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The Power of Being Unplugged

The Power of  Being Unplugged | Curation, Social Business and Beyond | Scoop.it

I was especially drawn to this post by Ryan Hanley

because I identified with him and also had a similiar experience while being away this weekend.

 

(I seem to be having a problem with hyperlinks today, please excuse that - I didn't want to let that stop me from sharing this article with you because I know many of you are having similiar feelings  and may possibly benefit from the books he read or his revelations) 

 

Excerpt:

 

"Heaven on earth. No phone calls… No voicemails… No emails… No Facebook updates… No comments to reply to…Nothing. I literally felt my body and mind unwind. I felt it. The Noise"

 

"At a certain point even the good intention of consuming the content of thought-leaders just becomes noise".

 

"Now we should be focusing on which social network?"

 

"What’s that new SEO technique?"

 

"It’s important content that very talented people spent good time creating…

 

…but stuffed together, it’s noise"

 

While being unplugged, Ryan read two books,  Poke the Box by Seth Godin and The War of Art by Steven Pressfield. I'm going to share some of his takeaways: 

 

"Poke the Box" by Seth Godin

 

*Human nature is to need a map. If you’re brave enough to draw one, people will follow.”

 

"I define anxiety as experiencing failure in advance…and if you have anxiety about initiating a project, then of course you will associate risk with failure"

 

“If you have quality and they have quality and that’s all either of you offers, then you’re selling a commodity, and I’ll take cheap, please.”

 

The War of Art by Steve Pressfield:

 

"Resistance is what whispers in our ear that no one cares about our blog"

 

"Resistance is the fear that lives inside us all helping us to NOT become what we were meant to be".

 

Ryan's revelation and I absolutely agree with him:

 

"The best part of being unplugged is having an open mind"

 

Jan Gordon - My commentary:

 

When you're unplugged, you're able to focus, read good books like these, be receptive, really hear what people are saying.  Timing is everything,  when you're able to absorb a new idea, a thought, "when the pupil is ready the teacher appears" unplugging lets you hear your own noises, get back to yourself, something that pops out at you in this moment may even be a life changing experience. I have more to say about this in the near future.......

 

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Improve Your Content Marketing With a Strong Brand Image

Improve Your Content Marketing With a Strong Brand Image | Curation, Social Business and Beyond | Scoop.it
Brand image can be roughly explained as your brand’s personality. As with everything else in marketing, brand image can’t be built in
janlgordon's insight:

I selected this article from Curatti written by Avinash Nair because it explains how to build a strong brand presence that stands out from the rest.

 

Improve your business's content strategy with a strong presentation of what you represent.

 

How Your Brand Image Can Improve Your Content Marketing

 

As a business it's important that your audience can identify and relate to you. I agree that in order to be effective in reaching them through content you should complement your blog with a memorable and clear image.

 

Nair shows how branding relates to content marketing with examples from eye-catching brands.

 

Here's what caught my attention:

 

  • Carry over your brand image on your social media posts. For example, Wolverine boots posts work related Facebook posts and descriptions that fit the image of their company.

 

  • Your blog should clearly reflect what your business is about and be a mirror image of your brand. Write articles that are relative to your message with niche topics.

 

  • Use the same logo and themes in your emails. Incorporate storytelling content to project your brand's image and draw in your readers.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/b7gM304FHAg

 

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janlgordon's comment, Today, 10:40 AM
Thank you @steve batchelder :-)
janlgordon's comment, Today, 11:55 AM
Thank you @oconnorandkelly & @massimo facchinetti :-)
janlgordon's comment, Today, 3:03 PM
Thank you Os Ishmael :-)
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The Power of Video Marketing for Business

The Power of Video Marketing for Business | Curation, Social Business and Beyond | Scoop.it
Video is no longer and up-and-coming marketing tactic. It's here, and more and more businesses are using its power to create more influence for their brands
janlgordon's insight:

I selected this article from Curatti written by Dustin Ford because it provides insight into the power of video for business marketing.

 

Add video to your marketing mix for more influence and visibility.

 

How Video Marketing Can Build Your Brand

 

The new calling card for business is video in today's marketing world. I agree that it is a vital component to growth and building an audience.

 

Ford explains the benefits of adding video to your marketing mix along with best practices.

 

Here's what caught my attention:

 

  • One of the biggest advantages of video is that it is widely available to both desktop and mobile users. This is especially true with the younger demographics.

 

  • You can reach out to your audience in a whole new way with video by appealing to their emotions. This helps you go beyond pictures and text in a compelling way.

 

  • By adding video your business will appear more credible and trustworthy to customers and leads. People want to interact with brands and feel that they are on the same level.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123RF.

