can be a great addition to building traffic and drawing in a larger audience.

 

Sarto shows you exactly what makes a successful strategy in order to effectively reach the more 200 million viewers per month. And you don't need to be a professional designer to make this work.

 

Here's what caught my attention:

 

  • Start with a trending topic in your niche. Focus on what is of value to your audience in order to establish yourself as an expert in your industry.

 

  • Map out a marketing strategy before publishing your presentation. If you have a team get together with them first to gather ideas. Decide ahead of time how you will promote your final version.

 

  • Choose the right keywords and phrases for your target market. Make search easy for your viewers by including hashtags in your description.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of SlideShare on LinkedIn.

 

Read full article here: http://ow.ly/yOwb302eeZB

 

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janlgordon's comment, July 15, 10:49 AM
Thank you @Stan Smith & @Jenne :-)
janlgordon's comment, July 15, 2:46 PM
Thank you @Gilberto Del Pizzo :-)
janlgordon's comment, July 27, 2:31 PM
Thank you @Antonio Ormachea :-)
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Increase Sales With Social Customer Service

Increase Sales With Social Customer Service | Curation, Social Business and Beyond | Scoop.it
Social has dramatically changed Sales, Marketing and customer service. Learn how smart brands use social customer service to improve customer satisfaction.
janlgordon's insight:

I selected this article from Curatti written by Paolo Fabrizio because it is an informative piece on managing customer service through social media.

 

The new way to communicate with your customers is through social media.

 

The Impact of Sales and Customer Service For Brands

 

Consumers have more access than ever to instant feedback and questions through their social networks. I agree that businesses need to develop a dedicated customer service channel to better communicate with their customers for more sales.

 

Fabrizio provides several examples of big brands successfully managing their customers on social media.

 

Here's what caught my attention:

 

  • Brands need to be willing to adapt the new "Social Customer Service" model as described by Jochem Van Drimmelen, social media advisor at KLM. It's now about shared experiences rather than traditional marketing approaches.

 

  • Customer experiences are amplified as they are presented in real time. We influence each other's decisions, especially with online reviews.

 

  • Social media has changed the marketing silos. Brands that do well with managing customer service on social media increase satisfaction and sales.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123RF®.

 

Read full article here: http://ow.ly/Yx3b3029tmB

 

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janlgordon's comment, July 14, 10:45 AM
Thank you @Ricard Lloria & @Jenne :-)
janlgordon's comment, July 21, 10:40 AM
Thank you @Skylly_W :-)
janlgordon's comment, July 24, 9:00 PM
Thank you @Antonio Ormachea :-)
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Manage Millennials Like a Coach and Mentor

Manage Millennials Like a Coach and Mentor | Curation, Social Business and Beyond | Scoop.it
Boomers and Gen X'ers who are in command positions must completely rethink their management approach and instead adopt the attitude of a coach or mentor
janlgordon's insight:

I selected this article from Curatti written by Raymond Morin because it is an informative piece on understanding how to best approach millennial employees.

 

The new management approach is that of being a coach and mentor.

 

Working With Millennial Works Best in Collaboration

 

The new digital generation has brought about change in the workforce -- instead of following the rules we need to foster a learning and growing environment. I agree that understanding the needs of this new generation will enable businesses to become more efficient, creative, and productive.

 

Morin shows us several ways managers can best work with millennials for the best results.

 

Here's what caught my attention:

 

  • The new generation in the workforce do best when they feel like they are a part of a team and can collaborate. The right approach is much like a sports coach where the employees are involved in knowledge sharing, group meetings, and collaboration of ideas together.

 

  • Our workplace environment needs to be relevant, up-to-date with the latest technology, and fosters creativity. Employers should offer flexible schedules such as mobile work that provides a life balance.

 

  • Encourage mentorship through pairing the senior staff with the younger members. Feedback and comments are what many millennials need in order to succeed.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Raymond Morin.

 

Read full article here: http://ow.ly/SYi33026Van

 

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janlgordon's comment, July 12, 12:00 AM
Thank you @Skylly_W :-)
janlgordon's comment, July 13, 10:52 AM
Thank you @Anna :-)
janlgordon's comment, July 27, 10:42 AM
Thank you @Antonio Ormachea :-)
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Why Your Website Needs a Mobile Experience Design

Why Your Website Needs a Mobile Experience Design | Curation, Social Business and Beyond | Scoop.it
Somewhere north of a billion: that’s the boggling number of websites the internet houses—but most of them aren’t optimized for mobile viewing. Although mobile and tablet devices are the internet
janlgordon's insight:

I selected this article from LinkedIn written by Daniel Newman because it is a timely piece in an era where desktop and laptop computers are being replaced by mobile devices.

 

Sites not optimized for mobile will see a marked decrease in visits.” ~ Daniel Newman

 

Increased Mobile Usage Demands Responsive Websites

 

With more people spending less time on their computers businesses need to update or design their websites to reach more users. I agree that if your landing page is not responsive your visits and sales will fall behind.

 

Newman addresses the challenges of old website design versus the current trends, and cautions businesses to make mobile design a priority over desktop appearance.

 

Here's what caught my attention:

 

  1. A WordPress plugin or template is not enough to optimize, but instead the modern website should be built on a mobile experience that goes beyond just viewing.

 

  1. Social networks like Facebook are making it easier to capture content from their apps. These “browse-friendly” features make it easier for mobile users to share what they love.

