Curation, Social Business and Beyond
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We as Curators Must Now Become the Change We Want to See on The Web

We as Curators Must Now Become the Change We Want to See on The Web | Curation, Social Business and Beyond | Scoop.it

This post was curated by Robin Good - I changed the title because I think it captures the message for all of us who post or curate anything for our audiences and for ourselves.

 

Robin Good: If you are interested in understanding how "content curation" differentiates itself from simple re-sharing and re-blogging here is a great article by Chris DeLine.

 

Great advice for anyone wanting to become an effective content curator: “Whether in tweets, in blog posts, in podcasts, or in newsletters, be ruthless with your attention.

 

...

 

Some adopt a strategy of blanket-curation, throwing everything new or fresh or remotely interesting online and letting other consumers make their own value distinctions.

 

Others assume the role of tastemaker, selectively making the decisions themselves.

 

Both have their place, but the former contributes to what Jonathan Haidt calls “the paradox of abundance,” which he says “undermines the quality of our engagement.”

How many content-overload websites can you monitor before you become overwhelmed by volume? How many share-explosions does it take before you remove a friend from your Facebook feed? How many Tumblr pages can you pay attention to before the reblogs become a blur?

 

...

Thoughtful, honest, and caring curation isn’t entirely different than creation.

 

After all, the topics you choose to research, to blog about, and to discuss with friends all begin with the process of sifting through the media abyss yourself and singling out worthwhile information."

 

What really counts is to create content that is useful, meaningful and helpful for others, whether from direct hand authorship, or by curating the best existing resources.

 

Insightful. 8/10

 

http://chrisdeline.com/curation

 

(Image credit: Shutterstock)

 


Via Robin Good
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Sinan Zirić's curator insight, January 19, 2013 11:50 AM

This is an excellent Curation review.

Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation http://xeeme.com/JanGordon
Curated by janlgordon
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How Your Prospect's Brains React To Stories

How Your Prospect's Brains React To Stories | Curation, Social Business and Beyond | Scoop.it
Our brain passively takes in dry information. However, when we are hearing or listening to stories, It is full
janlgordon's insight:

I selected this article from Curatti written by Scott Aughtmon because it explains the scientific process behind our brain response to compelling content.

 

Understand what drives people to respond to a story.

 

Study Reveals Engaging Content Wins Over Readers

 

The creative locations in the brain respond to certain types of storytelling. I agree that in order to attract an audience you need to understand what how they respond.

 

Aughtmon shows us how the mind if affected when presented with a catchy story.

 

Here's what caught my attention:

 

  • Stories activate larger areas in the brain – ones that "represent different aspects of meaning." Our mind isn't just listening, but it's also engaging.

 

  • The study shows that our brains are trying the comprehend what's happening in a story. It acts like a computer and starts to analyze the data.

 

  • Our minds will try to anticipate what is going to happen next. The brain actually sees what is being described visually.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123RF.

 

Read full article here: http://ow.ly/5oox306XfiI

 

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janlgordon's comment, Today, 11:12 AM
Thank you @massimo facchinetti
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8 Things You Need to Know About Branding

8 Things You Need to Know About Branding | Curation, Social Business and Beyond | Scoop.it
Branding helps to connect with your customers emotionally. In an overcrowded marketplace, it represents an increasingly important business element
janlgordon's insight:

I selected this article from Curatti written by Joshua Daniels because it provides facts and figures that will impact your branding strategy.

 

How to stand out online for more business success.

 

Branding Tips to Improve Your Reach

 

It's important to connect with your customers on their level. I agree that in order to get noticed you need to understand how to attract fans and followers.

 

Daniels provides information on the latest in branding for business.

 

Here's what caught my attention:

 

  • A brand is not your logo -- it's a total sum of an organization's parts. It provides an overall picture to an audience to follow.

 

  • Good design conveys the needs and desites of your community. This starts with a good product design.

 

  • A great branding strategy can dramatically improve your business. Developing a personality for your brand will help you stand out.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123RF.

 

Read full article here: http://ow.ly/6Ozl306SrEx

 

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Top Connected Consumer Trends in 2017-18

Top Connected Consumer Trends in 2017-18 | Curation, Social Business and Beyond | Scoop.it
Part one of this article was a retrospective look at the evolution of the Connected Consumer. This article predicts the trends you can expect to see unfold
janlgordon's insight:

I selected this article from Curatti written by Raymond Morin because it provides predictures on consumer behavior in the next two years.