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Read full article here: http://ow.ly/qd5a304AsKD

 

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janlgordon's comment, September 27, 10:38 AM
Thank you @Sanjay Joshi :-)
janlgordon's comment, September 27, 4:26 PM
Thank you @Monica S Mcfeeters @BSN & @Daniel Gonzales :-)
janlgordon's comment, September 28, 10:42 AM
Thank you @Ulises La Roca @Dara Lin @Anna & @Ricard Lloria :-)
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Give Your Instagram Following a Boost

Give Your Instagram Following a Boost | Curation, Social Business and Beyond | Scoop.it
Instagram offers unprecedented untapped potential for any business. Follow along and I'll share 5 ways to skyrocket your following in less than a week
janlgordon's insight:

I selected this article from Curatti written by Ivan Temelkov because it provides self-tested recommendations on improving your mobile strategy using Instagram.

 

If your business has not added visual marketing to your mix yet you will want to consider tapping to this popular mobile social network.

 

Grow Your Community with Instagram

 

Audiences are naturally drawn to visual stories. I agree that you can reach more people by engaging on mobile in a fun and compelling way.

 

Temelkov shows 5 ways to get the most out of Instagram after running his own experiments.

 

Here's what caught my attention:

 

  • Take advantage of the new Instagram business profile. This is a great way to market your products or services while adding more measurement and monetization to your account.

 

  • Use video to build your audience. This will improve your followers and engagement as well as personalize your brand.

 

  • Know when your followers are active online and post accordingly. Publish during peak times after checking out your analytics to find out when the most engagement is taking place.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/eCsl304tD0x

 

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janlgordon's comment, September 26, 3:49 PM
Thank you @Marco Favero & @Dejan Nikolic :-)
janlgordon's comment, September 27, 10:39 AM
Thank you @James Boss :-)
janlgordon's comment, Today, 10:41 AM
Thank you @Escarlet Vidal & @Skylly_W :-)
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Increase Your Facebook Ads Revenue

Increase Your Facebook Ads Revenue | Curation, Social Business and Beyond | Scoop.it
Facebook ads are not only a great way to grow your business Page -- they also can help improve your website traffic and conversion rates.
janlgordon's insight:

I selected this article from Curatti written by Susan Gilbert because it explains how to increase your subscribers and conversions through Facebook advertising.

 

You can remind your prospects about what you have to offer directly through their Facebook account.

 

Remarket Your Social Ads For More Sales

 

By using Facebook Pixel and Custom Audiences your business can directly target ready buyers. I agree that these features can help improve your conversion rates and bring more visibility to your website.

 

Gilbert shows how to target the right market through Facebook's unique advertising platform.

 

Here's what caught my attention:

 

  • Your ads can now be displayed to your readers in several ways. This includes being able to track your ad performance, bidding for conversions through Facebook pixel, and placing your products or services in front of your interested visitors.

 

  • The more narrow your focus is within your target market the better results you will achieve. Instead of mass marketing to a larger group drill down to a specific segment.

 

  • Facebook retargeting can help your business retain its website visitors. Because they are familiar with your brand they will be more likely to make a purchase.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Pixabay.

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Read full article here: http://ow.ly/iisM304oIq5

 

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janlgordon's comment, September 21, 8:55 PM
Thank you @malek :-)
janlgordon's comment, September 22, 10:36 AM
Thank you @Ricard Lloria & @Skylly_W :-)
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Transform Your Marketing With Consumer Intent

Transform Your Marketing With Consumer Intent | Curation, Social Business and Beyond | Scoop.it
Understanding the difference between intent-driven and goal-driven behaviors allows for deeper levels of understanding buyers (customers)
janlgordon's insight:

I selected this article from Curatti written by Tony Zambito because it reveals how to communicate more effectively with your target market.

 

Understanding the difference between the intent and goals of consumers can help improve your connections.

 

Tap Into User Buyer Behavior for More Sales

 

Effective online engagement and design stems from knowledge of the psychology of your potential buyers. I agree that in order to know why people make a purchase a business should find out the initial goals versus why they decided to buy.

 

Zambito explains the difference between intent and goals in mapping out the buyer's journey.

 

Here's what caught my attention:

 

  • Organizations should understand the intent behind a buyer's actions. This allows for better communication and builds trust.

 

  • Research into buyer persona is essential to solving the communication breakdown problem. This provides the goal-directed behaviors of consumers.

 

  • Transformation in marketing is a growing concern for both CMOs and CEOs. That is why it is important to find out what your buyers are trying to accomplish.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/q3QR304i9oT

 

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janlgordon's comment, September 19, 5:45 PM
Thank you Os Ishmael :-)
janlgordon's comment, September 20, 10:39 AM
Thank you @Ricard Lloria & @malek :-)
janlgordon's comment, September 23, 10:42 AM
Thank you @Dara Lin :-)
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Avoiding Too Much Hype in Your Business Bio

Avoiding Too Much Hype in Your Business Bio | Curation, Social Business and Beyond | Scoop.it
As the increase in content creation continues unabated, over-hyping and over-labeling has kept pace. And these only increase the overwhelm many experience.
janlgordon's insight:

I selected this article from Curatti written by Andy Capaloff because it provides insight on how to approach your audience in a truthful and authentic way.

