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The Power of Being Unplugged

The Power of  Being Unplugged | Curation, Social Business and Beyond | Scoop.it

I was especially drawn to this post by Ryan Hanley

because I identified with him and also had a similiar experience while being away this weekend.

 

(I seem to be having a problem with hyperlinks today, please excuse that - I didn't want to let that stop me from sharing this article with you because I know many of you are having similiar feelings  and may possibly benefit from the books he read or his revelations) 

 

Excerpt:

 

"Heaven on earth. No phone calls… No voicemails… No emails… No Facebook updates… No comments to reply to…Nothing. I literally felt my body and mind unwind. I felt it. The Noise"

 

"At a certain point even the good intention of consuming the content of thought-leaders just becomes noise".

 

"Now we should be focusing on which social network?"

 

"What’s that new SEO technique?"

 

"It’s important content that very talented people spent good time creating…

 

…but stuffed together, it’s noise"

 

While being unplugged, Ryan read two books,  Poke the Box by Seth Godin and The War of Art by Steven Pressfield. I'm going to share some of his takeaways: 

 

"Poke the Box" by Seth Godin

 

*Human nature is to need a map. If you’re brave enough to draw one, people will follow.”

 

"I define anxiety as experiencing failure in advance…and if you have anxiety about initiating a project, then of course you will associate risk with failure"

 

“If you have quality and they have quality and that’s all either of you offers, then you’re selling a commodity, and I’ll take cheap, please.”

 

The War of Art by Steve Pressfield:

 

"Resistance is what whispers in our ear that no one cares about our blog"

 

"Resistance is the fear that lives inside us all helping us to NOT become what we were meant to be".

 

Ryan's revelation and I absolutely agree with him:

 

"The best part of being unplugged is having an open mind"

 

Jan Gordon - My commentary:

 

When you're unplugged, you're able to focus, read good books like these, be receptive, really hear what people are saying.  Timing is everything,  when you're able to absorb a new idea, a thought, "when the pupil is ready the teacher appears" unplugging lets you hear your own noises, get back to yourself, something that pops out at you in this moment may even be a life changing experience. I have more to say about this in the near future.......

 

Selected by Jan Gordon covering "Curation and Social Busines"

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Curation, Social Business and Beyond
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Improve Your Post with an Awesome Headline

Improve Your Post with an Awesome Headline | Curation, Social Business and Beyond | Scoop.it
Readers won't necessarily see a new post on your blog, but by its awesome headline designed to attract passing traffic to lure them in from almost anywhere.
janlgordon's insight:

I selected this article from Curatti written by Alice Elliott because it provides insight into how to improve your blog posts with a great headline.

 

The purpose of your headline is to draw in and hook your readers.

 

How to Create an Attractive Headline

 

You can keep your audience interested and engaged by writing catchy titles. I agree that this will help attract more attention to your blog blog posts.

 

Elliott explains the different types of headlines and how to be most effective in reaching your readers.

 

Here's what caught my attention:

 

  • Craft your headlines to be relevant, suitable to your audience, and relatable. Use attractive wording that stimulates curiosity.

 

  • You should convince the reader that your content is a must-read and better than other articles out there. Headlines should recognize and relate to your audience's needs.

 

  • Offer a solution, secret, or success strategy that will make a difference in your reader's life. Be honest with your promises in your post.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Alice Elliott.

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Read full article here: http://ow.ly/2lIb309eJ23

 

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Your Complete Content Plan, Part 2: Content Creation

Your Complete Content Plan, Part 2: Content Creation | Curation, Social Business and Beyond | Scoop.it
In part one of "Your Complete Content Plan", we discussed Keyword Research. Part two of of our 3-part series concentrates on Content Creation
janlgordon's insight:

I selected this article from Curatti written by Ruchika Sharma
 because it provides insights on how to improve your content curation plan.

 

Focus on engaging your audience with a solution and strong call to action.

 

How to Use Effectively Publish Content

 

Content should be tailored for your target audience's needs and desires. I agree that you can be successful by appealing to their pressing questions and offering them a compelling solution that they will want to buy into.

 

Sharma explains the basics of content planning that stands out to your community.

 

Here's what caught my attention:

 

  • Look for previously published content to find at least 5 top keywords for your article. Recommended tools are ahrefs and Buzzsumo.

 

  • Define your topics early on and then brainstorm. Answer the where, what, why and how for your readers.