 

The influence of buyers has dramatically changed and will continue to evolve.

 

Understand The 'Generaction C' Consummer

 

Customers are more connected online than ever before. I agree that in order to grab their attention you need find out what they are looking for in a brand.

 

Morin shows the latest changes in consummer behavior and how to best meet their needs and desires.

 

Here's what caught my attention:

 

  • The trust meter has gone down over the last few years. Today people rely on review and recomendations -- especially from family and friends.

 

  • Content that is spread through social media has become the main source of information. These outlets are priority over traditional media.

 

  • With mobile platforms like Snapchat and Instagram consummers now want instant information. This has also created an emergence of niche bloggers to meet the demand.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/Fp5c306LNSw

 

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janlgordon's comment, December 5, 10:46 AM
thanks @massimo facchinetti for this.
Anuj Saxena's curator insight, December 6, 3:11 AM
Great insight post for latest trends in 2017-18
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A/B Testing Results from Entrepreneurs That Will Surprise You

A/B Testing Results from Entrepreneurs That Will Surprise You | Curation, Social Business and Beyond | Scoop.it
A/B Testing is a storehouse of knowledge. Here, we present 5 examples of interesting test results coupled with a bonus list of tips from our experts
janlgordon's insight:

I selected this article from Curatti written by Veronica Hunt because it shows five A/B testing results from online stores.

 

You can gain a lot of useful knowledge through research of your eCommerce business.

 

A/B Testing for Online Businesses

 

It's important to get an accurate assessment of your website and sales. I agree that testing results can help us learn what is valuable to our customers.

 

Hunt shows us that the right information and metrics can provide a solid measurement baseline for improvement.

 

Here's what caught my attention:

 

  • In the first test the number of sales increased after removing the promo code block. Customers left the website to search for deal codes on Google.

 

  • During the third test revenue increased slightly when competitors' higher prices were placed next to the lower prices. If you prices are only slightly higher then you may lose your customers to the competition.

 

  • The fifth experiment involved placing video on the landing page. The conversion rates increased by 4 percent -- using visuals can help your bottom line.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

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Read full article here: http://ow.ly/FoSG306H6uh

 

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The Truth About SEO and Blogging

The Truth About SEO and Blogging | Curation, Social Business and Beyond | Scoop.it
In this article, I set the record straight regarding Blogging SEO, debunking several commonly help misconceptions along th
janlgordon's insight:

I selected this article from Curatti written by Mark Preston because he explains the meaning of blogging SEO, and how this applies to visibility.

 

Useful tips that will greatly improve your business content strategy.

 

How Your Blog Can Rank High on Google

 

Your business or personal blog can be used to attract a targeted audience for better search engine rankings. I agree that understanding how this process works will enable you to produce better content that Google will take notice of.

 

Preston explains how your social network and shares can build a strong presence online.

 

Here's what caught my attention:

 

  • A blog strategy focused on SEO is different from inbound marketing. The results are much slower with the latter and focus only on the website.

 

  • Bloggers who post at least 15 times a month may receive the most traffic, but not the most in quality. It is better focus on one outstanding piece per week.

 

  • The length of a blog post should be as long as it needs to be depending on the topic. This can range anywhere from 300 words to 5,000 words.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Pixabay.

 

Read full article here: http://ow.ly/t6cC306C4Sn

 

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5 Ways Social Media Can Grow Your Email List

5 Ways Social Media Can Grow Your Email List | Curation, Social Business and Beyond | Scoop.it
if you have wanted to grow your email list, read on, as I share with you my best tips for ways to use social media to grow that important list.
janlgordon's insight:

I selected this article from Curatti written by Jenn Herman because it covers how to attract more subscribers through social media.

 

Use social media to increase your email subscribers and influence.

 

How Email Goes Hand-in-Hand with Your Marketing

 

If you run a blog then you know how important it is to build a large list of subscribers. I agree that in order to reach more people you should include social media in your strategy.

 

Herman explains several ways to leverage your community and attract more subscribers.

 

Here's what caught my attention:

 

  • Include a message and optin on your Facebook profile on your Page. Use a professional, eye-catching image and profile photo to attract attention.

 

  • Take advantage of live video and attract an audience in real-time. Be sure to include a strong call-to-action at the end of your broadcast.