 

Reach more prospects with a humble approach and relatable message.

 

How to Avoid Too Much Hype for Your Brand

 

It's important to carefully consider what to include in your description and business bio. I agree that it's better to build your authority and learn from the leaders in your industry before jumping into a hot new trend as an expert.

 

Capaloff explains the difference between over and under-selling and what this means for your business post Web 2.0.

 

Here's what caught my attention:

 

  • You don't need to seize every hot topic that is out there. Leave that to the leading authority influencers in your industry.

 

  • Avoid the temptation to over-label such as using the phrase Web 5.0. There's still much to learn from what already is trending.

 

  • Does your message attract your readers or does it go into their junk mail folder? Make sure your brand reputation supports your claims.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/qeOX304dGTl

 

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janlgordon's comment, September 15, 10:40 AM
Thank you @massimo facchinetti :-)
janlgordon's comment, September 16, 10:37 AM
Thank you @Mark E. Deschaine, PhD :-)
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Improve Your Social Customer Service with Empathy

Improve Your Social Customer Service with Empathy | Curation, Social Business and Beyond | Scoop.it
Empathy is a powerful tool to attract and retain customers especially in Social Customer Service. In this post an interesting case study to learn from.
janlgordon's insight:

I selected this article from Curatti written by Paolo Fabrizio because it explains how to overcome sales objections by understanding your prospect's emotions.

 

In order to win over your customers they need to know that your business understands their needs and desires.

 

Use Empathy to Generate More Sales

 

Minimizing the distance between you and your customers takes research and understanding empathy techniques. I agree that both you and your team need to fully represent your brand in a meaningful way.

 

Fabrizio shows you several ways to make a better connection with your leads in order to convert them into a paying customer.

 

Here's what caught my attention:

 

  • Take a step back and think before replying on social media to your customers. Get to know what their purpose is and how to best approach the issue at hand.

 

  • People put their trust in individuals first before they do in brands. Your business can build a strong following in order to overcome this.

 

  • Empathy does not happen by accident. It's up to a business to empower their team and have a clear policy and focus to follow.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/WUs93048XNg

 

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janlgordon's comment, September 14, 10:40 AM
Thank you @Stan Smith & @Justin Covert :-)
The Twinkie Awards's curator insight, September 14, 2:45 PM
Share your insight
janlgordon's comment, September 14, 3:00 PM
Thank you The Twinkie Awards :-)
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Increase Your Traffic Through Guest Blogging

Increase Your Traffic Through Guest Blogging | Curation, Social Business and Beyond | Scoop.it
The key to building traffic is to take advantage of someone else’s traffic first. And that is where guest blogging come
janlgordon's insight:

I selected this article from Curatti written by John Jantsch because it provides insight into how to take advantage of someone else's traffic in order to build yours.

 

If you would like to improve the amount of visitors to your website you need the help of other well-established blogs.

 

Use Guest Blogging to Drive More Website Traffic

 

Building a blog can be a slow, uphill climb when it comes to building your audience. I agree that in order to establish credibility and increase your traffic you should approach other blogs for writing opportunities.

 

Jantsch explains how to get started as an on-going blog contributor and spread the word on your content.

 

Here's what caught my attention:

 

  • Give away a valuable eBook when approaching bloggers. This can be used for their audience as well as building your brand image.

 

  • Begin with smaller websites within your niche before approaching the influencers. Eventually you will make a name for yourself and open new doors of opportunity.

 

  • Hire a good contributing writer for your own blog. This can help spread the word on your content as well as create a solid reputation for your business an an authority in your niche.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/zR7E30426VW

 

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janlgordon's comment, September 12, 10:37 AM
Thank you @Pantelis Chiotellis :-)
janlgordon's comment, September 13, 10:37 AM
Thank you @Birte Heidkamp :-)
janlgordon's comment, September 13, 4:39 PM
Thank you @Pantelis Chiotellis :-)
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Retain Your Website Visitors For More Sales

Retain Your Website Visitors For More Sales | Curation, Social Business and Beyond | Scoop.it
There are many reasons why a business may not able to capture leads -- one of the biggest being a lack of appealing visual content in their website
janlgordon's insight:

I selected this article from Curatti written by Susan Gilbert because it provides tips on how to use visual content to improve your website subscribers.

 

Use catchy graphics tailored to your audience to compel them to want to know more about your business.

 

Turn Visitors Into Subscribers With Visual Icons

 

It just takes a few seconds for a potential customer to decide whether they want to leave or stay once they arrive at a website. I agree that appealing content that captures their attention can compel them to want to know more.