 

  • It's important to optimize not only your content, but your images as well. This will then help you to optimize your keyword choices.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/TFbV3099Qkm

 

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Improve Your Digital Marketing, Content & Wordpress With 12 Tools

Improve Your Digital Marketing, Content & Wordpress With 12 Tools | Curation, Social Business and Beyond | Scoop.it
This article contains 4 helpful tools and resources around improving Digital Marketing, Social Media Content and your Wordpress (Plugins)
janlgordon's insight:

I selected this article from Curatti written by Susan Gilbert because it shows you great tools to help create a successful digital content strategy.

 

Help create a more efficient WordPress website and content reach for your blog posts.

 

12 Great Digital Content Marketing Tools

 

With the right plugins and tools you can help your brand stand out. I agree that in order to attract more a larger audience it's important to take advantage of what's available.

 

Gilbert provides the best tools to help make your content reach a more successful one.

 

Here's what caught my attention:

 

  • Find out what your website visitors are looking for through heatmaps, statistics, and behavior. Hotjar will help you understand these things and more.

 

  • Handle multiple types of content from one place. Zerys allows you to use their dedicated project management to produce the best article for your target market.

 

  • Simplify Facebook Messenger and stay in touch with your Fans and followers. Goofy helps you manage this mobile app right from your Apple computer without having to use a smart device.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/h5tN30930IA

 

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malek's curator insight, February 16, 8:36 AM

Bookmark and keep handy. Some of the best new tools.

janlgordon's comment, February 16, 5:27 PM
thanks @massimo facchinetti for this.
Digitalhub's curator insight, February 17, 7:38 AM

I selected this article from Curatti written by Susan Gilbert because it shows you great tools to help create a successful digital content strategy.

 

Help create a more efficient WordPress website and content reach for your blog posts.

 

12 Great Digital Content Marketing Tools

 

With the right plugins and tools you can help your brand stand out. I agree that in order to attract more a larger audience it's important to take advantage of what's available.

 

Gilbert provides the best tools to help make your content reach a more successful one.

 

Here's what caught my attention:

 

  • Find out what your website visitors are looking for through heatmaps, statistics, and behavior. Hotjar will help you understand these things and more.

 

  • Handle multiple types of content from one place. Zerys allows you to use their dedicated project management to produce the best article for your target market.

 

  • Simplify Facebook Messenger and stay in touch with your Fans and followers. Goofy helps you manage this mobile app right from your Apple computer without having to use a smart device.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/h5tN30930IA

 

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Build Your New Business in College With These 6 Tips

Build Your New Business in College With These 6 Tips | Curation, Social Business and Beyond | Scoop.it
Are you interested in becoming a student entrepreneur? This article has 6 great business ideas along with actionable tips to get you started
janlgordon's insight:

I selected this article from Curatti written by Tia Moreen because it explains how even students can start their own business venture.

 

How start a new business online while attending college.

 

So You Want to be a Student Entrepreneur?

 

You can be successful while studying for your degree. I agree that with the right knowledge and tools you can begin your own business.

 

Moreen explains the pros and cons of being a student entrepreneur and how to begin the process.

 

Here's what caught my attention:

 

  • Those who are in their twenties are more apt to be risk takers. These students can leverage their connections with fellow classmates and professors.

 

  • Raising enough capital is one of the biggest challenges of starting a new business. Spending less time with friends and family is also a reality.

 

  • As a business owner you can learn a lot of new skills as you start to wear several hats. Not only are you the manager, but you are also the marketer, accountant, and financier.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Pixabay.

 

Read full article here: http://ow.ly/v9gg308YrRO

 

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New Content Marketer & Guest Blogger Advice

New Content Marketer & Guest Blogger Advice | Curation, Social Business and Beyond | Scoop.it
Here's some friendly advice (what to do and what not to do) for would-be guest bloggers and new content marketers
janlgordon's insight:

I selected this article from Curatti written by Andy Capaloff because it provides insight into how to create effective content as a guest blogger.

 

Why content marketing is really about establishing trust and leadership in your niche.

 

Publishing With Originality and Intent

 

Each article you publish should reflect your brand and help your readers. I agree that your posts should not be just about repurposing old content but instead offering a fresh perspective people will want to read.

 

Capaloff explains how to best approach your content marketing strategy for guest blogging opportunities.

 

Here's what caught my attention:

 

  • It's important to know who your audience is before crafting your content. Add something original instead of just a sales message or promotion.

 

  • Go beyond writing in just one style. Longer articles are great, but substance should count more. Avoid using fillers just to add more words.

