I found this piece on my friend Terry Nakamura's tweets, it's fron TNGG and seems to fit in with a theme from my last post about listening and observing your audience, clients and customers at a in more effective way that can provide crucial information that will keep help you build and maintain a loyal following.(There are no accidents).
Scholars of sociology, psychology and anthropology as well as linguists are ecstatic with this new form of communication and have found that the way people use Twitter reveals so much more about them, other than what they just ate for breakfast.
Here are some highlights:
**Today, Twitter has taken over with millions of active Twitter accounts hosted by men, women and nearly all consumer brands alike.
But is there a deeper meaning?
**For anyone paying attention to people and their behavior in society, yes there is.
**This new form of science, dubbed “Twitterology,” may be of questionable credibility among modern scientists, but for those studying human behavior, Twitter provides a real-time platform of participants to study.
**A recent Cornell University study examining how rhythms of daily life correlated with human emotion via Twitter discovered that as the day went from morning to late afternoon, positive sentiments declined while picking up again in the late evening
Whether we want to learn more about humans’ emotional patterns throughout the day or how humans communicate through language, Twitterology is a growing concept that is proving to be able to reveal truths about human behavior. It’s clear that Twitter is more than just a 140-character status.
Jan Gordon: Knowing this information above in addition to what the rest of this article about what your audience reveals via twitter is extremely valuable for your brand promise - being able to speak to people in a ways that are meaningful to them and delivering with integrity.
Selected by Jan Gordon covering "Curation, Social Business and Beyond"
Read full article here: [http://bit.ly/UfyU5d]