 

Gilbert shows how different graphic styles can work on your business website depending on your niche.

 

Here's what caught my attention:

 

  • A boring layout can turn visitors away -- especially on mobile. The less text the better with images or videos that stand out on a responsive website.

 

  • Make a new feature or product stand out right away. This will peak your potential customer's interest and compel them to want to know more.

 

  • Take advantage interactive technology and put your visitors into the driver's seat. Your website could include maps, games, and more -- this is a good way for them to personally experience your company.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Pixabay.

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Read full article here: http://ow.ly/GQdI303XYGj

 

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janlgordon's comment, September 7, 11:42 PM
Thank you @Dara Lin :-)
janlgordon's comment, September 8, 10:40 AM
Thank you @Ricard Lloria :-)
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10 Steps to Becoming a Successful Entrepreneur

10 Steps to Becoming a Successful Entrepreneur | Curation, Social Business and Beyond | Scoop.it
If you classify yourself as a modern entrepreneur, get strapped in for the journey ahead. Here are 10 things you should know, to help you along your way
janlgordon's insight:

I selected this article from Curatti written by Ivan Temelkov because it provides recommendations on how to be successful as an entrepreneur.

 

Using the right methods to become a great modern business owner.

 

Entrepreneurship Takes Knowledge and Action

 

There are many who call themselves entrepreneurs on the Internet today. I agree that in order to stand out from the rest you need to take the right action steps that help you move forward.

 

Temelkov shows several ways business owners can become successful in their niche.

 

Here's what caught my attention:

 

  • Take action and don't just talk about doing your job. Choose to react less and put your best foot forward with your prospects and customers.

 

  • Have a clear understanding of your goals and objectives. This takes discipline, which leads to a pattern of consistency.

 

  • Don't be afraid of failure -- it happens to all entrepreneurs. Instead, learn from your mistakes and if necessary acknowledge them to your customers and those you are working with.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/mkfg303OgAb

 

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Grow Your Business With Strategy & Tactics

Grow Your Business With Strategy & Tactics | Curation, Social Business and Beyond | Scoop.it
Do you know the difference between strategy and tactics when creating a goal plan for your business? Read on to find ou
janlgordon's insight:

I selected this article from Curatti written by Susan Gilbert because it explains how strategy and tactics work together to better meet your goals.

 

Successfully implement your business goals daily.

 

It Takes Both Strategy and Tactics to Make a Plan Work

 

In order to grow your business you need to have a clear plan of action in place. I agree that understanding how to set a single focus with a step-by-step tactical plan that will move you forward faster and with more clarity.

 

Gilbert explains the difference between strategy and tactics and how to be successful with each.

 

Here's what caught my attention:

 

  • Map out an outline of what you want your business to achieve. If you have a team involve them in coming up with the daily tasks to accomplish your goal. Solopreneurs and small business owners can track their tactics on a spreadsheet or with helpful software and apps.

 

  • Be aware of the realities of your company and don't take on more than you can handle. Write down any obstacles or challenges you might face in your planning process.

 

  • Decide exactly how to reach your target market with the right message. Take advantage of new technology and mobile apps to move your strategy forward.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Pixabay.

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Read full article here: http://ow.ly/QHOr303JYyB

 

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janlgordon's comment, September 2, 10:39 AM
Thank you @Dara Lin :-)
janlgordon's comment, September 3, 11:13 AM
Thank you @Negotei Elena :-)
janlgordon's comment, September 5, 2:41 AM
Thank you @Negotei Elena & @Anna :-)
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Challenging Big Business Through Innovation

Challenging Big Business Through Innovation | Curation, Social Business and Beyond | Scoop.it
In the age of digital innovation and transformation, small companies have burst out of the gate to disrupt traditional busines
janlgordon's insight:

I selected this article from Curatti written by Daniel Newman because it discusses how both innovation and speed can lead to business success.

 

Grow your business with technology while adapting quickly to change.

 

How Innovation Can Propel Your Company

 

Small businesses can grow faster than large corporations simply by engaging in the latest technologies and responding to a changing market. I agree that in order to expedite your growth your company should stay ahead of the competition through adaptation and innovation.

 

Newman explains how to cultivate forward thinking and take advantage of the latest trends.

 

Here's what caught my attention:

 

  • Small companies can have an advantage over large corporations by being able to change direction quickly. As a result they can formulate new business models in order to move ahead quickly.

 

  • Make creativity a building block in your business. Encourage new ideas and offer availability to new technologies.

 

  • People love to support smaller businesses over large companies. This will continue to challenge corporations to do better in appealing to consumers.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of The Geek Whisperers.