 

  • Research first whether your topic has already been covered on other blogs. This will help you gauge the level of interest and who is writing about that topic.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123RF.

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Read full article here: http://ow.ly/ySNb308RCpp

 

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Content Marketing Tools for Success

Content Marketing Tools for Success | Curation, Social Business and Beyond | Scoop.it
Editor’s Note: Meet Tom Jager, previously published in Huffington Post. For his first Curatti article, he writes about 6 of the best tools for content marketers. It contains a mix of some of the same apps you’ll have seen in other articles, and perhaps 2 or 3 that you may not have seen so often…
janlgordon's insight:

I selected this article from Curatti written by Tom Jager because it shows you great tools to improve your content marketing strategy.

 

Increase awareness for your brand with the use of content tools and apps.

 

6 Winning Content Marketing Tools

 

In order to improve your reach you need to have the right strategy and resources. I agree that if you'd like to attract an interested audience your business should first produce great content.

 

Jager provides the six top tools and apps to help make your content strategy become successful.

 

Here's what caught my attention:

 

  • Stay up to date on the latest trends in your industry with Trendspottr. Use this tool to find influencers, hot hashtags, and the right content at the right time for your community.

 

  • Once you attract new subscribers the next step is to nurture them through email. MailChimp a powerful email marketing automation tool that has a user-friendly interface for the best functionality.

 

  • You don't need to have design skills to create great graphics for your blog posts. Canva makes it very easy to create professional images in an easy-to-use format.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/ZdyS308N5uH

 

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Curatti On Air – The Ana Hoffman Interview (Video)

Curatti On Air – The Ana Hoffman Interview (Video) | Curation, Social Business and Beyond | Scoop.it
In our second Curatti On Air interview, Ana Hoffman introduces us to her Boomerang Marketing system of conten
janlgordon's insight:

In our latest Curatti interview, Ana Hoffman’s path to marketing success was not a typical one. You will have to ask her why she moved from modeling into blogging. Once she made the switch, and with the usual trial and error, she became a leading traffic generation expert (expert is my word, not hers!).

 

She happily borrows from the old saying:

 

"My overnight success took me 10 years to build”

 

She added, though: “I made all the same mistakes as everyone else”.

 

Traffic Generation Café is her second blog. While working on her first, she realized that it’s not only about content creation, but also where the audience is coming from.

 

Traffic Generation Café came from this, using the lessons from the first effort.

Not a Natural Born Writer

Surprise! Ana used to hate writing, and admits it doesn’t come naturally to her.

 

The reason is really simple, and she found it easy to overcome.

At the time she broke into blogging, the prevailing style was ‘over-writing’. Using flowery wording, people would add language beyond what was needed in order to get the point across. And being that Ana thinks in a more bulleted manner, this was difficult for her. She basically had to be someone other than herself in order to write.

 

She encourages people to shed their online personas when writing, as she shed hers. And always write to your niche! In all likelihood, you will write to your audience anyway, as your mindset is geared towards that niche. So, write as you speak. Simply, write whatever comes out of you, then edit down from there. Keep the words you need to get your point across and maintain the attention of your readers. It’s the opposite of over-writing!

Boomerang Marketing

The real point of this interview was for Ana to introduce people to her Boomerang Marketing system. It revolves around layers of content repurposing, with, in Ana’s case, an emphasis on Slideshare.

 

Her system is a great traffic generator. I’m not going to tell you everything that was discussed, because then you wouldn’t need to watch/listen to the video!

 

The interview is very vibrant and fast moving.

 

Watch the video here.

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How Memes and Infographics Can Aid Your Visual Marketing

How Memes and Infographics Can Aid Your Visual Marketing | Curation, Social Business and Beyond | Scoop.it
Neither memes nor infographics are new concepts. However in recent years, they have been adopted with great success into social media marketing
janlgordon's insight:

I selected this article from Curatti written by Susan Gilbert because it provides the latest information to help you improve your visual marketing with memes and infographics.

 

Why adding fun and informative visuals can help improve your brand visibility online.

 

Using Memes and Infographics in Your Marketing Mix

 

In an online world where images take center stage your business can attract a larger audiences with memes and infographics. I agree that both forms of content can be beneficial to building trust.

 

Gilbert goes over the history of each and how to apply them to your marketing strategy.

 

Here's what caught my attention:

 

  • When it comes to online marketing memes are very popular in attracting an audience. They can come in the form of fun images with text or as video GIFs.

 

  • A great way to present a visual representation of your content is through infographics. These are not a new concept and we see them being used as early as 1857 by Florence Nightingale.