 

  • Host a contest or giveaway with a dedicated sign-up page that directs your social media community to your website. Include beautiful images and/or videos to make your message stand out.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/Fb18306tAPp

 

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janlgordon's comment, November 26, 11:06 AM
thank you @massimo facchinetti
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5 Ways to Improve Your eCommerce Product Pages

5 Ways to Improve Your eCommerce Product Pages | Curation, Social Business and Beyond | Scoop.it
Here are 5 essential eCommerce tips that that can help you effectively achieve your business goals for your online store
janlgordon's insight:

I selected this article from Curatti written by Simon Walker because it provides recommendations on how to be successful in attracting sales to your website.

 

Using the right methods can help to draw more customers to your business.

 

Improve Your eCommerce Results

 

When a potential lead lands on your product page you want to encourage them to want to know more. I agree that in order to grab their attention you need to include eye-catching images and content.

 

Walker shows several ways business owners can build a successful website design and execution.

 

Here's what caught my attention:

 

  • Place important elements high up on the page such as the price, product information, product image, ect. Make the best of your header by showing the best information first.

 

  • Make information clear and easy to find. Remove any distractions or too much text that may cause the visitor to leave the page.

 

  • Draw in more visitors with a 360 degree view. These visible features help the customer see your product more as if they were actually in the store.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/Odp5306p1g5

 

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Curate Content Like a Pro

Curate Content Like a Pro | Curation, Social Business and Beyond | Scoop.it
Curating content is one of the easiest strategies for brands to increase their following. Whether sharing other content on your social channels or curating articles on your blog, curation can help you supplement content while keeping your audience engaged. By combining content and relevant materials into one easy to digest resource (email, blog post, social …
janlgordon's insight:

I selected this article from Curatti written by Derek Miller because it provides insight into how to increase your audience with curated content.

 

Use re-publishing methods to draw in more readers.

 

Curated Content Can be Effective in Building Your Community

 

You can keep your audience interested and engaged by curating articles on your blog and on social media. I agree that combining your content into easily digestible resources will help it spread a lot farther over multiple channels.

 

Miller explains the different types of curation and how to be most effective in reaching your readers.

 

Here's what caught my attention:

 

  • Curating content connects your brand with influencers and diversifies your message. It also helps you save time and money on creating original articles.

 

  • Go beyond republishing content, and look for opportunities to build relationships with the original publisher..

 

  • Find out which platforms your readers are most active on. Focus your publishing there for the best response rate.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123RF.

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Read full article here: http://ow.ly/SVmU306i1yP

 

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janlgordon's comment, November 18, 10:53 AM
@Oksana Borukh you're welcome
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How to Cultivate B2B Relationships with Mobile

How to Cultivate B2B Relationships with Mobile | Curation, Social Business and Beyond | Scoop.it
Mobile marketing automation allows marketers to go into greater detail with better personalization for a larger number o
janlgordon's insight:

I selected this article from Curatti written by Sophorn Chhay because it provides insight on how to increase your B2B sales with mobile marketing.

 

Why a mobile presence is essential to your business sales.

 

Reach More Prospects with Mobile Methods

 

It is important to implement a multi-channel approach that provides key content for your customers and leads. I agree that in order to increase your conversion rates you need to include a mobile strategy.

 

Chhay goes over automation methods and how to best reach a mobile audience.

 

Here's what caught my attention:

 

  • Show your customers that you appreciate their business. You can do through through an automatic message such as SMS text messaging.

 

  • Create separate lists for each type of campaign or target market. Detail what their interests are along with income range, geographic information, ect.

 

  • Go beyond notifications and offer your customers a support forum to go to where they can interact with your business and others. This personalizes your approach and lets them know you are truly interested in them.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123RF.

 

Read full article here: http://ow.ly/8vxh306d62f

 

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BSN's curator insight, November 17, 6:38 AM
Share your insight
janlgordon's comment, November 17, 10:52 AM
Thank you @Mehdi BH
janlgordon's comment, November 17, 10:52 AM
You're welcome @Moumita Dasgupta @Techgeeker
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Content Marketing 101

Content Marketing 101 | Curation, Social Business and Beyond | Scoop.it
Without solid content marketing, your best efforts to define yourselves online on the various social media platforms, would be lost
janlgordon's insight:

I selected this article from Curatti written by Bryan Kramer because it provides insights on how to to create a solid content marketing plan.