 

Read full article here: http://ow.ly/Rklv303Fr7y

 

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janlgordon's comment, August 29, 8:09 PM
Thank you @Level343 :-)
janlgordon's comment, August 30, 10:38 AM
Thank you @Ricard Lloria :-)
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Tap into User Insights for Better Content Creation

Tap into User Insights for Better Content Creation | Curation, Social Business and Beyond | Scoop.it
Your customers are telling you more than you can ever begin to imagine. Listening to what users are saying and hearing them are two different things
janlgordon's insight:

I selected this article from Curatti written by Avinash Nair because it explains how to better understand your customer's needs and desires based on their responses.

 

Improve your content with better user insights.

 

Research Your Community's Behavior for Better Blogging Results

 

As a business it's important to know why your audience is responding and to what. I agree that in order to be effective in reaching them through content you should gain more knowledge of their emotional triggers.

 

Nair shows how to gather the right information on your community in order to create a targeted message.

 

Here's what caught my attention:

 

  • User analytics are important in finding out what your users want. By taking a look at your website, email, and blog post data you can create meaningful content.

 

  • Your social networks offer information on the intent of your community. Use social monitoring tools to track conversations and learn more about what your fans and followers are seeking.

 

  • Pay close attention to customer reviews and complaints online. Negative feedback isn't the problem -- a lack of response is.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/MLUO303yFjL

 

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janlgordon's comment, August 25, 2:10 PM
Thank you @steve batchelder & @John van den Brink :-)
janlgordon's comment, August 25, 9:33 PM
Thank you @malek & The Twinkie Awards :-)
janlgordon's comment, August 26, 10:46 AM
Thank you @Anna @Ricard Lloria @Skylly_W & @massimo facchinetti :-)
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Use Digital Product Announcements to Build a Buzz

Use Digital Product Announcements to Build a Buzz | Curation, Social Business and Beyond | Scoop.it
When planning a new product announcement, create buzz with your already loyal audience. Give your audience something that can actually benefi
janlgordon's insight:

I selected this article from Curatti written by Susan Gilbert because it explains how to increase your sales and conversions through digital product announcements.

 

Place your brand on the forefront of your prospects' minds through strategic product announcements.

 

Increase Business Sales with Digital Product Announcements

 

If you have a pre-release or a brand new product launch you can build a buzz by getting the word out on your website and on social media. I agree that this will help your business stand out from the rest.

 

Gilbert explains different methods of creating visibility for your digital launch for the most success.

 

Here's what caught my attention:

 

  • Create awareness through targeted videos and Facebook advertising. Frequently update your community to hold their interest.

 

  • Include helpful free tips and ideas that are of value to your readers. You have a limited window of opportunity and this is a great way to draw attention to your product.

 

  • Share your message to the top social networks that your community is most active on. Instagram in particular can be a great place to garner more views and shares.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123RF.

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Read full article here: http://ow.ly/w6VL304COiL

 

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janlgordon's comment, Today, 10:40 AM
Thank you @Ricard Lloria & @Stan Smith :-)
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What It Takes to Make Influencer Marketing Successful

What It Takes to Make Influencer Marketing Successful | Curation, Social Business and Beyond | Scoop.it
There are so many articles on Influencer Marketing. Most make it seem so very easy. Can it really be that easy? Of course not! Click here to find out why
janlgordon's insight:

I selected this article from Curatti written by Andy Capaloff because it provides insight on what influencer marketing is.

 

How to understand the basics of connecting with leaders in your industry.

 

Influencer Marketing and Relationship Building for Your Brand

 

The influencer today is a spokesperson for your business. I agree that in order to be successful in building a buzz you need to fully understand how this works.

 

Capaloff goes over the basics of creating a trusted image and shows what the exact elements are of building influence.

 

Here's what caught my attention:

 

  • Smart consumers trust leaders in your industry. These authoritative people are well-known in publications and on top blogs.

 

  • Contact influencers after you have something that has benefitted them. These people are usually very busy and there is not a guarantee that they will support your business if you do not have a relationship with them.

 

  • Reach out in a positive way and build your brand  relationships organically. This should be based on transparency without an ulterior motive.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/3IhJ304vYSK

 

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janlgordon's comment, September 26, 3:49 PM
Thank you @BSN :-)
janlgordon's comment, September 27, 10:38 AM
Thank you @Stan Smith @Helaina Berry @Anna @Ricard Lloria & @Jenne :-)
janlgordon's comment, September 28, 10:43 AM
Thank you @Ulises La Roca :-)
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 The Biggest Content Marketing Challenges of Today

 The Biggest Content Marketing Challenges of Today | Curation, Social Business and Beyond | Scoop.it
In this article, Shelly breaks down the state of content marketing today and examine some of the biggest content challenges
janlgordon's insight:

I selected this article from Curatti written by Shelly Kramer because it explains how to better understand the state of content marketing today.

 

In order to meet the expectations of your audience you need to know the right way to attract, retain and engage them.