 

  • One of the most important benefits of using graphic images is branding. By adding your website you can create more traffic and awareness.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Featured image: Origin unknown

 

Read full article here: http://ow.ly/TW1v308ACln

 

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Chuck Bartok's curator insight, February 2, 10:25 AM
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Why Human Experiences Are More Important Than Technology

Why Human Experiences Are More Important Than Technology | Curation, Social Business and Beyond | Scoop.it
Human experiences are still craved by us and important to us. Perhaps those who wish to automate more need to slow down for a while?
janlgordon's insight:

I selected this article from Curatti written by Bryan Kramer because it provides insights on how human experiences still rule over automation.

 

Understanding the human experience in the age of technology

 

Are You Relying Too Much on Automation?

 

We are experiencing new technological advances like never before. I agree that in order to reach your customers in the digital age you need to connect with them on a human level.

 

Kramer explains how to make meaningful connections and understand the balance of technology.

 

Here's what caught my attention:

 

  • We are able to keep in touch with our community even more today online, but we can easily miss personal contact through this. In person meetings are still the best way to reach people.

 

  • We are always on the hunt for more context and meaning. This is necessary to fully understand someone -- these subtleties are not possible with communication online.

 

  • With the rise of chatbots we can lose the art of persuasion. Humans still crave understanding, and knowing that your business is actively listening to them.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of TechCrunch.

 

Read full article here: http://ow.ly/S19n308vJjc

 

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Stephen Dale's curator insight, February 1, 5:11 AM
Technology can both help us and isolate us. Our interactions with others and the art of listening, talking and understanding are what make us human. We have to use our experience to decide how far we want technology to help us.
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What Persona Marketing Really Means

What Persona Marketing Really Means | Curation, Social Business and Beyond | Scoop.it
94% of people who embark on a buyer path, drop out at some point. Could persona marketing be one of the reasons for this?
janlgordon's insight:

I selected this article from Curatti written by Timothy (Tim) Hughes because it provides insights on how to best approach buyers through persona marketing.

 

Many potential customers do not make a purchase decision due to a lack of information and too much confusion about a product or service.

 

How Persona Marketing Affects Your Bottom Line

 

People respond when we listen and help solve their problems in a clear and effective way. I agree that businesses need to understand what their leads are looking for and why in order to better reach them.

 

Hughes explains what exactly persona marketing means from the customer's perspective.

 

Here's what caught my attention:

 

  • Selling today is about social -- this means that businesses need to connect with their audience and engage them in conversation. It's people who make decisions -- not companies.

 

  • Top performing sales agents use both research and social media to reach their prospects. These people are change makers and influencers who are looked up to as a trusted source.

 

  • It is not persona marketing that is to blame for a lack of interest. Businesses can mislead or confuse their potential customers through a lack of information and attention.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Lead/Featured Image: 123rf.

 

Read full article here: http://ow.ly/IgpI308oXi1

 

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The Power of Scarcity Marketing

The Power of Scarcity Marketing | Curation, Social Business and Beyond | Scoop.it
Scarcity Marketing is all around us. We see it in timed and “while supplies last” offers, in emails and on TV.  This article from Wade Harman shows how you can benefit from this method.  It is another in our “Great Articles You may have missed” series. Scarcity Marketing As a marketer, you don’t think in…
janlgordon's insight:

I selected this article from Curatti written by Wade Harman because it provides insights on compelling your audience to buy through the psychology of scarcity.

 

Consumers want to grab the next great product before it goes away.

 

How Scarcity Marketing Affects Buying Decisions

 

When products become a hot commodity online your customers will be more apt to make a purchase. I agree that understanding the psychology behind this can help your business leverage an effective marketing plan.

 

Harman explains the power behind this principle with the right methods to use.

 

Here's what caught my attention:

 

  • The first thing to discover is what makes your audience tick -- what are their needs and desires? Use social listening tools to discover their conversations and questions.

 

  • The fear of missing out is a powerful tool that businesses can take advantage of. When you limit something people tend to want it even more.

 

  • It is worthwhile to adjust your advertising message to show the benefits to your customers. Emphasize the opportunity they would be leaving behind if they don't take advantage of it.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Lead/Featured Image: Pixabay.