 

In order for your brand to be noticed it takes both quality and the right strategy from your blog.

 

Improve Your Content Marketing

 

Your message should engage and educate your audience. I agree that you can reach more people by understanding the right methods for producing content.

 

Kramer explains the basics of content marketing and how to clear up any confusion in order to be more effective.

 

Here's what caught my attention:

 

  • Choose the right audience to focus on such as millennials or older adults. This will help you craft an article that speaks to their needs and desires.

 

  • Discover the best way to share your content through an ROI standpoint. Combine traditional marketing methods with digital techniques.

 

  • Take the time to map out the desired outcome of your marketing efforts. Determine the personas of each individual within the buying process.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/WTuR3066k4M

 

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janlgordon's comment, November 15, 10:42 AM
thanks @steve batchelder for this.
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Measuring Social Media ROI for B2B

Measuring Social Media ROI for B2B | Curation, Social Business and Beyond | Scoop.it
Another in our “Great Articles You may have missed” series. This is a subject we all need to know more about but perhaps tend to steer clear of. Surely though, a metrics article about Social Media ROI is too good to pass up? Key Metrics for Measuring B2B Social Media ROI Social media has become an integral part of the marketing strategy of almost every business. However, especially for B2B marketers, measuring the ROI of social is often elusive. CMOs are well aware that their C-suite peers want to know the impact of social on the business and how it
janlgordon's insight:

I selected this article from Curatti written by Shelly Kramer because it explains how to best measure your social network ROI.

 

B2B marketers need to show the value of their social media strategy.

 

Is Your Marketing Strategy Generating New Business?

 

It's important to get an accurate assessment of your social media marketing. I agree that B2B's need to back up their claims with hard data in order to win over their clients.

 

Kramer shows how to effectively gather the right information and metrics in order to build a solid marketing profile.

 

Here's what caught my attention:

 

  • Your conversions are an important element into showing how well your social networks are attracting new leads. Take a look at the qualified leads these channels are delivering as well as the closed deals because of these.

 

  • It's more important to have social shares than engagement. That is because people don't often engage with content -- but sharing displays its relevancy.

 

  • Two way communication or feedback is a good sign that your community is interested in your content. You need to be building the right kind of audience who will want to buy your product or service.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

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Read full article here: http://ow.ly/28gw3061XLE

 

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Anuj Saxena's curator insight, November 10, 9:13 AM
ROI is the first thing any entrepreneur looks into, get your hands on it with @janlgordon
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Privacy and Social Customer Service is the New Norm

Privacy and Social Customer Service is the New Norm | Curation, Social Business and Beyond | Scoop.it
The number of private messages being sent via Facebook and Twitter has overcome public ones. That implies Social Customer Service opportunities for brands.
janlgordon's insight:

I selected this article from Curatti written by Paolo Fabrizio because it explains how to better reach your customers through direct messages.

 

It's important to know the latest communication methods online in order to build a trusted brand.

 

Understanding Private Messaging in Customer Service

 

Technology has affected the way we approach brands and businesses. I agree that it's important to understand that not all questions are presented publicly on social media.

 

Fabrizio shows explains the current state of social customer service through private messages.

 

Here's what caught my attention:

 

  • The new approach of communicating with your customers privately should be introduced slowly. This will help them transition from just relying on making comments publicly on social media.

 

  • Speed up your response times with the use of integrated AI and bots. This is turn improves customer satisfaction as long as they do not know it is not an actual human who is replying to them.

 

  • Set up a customized welcome message on Twitter when they write a DM. Customers also have the option now of selecting from a multiple choice menu.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/id30305Xgcg

 

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janlgordon's comment, November 8, 10:43 AM
Thank you @BSN :-)
janlgordon's comment, November 9, 10:48 AM
Thank you @Ricard Lloria & @Stan Smith :-)
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Why Email Marketing Is Great For SMBs

Why Email Marketing Is Great For SMBs | Curation, Social Business and Beyond | Scoop.it
Email Marketing is a boon for SMBs. The budget limitations of smaller companies become irrelevant in their competition with larger firms with deep pockets
janlgordon's insight:

I selected this article from Curatti written by Niraj Ranjan because he explains how email marketing is still a top method for small businesses to use in order to attract more leads and sales.