 

The Latest Changes in Content Marketing

 

Very few B2B marketers report that their content strategy is reaching its full potential. I agree that businesses need to fully understand the underlying problem in order to be effective.

 

Kramer shows us the different challenges business are facing when it comes to producing great content.

 

Here's what caught my attention:

 

  • Map your content according to the stage in the buyer's journey. Find out what's relevant during the awareness phase.

 

  • Know how to measure the performance of your content. Find the right help, tools and resources to produce the best results.

 

  • Credibility is important for both executives and the writers of your blog. This needs to be earned through helpful, quality articles with fresh information.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf

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Read full article here: http://ow.ly/hrn5304ruxh

 

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janlgordon's comment, September 26, 3:49 PM
Thank you @David Ruals :-)
janlgordon's comment, September 27, 4:27 PM
Thank you @Helaina Berry :-)
janlgordon's comment, September 28, 10:43 AM
Thank you @Anna :-)
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Attract More Blog Readers With These 14 Steps

Attract More Blog Readers With These 14 Steps | Curation, Social Business and Beyond | Scoop.it

"You put all your heart and soul into writing posts on your blog, and yet it seems you get hardly any readers."

janlgordon's insight:

I selected this article from Curatti written by Alice Elliott because it shows how to bring more interest to your content with the right targeted reader focus.

 

Write content that your audience flocks to.

 

Improve Your Blog Posts By Offering What Your Readers Want

 

Meaningful content that appeals the needs of your readers will go a lot farther than just attracting visitors. I agree that creating an ideal reader profile and writing out of that will garner more attention.

 

Elliot shows how your blog can effectively reach your community in an authentic way.

 

Here's what caught my attention:

 

  • Find out whether your articles are helpful to your readers. Will the information actually make a difference in their lives?

 

  • Bring humanity into your posts by telling a story. This is something readers can relate to and creates a sense of community.

 

  • Interact with other blogs in your niche and leave meaningful comments. This will bring attention to your blog and attract more readers who have a similar interest.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

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Read full article here: http://ow.ly/NzCb304n6yt

 

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janlgordon's comment, September 20, 10:39 AM
Thank you @massimo facchinetti :-)
janlgordon's comment, September 20, 3:14 PM
Thank you @Fretz Genosa :-)
janlgordon's comment, September 21, 10:42 AM
Thank you @Ricard Lloria & @Stan Smith :-)
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Improve Your Mobile Centricity With These 7 Components

Improve Your Mobile Centricity With These 7 Components | Curation, Social Business and Beyond | Scoop.it
Our day-to-day lives have become increasingly mobile-centric. Everything that we do as consumers revolves around mobile technology.
janlgordon's insight:

I selected this article from Curatti written by Ivan Temelkov because it shows the importance of companies embracing the new mobile-driven world.

 

Our lives are run mostly from our mobile devices -- this is especially true for business sales.

 

Understanding How to Harness Mobile Trends

 

Next to the Internet using a smart phone or tablet is the most common way we look for information and make purchases. I agree that in order to be successful as a business owner we need to embrace the idea of a mobile-centric audience.

 

Temelkov explains 7 components of the mobile web and how to best optimize for this growing technology.

 

Here's what caught my attention:

 

  • Make sure your popups are mobile responsive. These can be a turnoff for visitors if not well presented. It's important to keep these seamless and clear.

 

  • Readability is one of the most important factors on a mobile website. Certain fonts are not compatible with smart devices and so you will want to keep this mind mind when choosing a design.

 

  • Keep the content presentation uniform. Everything should compliment the main branded image and should flow easily from page to page.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/Ehmf304g2Fi

 

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janlgordon's comment, September 16, 12:01 PM
Thank you @John van den Brink :-)
janlgordon's comment, September 17, 11:07 AM
Thank you @steve batchelder & @Ricard Lloria :-)
janlgordon's comment, September 19, 10:38 AM
Thank you @Stan Smith :-)
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Use Website Retargeting to Increase Your Business Sales

Use Website Retargeting to Increase Your Business Sales | Curation, Social Business and Beyond | Scoop.it
Your website should be a lead generating magnet in addition to your online marketing efforts. One way to achieve this is through retargeting. Wikipedia defines this as “targeted to consumers based on their previous Internet actions.” After installing a snippet of code on your website, targeted ads featuring your company will appear as your audience …
janlgordon's insight:

I selected this article from Curatti written by Susan Gilbert because it shows you how to put your business in front of the minds of your prospects.

 

Once a visitor arrives at your website you can capture them with targeted advertising techniques.

 

Remarket Your Leads For Increased Sales

 

With a snippet of code installed on your website you can place visual ads on the Internet where your visitors are going. I agree that this method can help decrease your bounce rates and increase conversions.

 

Gilbert explains the right strategy that will improve your online advertising while improving your subscription rates.