 

Read full article here: http://ow.ly/QWwl308k3rf

 

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John Paul Aguiar Interview in the First Curatti On Air Show

John Paul Aguiar Interview in the First Curatti On Air Show | Curation, Social Business and Beyond | Scoop.it
In our first Curatti On Air video, we chatted with the Blogger’s Blogger, John Paul Aguiar. The conversation was illuminating, as the heart of John’s Chunky System came from the one thing we can all identify with – lack of time! Except in John’s case, there was a health driver in there also. John…
janlgordon's insight:

In our first Curatti On Air video with Andy Capaloff and Cheryl Tan, we chatted with the Blogger’s Blogger, John Paul Aguiar. The conversation was illuminating, as the heart of John’s Chunky System came from the one thing we can all identify with – lack of time! Except in John’s case, there was a health driver in there also.

John Paul’s Story

John’s story is truly inspirational. Many who know him are aware that he had a kidney transplant. Perhaps fewer know that he actually had 2. These health issues landed him on disability, and it was his goal to no longer need those monthly checks. But it had to be something he could make happen from the comfort of his own home, at his own pace.

 

Not so uncommonly for online marketers, he tried his hand at Ebay selling, Multi-Level-Marketing and affiliate marketing. And he had sufficient success to indeed leave those disability checks behind. But he wanted more!

 

For John, the issue of using his time wisely was even more compelling than it is for most of the rest of us. He had to factor in whether he might have a day when he simply can’t work.

His Chunky System for tweeting is where he saved most of his time.

 

Watch the full video here: http://ow.ly/wpJn308cY0J

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Improve Your Marketing Strategy With These 12 Tools

Improve Your Marketing Strategy With These 12 Tools | Curation, Social Business and Beyond | Scoop.it
This article contains 4 helpful tools and resources around improving Marketing ROI, Social Media Marketing and improving business knowledge
janlgordon's insight:

I selected this article from Curatti written by Susan Gilbert because it shows you great tools to help create a successful marketing strategy.

 

Create more growth for your business with the right marketing tools.

 

12 Top Performing Marketing Resources

 

In order to improve your ROI and sales you need to have the right tools in place. I agree that in order to attract a larger audience it's important to take advantage of what's available.

 

Gilbert provides the best tools to help make your content go a lot farther with more conversions.

 

Here's what caught my attention:

 

  • Get your important projects done quickly and efficiently with Producteev. There is easy access to your customers' projects that can be shared with your team members.

 

  • Find the right content to share with your target market with SparksFly. This app helps you to follow the right people and topics that can be shared via email and on social media.

 

  • Monitor your brand as conversations and shares take place with Mention. Generate statistics and alerts in order to stay on track with your marketing performance.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/A7303088ufe

 

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janlgordon's comment, January 19, 10:58 AM
thank you @massimo facchinetti
Flores Marisol's curator insight, January 20, 9:55 AM
Great tools!
David Picard Roussel's curator insight, January 24, 10:15 AM

Did you tried those tool. Share your toughts!

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What's in Store for Social Media Marketing In 2017 & Beyond

What's in Store for Social Media Marketing In 2017 & Beyond | Curation, Social Business and Beyond | Scoop.it
After previously interviewing the likes of Sam Hurley and Timothy Hughes, Nazareth Qarbozian asks Jan about Social Media Marketing trends for 2017 & beyond
janlgordon's insight:

I selected this article from Curatti written by Nazareth Qarbozian because it provides insights on the future of social media marketing.

 

The world of technology is changing the way we strategize our marketing

 

How Social Media Will Change This Year and Beyond

 

Mobile technology and social media have both transformed the way we do business online. In this exclusive interview I cover what's in store for marketers.

 

Qarbozian asks about how companies will handle these new changes and what automation looks like today.

 

Here's what caught my attention:

 

  • While video is growing in importance content is still a vital component to building trust. It's best to focus on the pressing needs of your customers.

 

  • The days of automation and impersonal communication have now passed. Messages are now more tailored and customized for the audience.

 

  • As you stay on top of the latest trends and technology add influencers to that list. For example, Gen Z is a demographic growing in importance.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/VXnZ309c8L1

 

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Quality Beats Quantity for Social Media

Quality Beats Quantity for Social Media | Curation, Social Business and Beyond | Scoop.it
"How important is the follower count on your social media?". Hint: quality beats quantity, but there's more to it than that!
janlgordon's insight:

I selected this article from Curatti written by Jenn Herman because it provides a close look at the types of social media followers your business needs to have.

 

It's important to have a community that is invested in your brand.

 

The Importance of Quality Social Media Followers

 

While you can grow a large audience quickly this may not necessarily be a benefit to your influence online. I agree that is it better to focus on the quality of the follower and not the big numbers.