 

Email is not dead -- it is still a great way to create awareness and acquire new customers.

 

Why Email Marketing Is an Important Strategy

 

It is both economical and effective to maintain communication with your potential customers. I agree that in order to reach more people you still need to include email in your marketing mix.

 

Ranjan explains the reasons why small business owners need to nurture their subscribers with email.

 

Here's what caught my attention:

 

  • The number of emails being sent out is still growing. It is multifunctional in that you can use it for project management, communication, sales support, collaboration, and more.

 

  • Texting services are really meant for friends, colleagues, and family. Email doesn't cross over to be an annoyance yet is not distant in reaching your prospects either.

 

  • In the age of mobile email marketing is an important element to reach the most people. Sending newsletters is a less intrusive approach than text messages.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/Lju3305Q4Ti

 

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janlgordon's comment, November 4, 3:44 PM
Thank you @John van den Brink :-)
janlgordon's comment, November 5, 11:22 AM
Thank you @Stan Smith @Ricard Lloria & @Daniel Depaz :-)
janlgordon's comment, November 8, 10:43 AM
Thank you @Negotei Elena :-)
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Attract More Customers With Target Market Research

Attract More Customers With Target Market Research | Curation, Social Business and Beyond | Scoop.it
Would you like to hone your customer reach strategies and find the most interested prospects for your business without a lot of guesswork?
janlgordon's insight:

I selected this article from Curatti written by Susan Gilbert because it explains how to improve your sales with target market research methods.

 

How to create a game plan to reach more customers for your business.

 

Increase Your Sales with Target Market Research

 

If your business has not seen enough growth then the problem might be in a lack of knowledge about your community. I agree that in order to get seen you need to find the right prospects for your niche.

 

Gilbert explains different methods of honing in on your target market for the best results.

 

Here's what caught my attention:

 

  • It's important to use both quantitative data and qualitative data to maximize your research. This information provides insights such as consumer behavior and psychology.

 

  • Good research enables you to be a great problem solver for your potential customers. As you offer them the right solution they will become a loyal tribe to your company.

 

  • Use information from your blog and social media to add to your insights. Keep in mind the human factor and changing trends in your industry.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123RF.

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Read full article here: http://ow.ly/DYq2306V6ZV

 

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janlgordon's comment, December 8, 3:14 PM
Thank you @massimo facchinetti
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How to Improve Your Social Customer Service

How to Improve Your Social Customer Service | Curation, Social Business and Beyond | Scoop.it
If you want to integrate social networks into customer service you have to know which steps to take. Here's my recipe for your Social Customer Service plan
janlgordon's insight:

I selected this article from Curatti written by Paolo Fabrizio because it explains how to successfully integrate social channels into customer service.

 

It's important to be active with your customers on social media in order to build trust and sales.

 

Improve Your Social Customer Experience

 

Great customer service begins with active and engaged social interactions. I agree that your business can better reach your community by communicating with them where they are most active.

 

Fabrizio shows you several ways to improve your customer service strategy through social media.

 

Here's what caught my attention:

 

  • Brands and customers have different ways to build relationships with new digital tools such as mobile messaging. Some embrace this faster than others.

 

  • Find out if and how new trends can be beneficial to your brand. Remember that your audience is searching for information from the competition and to be one step ahead.

 

  • Respond to your customers on social media in a timely manner. Use clear and concise language that speaks to them directly.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/gIOc306Q5ha

 

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Daniel Gonzales's curator insight, December 6, 6:35 PM
Delivery, demand, and timing!... Don't miss this article, awesome share for any team ;-)
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SEO is Still Important

SEO is Still Important | Curation, Social Business and Beyond | Scoop.it
In this article, John Jantsch looks into the various ways that SEO has changed. He notes that it has not died, as some claim, but is as important as ever.
janlgordon's insight:

I selected this article from Curatti written by John Jantsch because he explains not only the importance of an SEO strategy, but also how it has changed.

 

SEO is not about tricking Google search, but delivering relevant and original content.

 

How to Understand New Search Engine Marketing Methods

 

Your business can achieve improved search engine rankings and subscribers with attractive content. I agree that understanding how methods are done today can help you get seen online.

 

Jantsch explains both the website elements and SEO editorial plan that affect search ranking.

 

Here's what caught my attention:

 

  • A website needs to be seen as a marketing tool. Not only does it need an SEO backbone, but also appeal to the customer journey or experience.