 

Here's what caught my attention:

 

  • Readers can quickly forget what they are seeing online. Retargeting can help remind them of your products and services and compel them to return.

 

  • Find out other people you can reach in your target market. It's important to approach them in a unique and creative way that goes beyond your sales message.

 

  • Provide a bonus offer that has real value for your visitors. This can be a free eBook, video series, or discount on a product or service.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Pixabay.

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Read full article here: http://ow.ly/k5s3304bnSa

 

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janlgordon's comment, September 14, 10:40 AM
Thank you @Fretz Genosa :-)
janlgordon's comment, September 14, 2:59 PM
Thank you The Twinkie Awards :-)
janlgordon's comment, September 15, 10:41 AM
Thank you @Ricard Lloria & @BSN :-)
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13 Ways Entrepreneurs Can Save on Travel

13 Ways Entrepreneurs Can Save on Travel | Curation, Social Business and Beyond | Scoop.it
Business travel can become an expensive venture. However, the people who probably feel the pinch the hardest are small business owners and entrepreneurs.
janlgordon's insight:

I selected this article from Curatti written by Jennifer Hanford because it explains the current cost of business travel and how to save money on your next trip.

 

If you are a frequent flyer for your business or company you need to know how to budget wisely.

 

Use These Money Saving Tips on Your Business Trips

 

When it comes to frequent travel your budget can go overboard pretty fast. I agree that in order to be efficient and have more profit for your business you need to know how to trim the costs.

 

Hanford shows entrepreneurs several ways they can lower their travel costs so that they can benefit from face-to-face meetings.

 

Here's what caught my attention:

 

  • Airlines have installed browser cookies and can track how many times you are flying. According to their data they can adjust your ticket price accordingly. You can avoid this by browsing the web in private mode.

 

  • Check local and smaller airlines directly for prices. These may not be included in global searches. Sometimes they will have special offers and lower costs than larger companies.

 

  • The cheapest day and time to book domestic flights is Tuesday at 3 p.m. EST according to FareCompare. The cheapest day to fly is Wednesday and of course on red-eye flights and early morning trips.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/n4wS30474SE

 

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Eytan Magen's curator insight, September 13, 7:13 AM

interesting read for the flyer.

janlgordon's comment, September 13, 10:36 AM
Thank you @Eytan Magen :-)
janlgordon's comment, September 14, 10:40 AM
Thank you @SENAME Interactive & @Skylly_W :-)
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How to Build Trust With Consumers

How to Build Trust With Consumers | Curation, Social Business and Beyond | Scoop.it
If you polled your consumers right now, would all of them say that they trust you? Are you 100% sure? More than ever, competition is fierce and customer loyalty hard to come by in almost any market. Consumers are becoming increasingly skeptical as they receive Dozens or perhaps even hundreds of brand messages daily, both …
janlgordon's insight:

I selected this article from Curatti written by Raymond Stokes  because it explains the importance of building trust with your leads and customers.

 

In a competitive online environment consumers are increasingly skeptical of brands.

 

Stand Out to Your Audience Through Authenticity

 

Today's buyer is both savvy and discerning with quick access to their questions and reviews. I agree that businesses can break through barriers by building great relationships based on trust.

 

Stokes shows you how you can best reach your audience with a humanized approach.

 

Here's what caught my attention:

 

  • It just takes one sincere connection with a customer to open the doors for a brand ambassador who is loyal. Getting on the same level as your customers puts them at ease and helps them relate to your brand.

 

  • Take a "human-centricity" approach in your advertising and marketing. Spam messages will turn away a lead and violates their trust.

 

  • Open the door for customer feedback and then act on those requests. As they see that your business listens to them they will begin to trust your company more.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/SuZO3040j03

 

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janlgordon's comment, September 8, 12:06 PM
Thank you @jose antonio gabelas :-)
janlgordon's comment, September 9, 10:38 AM
Thank you @Ricard Lloria :-)
janlgordon's comment, September 9, 11:37 AM
Thank you @malek :-)
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Why you Should Convert Your Instagram Account Into a Business Profile

Why you Should Convert Your Instagram Account Into a Business Profile | Curation, Social Business and Beyond | Scoop.it
Before I show you how to convert your account to a business profile on Instagram, first I want to talk to you about why you should
janlgordon's insight:

I selected this article from Curatti written by Jenn Herman because it shows you how to easily turn your personal Instagram account into a magnet for prospects.

 

Take advantage of the new Instagram business feature.

 

Generate More Leads With a Business Account on Instagram

 

Recently Facebook has been making it easier for prospects to contact a company through Instagram. In just a few simple steps you can activate this free feature.

 

Herman provides step-by-step instructions on how to get started and the benefits of upgrading your account.

 

Here's what caught my attention:

 

  • Switching to a business account on Instagram sets you apart from other brands. Having a contact button on your profile is a must-have for growth.