 

Herman explains how to attract authentic followers who are interested in what your business has to offer.

 

Here's what caught my attention:

 

  • The number of followers still matters if you want your content to be shared. They key is to have a targeted audience who will spread the word.

 

  • Instead of focusing on higher numbers produce quality content instead. Along with this provide great social customer service.

 

  • Set realistic goals on your social platform growth. For example, a ten percent increase each month. This is subject to fluctuations and changes as you monitor your accounts.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/gjZC3095h6x

 

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10 High Profile Influencer Marketers

10 High Profile Influencer Marketers | Curation, Social Business and Beyond | Scoop.it
Here are 10 high profile Influencer Marketing case studies. No, they aren't 'typical'. But there are lessons to be learned fro
janlgordon's insight:

I selected this article from Curatti written by Shane Barker because it provides information on successful influencer marketing case studies.

 

Learn from top marketers in your industry on how to build better influence online.

 

Understand How Influencers Reach an Audience

 

Brand building comes through generating trust with your community. I agree that you can glean a lot from the experts who already have a well established following.

 

Barker goes over influencers from various niches who have run a successful marketing campaign.

 

Here's what caught my attention:

 

  • Two different bloggers used sponsored posts to generate more sales and interest. They also offered incentives which further grew their website subscribers.

 

  • In order to gain trusted reviews from an online only company one business partnered with micro influencers to attract interested buyers. Readers were also given a coupon code for their next purchase.

 

  • A wine maker chose to hire a marketing agency to help generate a buzz about their products. Influencers included bloggers in their niche who could help spread the word.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/PWHS3091a7c

 

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Grow Your First 10000 Instagram Followers Organically

Grow Your First 10000 Instagram Followers Organically | Curation, Social Business and Beyond | Scoop.it
We all want more Instagram followers, right? InstaHeads can help you get your first 10000 Followers safely and organically
janlgordon's insight:

I selected this article from Curatti written by Alexandra Malis because it provides new insights into how to better grow your Instagram community.

 

It's important to use organic methods to expand your reach on Instagram.

 

Improve Your Following on Instagram

 

Mobile audiences are drawn to authenticity. I agree that you can improve you numbers substantially while avoiding using bots and jailbreaking methods.

 

Malis shows how to use a quality tool that will enable your business to attract authentic followers.

 

Here's what caught my attention:

 

  • Make your Instagram profile look appealing with professional tools and filters. Make sure your descriptions are clear with questions that engage the audience.

 

  • Look for content in your niche that is similar to yours. Then start interacting with like minded accounts as you discover the most frequently used hashtags for their posts.

 

  • Go beyond just liking photos on Instagram. Comments are an important part of your marketing strategy. Be careful not to cross over into a spammy conversation and be genuine in your approach.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/Ad60308WtBe

 

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Why Social Media IS NOT a Content Marketing Hub

Why Social Media IS NOT a Content Marketing Hub | Curation, Social Business and Beyond | Scoop.it
Content Marketing Hub
janlgordon's insight:

I selected this article from Curatti written by Michael Brenner because it provides insights on how to create a vibrant content marketing hub for your business.

 

Brands need to develop their own digital content platform before leveraging social media.

 

Why Social Media is About Distribution

 

A brand-owned content platform will build an audience more than just relying on social media. I agree that you can reach more people by effectively reaching your target market with the information they are seeking.

 

Brenner explains how to create your own branded hub in an authentic and simple way.

 

Here's what caught my attention:

 

  • Once you have established a regular destination for your brand as a go-to source then you will want to distribute that information to your social networks.

 

  • It's important to create a mission statement for your branded content. This will help you learn exactly who your target audience is and what topics they will be most interested in.

 

  • Put on the mindset of being your own publisher. Make it easy for your readers to find the content they are looking for with clear categories and topics.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/LjmA308PcKP

 

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malek's curator insight, February 9, 1:35 PM

Content first, then leveraging social

Lívia Gusmão's curator insight, February 10, 6:53 AM
Este artigo traz o que nós, da Conteudoria, defendemos, mesmo que nadando contra a maré: mídia social é local de distribuição de conteúdo, e não fonte de marketing de conteúdo. 

O autor traz muitos dados de pesquisas e, entre eles, a curta vida útil de um tweet - de 30 minutos a menos de uma hora. Então, como nós, da Conteudoria, fazemos um artigo reverberar por 3 meses e ainda o "ressuscitamos" meses depois de sua publicação (quando pertinente)? 