 

  • Effective content is more about being relevant that eloquent. It should answer your audience's biggest questions or concerns.

 

  • Use keyword research not only to optimize your content, but to also learn more about your customers. Find out what they are searching for and why.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/EgiT306JHo5

 

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Anuj Saxena's curator insight, December 6, 3:12 AM
Seo is definitely important, though the methods has been changed using disruptive technology.
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How Micro-Influencers Can Increase Your Sales

How Micro-Influencers Can Increase Your Sales | Curation, Social Business and Beyond | Scoop.it
Micro-influencers may have less followers than their celebrity influencer counterparts, but they can produce considerably higher engagement rates
janlgordon's insight:

I selected this article from Curatti written by Shane Barker because it provides insight on how to connect with micro-influencers for more sales.

 

You don't need to know a celebrity to attract more customers to your business online.

 

Understand How to Effectively Reach Your Leads

 

In order to attract more customers for your brand you need trusted recommendations. I agree that you can accomplish this by building relationships with those who have a strong following and higher engagement rates.

 

Barker goes over how micro-influencers can help improve your marketing strategy.

 

Here's what caught my attention:

 

  • A customer will be more like to trust a micro-influencer than a regular connection on social media. Building a relationship with them can help increase your conversion rates.

 

  • Mid-level leaders are perceived to be more knowledgable. Your product recommendations can go a lot farther when they mention your brand.

 

  • An increase in the number of followers can cause a decrease in the number of likes for posts on Facebook. Fewer, high-quality connections are better for engagement.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of LinkedIn.

 

Read full article here: http://ow.ly/nVAx306ErTZ

 

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janlgordon's comment, November 30, 4:01 PM
thanks @massimo facchinetti
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B2B Customer Experience Impact on Sales

B2B Customer Experience Impact on Sales | Curation, Social Business and Beyond | Scoop.it
Bottom line: CX is important! When you focus on B2B customer experience at all phases of your customer's journey, you will have more sales wins.
janlgordon's insight:

I selected this article from Curatti written by Robert Caruso because it provides insight on how to improve your B2B sales with better customer relations.

 

Why connecting with your customers is essential to your business sales.

 

Reach More Prospects with Customer Experience (CX)

 

It is important to implement a solid B2B strategy that provides the best possible experience for your customers. I agree that in order to increase your conversion rates you need to combine both tangible and intangible elements.

 

Caruso goes over how the customer experience methods works and how this can help your business gain a competitive advantage.

 

Here's what caught my attention:

 

  • Marketing, discovery and messaging set the tone for the B2B customer’s expectation. This is then portrayed and measured against the competition and allows you to set the bar high.

 

  • A great experience leads to more sales, especially when backed with real execution. This builds value in your customer's spending.

 

  • You can avoid having your customer become an after thought through the right focus and action. A lack of priority equals a lack of results.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123RF.

 

Read full article here: http://ow.ly/fcu9306zHfq

 

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janlgordon's comment, November 28, 10:59 AM
thanks @massimo facchinetti
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Improve Your Content Marketing With These 12 Tools

Improve Your Content Marketing With These 12 Tools | Curation, Social Business and Beyond | Scoop.it
These 12 essential tools will increase the effectiveness of your social media content, making it more engaging for readers
janlgordon's insight:

I selected this article from Curatti written by Gloria Kopp because it shows you how to create content that people will want to engage in and share.

 

Make your blog articles more appealing to your readers with helpful tools.

 

Great Content Grows Influence and Attracts Sales

 

A catchy headline and original content are essential to attracting an audience online. I agree that in order to be effective in reaching your audience you need to take advantage of the right resources.

 

Kopp provides tools you can use to make your content strategy more effective.

 

Here's what caught my attention:

 

  • If writer's block is standing in your way then you can get a little help from Blog Title Idea Generator. This resource will help you start creating original ideas with a list of relevant topics to start from.

 

  • You don't have hire an expensive editor to provide an overview of your copy. With Writefull your business can get suggestions for improvements and increase your credibility.

 

  • It's important to mix up your content and keep your audience engaged. Videos are a good way to do this, and WeVideo can help you create a professional look that is informative and entertaining.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/Ayc8306qYrp

 

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Generation C as the New Connected Consumers

Generation C as the New Connected Consumers | Curation, Social Business and Beyond | Scoop.it
This is part one of a two part series. This part recaps the the growing influence and demographic impact of Generation C - the Connecte
janlgordon's insight:

I selected this article from Curatti written by Raymond Morin because it explains the growing influence of a generation of digital buyers.