 

  • Direct messages aren't always popular for people to use to inquire about a product or service. Now there is a much more prominent and faster way to contact a business.

 

  • Converting your account opens up in-app analytics. This provides insights into the number of impressions, top posts, and the growth of your network.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Jenn Herman.

 

Read full article here: http://ow.ly/bMjV303TBa3

 

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janlgordon's comment, September 6, 12:15 PM
Thank you @BSN :-)
janlgordon's comment, September 7, 10:38 AM
Thank you @malek @Anna @Jenne @Dejan Nikolic @Skylly_W & @Negotei Elena :-)
janlgordon's comment, September 7, 3:32 PM
Thank you Os Ishmael & @John van den Brink :-)
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Create Great Content With These 5 Tools

Create Great Content With These 5 Tools | Curation, Social Business and Beyond | Scoop.it
Content creators are surrounded by great challenges and expectations. Find out how to overcome them by using these 5 productivity tools.
janlgordon's insight:

I selected this article from Curatti written by Thea Millard because it shows you how to balance creativity and writing for better content.

 

Make more time for your blog and reduce road blocking stress.

 

Great Content Comes From Well Managed Time and Planning

 

In the midst of deadlines, idea brainstorming, and your work day your business needs to harness your time. I agree that in order to be effective in reaching your audience you need to form productive habits.

 

Millard provides tools you can use to make your writing schedule more efficient and successful.

 

Here's what caught my attention:

 

  • Social media scheduling can help spreading the word of our blog posts a lot easier. You can send out your tweets and posts at just the right time to your target market with planning ahead of time.

 

  • You don't have to brainstorm alone. Use tools and apps to make the process easier and to generate more ideas for your content.

 

  • Cloud based storage can help you easily store your documents, videos and images. Use these to collaborate with your team and access from anywhere.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/mdIj303Mlk9

 

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janlgordon's comment, September 2, 10:39 AM
Thank you @Dara Lin @Ricard Lloria & @Skylly_W :-)
janlgordon's comment, September 5, 2:40 AM
Thank you @Negotei Elena :-)
janlgordon's comment, September 5, 3:09 PM
Thank you @Mehdi BH :-)
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Snapchat Is Great For Business [Infographic]

Snapchat Is Great For Business [Infographic] | Curation, Social Business and Beyond | Scoop.it
In this article, we take a look at the functionality of Snapchat, and talk about the many ways - personal and business - that it can be used
janlgordon's insight:

I selected this article from Curatti written by Nicholas Scalice because it shows how Snapchat can be a great mobile tool for your company.

 

Increase your network online with mobile marketing.

 

How to Use Snapchat Effectively for Your Business

 

Young people aren't the only ones getting the most out of Snapchat these days. I agree that this mobile app can be a great way to boost your brand and improve your reach.

 

Scalice shows you exactly how Snapchat works and the exact steps to get started.

 

Here's what caught my attention:

 

  • It is not complicated to setup your profile on Snapchat. Once you download the app and verify your email you are ready to go.

 

  • Use your smart phone to share photos or videos with your connections. It's simple to find your friends and share images with them.

 

  • Use Stories to construct a narrative for your business. These last for 24 hours and can be saved on your account by you and your friends.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Nicholas Scalice.

 

Read full article here: http://ow.ly/RIey303HuEc

 

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janlgordon's comment, August 31, 10:34 AM
Thank you @Ricard Lloria @Jenne & @Skylly_W :-)
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Is Your Blog Reader Focused?

Is Your Blog Reader Focused? | Curation, Social Business and Beyond | Scoop.it
Successful blogs are reader focused. It's worth taking the trouble to adapt your blog to make it better experience for your readers to keep their loyalty
janlgordon's insight:

I selected this article from Curatti written by Alice Elliott because it shows how to write articles from the readers' point of view.

 

Create content that your audience wants to read.

 

Improve Your Subscriber Rate With the Target Market in Mind

 

A blog post that is focused more on the writer will not get much attention. I agree that knowing who your readers are and crafting a message just for them can go a long way.

 

Elliot shows how your business can change your content strategy that appeals to the needs and desires of your community.

 

Here's what caught my attention:

 

  • Successful blog posts provide a solution to what the readers want. This takes sufficient research and a unique style of writing that is in your own voice.

 

  • Ask whether your niche is both popular and clear to your community. Offer something special that goes beyond what other blogs are publishing.

 

  • Improve the readability of your blog with a good design and layout that is not confusing. Make it easy to read and appealing to your readers.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Alice Elliott.

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Read full article here: http://ow.ly/Qw27303BasE

 

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janlgordon's comment, August 26, 10:45 AM
Thank you @Luciana Viter & @oconnorandkelly :-)
janlgordon's comment, August 27, 10:55 AM
Thank you @Ricard Lloria :-)