 

  1. Google wants website owners to make the switch with them to a more responsive design. The tech giant is using AWPs (Accelerated Mobile Pages) to clean up bulky code meant for desktops in order to speed up page views. They are taking it one step further with PWAs (Progressive Web Apps) to help website owners offer visitors an app experience such as mobile payments.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Daniel Newman on LinkedIn

 

Read full article here: http://ow.ly/iXjl301vlV9

 

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janlgordon's comment, June 28, 11:22 PM
Thank you @Jenne and @Skylly_W :-)
janlgordon's comment, July 15, 10:50 AM
Thank you @Anna :-)
janlgordon's comment, July 27, 10:43 AM
Thank you @Antonio Ormachea :-)
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GENERATION C: The Reign of the Connected Consumers

GENERATION C: The Reign of the Connected Consumers | Curation, Social Business and Beyond | Scoop.it
To meet the high expectations of the new connected consumers of Generation C, entrepreneurs need to be more social and have greater community outreach
janlgordon's insight:

Curatti is proud to present an ongoing series by Raymond Morin on the changing landscape of the multi-generational, connected consumer. What marketers need to do to retain and keep their customers.


In our ongoing attempt to stay true to our brand promise of "The Editors Chaos" We will be providing articles like this to help you shift your thinking and give suggestions on how you can best serve your readers and/or customers.


 Here are a few highlights:

 

The issue of online consumers


"Over the next year, a leading business challenge will be to integrate new generations.

 

To fully understand the new paradigms of online consumers, we must stop compartmentalizing generations in silos, and instead take a more comprehensive view of the phenomenon, and look more toward the new generation of responsible consumers.

 

This generation of active and trendy consumers, seniors and baby boomers, generations X, Y and Z, that generation is now called Generation C.

 

Today, to stand out from the clutter of content and information that flows through social networks, marketing efforts must now be more targeted and focused on the experience and satisfaction of the customer


Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Read more here: http://bit.ly/1tKZjZL


Image: http://bit.ly/1zFYwtN


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Gary McIntire's curator insight, January 14, 10:23 PM
It's all about #CustomerExperience
janlgordon's comment, July 24, 9:00 PM
Thank you @Antonio Ormachea :-)
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The Anatomy of an Optimized Blog Post [Infographic]

The Anatomy of an Optimized Blog Post [Infographic] | Curation, Social Business and Beyond | Scoop.it
Back away from the "publish" button! Check out this blog post on how to optimize your blog posts before you ship them.
janlgordon's insight:

I selected this article and infographic from Hubspot because it's concise and has everything you need to create something that will provide value for your audience and give you the results you're looking from your content.


Here are some highlights:


Shorter Paragraphs


Also, part of catering to that whole people-love-to-scan-articles-on-the-web thing is writing short paragraphs. It’s much easier for people to scan when there are small chunks of content to look over -- so make sure you’re keeping your paragraphs short and sweet.


 Relevant Internal Links


Blog posts are often the first interaction people will have with your company, but you don’t want it to be the last. So make sure you’re including a reasonable number of relevant internal links to other pieces of your content throughout your post. These links could be helpful to your readers.



Smart CTA


Smart CTAs help you show tailored content to people in different lifecycle stages or lists in your database -- and because the content is more relevant to them, they’re more likely to convert.


Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today


Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Read more here: http://bit.ly/1ooZqEO

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Are you Ready? Emerging Tech is Transforming the Workplace

Are you Ready? Emerging Tech is Transforming the Workplace | Curation, Social Business and Beyond | Scoop.it
While smart mobile devices, SaaS, and social software ushered in a wave of major change in the workplace, that's nothing compared to what's coming.
janlgordon's insight:

I selected this article written by Dion Hinchcliffe on zdnet because there are so many moving parts to the bigger puzzle and it's important to know how all of these pieces fit into your overall strategy whether you're targeting employees or customers for your brand.


"The insight here is that the reality of business has long been that you cannot manage what you cannot measure. So much of what actually takes place in the enterprise is submerged or "dark," from enterprise data to ground truth on the physical state of the business. The quanitified enterprise is made up of applications and instrumentation that allows workers to literally take the full measure of what's taking place now and use it to manage, control, and optimize the business.


Finally, as Theo Priestley noted last year in Wired, even employees will be an integral component of this new workplace, as we realize that "an organization is only as good as the sum of its collective employee [data, such as digital] reputation.


Expect a new generation of (largely mobile) analytics tools and business intelligence services that allows workers to tap into, measure, analyze, and better make use of the fully instrumented organization.


Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Read more here: http://zd.net/1oUO5OQ

 

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janlgordon's comment, June 13, 2014 6:33 AM
Stephen Dale I've been following Dion Hinchcliffe for many years as well. You're fortunate to have met him in London. You bring up a very good point about monitoring our every move. As you say, there is a price we will pay one way or another for privacy and time will tell how this will all shake out in the end. I'd love to connect with you again, it's been a while. As you can see I launched Curatti and we've been very well received. Hope things are going well with you, let's catch up soon.
Stephen Dale's comment, June 13, 2014 9:16 AM
Sound good Jan. I have been following Curatti since you launched - it's one of my top sources for news/content. Think we should arrange a Skype call sometime - unless you plan to visit London, in which case lunch is on me!
Mark Palmer's curator insight, June 17, 2014 10:05 PM

I am looking forward to when technology solutions become a ubiquitous part of our lives in a positive way. A way that makes us all more productive and hopefully working less and living better lives :-)