 

By understanding the Generation C class of Internet and social consumers your business can better reach them.

 

Improve Your Customer Influence in a Digital Realm

 

In the information age it's important to reach your audience on their level in order to be most effective. I agree that your business can better understand how to achieve this by taking a look at how consumer behavior has evolved.

 

Morin explains several ways customers have become influential over business and what could change in the future.

 

Here's what caught my attention:

 

  • Social media has made us more connected than ever before. While baby boomers are retiring the next young, digital generation is on the rise.

 

  • A large portion of online sales come from millennials who spend nearly $600 billion in the U.S.. In three years this number could grow to $1.5 trillion.

 

  • We have now entered an era of Generation C where young people have adopted new ways of learning and processing information. Those born after 2013 will influence the sales spectrum even further.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/6iHw306mEzD

 

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AvizorMedia's curator insight, November 21, 11:15 AM
Un artículo que nos explica la creciente influencia y el impacto demográfico de la Generación C-Connected. Trata de los efectos de  la generación de consumidores digitales. 
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Give Your Content Marketing a Boost with 12 Tools

Give Your Content Marketing a Boost with 12 Tools | Curation, Social Business and Beyond | Scoop.it
This article contains 4 helpful business tools around each of Content Marketing Process, Content Generation and Visual Content
janlgordon's insight:

I selected this article from Curatti written by Susan Gilbert because it provides the best resources that will help you build a successful content marketing strategy.

 

Build a larger audience and increase visibility with better content.

 

12 Tools to Build a Blog Online

 

When it comes to building more leads and sales you need to have build authority in your niche with compelling copy. I agree that taking advantage of the right resources will help you become more successful.

 

Gilbert recommends the best tools and apps that are the most commonly used for content marketing. You will be able to better reach your community who will want to share your articles.

 

Here's what caught my attention:

 

  • Find out what how your content is performing while keeping track of the latest trends with Content Launch. You can use this tool to both organize and produce articles for your readers.

 

  • Gather the latest news to share with your community with ContentGems. This smart resource provides ideas along with targeted keyword search and filters.

 

  • Create a story of your brand with Slidely. Share your content on social media and produce a promo piece for your business.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Pixabay.

 

Read full article here: http://ow.ly/yvy8306fz8s

 

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janlgordon's comment, November 17, 10:51 AM
Thank you @Negotei Elena
nicoleta susanu's curator insight, November 17, 11:18 AM

4 helpful tools around a specific area of your business.

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Drive People to Act on Your Content

Drive People to Act on Your Content | Curation, Social Business and Beyond | Scoop.it
As a content marketer, you must understand what drives people to act on whatever type of content they come across for you to become successful.
janlgordon's insight:

I selected this article from Curatti written by Ron Sela because it explains creative ways your business can publish content that stands out.

 

Understand what drives people to act on whatever type of content they read from your business.

 

Write Blog Posts That Stand Out And From the Rest

 

Presenting an idea with audience intent will determine its effectiveness. I agree that in order to get noticed you need to understand what your buyers want.

 

Sela shows us that we need to find the right keywords that line up with what your audience is looking for online. Find a way to craft your content with the reader in mind.

 

Here's what caught my attention:

 

  • Consider keyword metrics like search volume and conversion rates. Ask yourself things like; how many people use the keyword ”HP laptop discounts” and buy HP laptops?

 

  • The main goal of great content is to grab the reader's attention. Understanding their needs is essential, but you must also dig deeper and find our more about buyer behavior.

 

  • It's important to publish with the right publications to reach your target audience immediately. This requires that you create high-quality content that will be noticed by influencers.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123RF.

 

Read full article here: http://ow.ly/yrpx306b2QD

 

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janlgordon's comment, November 16, 10:45 AM
@Dara Lin thank you
janlgordon's comment, November 16, 8:26 PM
You're welcome @Otir
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The Future of Social Media

The Future of Social Media | Curation, Social Business and Beyond | Scoop.it
With this article and Infographic, we look at social media growth trends: how we got here, what is happening now, and some and predictions for the future
janlgordon's insight:

I selected this article from Curatti written by Aliona Tarankova because it explains the power and growth of social media and how it will evolve.