Nossa estratégia de distribuição é que garante o sucesso da produção de conteúdo, também estrategicamente relevante. 

Em breve, trarei um artigo ao nosso site sobre o assunto. Enquanto isso, recomendo este excelente post!
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Choose the Right Social Customer Service Platform

Choose the Right Social Customer Service Platform | Curation, Social Business and Beyond | Scoop.it
Choosing the right Social Customer Service platform for your business is one of the latest steps of your overall strategy. Learn about the main features.
janlgordon's insight:

I selected this article from Curatti written by Paolo Fabrizio because it explains how to choose the right platform to handle customer service through social media.

 

Interacting with your customers takes attention to all digital channels where they are active.

 

Establish a Successful Social Customer Service System

 

Being attentive and involved with your customers is the key to growth and trust in your business. I agree that you can better provide for them by choosing the right management system.

 

Fabrizio shows you several ways to improve your customer service on social media with the right platform.

 

Here's what caught my attention:

 

  • Create a plan of action before choosing a platform. This enables your business to make the right decisions at the right time -- especially when a team is involved.

 

  • When looking at various services you will want to take a look at their capabilities. This includes omni-channel support, in-depth analytics, and whether is it fully scalable.

 

  • There are a few things that are essential when choosing a social customer service platform. Things such as CRM integration, tasks allocation, sentiment interactions tracking, and more.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Unplash.com.

 

Read full article here: http://ow.ly/gVWd308Ky9M

 

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The Rise of Independent Entrepreneurship

The Rise of Independent Entrepreneurship | Curation, Social Business and Beyond | Scoop.it
Today, from self-employed to the sharing economy, and the service industries which support them, there is a real boom in entrepreneurship
janlgordon's insight:

I selected this article from Curatti written by Raymond Morin because it explains the growing trend of young entrepreneurs.

 

How Generation C is having a big impact on starting a new business online.

 

The Rise of the Independent Entrepreneur

 

Small business owners are on the rise, especially in North America. I agree that this raises new opportunities as entrepreneurship continues to grow.

 

Morin explains the impact of the Generation C business owner on our society and corporations.

 

Here's what caught my attention:

 

  • In the United States freelance workers have increased over the last decade. The self employed accounted for 30 percent of the workforce according to US Census Data.

 

  • The realm of entrepreneurship is currently dominated by millennials under the age of 35. Young baby boomers are jumping on this bandwagon and mimicking their successes.

 

  • As the younger generation has grown older and started families the need for flexible schedules and less commuting has increased.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/p27H308Dbkp

 

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Improve Your Customer Service in 10 Steps

Improve Your Customer Service in 10 Steps | Curation, Social Business and Beyond | Scoop.it
Customer Service is set to become even more important as the number of small business options consumers will have, continues to explode
janlgordon's insight:

I selected this article from Curatti written by Martin Shervington because it explains how to successfully connect with your customers.

 

True marketing today is based on customer service online

 

Bring More to Your Clients

 

Being active and involved with your customers is the key to growth in sales. I agree that your business can better provide for them by staying on top of questions and feedback.

 

Shervington shows you several ways to improve your customer service strategy through relationship building.

 

Here's what caught my attention:

 

  • When using social listening your business will need to pay attention to both the facts and the emotions of your community in order to be effective in meeting their needs.

 

  • Evaluate your current sales process and how you are following up with your customers. Find out what results this is producing -- more than likely this can be improved upon.

 

  • If your company includes a team or employees make use of their knowledge and expertise. This provides a friendly atmosphere for your clients.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/Q9bV308yFKA

 

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Keyword Research for Content (Part 1)

Keyword Research for Content (Part 1) | Curation, Social Business and Beyond | Scoop.it
This is the first of a 3-part article, each of which is illustrated with an in-depth infographic. Part 1 is on Keyword Research
janlgordon's insight:

I selected this article from Curatti written by Ruchika Sharma
 because it provides insights on how to improve your content with keyword research.

 

Create a monthly action plan for your articles with the right keywords.

 

How to Use Keywords Effectively

 

Content should be made for your target audience. I agree that you can reach more people by conducting research to discover the most applicable topics.

 

Sharma explains the basics of content planning through keyword research.

 

Here's what caught my attention:

 

  • Narrow down your focus to ten keywords that you would like to see ranked high on Google. Take a look at what is already showing up in the #1 spot.

 

  • Go to Google and research titles, descriptions, and H1 tags. This will give you insights into your competitors' rankings and which organic keywords they are using.