 

Social networks continue to be a powerful branding tool.

 

The History and Growth Behind Social Media

 

There are still only 31 percent of the world's population who are engaging in social networks. That means there is still a lot more room for growth -- especially in countries that are not as prolific as North America and Europe.

 

Tarankova provides the history of social media and what the future will look like worldwide. Internet access plays a big role in access as well as how developed a country is.

 

Here's what caught my attention:

 

  • Marketing budgets have grown over just the last two years. The numbers could double in five years as social media plays a larger role in more places.

 

  • There are around 400 million people who have stopped using their social accounts. This is a short term problem and is a part of how the system works.

 

  • Over the last few years social media usage has slowed down. But this has not impacted the importance of having a marketing strategy in place.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/vs8w30647Hy

 

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janlgordon's comment, November 11, 10:59 AM
thanks @massimo facchinetti
drula eric's curator insight, November 12, 10:41 AM
Si vous êtes comme moi, vous avez effectué une recherche Internet sur et beaucoup de temps et d'argent gaspillé avec "devenir riche rapidement" les entreprises qui se sont avérés être des régimes. J'ai toujours voulu démarrer ma propre entreprise qui était LÉGITIME et HONNÊTE http://bweeble.com/brand/fe648
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Tactics to Improve Your Local SEO

Tactics to Improve Your Local SEO | Curation, Social Business and Beyond | Scoop.it
In this post, you’ll learn how a link profile can help improve your local SEO. The infographic contains further tactics for improving local search ranking.
janlgordon's insight:

I selected this article from Curatti written by Shane Barker because he explains how to improve your business's local ranking in search.

 

Useful tactics that will greatly improve your SEO strategy.

 

How to Improve Your Link Profile

 

There are many different factors that can affect SEO ranking. I agree that understanding a link profile will help your local business get seen online.

 

Barker provides great insights on how your link profile can bring leads to your website.

 

Here's what caught my attention:

 

  • The quality of links will affect your overall profile. If you have high authority websites linking to yours then this can greatly improve your ranking.

 

  • Make sure your anchor text is relevant to your topic. Avoid keyword stuffing and instead use a more natural approach in your pages and posts.

 

  • Build relationships with your local customers. Create regular interactions with them online and offline and include their testimonials.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/opjq305ZthG

 

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janlgordon's comment, November 9, 5:25 PM
Thank you @oconnorandkelly @massimo facchinetti @John van den Brink @John Grant @Online Marketing & El Monóculo
janlgordon's comment, November 10, 10:51 AM
@Faiz Khan thank you
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Effective Client Generation Strategies

Effective Client Generation Strategies | Curation, Social Business and Beyond | Scoop.it
Another in our “Great Articles You may have missed” series. In this article, John Jantsch discusses his preference for client generation of lead funnels, and offers great tips on how you can achieve your client generation goals. There's too much great information here to not read this article! Why Client Generation Beats Lead Funnels Jump on over to Facebook some time today, and there’s a pretty good chance you’ll encounter an ad for the hottest Internet Marketing fad going – online lead funnels. If you’re a business owner or marketer trying to grow your business I can pretty much guarantee
janlgordon's insight:

I selected this article from Curatti written by John Jantsch because it provides insight into how to achieve your goals in generating new clients.

 

Lead funnels are great, but you still need a client generation system in place.

 

Why Your Business Is Not Experiencing Enough Sales

 

Building a profitable company takes several marketing methods in order to be truly effective. I agree that client lead generation is an essential part of growing your bottom line.

 

Jantsch explains why these techniques are important to attract the most leads and conversions.

 

Here's what caught my attention:

 

  • You don't just want leads -- you want customers. You need  steady flow of the right people targeted for your business niche, not just a large influx of prospects.

 

  • Build a system that generates a consistent appointments -- at least 10 to 12. Make sure these are qualified leads who are interested in what you have to offer.

 

  • Create valuable content that will resonate with your audience. This is the workhorse for your lead generation system.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/RoSU305UJqj

 

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janlgordon's comment, November 7, 10:46 AM
Thank you @steve batchelder :-)
janlgordon's comment, November 8, 10:43 AM
Thank you @Ricard Lloria @Sanjay Joshi @Stan Smith & @Steve Williams :-)