 

  • After conducting research you should have at least 50 keywords on your list for your brand. The next step is to formulate long tail words that fit your niche and copy.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/lca9308qPhB

 

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Didier C Touboul's curator insight, January 31, 11:55 AM
Basics for SEO, the right keyword selection
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Is Your Website In Need of an Update?

Is Your Website In Need of an Update? | Curation, Social Business and Beyond | Scoop.it
If a website does not meet certain user-friendly standards, visitors will have no problem clicking away. Here are 3 areas yours may need improvement in
janlgordon's insight:

I selected this article from Curatti written by Avinash Nair
 because it provides the latest information to bring your website up to date.

 

Three ways you can improve your website design

 

Top Reasons to Update a Website

 

Every second a new website is born on the Internet. I agree that knowing what needs to be fixed is the first step to rebuilding a presence that your visitors will love.

 

Nair goes over the what to look for when assessing your business's most important online real estate.

 

Here's what caught my attention:

 

  • If your traffic is declining this could be due to an outdated design. If it was created years ago it can appear to be sloppy and won't get the attention it deserves.

 

  • We are well into the mobile purchase age, and this means all websites should be responsive or fall behind. It's important to be recognized on all devices.

 

  • The general rule of thumb is for a website to load in two seconds or less. Anything longer than this can turn a visitor away quickly. One of the top culprits are images that are not optimized properly.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/q8iE308mnNT

 

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janlgordon's comment, January 26, 11:04 AM
thanks @massimo facchinetti
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4 Tools That Will Give Your SEO a Boost

4 Tools That Will Give Your SEO a Boost | Curation, Social Business and Beyond | Scoop.it
If you type "SEO Tools" in Google, the results can be overwhelming. So I want to show you some of the best SEO tools on the market.
janlgordon's insight:

I selected this article from Curatti written by Ashley Faulkes
 because it shows you how to take your SEO strategy to the next level.

 

Four of the best tools to help your best get seen on the web.

 

4 Top SEO Tools

 

In order to gain more visibility online you need to have the right resources. I agree that honing in on a few gems will greatly improve your marketing efforts.

 

Faulkes provides 4 tools you can use to improve your SEO strategy.

 

Here's what caught my attention:

 

  • If you are wondering where your pages and posts are ranking on Google then you will want to try Rank Scanner. Find out what position your website is on with to up to 30 keywords.

 

  • Finding the right keywords for your business is still an important element for search ranking. KWFinder helps you save time and be ahead of the competition with in-depth analysis.

 

  • If you are familiar with Neil Patel then you will enjoy using his free SEO Website Analyzer tool. Just enter your URL and get a detailed report of how your website performs online.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/fE1c308hXLF

 

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janlgordon's comment, January 24, 8:29 PM
thanks @massimo facchinetti
Tentronix NZ's curator insight, January 27, 4:42 AM
Good tools for enhancing your SEO, especially Niel Patels' SEO analyser that is free of cost and most comprehensive.
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Don't Be a Victim of Content Theft

Don't Be a Victim of Content Theft | Curation, Social Business and Beyond | Scoop.it
Your content may have been used without attribution or your permission. Read here to identify if you are a victim of Content Theft and how to prevent it
janlgordon's insight:

I selected this article from Curatti written by Shelly Kramer because it explains how to find out whether your brand's content has been hijacked.

 

Protect your valuable blog posts from piracy.

 

How to Stop Content Theft

 

As a business it's important to know whether your hard work is being used in an unethical manner. I agree that it's important to find out whether your content is being used in order to preserve your brand reputation.

 

Kramer shows how to gather the right information on your blog posts in order to protect them.

 

Here's what caught my attention:

 

  • The Internet makes it easy to steal content in an age of curation. It's okay to do if you get permission and leave an attribution.

 

  • In order to find out whether your articles are being used by someone else you can use some handy tools. Google Alerts and Copyscape are two good ones to start with.

 

  • You can prevent content theft if you are using WordPress with various plugins like Copyright Notice and Yoast SEO. Alternatively you can hire a professional to set up safety measures for you.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/e0lP308aWjW

 

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Stephen Dale's curator insight, January 22, 6:45 AM
Having been a victim of content theft and plagiarism, this article provides some useful and practical tips on what to do if you are the victim, and how you can potentially prevent it happening to you.
Patryk Kaźmierski's curator insight, January 25, 5:39 AM

Artykuł o tym jak zapobiegać kradzieży contentu.